W I N E - S P I R I T S - S PA R K L I N G W I N E
BY
WINTER 2020
CRE ATO RS*
THE AMCOR CAPSULES E-MAGA ZINE
EASYPEEL: "WE USE THIS PREMIUM CAPSULE ON OUR MOST PRESTIGIOUS WINES." CHATONNET VINEYARDS.
TECHNICAL SERVICE: Behind the scenes with Daniel Lacombe (FTS North America)
BOURBON: A whiskey forged by history
CONNECTED CAPSULE: Amcor and Selinko join forces with the vineyards of Domaines Barons de Rothschild (Lafite) 1
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I really love the clean look of the STELVIN®LUX closure, and I’ve continued to use it because of the quality that I’ve seen my wines evolve into over time. It’s been proven that wine will age beautifully under STELVIN®, whether it’s red, white or rosé.
“
LARRY SCHAFFER, TERCERO WINES, SANTA BARBARA COUNTY, USA
ELEGANT AND CUSTOMIZABLE DESIGN
CONTROLLED OXYGEN TRANSMISSION RATE
GUARANTEED TCA-FREE
Contact your STELVIN® expert at +1 877-783-5846
www.stelvin.com
STELVIN® - The original taste keeper since 1964
The largest range of capsules and closures for Wine, Sparkling Wine and Spirits.
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SOFTGARD Tin
CAPGARD Aluminium
ROLLTOP
Polylaminate
STELVIN®
The original wine aluminium closure
HOODS
Tin Polylaminate
W I N E - S P I R I T S - S PA R K L I N G W I N E
Let’s reCap THE AMCOR CAPSULES E-MAGA ZINE
SUMMARY Editorial
A word from Yannick Magnon, Managing Director of Amcor Capsules.......................................5
Special feature
EASYPEEL: The easy-to-open capsule for wine...........................................................................6-7
They talk about us
Chatonnet vineyards and Amcor: an excellent partnership.......................................................8-9
Media buzz
Hennessy, Brad Pitt, Domaines Barons de Rothschild (Lafite): Making quite a buzz............10-12
Behind the scenes
Daniel Lacombe, pioneer of technical services in North America...............................................13
Focus on the spirits market
Bourbon, a whiskey forged by history.......................................................................................14-15
Current offers
Great discounts for the holidays.....................................................................................................16
Meet with us
Events: Virtual wine symposiums 2021 - USA................................................................................17
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Editorial
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Yannick Magnon,
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Managing Director of Amcor Capsules
A WORD FROM ...
Dear Readers, I am delighted to present our first e-magazine for customers and partners. Our goal? To bring you testimonials, market trends, new products, and service offers coupled with the passion shared by all players in the wine and spirits sector. I became Managing Director of Amcor Capsules just a few months ago, and I soon realized how this passion for wine and spirits is at the very core of our teams' dedication to providing the best possible service to our customers. Personally, throughout my career I have appreciated how, despite being cultural markers, wine and spirits transcend cultural differences through the intensity of the emotions they inspire. I'm originally from Lyon, the temple of French gastronomy "irrigated by three great rivers, the Rhône, the Saône, and the Beaujolais," as Léon Daudet put it (as well as a great many sumptuous Rhône and Bourgogne vintages, of course). I also had the pleasure of discovering the passion inspired by wine and spirits while living abroad, in the countries where my career took me. Such as China, where the emerging wine culture contrasts with the ancestral culture of their "famous" spirit Baijiu. Or Spain, where the ancient, sundrenched wine culture needs no introduction. But the diversity of wine cultures ultimately merges into infinite passion of all players for their terroir, their heritage, their identities, their iconic brands. That is the true DNA of our profession. Today, we are living through an unprecedented health crisis that has had a profound impact on all forms of social life and, of course, the world of entertainment. The last six months have been challenging for many in our sector, and the future is so hard to predict that our customers have to contend with many areas of uncertainty. It is therefore essential for them to be able to count on their trusted partners. Amcor Capsules is that partner: reliable, available, and attentive to your needs. Our two absolute priorities are to protect our employees' health, and to ensure the reliable provision of supplies to our customers, despite the unpredictable nature of their needs.
Thanks to the very strict health protocols implemented by Amcor, the strengthening of our logistical chains, our multi-site industrial organization, and the dedication of our teams, we have succeeded at maintaining the reliability of our service and meeting our customers' needs. And we've continued listening to you. A problem on the bottling line? When necessary, our Field Technical Service teams have continued to provide you with on-site assistance despite the difficult health conditions. Looking to develop new closures solutions, with perhaps a new look? As always, our technical, project management, and sales teams are by your side to help you add value to your wine and spirits. Please rest assured that we take as much pride in your products as you do. And this pride is a motivating factor behind the work of each our teams here at Amcor Capsules. We are proud to serve our customers of all sizes. Proud that we were pioneers in creating aluminum closures, and that we used our knowhow to develop the most extensive range of capsules and closures on the market. Proud to provide you with our global expertise and local establishments. And proud of our ability to evolve and reinvent ourselves to offer you greater added value for your wine and spirits. With this e-magazine, we wish to assert our vision and our role in the wine, sparkling wine and spirits market, to be as close as possible to our customers and partners with whom we are pleased to collaborate, and to highlight the successes and the common values that bind us together. Before leaving you to a reading which we hope will be enjoyable, I wanted to wish you, on behalf of the entire Amcor Capsules team, a very happy holiday season. May they be refreshing and happy, and may they allow you to approach 2021 with dynamism and optimism. Happy Holidays to everyone! Yannick Magnon Managing Director Amcor Capsules
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WINE
Special feature
INNOVATION
Your wine does not deserve such a result. Distinguish yourself with EASYPEEL
Preserving the design of your capsule
W
hile the role of a sommelier is a major factor in a wine enthusiast's experience, it goes without saying that removing a bottle capsule can sometimes be a real challenge. In fact, the result is often random and imprecise. It depends on various factors: the person's skill, the time allocated for opening, or indeed the type of knife used. So many details to take into account! Thanks to EASYPEEL, these issues no longer matter. EASYPEEL makes one undertaking: to make wine bottles easier to open for everyone. With its discreet notch, even when the bottle is closed, EASYPEEL does not spoil the designs created by the brands. In addition, thanks to this notch, EASYPEEL prevents tearing or cutting too much of the capsule or removing it entirely, which could damage a wine brand's meticulously designed look. This makes it possible to preserve a sophisticated and high-end image, while retaining the sommelier's traditions, from their characteristic gestures to the use of a knife.
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Hence, EASYPEEL reinforces the premium position chosen by the brands. This discreet solution is intended for still wine and is different from the standard tear-tab opening systems generally used on bottles of spirits, which are often regarded as downmarket on a bottle of wine! The result is impressive. A simple and effective way to elevate the art of tasting while improving the user's experience.
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A recyclable, premium Significant time solution savings At Amcor, ecological design and sustainable development are at the heart of our projects. As a leader in the packaging industry, we believe we have a duty to be committed to the environment. Hence, we undertake to make our entire range either recyclable or reusable by 2025. With EASYPEEL, we have asserted our proenvironmental stance, which is why our capsule is made entirely from aluminum, a material with significant benefits. By choosing EASYPEEL, you adopt a sustainable approach and take part in the change that is taking place in the packaging world, while still keeping your costs under control. Today's consumers are more and more sensitive about what they buy. Therefore, it is essential to be committed.
https://youtu.be/VVKUI9hjruo Click here to view the explanatory
Another benefit of this solution is how easy it is to open. EASYPEEL enables restaurateurs and sommeliers to save precious time. In fact, because they have to open numerous bottles as part of their job, having a bottle equipped with this easy opening system could be a real advantage.
What is EASYPEEL? EASYPEEL is the new aluminum capsule developed by Amcor. Its dedicated notch makes opening wine bottles easy. This premium solution preserves the traditional gestures of using a knife to open the bottle. It was specially developed for wine and is different from the standard tear-tab opening generally used by spirit brands.
video
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WINE
They talk about us
CHATONNET VINEYARDS
Chatonnet Vineyards and Amcor: an excellent partnership.
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I
n 1967, André and Jeanine Chatonnet purchased the Haut-Chaigneau vines. Since then, the winery has continuously improved. At that time, the structure lay in ruins. Today, the vines of the Château Haut-Chaigneau cover 30 hectares and stand proudly between two great Bordeaux designations: Saint-Emilion and Lalande-dePomerol. Pascal Chatonnet, André and Jeanine's son who's also nicknamed the "wine alchemist," is now at the helm of the Château.
An option for restaurateurs
The wines of the Château Haut-Chaigneau win awards and medals on a regular basis, and they showcase the qualities of three varieties: Merlot Noir, Cabernet Franc, and Malbec. Each of these varieties brings body, finesse, complexity, and aromatic intensity to the 150,000 bottles produced each year by Chatonnet Vineyards. Today, Chatonnet Vineyards are among the great properties covered by the Protected Designation of Origin, Lalande-de-Pomerol.
Besides a major distribution network in France and abroad, the wines are sold by numerous wine merchants. They are also to be found at the tables of a great many prestigious restaurants.
EASYPEEL and Chatonnet Vineyards, partners in choice. Chatonnet Vineyards and Amcor have been partners for some time. "We have been using the EASYPEEL capsule for two years now. At first, the capsule was used on a trial basis. The trial worked so well that we carried on using this solution," said Andréa Giraud, Head of Marketing. In the first year, EASYPEEL proudly adorned all the vintages produced by the vineyard. Now it is reserved exclusively for the Château's most prestigious vintages, a "wiser choice for a highend capsule." These vintages are Château HautChaigneau, La Sergue, and L'Archange. This choice reflects the nature of the collaboration between Amcor Capsules and Chatonnet Vineyards.
Andréa Giraud, Head of Marketing at Chatonnet Vineyards, says: "At first, we decided to use EASYPEEL for restaurateurs." She explained that they are a major target for Chatonnet Vineyards, who wanted to offer "a suitable solution […] for restaurateurs, as well as wine merchants and sommeliers."
Hence, it was essential to offer a solution that made it possible to open our bottles more quickly and without cutting oneself. Moreover, Andréa Giraud told us that EASYPEEL was also held in high regard by other target groups for Chatonnet Vineyards, particularly cafés, hotels, restaurants, and end consumers. "We've come across various people benefiting from the EASYPEEL solution: cafés, hotels, restaurants, end consumers, sommeliers, and wine merchants. No one is left out and they all love this capsule." We are proud to support the wines of Chatonnet Vineyards, and we thank them for their testimonial.
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CHAMPAGNE
Media buzz
MAKING QUITE A BUZZ
Amcor and the LUXETAIN: partner of the stars
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S
ince 2012, Brad Pitt and his ex-wife, Angelina Jolie, have been figureheads of the French wine landscape. With their purchase of Château de Miraval in Var, the two actors have also done much to promote rosé in the United States. On August 31st, following the success of the wines produced at Château de Miraval, Mr. Pitt announced the launch of "Fleur de Miraval." Fleur de Miraval is the only Champagne house dedicated exclusively to the production of rosé Champagne. For this new adventure, Brad Pitt and Angelina Jolie decided to join forces with Rodolphe Péters and the Perrin family (already in a partnership with Château de Miraval). Fleur de Miraval chose to entrust Amcor with the product launch of its rosé Champagne. We are thus proud to announce that our LUXETAIN high-end tin hoods will be adorning the house's vintages. An exceptional partnership reaffirming Amcor Capsules' commitment to excellence.
Luxurious, refined, sophisticated. LUXETAIN is a high-end hood made from embossed tin. Thanks to this malleable, easy-to-set material, many different high-end decoration options are available. A rare tactile sensation, a unique finish... Make the excellence of your brand obvious at first sight. LUXETAIN makes it possible to open Champagne in the traditional way.
HOODS back
LIMITED OFFER
Amcor is offering an exceptional discount for any new project completed before the end of the holiday season*. (One month extended offer)
Vibrant, bold, unique.
Dare to reveal your true self Amcor, the widest range of sparkling hoods.
Contact us at 03 26 59 54 26 info.capsules@amcor.com - www.amcor.com
LUXETAIN TIN
*For any new project with an order confirmed before 31/12/2020. Offer available only in Europe
(Extension until 01/31/2021)
LUXPREM
PREMIUM POLYLAMINATE ALUMINIUM TOP
CHAMPTOP CHAMPALUXE
POLYLAMINATE ALUMINIUM TOP
POLYLAMINATE PAPER TOP
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Media buzz WINE - SPIRITS
Amcor and Selinko join forces with the vineyard of the Domaines Barons de Rothschild (Lafite) in China
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n 2009, Domaines Barons de Rothschild (Lafite) purchased land in the Qui Shan Valley in Northeast China. This was how the Long Dai vineyard was born. Collaborating with local farmers, importing barrels from Pauillac and, most importantly, banking on excellence! 10 years later, the first Long Dai vintage is ready for market. This first Chinese vintage is a blend of Cabernet Sauvignon, the emblematic variety of Domaines Barons de Rothschild (Lafite), with Cabernet Franc and Marselan. 2,500 crates were produced. That is 30,000 bottles, all of which have already been sold.
Anti-counterfeiting solutions
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n China, 70% of Domaines Barons de Rothschild (Lafite) bottles are counterfeits. It is therefore essential for the Domaine to protect itself against fraud and counterfeiting. This is why the 30,000 bottles of the 2017 Long Dai vintage are all equipped with INTACT, the latest anticounterfeiting technology developed by Amcor and Selinko. This high-end solution enables the buyer to verify the authenticity of the bottle they have bought, and it protects the prestige of the Domaine while maintaining a premium image.
Authenticity, Security, Reputation INTACT is the first connected capsule designed specifically for wine and spirits. Intact protects your brand and makes your product trackable and traceable. It also enables you to achieve greater customer engagement by creating a digital link between the sale and the product experience. The NFC tag is invisible to the naked eye and incorporates seamlessly into your design. Available for still wine and spirits.
https://youtu.be/ Click here to view the explanatory video G3GJATM6AHU
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Hennessy wins a colorful new award! For the last ten years, Hennessy Very Special has collaborated with urban artists to create limited editions. For the 2019 edition, Hennessy worked with Felipe Pantone, a renowned figure in the contemporary art scene. This collaboration took the form of a work expressing itself through graphic elements and textures, inviting the consumer to take part in a real experience.
Amcor and Hennessy: a thriving partnership. We've had the honor of working with Hennessy on their limited editions for 4 years now. Using Amcor Capsules' famous four-color technology, we created a special capsule to meet their needs. We at Amcor are very proud to work with a brand that is so emblematic of the art of living and excellence, and we take this opportunity to express our congratulations to Hennessy and Felipe Pantone for winning this award. The top award in its category, and much deserved!
Simplicity, design, elegance ROLLTOP is the polylaminate capsule developed by Amcor Capsules. Combining simplicity and design, it is easy to use on high-speed capping lines. Four-color printing is available on request, enabling you to create elegant designs; the preferred decoration option for limited editions. Available for still wine and spirits.
Behind the scenes back
DANIEL LACOMBE
FTS: "Being a member of the technical service team is like being a big brother for our customers." You must have to travel as part of your job? I travel a great deal because I cover a vast territory that extends from North to South America. You need to be trilingual to do this job because some customers in this territory can only communicate in Spanish. Fortunately, my wife is from Colombia and I learned to speak Spanish with her. This is a great advantage for me when I visit Mexican and Latin American customers.
Could you say a few words to introduce yourself? My name is Daniel Lacombe and I've been working at Amcor in Saint-CĂŠsaire for 23 years now. I started out as a mechanic, and later joined the Field Technical Service (FTS), where I still work today. I was the first FTS representative in North America. The position already existed in France. Faced with growing demand from customers needing support for aluminum closures in North America, we decided to create a position in SaintCĂŠsaire, Canada. Can you describe what's involved in your work and daily tasks? Being a member of the technical service team is like being a big brother for our customers. We help them to find the right product, i.e., the capsule and the right bottling equipment to go with it. If they already have their bottles or closures, we are available to answer questions concerning product characteristics and how to use them on their bottling lines. We can also visit a customer for the first bottling, to ensure that the machine settings are correct and that the process takes place in good conditions and in accordance with the product's quality specifications. The end product is the customer's satisfaction and we ensure that the final result suits them. We also provide on-site training for our customers, where we teach their technicians and bottling line employees how to configure the machines used for our products.
* FTS: Field Technical Service
What part of your work do you like the most? I would say it's probably meeting new people and feeling like what I'm doing is useful. Most of the time when customers contact us, they're dealing with some problem and can't find a solution for it. When I lead them in the right direction, customers are very grateful and tell me so, which gives me a sense of accomplishment. Why would you say that customers appreciate working with the Amcor FTS teams? When customers choose to work with Amcor, they are pleasantly surprised by the quality of service they receive. When they're faced with a problem, they know that help is just a phone call away. Here, we have a laboratory and equipment to assess every type of difficulty they could encounter. We can find solutions, or we can travel quickly to their site to provide them with our support and expertise. It translates into real added value for our customers, and they realize this because they know this service isn't available from every supplier. Finally, can you tell us a little about yourself? What are your hobbies and interests? I've been married for 21 years and I have a 16-yearold daughter. I love the outdoors. I enjoy fishing and motor sports like motorcycling or off-roading. In my free time, I take my bike out for a ride, whether it be on the highway or out in the forest.
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Focus on the spirits market SPIRITS
Bourbon, a whiskey forged by history
FOCUS ON...
The history of American whiskey American whiskey first appeared in the 15th century, when a growing number of Northern Europeans immigrated to North America. At the time, the only alcoholic drinks made by the Native Americans came from fermented fruit, and the Scottish and Irish immigrants didn't want to give up their favorite drink: whiskey. It wasn't easy for farmers to find exactly the right ingredients to make it. Only a limited quantity of barley would grow in their soil, yielding poor harvests. The farmers decided to switch to corn, which was cultivated in large quantities by the Native Americans, and they soon discovered that they could distill a mixture of corn, barley, rye, and wheat to make spirits. And that is how the first rural American whiskey distilleries appeared.
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The origins of bourbon Bourbon owes its name to the French assistance received during the Revolutionary War. As a homage to the French Royal Family of the Bourbons (the House of Bourbon), a county on the border between the modern-day states of Kentucky and Indiana was named Bourbon. Whiskey from this region later became famous for its high quality and was also called "Bourbon." Although Bourbon's county of origin no longer exists, there is still a county called Bourbon in Kentucky, though there are no longer any distilleries there. What makes an American whiskey a bourbon? Many people think bourbon has to be produced in Kentucky because of the history associated with its name, and because 95% of the global supply comes from Kentucky, though this is just a myth. In reality, it can be produced anywhere in the United States. In 1964, the American Congress adopted a resolution laying down the conditions under which an American whiskey could be called a bourbon. For a whiskey to be called a bourbon, at least 51% corn needs to be used. It must be distilled to less than 80%, must not contain any additives, and must be stored in new charred oak barrels. There isn't any minimum aging time for bourbon but, to be designated as "straight bourbon," it needs to have aged for at least 2 years.
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What are the main flavors of bourbon, and how do they differ from whiskey? The difference in taste between whiskey and bourbon is very slight, but other whiskeys like scotch tend to have a stronger smoky flavor, while bourbon usually has sweeter notes. Bourbon is often characterized by oak and notes such as vanilla, caramel, and spices. It also has a softer texture than other whiskeys.
American Honey – Wild Turkey distillery The Campari Group chose STELCAP, the aluminum closure from Amcor, for its American Honey Bourbon Whiskey.
The Kentucky Bourbon Trail The Kentucky Bourbon Trail was created in 1999 by the Kentucky Distillers' Association. It's an entertaining and informative way to visit 38 Kentucky distilleries along a 60-mile route. The main activities along the route include tastings, distillery visits, activities with historical themes, bars, restaurants, and more. Revenue continues to increase in the Kentucky bourbon industry. Bourbon has generated 17,500 jobs in Kentucky and attracts millions of tourists to the state of Kentucky year after year.
"We've decided to continue working with Amcor after years of collaboration, both for new developments and for the continuous improvement of our closures. Amcor has always been a very accommodating partner by allowing technical support staff to be present on-site at our premises for testing or production, ensuring the best possible bottling results. Amcor's fast implementation times and responsiveness have been essential elements in our shared success."
For more information, visit https://kybourbontrail.com
Mike Shaughnessy Senior Packaging Development Manager
The golden age of bourbon Bourbon's popularity is on the rise, with new artisan distilleries opening up on an almost daily basis, while large companies are investing in the acquisition of brown alcoholic drinks and developing the production of these drinks. In fact, last year saw a 5.3% increase in bourbon production, totaling 23.29 million nine-liter crates in the United States. Bourbon is also exported around the world, with Japan and Spain being the biggest importers in 2019 with over 5.3 million gallons each. Bourbon is used in several cocktails like the Old Fashioned or the Kentucky Mule, though many say the best way to enjoy bourbon is on the rocks. Cheers!
REFERENCES World Whiskey Day, What is Bourbon and how is it different from other types of whisky?, accessed 11 November 2020, < https://www.worldwhiskyday.com/what-is-Bourbon/ > Whisky.com, The History of Bourbon Whiskey, accessed November 11 2020, <https://www.whisky.com/information/knowledge/about-whisky/history-Bourbon.html> Kentucky Bourbon Trail, Did You know?, accessed 11 November 2020 <https://kyBourbontrail.com/> RAMAN,Ryan, What’s the difference between Bourbon and Scotch Whiskey?, accessed November 11 2020 <https://www.healthline.com/nutrition/Bourbon-vs-whiskey-vs-scotch> SWARTZ, Kyle, 11 alcohol trends to watch in 2019-2020, accessed November 12 2020, <https://beveragedynamics.com/2019/07/10/11-alcohol-trends-to-watch-in-2019-20> STATISTA, Leading countries importing Bourbon from the United States worldwide, accessed November 12 2020, <https://www.statista.com/statistics/895367/top-us-Bourbon-importing-countries-worldwide/>
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Current offers Looking to receive STELVINÂŽ closures quickly?
Take advantage of this great offer for the holidays in a range of different colors! (Extended for one month after the holidays). Contact us at +33 3 85 97 50 50 info.capsules@amcor.com AVAILABLE IN EUROPE
Have any design projects planned for your Champagnes or sparkling wines? Get a great discount from Amcor on any new hood projects before the holidays. (Extended for one month after the holidays). Contact us at +33 3 26 59 54 26 info.capsules@amcor.com AVAILABLE IN EUROPE
In need of tin capsules quickly? Take advantage of this great offer for the holidays in a range of different colors! Limited quantities only. (Extended for one month after the holidays). Contact us at +1- 707-257-6481 info.capsules@amcor.com AVAILABLE IN NORTH AMERICA
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EVENTS
WINE
Meet with us Virtual Unified Wine & Grape Symposium
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Amcor Capsules will participate in the 2021 Virtual Unified Wine & Grape Symposium from January 26 to 29. Please register for the symposium at https://www.unifiedsymposium.org/registration and join us online. Every year in January, the Unified Wine & Grape Symposium welcomes over 650 suppliers from the viticulture/viniculture industry. With almost 14,000 industry professionals and 730 stands, the symposium is the largest conference and trade fair for the wine and grape industry in North America.
Virtual Oregon Wine Symposium Amcor Capsules will participate in the Virtual Oregon Wine Symposium, February 16-17, 2021. To register, please visit https://www.oregonwinesymposium.com/2021/ begin The Oregon Wine Symposium is the primary educational event and trade fair for the wine industry in the Northwest United States. The Oregon Wine Symposium is a conference designed to educate and share current research on the Oregon wine industry. Attracting over 1,500 industry participants a year, this is the largest wine industry event in the Pacific Northwest, involving proprietors, managers, academics, wine-growers, wine-makers, and sales and marketing professionals.
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back CONTACT US Amcor Capsules production sites and contacts
Saint Seurin sur l’Isle (FR)
FRANCE 16 rue Henri Barbusse 33660 Saint-Seurin-sur-l’Isle Phone: +33 5 57 49 82 00
Mareuil sur Aÿ (FR) Chalon sur Saône (FR)
Route d’Ay 51160 Mareuil-sur-Ay Phone: +33 3 26 59 54 00 Rue Paul Sabatier 71104 Chalon-sur-Saône Phone: +33 3 85 97 50 50 14, rue du Port 16 100 COGNAC Phone: +33 3 5 54 36 82 66
Saint Césaire (CA) American Canyon (US) Santiago (CL) UNITED STATES 5425 Broadway Street American Canyon, CA 94503 Phone: +1 707-257-6481 CANADA 2301 route 112 Saint-Césaire QC J0L 1T0 Phone: +1-450-469-0777 CHILE Don Luis 257 Parque Industrial Valle Grande Lampa, Santiago Phone: +56 22 4069 569
www.stelvin.com www.amcor.com info.capsules@amcor.com
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