Infinity Magazine April Issue

I

BUSINESS MAGAZINE

GET BRANDED

With

Deb Schaffer REAL ADVICE FOR REAL ESTATE

Networking Etiquette WHAT NOT TO DO

WE ARE

More Than Just a Networking Group

Infinity Networking Group offers education to help other businesses grow, expand and succeed.

Photo provided

by Mike Strahan

Our Lunch & Learns are a valuable learning tool for our members. We have business professionals from the community come in to share their knowledge and experience.

Here’s what our members are saying about our most recent speaker Steve Schorr.

Dana Earhart Litif August 26 at 2:42pm

It was a rebalancing-of-my-life-day today. Still pondering about the content of Steve Schorr's speech this afternoon. I've met handful of well respected people in Vegas for the past 30 yrs here and he's definitely one of my favorite !!

Mia Miyagi I wrote down every word he said!

Leslie Johnson

“

“

Thank you Tony Ferriera for leading the charge and bringing this group of successful business owners and leaders together and Steve Schorr, thank you for sharing you, your knowledge, and your family. Truly, thank you.

“ “

“

“

Wow, I just got back from a FANTASTIC networking lunch with the Infinity Networking Group and a bold, confident, charismatic and inspiring speaker, Steve Schorr. When you have a room of 40 people and are able to get more than half of them to actually take notes at a lunch event, have the confidence to share the real, authentic, vulnerable you and touch almost every person in the room by moving them to tears - you've had an impact.

If you ever have the opportunity to hear Steve speak, go for it!

Barb Lent

Join Today! www.INBLV.com

Stop by for two meetings before joining $15 covers meal

Summerlin Chapter 11:30 am to 1:00 pm 2nd & 4th Monday

Henderson Chapter 11:30 am to 1:00 pm 1st & 3rd Wednesday

Southwest Chapter 7:00 am to 8:30 am Every Wednesday

The Martini 1205 S. Fort Apache Las Vegas

Wildhorse Golf Club 2100 W Warm Springs Rd. Henderson

Shucks Tavern 9338 W Flamingo Rd Las Vegas

Letter from The Publisher

TONY F

E

R

R

I

E

R

A

Spring is always an exciting time of the year as the weather starts to get nice and everything is in full bloom, including business. This has always been a great time to not just spring clean your home or office, but a great time to spring clean your business. Clean out old files and organize your work space.

I am very excited for our spring issue as we are featuring articles on branding and marketing and what better person to feature then Deb Schaffer with Halo Branded Solutions. Deb is one of the most hard working go getters I have met, as she is not just a business person but a mother of 6 as well. If that in itself doesn't make you go wow, then what will. Deb is well organized and a major networker that not only helps others with her products, but is always referring others.

Branding and marketing are two of the most important aspects of running a business and it is very important to have experienced people help you choose the right products, or marketing avenues that are right for your business. It is a must that you do these things to stay in front of the public eye. It could be as easy as a pen with your company name on it or a Âź page ad in a magazine, but it is important that your brand is out there for everyone to see.

In this issue we are also congratulating Deb Schaffer on her major accomplishment of being awarded the prestigious Presidents Club Award by her company, which I personally know Deb worked very hard for.

Congratulations Deb and never stop dreaming big and moving forward!

ARE YOU IN?

Infinity Business Magazine | INBLV.COM

Page 3

IN F I N I T Y BUSINESS MAGAZINE

Publisher

Tony Ferriera

Managing Editor

Dawn Ferriera

Advertising Sales

Tony Ferriera Jill Branson jill@myaddesigns.com

Photographer

DISTRIBUTION You may get your copy of Infinity Business Magazine at the following locations.

Spanish Trails TPC Summerlin Canyon Gate CC Regus Offices The Office Squad

Avery Coffeehouse Marriott Locations Advertisers Location Infinity Events & More

David Cherkis Photography dcfoto@cox.net

Design Team

A & D Designs Inc myaddesigns.com

Media Group

Infinity Business Media Group INBLV.com

C O L U M N I S T S Business Coaching

Rodney Rich rodney@rodneyrich.com

Networking

Jill Branson jilsprintsolutions@gmail.com

Vendors Corner

Jerry Zimmerle jerr y.w.zimmerle@gmail.com

ADVERTISING INQUIRIES Please contact Tony Ferriera at

Guest Writer

Ed Roach, The Branding Expert www.thebrandingexperts.ca

tony@myaddesigns.com or 702-557-0404 | www.INBLV.com

Cover Photo: David Cherkis Photography Hair & Makeup: Dunia Antunez

w w w. I N B LV. co m Join us on Facebook @ www.facebook.com/INBLVMagazine

Follow us on Twitter @ twitter.com/INBLVMagazines

All rights reserved Š 2016 Infinity Business Magazine. Content may not be copied, distributed in any manner without express written permission. Published by Infinity Business Media Group PO Box 370967, Las Vegas, NV 89137 | 702.557.0404

Page 4

Infinity Business Magazine | INBLV.COM

BE

BUSI NESS OF B A LO USIN OK I NSID ESS E BY

MAK

SCHOR R TE

You AR

5

01

Y T I ll Fa

F

L AL

ED

IT

IO

IN N:

T

V ER

IE

W

W

IT

H

S

V TE

E

F N

H SC

O

RR

N I

2 ue

Iss

B

U

S

IN

S

E

S

M

A

G

A

Z

IN

STEV E CH T ALK

E

aof l o C ®

er nd a w Coc e Po Bra Th

a

Sfor U C set

d s in l ur O u M e f F e ss en

WE GO s ’ E t I R V R E WHERE T O S CH S YOU GO

Th cce -pr Su icro M

e h t

S

ES

IN

S BU BY F E O S SID S E IN N SI OK BU LO A

LK

H C E

TA

T

Read Online Or In Print Infinity Business Magazine @ www.INBLV.com

L’Vegue Magazine for Fashion, Art & Culture @ www.LVegue.com

Advertise Today info@inblv.com

Contents TABLE OF

Cover Story

8

Always Be Marketing

10

The Art of Networking

11

Jerry’s Corner

14

Developing a World-Class Brand

19

Networking Etiquette - What Not To Do

20

The Business of Healing

23

How to Avoid Information Overload

28

Get Branded with Deb Schaffer

34

Real Advice for Real Estate

36

The Critical Aspects of Social Media

40

A Step by Step Guide In Branding Your Business

44

Gaining Customer Trust with Your Business Card

Get Branded with Deb Schaffer

PG 28

PG 20

The Business of

Healing

www.MARCEKLAW.COM

Cliff W. Marcek

Recipient of the Top 100 Trial Lawyers Award in 2014

Ÿ Has over 24 years of experience Ÿ Tried over 50 cases to verdict or judgment Ÿ Member of the Million Dollar Advocate Forum Ÿ Past president of The Nevada Justice Association,

Nevada’s largest consumer legal rights organization

Infinity Page 42Business Magazine | INBLV.COM

700 South Third Street Las Vegas, Nevada 89101 Page 7 Infinity Business Magazine Winter issue | INBLV.COM

A LWAY S BE MARKETING By: RodneyRich

Page 8

Infinity Business Magazine | INBLV.COM

Nothing happens unless there is action. In business, you don't make money unless you take action. Marketing is action. Marketing is what creates the awareness in others that your business can benefit them. Unfortunately, there is a group of people in the world that think you don't have to put yourself out there in order to build a business. This group of people are missing a very important element. You could be great at what you do, but if no one knows what you do and that you are great at it, you won't have a business.

The first action step in marketing is to communicate what you do, who you do it for, and why it benefits others. You must broadcast your business to as many potential customers as possible. People must know you exist before any conversation or sale will transpire. You have probably been in a few uncomfortable situations where a person starts to explain what their business does and after trying to pay attention to them for 7 minutes you still have no idea what it is they do, or if you would even need what they do. They probably talked about how they package their services or even their hourly rate. They may have even named dropped a few prominent people they have done work for. However, all of this doesn't give you the information you need to determine whether or not they can help you.

Sadly, this is far too common a problem with many small business owners. They are trying so hard to grasp at anything that will give them credibility; that they lose all credibility in their presentation. They are grasping because they don't have a firm understanding of what it is they actually do. They don't even understand themselves, and if they don't, they sure can't convey it to someone else in a logical and timely manner with confidence.

The key is in the questions you should ask yourself in order to reveal your true service and It seems basic enough; however, don't fill a page on what you do. Keep it short and to the Focus on what you do and not how you do it. They are buying a result, not how you get the result.

If we go to a store to buy an item, we are not concerned with how it got on the shelf or how they applied the label, we are only interested in the product. The problem you solve reveals the reasons why someone would want to purchase your product or service. We all have problems and we would all like to solve them. If I don't know what problem you solve, I won't be able to see that your company could help me.

marketing to. This is usually a stumbling block because you have a fear of not being all inclusive. The reality is, no matter what service you offer, it is not for everyone. If you have the best steaks in three states and I am a vegetarian then you have excluded me. If you try to be all things to all people you will be a master at helping no one.

Communicate who the people or businesses are that you can help, or that you can help to a greater degree. It is important that your market can self-identify, they should see for themselves that they fit in this category.

What makes you different than your competitors? Why should your market select you? Your differentiation can bring huge benefits, not only in helping your company stand out from the crowd but many times in the ease or ability to solve the problem you have defined. Be aware not to focus on intangible items here. An example might be that your company has the best service or you are friendlier, these can only be measured after they have purchased your product or service. Focusing on these intangibles may only drive business away.

Whatever it is, you need to identify it and own it. You might remember a small package delivery service that touted "when it absolutely positively has to be there overnight".

Why is this important, to me, the customer?

Communicate this and do not allow them to formulate their own idea. If they formulate the idea of why it is important they may be completely missing many elements of why they need your product or service. Your company needs to be the expert and let them know why your product or service is important. What areas or additional areas of solutions do you bring to the table?

What will your product or service gain for them as well as what will it protect them from?

Since your marketing is vital to your business growth I suggest you look at your current marketing through the criteria I have laid out here. You don't have to hit every element in every marketing endeavor or piece of print, however you should cover them all in your overall marketing plan. If you don't have a plan enlist the help of someone who can help you create one. Any marketing done without a plan creates the possibility of wasted marketing dollars.

Remember to communicate this in an easy to understand way. If you have your industry lingo wrapped up in how you communicate this, it will only confuse the people you are

Infinity Business Magazine | INBLV.COM

Page 9

Art of Networking

THE By: Jill Branson

Branding, this is a perfect topic for the art of networking. I truly believe it is an art. The full definition of art in the dictionary: skill acquired by experience, study, or observation. After 5 years of pretty much full time networking, I can safely say that you never stop learning new ways to network. Branding plays a big part in your networking.

I'll use myself as an example. When I first started networking back in 2011 I was working as a jeweler for a multilevel marketing company. I had to have an email address and I used Jillsjewels with two L's. Easy to remember right? Well of course it was taken so I changed it to JilsJewels with one L. By simply taking out the letter L little unbeknownst to me, did I realize this would be the beginning of my business brand. I made my facebook page Jils Jewels as well. After about 6 months of networking at various groups and events, I noticed people were coming up to me and asking if I was Jils Jewels. I was taken back that they remembered me because of my name that came about by accident. They remembered seeing my posts on facebook or seeing me at other events. To this day there are those who actually think my name is Jils Jewels. I don't correct them because I don't care how they know me, (well of course I care if it isn't in a good way) I just WANT them to know me!

I now have a different business but I haven't changed my name on facebook. In order to ease the confusion, I added my personal name with parenthesis (Jill Branson) under my timeline Jils Jewels. I change my timeline photo to whatever event is coming up or something associated with my business.

Visual, it's what they see first. I have a name badge with my personal name and logo.

How you dress can be a branding too. Obviously in my case I wear jewelry. I wear quite a bit of bling.

I am complimented on how I am always color coordinated with jewelry to match. People take notice even though we don't always think they do. I always look professional so they take me seriously. You are your brand.

One of the things I learned as a Flight Attendant was that when I wore my uniform with a skirt, blouse and jacket, which looks

Page 10

much more business-like versus a dress, the passengers paid more attention to what I was saying when asking them questions or doing the emergency demo. Silly as it seems when you dress professionally people notice you and respect you. The airline I worked for wanted very much for the customer to see their brand as professional and the airline that you would use for your business travel. It's not all about the brand though, it's about how you feel when you walk in a room and people notice you. Your confidence becomes greater when you know you look good. When you talk about your business they see you as a professional business person. They see you as knowledgeable and you care about your appearance and your business.

If you are new to networking and you are feeling a bit overwhelmed with meeting people, dressing for success will help build your confidence. One of the things I've learned from the very beginning when I first started networking was if you want to make a great first impression, dress p r o f e s s i o n a l l y, h a v e y o u r business cards with your logo and a 30 second commercial ready.

Walk in the room confident and passionate about your product, k n o w y o u r product and know w h a t y o u r branding is for that product or service.

You'll be amazed at how a tag line in your commercial and on your business card, a logo or a particular product can help people remember you when they need a particular product or service.

Now, if you think you need to spice up your branding and enhance your presence in your networking world, get a professional to help you. You'll be very glad you did!

Infinity Business Magazine | INBLV.COM

Jerry’s Corner Branding, Marketing & Selling

Branding is the process in which one purposely creates the image of what people think about their company as a whole.

The Brand is what people identify with associating your product or service with your company.

Marketing is the process in which one creates interest about their product or company so that selling is a natural process.

Selling is the natural process of communicating how your product, service or company can benefit the customer and if it does, that they will be motivated to exchange money for it right now.

As I was doing my research for this issue, I was surprised to find there are hundreds of definitions for all the terms. Heidi Cohen published “30 Branding Definitions” and they are all pretty darn good! They all make sense when you consider the different applications from different products with different companies and different clients to receive them. The possibilities are exponential and maybe infinite. Research on Marketing and Selling yielded the same results. Endless definitions that eventually could leave the researcher, business owner or entrepreneur confused or at least communicating a confusing message to clients because clients don't know the definitions of terms either.

Branding, marketing and selling are the core of all our businesses. We all need to interest people about our product or service, let them know we are good people and sell it to them, right? That's business in a nut shell? However, if the experts can't agree and they're in the Fortune 500… what am I going to do? How do I establish processes on what so many professionals can't even define?

Well fortunately the answer is easier than the terms, just like the Fortune 500 companies, you are going to learn to speak to your customers on your terms, in their language.

Infinity Business Magazine | INBLV.COM

Who do you want to talk too? If your company manufactures hearing aids, maybe your brand shouldn't be an ear device, ghosted in a marijuana leaf, with your jingle sung by Snoop Dog (with a free sample in the packaging)!

Decide who you're talking to and let your branding, marketing and selling by definition be a reflection of you, your company and the people you intend to benefit with your unique solution.

Remember branding, marketing and selling are verbs and are unique to YOUR action and the actions desired by your customer.

Look at the example of Snoop Dog, sound preposterous???.... not if you're selling headphones. Define who you and your clients are today. Develop a branding, marketing and selling process that identifies with your clients and your vision and be rigorous about your actions. This process must be in writing and must be accessible to all in your sphere. If it's not in writing, it's not real, it's just a dream.

This process is easy to skip and if you do, you may get some of these results…

You will feel you did great work but the customer hates the work My customers don't understand how our industry works My employees just can't carry my message to customers Our mailers don't produce results… Advertising isn't working Our pricing is too high Nobody has any money Some may say “Jerry you crossed the line now, there is no way that not knowing the definition of branding vs marketing vs selling, can cause those issues.…” Well, then one final question… What if I'm right?

Page 11

McDonald

LAW GROUP MCDONALDLAWGROUP.COM

Your Legal Support...

For Your Business Success

Business Law and Development

Asset Protection

Debt Collection

Contract Law

Real Estate Law

Licensing / Compliance

Corporate Formation

Civil Litigation

Call Us Today

for a free consultation

Rena McDonald T: 702.448.4962 F: 702.448.5011 info@mcdonaldlawgroup.com 1013 Whitney Ranch Dr., Suite 140 Henderson, NV 89014

Why is, Her Most Royal Highness, Princess Taylor, the Princess of All the Cats, so good on the computer?

She’s really quick on the mouse!

Save

50 % CALL TODAY

702.408.4984 Infinity Business Magazine | INBLV.COM

Page 13

DEVELOPING A WORLD-CLASS

BRAND By: Ed Roach - The Branding Expert

If you have a world-class brand, are you showing world-class quality at every turn? Is your brand involved in on-going training? It's not just about customer service and brand awareness. It's not that everyone knows your brand; it's what their perception of your brand is.

Here are 3 areas where a brand might drop the ball to save a few bucks?

Page 14

Infinity Business Magazine | INBLV.COM

Organizational communication is sadly lacking in many companies. With most of the companies I've had the pleasure to assist in their branding, communication is a major hurdle. This one area would catapult your brand if you found an efficient, honest way to keep employees in the loop. Encouraging active participation in the brand would reap benefits in the areas of productivity and employee satisfaction.

Many brands that see themselves as world-class have little to no marketing plans. A brand that does not have a plan in place to draw new business to their door are usually the kind of operation that only react when times are slow. They don't have an ongoing strategy. I understand why their rational seems sound, but the truth is marketing is part of a long-term strategy, not an instant relief. Your customers are no different than yourself. How often do you react to a promotion immediately on viewing something? Most of us react when the need arises and we seek out brands that we perceive as the leaders. This leadership perception is not the result of hit and miss marketing but an on-going strategy.

Taking your brand seriously is not just putting your best foot forward in one area, but doing it better in EVERY area. When you cheap out, initially it seems the rational thing to do, but when the chips are down it's too late to change perceptions.

Home-made marketing materials are a good case in point. 'amateur' doesn't look like a brand anyone would want.

I started off as solely a graphic designer and was a partner in a design firm for 25 years. Because of my interest and experience with corporate brands I moved into the field of corporate brand consulting. With the help of a mastermind group, I fine-tuned my branding process and set out from there. Over the years I've landed some great projects that broadened my experience. Now I not only facilitate branding as a wide-reaching process for companies, I also consult over the phone and do live workshops.

There are some great methods for a person or brand to find out what people are saying about them. One of the smartest things to do is to Google your name or brand regularly. See what perception rises to the surface and act on that. If it's positive pat yourself on the back. If the perception is not so pretty, work to correct it. I would also suggest sending your contacts a link to an online survey about you and your brand.

There may come a time when you or your brand will have to deal with negative reviews or customer complaints that are made public. The first bit of advice I give for this situation is to fess up early on. Don't try and "fix it" with spin. We all make judgement errors and as your mother once said, "Honesty is the

Infinity Infinity Business Business Magazine Magazine || INBLV.COM INBLV.COM

best policy." Same here. It's how you respond that defines your brand. It is also a super opportunity for your brand to shine.

When all is going well, nobody is really standing up patting you on the back. But when you drop the ball and go way out of your way to correct the situation that is when the public will notice and admire the brand. Martha Stewart is a great case in point. She erred, did her time in jail and is now even more respected because of it.

The worst thing for a dissatisfied customer is in-action, which breeds contempt for your brand. When you err, try to over deliver on the solution, which breeds advocacy. They can't brag enough about how great you treated them and didn't try to shift blame.

One of the best things you can do is to proactively prevent your brand from online attacks. If your company blogs - allow comments. Create two-way conversations. Don't over represent yourself. Customers can see through a phony. If your marketing is questionable, you're just throwing ammunition to your critics. Always take the high road. Even when hit by negative (and false online attacks) don't give in to the urge to go on the attack. Take the high road. Respect their stance and apologize if that's appropriate and try to never lose ground and leadership of the conversation. Many times, we've seen hateful people just ramble on and on trying to tear a person/brand down. Their ranting is often seen for what it is. We've also seen cases where other readers have come to their defense. That goes with the overall respect your brand enjoys.

Three of the hardest attacks to suppress are personal, racist and rumor. Personal attacks because it is typically something you have little opportunity to disprove, since the vast audience simply doesn't know you that well. You can only hope that the attack is not credible in its form. Racist attacks because you can't change the narrow mindedness of the individual.

Ignorance is a tough opponent. Finally, rumor, like racist, is based on ignorance. Celebrity brands face this on a regular basis. Depending on what their brand represents it can feed or starve the rumor.

There are some useful reputation management tactics that you can use to help control what people see when your name or brand is Googled. My favorite is blogging. It sets you up as a thought leader. Continually delivering on great content raises the value of your brand. Another is helping people with their problems. You can do this on LinkedIn groups. Join conversations and try to pass on great advice. For example, every week I deliver free branding tips to my list's inbox. These tips are actionable items that businesses can use right away.

Page Page 15 15

CHARLESTON WEST “ALL HAND” CARWASH & DETAIL SHOP "The Luxury Car Specialists”

SIGN UP FOR OUR FREE CAR WASH PLAN

sample

10TH WASH FREE

HANDWASH MEANS Ÿ No Brushes To Scratch Ÿ No Harsh Chemicals

To Damage Your Paint.

Use these coupons for even greater savings!

INF102015

INF102017

INF102016

INF102018

INF102019

INF102020

4820 W. Charleston Blvd @ Decatur

www.MyVegasHandWash.com

702-878-4825

Decatur Blvd

Las Vegas, NV 89146

Red Rock Pizza (702) 304-0400 Fast delivery | Take Out or Eat In

Fresh ~ Fresh ~ Fresh If you strive for great taste, then Red Rock Pizza is made for you. All of our food is made with fresh ingredients & traditional Italian homemade recipes, with sweet roasted garlic, fresh Italian sausage, and 100% pure olive oil.

Specialty Pizzas Wings - Buffalo, BBQ, Garlic Parmesan Calzone’s & Stromboli’s Pasta & Paninis Made From Only the Freshest Ingredients Lasagna Manicotti Stuffed Shells Canelloni Baked Ziti and more...

SPECIAL

For Infinity Readers

$5

OFF

On Orders of $20 or More

*Mention this coupon when ordering or bring with you for eat-in FAST CONVENIENT DELIVERY OF GOURMET PIZZA TO YOUR DOOR ORDER NOW (702) 304-0400

Dine-in or Take Out at 8455 W. Lake Mead Blvd. Las Vegas 89128 (Xst N Rampart Blvd)

Page 18

Infinity Business Magazine | INBLV.COM

Networking Etiquette

What NOT to do...

By: Tony Ferriera

As the Founder and CEO of Infinity Networking Group. I not only host networking events for business professionals but also take the opportunity to attend other events to help support other groups. I think it is not only important for business professionals to attend many different events but beneficial as well. I attend these events to also network for my other business ventures.

Over the years of publishing Infinity Business Magazine, we have written many articles on networking. In fact, in this issue we have an article on the Art of Networking. This article assists those who are new to networking to learn the do's of networking. However, recently I attended an event which encouraged me to write about what not to do. I always believed in putting out positive information and thought the “dont's� were common sense but it appears that is not so.

The main purpose of networking is to connect with other business owners. The connections may gain you a prospective client or a base for referrals. That's why I believe you should not restrict your networking to only one group. It is important to attend the same groups for consistency but it is also more beneficial to attend many groups so as to meet new contacts as well.

Some weeks ago I attended a networking group event that I had not gone to in some time. I have been very busy lately and admittedly have been lacking in getting out to network as much, so I decided to go. As I entered the event I was cooley greeted by the Hostess. Ok, nothing to be offended about as she was busy greeting many people.

As I began to walk the room I saw many people I recognized and have built relationships with. I spent most of my time catching up with people and finding out what they have been up to and what is new in business with them. Up to this point I had not once spoke of my business as I enjoy talking with others and letting them share their accomplishments with me. I am speaking with a client I had not seen in sometime about his new venture. Out of the blue I am rudely approached by the networking hostess and berated for discussing other networking events. I explained that I have not done so and was confused as to her accusations. While it would be embarrassing and humiliating to be treated in such a manner publicly, I actually felt Infinity Business Magazine | INBLV.COM

embarrassed for her as other guests who witnessed the scene also tried to tell her the same. While I have never been spoken to or treated like this at an event I found it best to leave before she created a bigger scene.

As you can see this reflects poorly on her as the hostess of the event and put her other guests in an awkward position.

Networking Events Do's and DON'TS for the Host/ess -

-

DO welcome all your guests in a friendly and welcoming manner.

DO Allow your guests to mix and mingle with each other.

DON'T make your guest feel unwelcome.

DON'T monitor your guests conversations. Everyone is there for the same reason to build their business.

Networking is not a competition but a collaborative effort helping everyone succeed.

DON'T Confront your guests in front of others. If you find someone acting abusive or inappropriate manner take the guest aside to speak to them privately about the behavior you find offensive.

Networking Do's and DON'TS for networkers -

Do try to arrive promptly to get the benefits of meeting as many people as possible Do arrive prepared with business cards and professional attire Do remember to ask the other person information about them as well.

Do thank others for taking their time to speak with you.

DON'T imbibe too much alcohol. While alcohol is served at events be sure to limit yourself as to not become intoxicated and unaware of your behavior.

Other than the tips above enjoy and have fun!

Page 19

The

BUSINESS

By Dawn Ferriera

Of Healing

In recent years the Healthcare Industry has become “Big Business.” Long gone are the days of the neighborhood doctor who would make house-calls or even knew you by name when you went to his office. Between the large multi-million dollar medical groups, billion-dollar insurance companies, and the business of medical studies, the actual care put into the ill patient is overshadowed.

The Healthcare industry is two-fold. As a business person I understand why money is the focus. The doctors to the insurance companies all want to know who is paying for the services. However, this is sometimes done with little regard for the care of the patient. Logically, while money is an integral part of running a business, emotionally they are dealing with someone’s mother, father, brother sister etc., not just selling widgets, therefore compassion has to be a big part of their service. While this is a very broad brush I am using, I do know there are many exceptions to the rule. In fact, I know of one of these exceptions and felt compelled to bring to light her love for her job, her compassion for her patients and her willingness to go above and beyond her job duties to help others.

Nikki Ruffing, RN. has recently has been caring for my father who suffered the side effects of his diabetes. After an operation Nikki was one of the many home healthcare nurses assigned to assist. My mom could not express enough how grateful she was to Nikki in how she not only did the basics required of her job, but, she actually went the extra mile when she saw my mom was struggling with performing certain parts of his care.

By spotlighting Nikki, I hope that others who are considering entering the healthcare field are not motivated only by money, but, that they know the care and concern they show their patients does make a difference in the lives of others. Even if it feels your help goes un-noticed or un-appreciated, trust me it isn’t.

Page 20

Infinity Business Magazine | INBLV.COM

MEET

NIKKI Ruffing, RN DF: What is your education and what duties are required of a home-healthcare nurse?

NR: I have a Bachelor's Degree in Nursing Science with a minor in Chemistry from The Ohio State University. I graduated in 1997. I worked in ICU up until 2 ½ years ago. As a home health nurse, I use my ICU skills everyday to assess patients who have health issues; I also do wound care, laboratory tests, monitor for diseases such as Hypertension, Cardiovascular and Respiratory diseases.

DF: Growing up did you always want to be in the healthcare field? If not, what did you want to do and why did you change to the healthcare field.

NR: Yes, I was always a "helper" and concerned about others.

My parents will tell you, as a girl I would always make sure my friends/family were "okay". I also loved science, and excelled in Chemistry. I decided I would enjoy Nursing more, that I loved medicine and helping people. I use my Chemistry minor mostly as a back up to my Nursing skills.

DF: Many people who help with a sick family member tell stories of how hard it is, How do you cope on a daily basis?

NR: I try to see the positive in every situation. I may go and see a patient who is very sick, or difficult, but I try to infuse some positivity in my visit. I will connect with them by hearing their stories, or even just listening intently. For myself, I cope by spending time with my friends and playing my Mandolin. I also take time out of my day to eat a good meal outside if the weather permits.

elderly, who have fixed incomes and cannot afford many of the medications and treatments needed to improve and maintain their health. I think as a nation we are sadly behind in taking care of our elderly and military population.

To overcome these issues, I provide the most competent and caring service I can. I will go the extra mile to help patients get connected with social services to help them pay their costs of care.

DF: Do you have an inspiring or memorable story that you always think of with fond memories?

NR: I have chosen the photo of myself with one of my patients who was a true inspiration to me. He is a young man who was shot in the abdomen at point-blank range by a mentally unstable roommate. When I first met him, he was very ill. He had many wounds; medications via IV, and couldn't eat on his own. He improved steadily every visit and had a positive attitude the whole time, despite his situation.

He eventually healed completely and is now the chairperson of a political committee here in Las Vegas. I am very proud of him, and we have maintained a friendship.

DF: What is the best part of your job?

NR: I love seeing patients improve. After spending 15 years in ICU, it is a real thrill to see people healing in their home environment and making day to day improvements.

DF: What is the worst part of your job? What do you do to overcome that bad parts of the industry?

NR: The worst part would be that I see patients struggle dealing with our current health care system of delivery. Especially the

Infinity Business Magazine | INBLV.COM

Q: What advice do you have for someone looking to get into home health care?

NR: Have some good hospital experience under your belt.

Hospital experience is invaluable when it comes to assessing changes in patients; especially when patients are in their homes without the immediate accessibility to treatments in the hospital setting.

Page 21

DOUG FORSTER

The Financial Conductor

“Bringing Harmony To All Of Your Financial Instruments”

Is your retirement going to get you where you need to go? What if you are hurt or out of work?

Can you still pay into your retirement if these things happen?

Think of retirement as being on a road trip. You have a quarter tank of gas but still have a long way to go. Do you drive slow and hope you make it? Or do you drive fast and hope you coast the rest of the way.

702.445.3454

Because I specialize in Tax Free Retirement and Lifetime Income, I can show you how to never have that worry again.

With my knowledge you can go anywhere you want without running out of “gas”.

855.263.8287

Email me at: doug@thefinancialconductor.com

Page 20

Infinity Business Magazine | INBLV.COM

How to Avoid Information Overload By: Adam Taylor

Internet marketing can be a lot to take in at times and there is a lot of information to process. Trying to learn new aspects of internet marketing can become difficult to marketers at any level and even the most experienced of people can become weighed down by too much information. Too much information can lead to you hitting a dead end in terms of progress and your productivity can suffer as a result. Knowing how to overcome information overload, or better still to avoid it all together, can be a very valuable skill to have throughout your internet marketing career.

Take one thing at a time and don't try to learn too much at once. Know your limits and work at your own pace. If you try to overdo things in order to learn new information quicker, you might end up taking longer to learn than if you took it easy. If there is something you don't understand than that's OK, don't allow yourself to get worked up about it. Simply keep your cool and it will come to you in time.

Keep in control of your tasks and don't allow others to pressure you. Pressure can make it very difficult to digest information effectively so if you are being pressured, then put a stop to it. If you are being fed too much information too quickly by another person, then tell them to slow down or stop. Allowing others to dictate how much information you are expected to absorb can lead to you having more information than you can handle.

Sometimes you might have to just have a break.

Of course, deadlines should be met where possible but sometimes information overload can lead to you coming to a complete halt. Putting work away for a while and allowing yourself to relax can help you to have a clear mind that is better able to absorb the information you are presented with.

It's fine to accept defeat from time to time, it means that you are able to come back and fight another day, only stronger.

Don't be afraid to ask for help if you are struggling with something. Having a lot of information can mean that you miss certain things that somebody with a fresh mind will be able to extract easily.

Sometimes you might even have the answer already but you need somebody to remove superfluous information to make the answer easy for you to see.

Page 24

Internet marketing is not always an exact science with different camps having different opinions.

Sometimes you might be looking for a definitive answer when there isn't one. It can help at times to simply turn to a trusted source for their opinion, and take that opinion on board. This can help you to stop thinking about details that are stopping you from moving on with other things that are more important. Whatever you do, you should always remember that you need to be in control of the information load you are taking on board, don't let the information load control you.

Infinity Business Magazine | INBLV.COM

Infinity Business Magazine | INBLV.COM

Page 25

H C

THE

Hobnob

Connector

Jill Bran

nce e Insura c n a v d A Radde Jeanne -3854 702-289

son

Owner 408-8360

125

rbes, o F Z e a ltor Lyna ner/Rea w O / r e Brok -7797 702-743

YOGA FO

R TH

MMK Creations Marlene Knoll

Owner & Designer

702.592.6161

“More Than E SOUL Just Yoga!”

JuPLicUeS

tt FonieasshCoAacbhbo Welln

Wendy Jaro

slawski

+

-0158

34 Cell: 702-3

Manager /Owner Yoga Ma ster

(702) 75 0-0820

Lynn Bettinger AVON Sales DOUG FORST ER Representative The Fin ancial Conducto r 6 702-795-861 702.445.34 54

Deb Schaffer On Winning The President’s Club Award

tic Steama ala Cic Dennis 4-1123 3 2 2 0 7

Sugar Busters Barb Lent 702-715-0563

get

ED

WITH DEB SCHAFFER

Page Page28 28

Infinity InfinityBusiness BusinessMagazine Magazine| |INBLV.COM INBLV.COM

Infinity Business Magazine | INBLV.COM

Page 29

WEST VALLEY

www.letipofwestvalley.com

Congratulations Deb Schaffer Absolute Flood Jerry Zimmerle 702-243-563

Infinity Networking Group Celebrating The Successes of Our Members

Congratulations to Deb Schaffer

All Kinds of Insurance would like to Congratulate Deb Schaffer on her Presidential Award

“Supporting Others to Succeed” Liberty Mutual Insurance Lisa A Normile (702)367-0541 ext. 08913

We are pleased to congratulate Deb Schaffer on her accomplishments

Deb Schaffer FROM ALL OF US AT

John T. Holcombe | 702-522-0194

www.WHALENPRIVATEWEALTH.com

Page Infinity30Business Magazine | INBLV.COM

Page 33

REAL ADVICE FOR REAL ESTATE

LYNAAE Forbes Broker/Owner/Realtor

702-743-7797 Page Page34 34

Infinity Infinity Business Business Magazine Magazine || INBLV.COM INBLV.COM

Buying a home What do you, the buyer, know about Title Insurance?

So you found the house of your dreams - you write up an offer and know the title company you would like, because your agent gave you a list of companies available to call and look at pricing. However, the seller counters your offer and changed the title insuring company. What do you do - you do not want to risk losing out on the home of your dreams, so do you accept the counter? Many buyers move forward in fear of the risk of losing out on the purchase.

So what do you do? I would like to focus on Section 9 of the RESPA regulation that allows you your rights to choose the Title Insurance Company.

"RESPA prohibits a seller from requiring the home buyer to use a particular title insurance company, either directly or indirectly, as a condition of sale. Buyers may sue a seller who violates this provision for an amount equal to three times all charges made for the title insurance.�

The above was taken directly from HUD's own website and is included in the Real Estate Settlement Procedures Act, which was established in 1974. So why is it disregarded by real estate agents, especially the listing agents?

Listing Agents Faulty Logic and Misconceptions of applying the RESPA Act of 1974 If the seller is paying for The Title Insurance Policy; they should be able to pick The Title Insurance Company, right?

Well, if that was the case, then the same assumption would apply since the seller is also paying the commission that pays the buyer's real estate agent. Would the seller be entitled to pick the buyer's real estate agent? Luckily, not, but this is a common assumption made by Listing Agents. However, if they applied this same practice to picking the buyer's agent, this would be a resounding "NO".

So how does this affect the buying agent verses the listing agent? The buying agent is affected in a very big way. When a real estate agent represents a home buyer, the agent's fiduciary Infinity Business Magazine | INBLV.COM

responsibility is to educate their buyer about their right to choose the title insurance company.

A great example: A buyer purchases a property that has unpermitted work. This means that there is no assurance that a licensed plumber/electrician, etc. did the work. There have not been inspections performed by city or county inspectors for the un-permitted work. So how is this addressed to protect the buyer?

Title insurance protects the new homeowner, against encumbrances or defects of their title. A standard title insurance policy will not protect against things like unpermitted construction, forgery and building permit issues.

You may have, however, purchase a premium title insurance policy or a title policy with special coverage called "endorsements".

If you were to hire an attorney to sort out an issue regarding the above issues, the attorney could determine that the buyer should have been given a choice in their title policy coverage to prevent this situation. This is just one of many scenarios where the buyer's right to choose their title company can become a liability issue for real estate agents, particularly for buyers agents.

How Does A Title Insurance Policy Affect The Real Estate Purchase?

It is important that you work with true professionals when buying real estate and find an agent who embraces these 1974 regulations and that the agents are advocating for you throughout the process. So the listing agents, who continue to choose the Title Insurance Company on behalf of their seller, they put the seller at risk of being sued for three times the amount of all fees related to the purchase of insurance policies.

Who do you think will be sued next, if this happens?

Page 35

The Critical Aspects of Social Media And Its Overall Effectiveness by: Darvinagency

Social media has established a prominent presence as form of marketing utilized by companies in countless industries worldwide. There are a variety of inherent factors that can prove to substantially increase a company's brand equity and visibility, or possibly victimize a company's reputation. The way in which a social media strategy is implemented and monitored can go a long way in determining its overall effectiveness. Today's market features a wide array of consumers who have certain expectations of brands, products, and services. Discontented and social media savvy consumers are simply awaiting any opportunity to voice their opinions via Twitter, Facebook, and associated social channels. This makes it even more vital for a company to thoroughly research and consider what methods of social media are most appropriate and beneficial to their needs.

Page 36

Infinity Business Magazine | INBLV.COM

A company that does not currently possess a strong presence in social media does not have to fear making a huge investment in social media. There are a number of low cost options that can be practiced to make that initial leap into the realm of social media marketing. Starting a blog about relevant industry news, trends, or intriguing applications of your product line is an excellent way to embark into the world of social media. Creating a LinkedIn group, Facebook page, Twitter account, a customers-only discussion forum, or a YouTube channel can provide unique opportunities to present and inform users and fans alike of current company highlights and information.

The key to a company's successful use of social media is all about the results and the ability to properly measure them. Industry analysts are publicizing self-service business intelligence as the so-called "golden child" of 2011. In terms of marketing, one area that could widely benefit from self-service BI is social marketing. There are a number of bestpractices that can be employed in order to measure social media effectiveness using BI solutions. Mapping out the ideal marketing process flow that will best transform prospects into quality sales leads is an exceptional starting point.

Another practice involves determining the online marketing initiatives and campaigns that will be implemented to attract and engage prospects. Selection of the appropriate outlets to use is quite important in safeguarding the effectiveness of these initiatives.

There are a number of steps that can be taken in order to avoid the aforementioned social media disasters that occur frequently in today's online marketplace. The first involves being realistic and properly understanding the relationship between conversations on social networks and other types of customer interactions. The next step includes utilizing a multichannel strategy for customer sales and service. While social media is quite effective, interactions taking place at brick and mortar locations, on toll-free lines, and during online customer service chats are also very important in providing a comprehensive view of consumers' opinions. The following step focuses upon viewing your data and evaluating the technology that is currently in place in order to understand consumer behavior and the voice of the customer. The final measure that can be taken to avoid social media disaster is to have a designated employee that specializes in the customer experience delivery chain.

Infinity Business Magazine | INBLV.COM

Each initiative that comprises the marketing plan must then have a preestablished audience profile, outreach, value proposition, and budget that you are willing to spend. The most appropriate set of keywords must then be identified to ensure optimal website content that is designed for those specific keywords.

Identifying and adjusting paths on social networks, aligning the website experience with specific landing pages, and setting goals for desired actions are all best-practice techniques in order to ensure continuity. It is also vital to measure all of the initiatives that are being used at a given time to display your activity, outreach, engagement, and outcomes. An even more thorough approach includes tracking all the way through to incremental sales, revenue and gross profit that is derived directly from online marketing. Business intelligence allows insight at the appropriate times during your social media campaigns. It offers the ability to instantly alter campaign focus and direction. Social media marketing can greatly benefit from the use of business intelligence as marketers can produce and exhibit greater value in their social media outreach campaigns.

Page 37

Ortiz ichael By: M

Massage CUST QUALITY, CUSTOMIZED, THERAPEUTIC

MS

Want Happier, More Productive Employees?

Take care of your most important asset.

Your People!

On-site chair massage We come to you and your employees No loss of productivity Weekly | Monthly | Quarterly Programs Available

8820 MARYLAND PARKWAY #115, LAS VEGAS, NV 89123 Inside Flawless Silhouettes Wellness Spa

Call Today for our Massage Services & Packages Available FIND US ON

702.882.9328 w w w. M a s s a g e C u s t o m s . c o m

Page 38 Infinity Business Magazine | INBLV.COM

Infinity Business Magazine | INBLV.COM

Dry-Mist of Las Vegas Carpet - Upholstery - Tile & Grout Cleaning “Cleaning Your Place with the Perfect Touch”

Don’t Waste Your Time Doing This...

Mention This AD and Receive Scotchguard Protection

FREE

Call the Professionals!

Residential Specialists Quality Work & Service Dependable & Reliable

quality service

you can trust!

Evening & Weekend Hours

CALL TODAY! (702) 604-4420 drymistlv@gmail.com www.drymistlasvegas.com Infinity Business Magazine | INBLV.COM

Page 39

A step by step guide in branding your business by: Justin Bregar

Page 40

Infinity Business Magazine | INBLV.COM

Your logo design for corporate branding should be created in a manner that it can be used on different platforms without affecting its vivacity in terms of the appearance. It should always deliver the same message for your business no matter where it is placed; whether on brochures, websites, or billboards.

The most important step to effectively do brand development is to create a logo that conveys a message behind the business to everybody all over the world. Its essence is to do corporate branding for your business. It is a way of devising a functional representation for a company and the company's name.

Ÿ

Probably, you already have a design in mind about how you would want your logo to look best when displayed for your corporate branding. However, you may need to consider the step by step guide and pointers discussed below to make your overall brand development into a reality.

A list of don'ts A perfect corporate branding takes time to develop. You cannot achieve it overnight. It needs proper guidance, nurture, and strategic expertise. Thus, here is a list of some don'ts that you may need to consider:

Brand development and guide Ÿ

Ÿ

Ÿ

Ÿ

Find an experienced team and trusted team that offers services of brand strategies. Look for a team that has previous works similar to the type of corporate branding that you want. Reading on some of their positive testimonials as a host can also help you make your choice.

Present any specific design, color, and fonts that you might want to integrate into your logo design to your brand strategist.

Make use of bright colors reasonably! It may attract more attention; however, if taken to its extremes, it can be flashy, informal and overbearing.

Make your logo very simple and uncomplicated without ignoring creativity. Too much complexity only leads people to confusion and detracts them from the real purpose of the logo. Moreover, resizing and replicating it may become difficult for you.

Infinity Business Magazine | INBLV.COM

Ÿ

Don't make your business services or products your actual company brand. Your company brand should be the spokesperson of your products or services. It should drive your business to its greatest heights.

Ÿ

Don't make your company logo your company brand.

Your logo should describe what your company brand stands for.

Ÿ

Don't create a logo design that is apparently in line with the newest designs. It may no longer look appealing after 10 years and will just give an out of date impression on your business identity.

Hence, bear in mind that a company logo is a piece of information that serves as a reminder of a particular brand.

For instance, logos for Apple, Google, Puma and Nike, they all convey dimensions about their brands in one glance and their elements are clean, simple, eye-catching, effective and memorable. These are the types of corporate branding that you need; something that creates basic introductions and carries your business name wherever it goes.

Page 41

Avery’s Coffee Espresso Bar Teas Gourmet Sandwiches

“Providing Optimal Health Management”

www.averyscoffee.com info@averyscoffee.com

More Than Just

YOGA

Fort Apache

N

Village Square Shopping Center

W

E

Sahara Ave S

9440 W Sahara Ave, Suite 145 Las Vegas, NV 89117

www.yogaforthesoul.com Stretching & Flexibility Increase Strength

INFINITY

Business Media Group NETWORKING | PUBLISHING | ADVERTISING

Injury Rehabilitation Nutritional Counseling Aromatherapy

Call Today!

Studio: (702) 750-0820 Cell: (702) 339-3812 Page4450 38

Jill Branson Senior Sales Consultant

702-582-9286 Jill@myaddesigns.com

N. Tenaya Way, #245, Las Vegas, NV 89129

Infinity Business Magazine | INBLV.COM

Page 43

www.INBLV.com

Gaining Customer Trust with Your Business Card by: Andrew Michaels

When looking for the best and most economical way to market your business and give it a good image, then don't neglect the wonders of the simple and tiny 2 by 31/2 inch of paper referred to as the business cards. Although they are tiny, they can give a great impact and leave a lasting impression to those you meet.

Because of this, it is important that your cards have the right contact details. This is not only to promote your business but make it easy for people to contact you as well.

To start off, your name and business name are the most important things to consider. It's critical that you strategically place them in your card depending on your need. For instance, if you are a representative of a company, the business name may be printed in more boldly than your name. But if you are a writer, you can have your name be the center of the card.

It is important that the design of your cards draw attention effectively. You can do this by using eye-catching images or your logo. As much as possible your logo has to be simple so it doesn't distract the readers. Remember that your goal is to get your prospect's attention and hold that long enough to present your offerings.

If your card has enough space, it may be essential to list down the types of services or products you offer. This is especially true if your business name does not reflect the nature of your business. List down your offerings at the back or you can put a tag line that describes the nature of your business. It's not necessary to list down all the services and products you offer,

just the top offerings or the general type of services. Keep your tag line short and simple. If it is too complex to understand, people will easily throw out your card.

Of course, your contact details are a must-have in your business card. If your target customers can't contact you perhaps because of an outdated phone number or erroneous address, they would easily turn to your competitors. Keep in mind that it's critical that you keep your contact details updated to give your customers a quick and easy way of contacting you.

A mobile, office, or fax number will be enough in most cases, but you can also add in other ways for people to reach you personally. There are some customers who prefer to transact business directly. If this is the case, you can give your personal number to the customer. Be discerning of the people you give your personal info to. Give it only to people you trust.

Your address is also an essential addition in your cards.

Although this is the age of email and mobile phones, there are some instances when your address is needed, so make sure you include your address on your cards. Your address will also help give your business the image of stability, so you might want to have it listed on your card.

Remember that your business cards are the single most important tool in gaining customer trust. So, make them work for you by ensuring they have the right information and contact details in your business card templates.

Page 44

Infinity Business Magazine | INBLV.COM

Page 44

Page 41 Infinity Business Magazine | INBLV.COM

Flooring

Granite

Window Treatments

Extraordinary Customer Service and Responsiveness is our primary product.

Vision Good design brings continuity, function, and

beauty to a living or working space, whether it’s a

contemporary loft or a rambling Tuscan estate. A typical project includes these services: Design Planning Finish & Material Selection Finish & Material Supply Installation End-to-End Project Management

Call Today!!

Clara Napolitano Clarasellsflooring@gmail.com

702-510-3156 Infinity Business Magazine | INBLV.COM

Page 45

Graphic Design Division Print & Direct Sales Division Media & Advertising Division

FIND US ON

www.TERRIBLEHERBST.com

Tuvell Kaila E HERBST

L TERRIB utterfly B Social Rd. Russell .

3440 W 9118 8 V N gas, Las Ve 296 .597.6 P: 702 116 .6 0 5 .7 C: 702 om erbst.c h le @terrib ktuvell .com Herbst errible www.T

Let Us Put Your Business In Client’s Hands

702-557-0404 Fo r A l l Yo u r M a r k e t i n g N e e d s

DAVID CHERKIS PHOTOGRAPHY

702-360-3615 Conventions, Meetings, Weddings, Personal Photography and more...

dcfoto@cox.net | dcfotolasvegas.com

Over 35 Years Experience

Infinity Business Magazine | INBLV.COM

Official Infinity Magazine Photographer Photo of Dawn Ferriera in Infinity Issue Jan 2015