Success is not enough DFM

SuCCESS IS NoT ENouGh

A three-time winner of the Forbes Diamonds ranking, this manufacturer of top quality upholstered furniture does not rest on its laurels. It continuously expands its plants and employs top specialists to ensure its furniture delivers comfort and the highest quality standards.

DFM Sp. z o.o. is a 100 per cent Polish-owned company, located in Dobre Miasto near Olsztyn. This region is one of the most beautiful parts of north-eastern Poland owing to its many wonderful lakes, forests and other popular spots frequently visited by tourists from all over the world. Since 2001, the company has successfully been selling furniture to the markets of the Benelux countries, Scandinavia, Germany, Switzerland, Austria and the United States.

Investment and steady growth

In 2016, the company’s sales were estimated at approximately €90 million. Market demand and a steady increase in its sales were the decisive factors behind last year’s expansion of DFM’s production facility in Dobre Miasto, when its production area was increased by three hectares and the most modern production lines were purchased. The acquisition of professional cutters for fabrics and leathers has improved workflow and increased productivity. At this time the company also launched a carpentry shop to manufacture wooden components, making DFM almost self-sufficient.

Working with people and for people

But however many improvements are made and ultra-modern machines and equipment installed, nothing can replace a company’s most important factor: its people. Today, DFM employs more than 1000 people – well-educated professionals with extensive experience in their fields. They understand the needs of customers and perfectly match the product to their expectations. Indeed, customer satisfaction is the driving factor behind the company’s strategy.

Production with passion

Each element of DFM’s furniture, down to the smallest detail, is produced with great diligence and care. Everyone involved in the production process understands that his or her work is very important, as it contributes to the creation of the highest quality furniture that will last for many years.

DFM uses the highest quality materials, purchased from reputable suppliers in Poland and abroad. The company has a very individual approach to the expectations of the market and its customers, and thus offers a wide range of comfort seats and backrests – from standard foams to high resilience foams, pocket springs, bonell springs,

memory foams, silicones or feather mats. Within these different variations there are countless combinations, leading to the creation of a totally personalised product for each customer. In addition to its very wide range of fabrics and leather in various price ranges, DFM is a company that is valued by customers for its creativity and flexibility. Whatever their expectations, DFM has a product line to meet these, including: design, modern, landhaus and TV Relax chairs.

“We focus on professional customer service and punctuality, while at the same time taking care not to lose the high quality, design and good price,” says company owner Dariusz Kołakowski.

New ideas and challenges

Ninety-eight per cent of DFM’s upholstered furniture is sold abroad. In the domestic market, it also offers its ‘livingroom’ brand. In 2016 it

Motionitalia

“Since 1997, motion Italia has been working every day to create the best expression of comfort. Thanks to a highly specialized team of researchers, designers and engineers, motion Italia supports upholsteredmanufacturers by offering innovative and technologically advanced solutions for moving armchairs and sofas to enhance their efficiency and comfort. From concept to design, from production to distribution, we care about every single step to ensure a perfect synthesis result between design and functionality. motion Italia represents innovation at your service all over the world.”

opened a model showroom in Warsaw, where a customer can see and test this particular line of furniture. “It is very important for us to allow a customer to touch and feel the comfort of a couch or a chair, to look at their functionality and high quality of finishes and finally to help the customer make a purchase decision on this basis,” says Dariusz Kołakowski. In the next few years, the company plans to open more showrooms in other cities in Poland to give people the opportunity to get to know the livingroom brand even better. From the above, it is clear there are big challenges facing the company.

“We intend to make further investments in our production processes, as we cannot forget that the world does not stand still but constantly moves on. Our ambition is to play in the furniture premier league, on the national, European and global levels,” concludes Mr Kołakowski. n