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MediaPack2027

Page 1

2027

MEDIA PACK

With over 38 years of proven and trusted experience


CO NT EN TS Pg 1:

ABOUT INDUSTRY EUROPE

Pg 2:

TRUSTED BRANDS

Pg 3:

WHY CHOOSE US

Pg 4:

SECTORS & INDUSTRY SECTOR STATS

Pg 5:

EDITORIAL & EVENTS

Pg 6:

PRINT REACH

Pg 7:

PRINT ADVERTISING OPTIONS

Pg 8:

HOMEPAGE STATS

Pg 9:

ONLINE MAGAZINE STATS

Pg 10:

WEB ADVERTISING OPTIONS

Pg 11:

WEBSITE TAKEOVER & POPUP

Pg 12:

IN THE LIMELIGHT

Pg 13:

CONTENT & PRESS RELEASE

Pg 14:

NEWSLETTER

Pg 15:

E-BLAST/MAILOUT

Pg 16:

VIDEO CONTENT

Pg 17:

CONTACTS

27 20 27


Pg 1

AB OU T US Looking ahead to 2027, our vision is bold: to accelerate digital innovation and push the boundaries of data-driven growth. Over the past year, we’ve sharpened our ability to collect, analyze, and distribute data, giving us the power to deliver smarter, more personalized content and advertising directly to the executives who matter most. For our clients, this means one thing—clear, measurable ROI. Our audience is expanding faster than ever. Print circulation now reaches 85,000 copies, while our websites and microsites attract over 428,000 unique annual visitors. With our editorial team stronger than ever, we’re creating content that connects, engages, and drives results. At Industry Europe, we don’t just communicate—we collaborate. Every campaign we create is built around your objectives, ensuring maximum impact and premium service. Together, we’re shaping the future of business storytelling across Europe.


Pg 2

TRUSTED BRANDS Industry Europe offers targeted content and advertising placements in our printed and online magazines focused on specific issues, which provide high-impact visibility to boost your presence and show off your skillset to Europe’s manufacturing sector. Our aim is to build a long-term partnership with your organisation and deliver you a real return on investment over a prolonged period of time by helping you to produce some high powered content with a strong advertising campaign around it. This provides strategic value and awareness for your brand through a continuous presence across print, digital, social and direct contact with our audience. Our readers like to receive Industry Europe content across multiple media platforms, and this multichannel engagement means you can take a fully integrated approach to reaching our audience. Our print content and advertising helps you to increase awareness, enhance your corporate identity, reaffirm your position and brand as well as build your credibility and market share. Meanwhile our digital content and advertising options enable you to promote specific products, as well as immediately boosting leads, enquiries and traffic to your website. Industry Europe’s most successful customers are those who engage with us on all fronts.


Pg 3

WHY CHOOSE A

MULTI-INDUSTRY

MEDIA PARTNER Industry Europe and its multi-market platform can help your company in a variety of ways, especially online. With our new and improved data capture and direct digital marketing methods we can direct website traffic with the user in mind. This will enable your company to be promoted on any and all key web pages on our platform that meet your multi-market demands. We’ve made navigation on our newly improved website easier with a major increase in user interaction across the site. Our S.E.O. results, allow us to appear in the top 5 search results through Google; this has dramatically improved traffic activity on our website. We ensure that traffic is then directed to the correct microsite to ensure the page is right for our users’ needs. This gives Industry Europe the opportunity to capture data for targeted marketing purposes and benefits our clients greatly.

Our Multiple Industry Readership is a Loudspeaker for clients wanting to communicate their credentials to a wider industrial base. We can focus your content within your Industry niche, or if you prefer, we can join it up with multiple sectors to increase your visibility within several industries. Interesting content – we cover real news from various industries including the political backdrop which contextualises the stories written by professionals. We have the highest SEO results to generate the most traffic and help optimise impressions and click-through rates for your specific target market. Easily navigable industry sector specific pages mean finding the stories that interest you is quick – your story won’t get lost inside a huge book. Linked website and magazine with backlinked stories to your own sites channelling our traffic to you. A bespoke service – while we offer packages to help clients with annual budgets, we also offer tailormade marketing packages based on your specific needs. Variety of services – Both in print and online we offer a variety of tools to assist your communications strategies: Video content, Advertorials, Ads, Direct/Group Mail-outs, Profile Articles, Press Releases – we are a hypermarket for marketing solutions.


Pg 4

SECTORS & PAGE STATS

Aerospace & Defense • Monthly Impressions: 34,229 • Average User Session: 2 mins 42 sec.

Chemicals & Biochemicals • Monthly Impressions: 86,018

• Average User Session: 3 mins 56 sec.

Construction & Engineering • Monthly Impressions: 80,473

• Average User Session: 3 mins 14 sec.

Consumer Goods • Average User Session: 3 mins 49 sec.

• Monthly Impressions: 120,956

Our SEO results and user navigation system ensure the user is directed onto the correct microsite, so the news and stories are relevant to them. This helps to lower the bounce rate and increase the relevance of any advertisement that is viewed. By using this process, we ensure that your digital advertisement placement is viewed by the target audience which helps to increase the click-through rate of relevant impressions. We use this digital traffic concept across our entire platform so you’re not just limited to one sector and you can target each of the market segments you’re interested in which you don’t get with other magazines.

Energy & Utilities • Monthly Impressions: 59,642

• Average User Session: 1 mins 58 sec.

Healthcare • Monthly Impressions: 76,200

• Average User Session: 3 mins 14 sec.

Metals & Mining • Monthly Impressions: 95,585

• Average User Session: 4 mins 16 sec.

Politics & Economics • Monthly Impressions: 51,472

• Average User Session: 4 mins 23 sec.

Technology & Innovation • Monthly Impressions: 83,351

• Average User Session: 3 mins 47 sec.

Transportation • Monthly Impressions: 74,346

• Ave. User Session: 2 mins 56 sec.


Pg 5

EDITORIAL CALENDAR & EVENTS PAGE MAGAZINE FOCUS: 37-1

FOCU

SPRIN

G

S ON

: TECH NOLO GY & INNOV ATION , AUT OMOT • TRA IVE NSP ORTA TION

• ROA DS • AER

OSPA

CE &

37-3 FOCU

DEFE

NCE

• BUIL DING S • ENE RGY & UTIL ITIES • SMA IES

SUMM

ER

FOCU

SO

N: PACK AGING , CON SUME R GOO DS • HEA LTHC ARE • FOO D • MED

37-4

AUTU M

SO

EXHIBITION AND CONFERENCE FOCUS - 2027:

ICAL

N

N: CONS TRUC TION & ENG INFRA INEER STRU CTUR ING, E

RT CIT

37-2

FOCU

WINT

ER

SO

N: META LS & M INNIN G, MA NUFA CTUR ING • RAW

MAT

ERIAL S • POL ITICS & ECO • CHE NOM IC MICA

LS &

BIOC

S HEMIC

ALS

• 3D PRINT Lyon

• Fachpack

• AERO Friedrichshafen

• Food & Drink Expo

• Agritecnica

• France Air Expo

• Agrotech

• Geneva Supercar Show

• ALL4PACK EMBALLAGE

• Hannover Messe

• Automechanika Birmingham

• Intersolar Europe

• Automotive Manufacturing

• LOUPE Europe

• Bauma

• Mach Tech

• CONSTRUMAT - International

• OMC Med Energy Conference

Building Exhibition

& Exhibition

• Cyber Security & Cloud Expo Global • Plastpol • Dach Forum

• Sima

• Ecomondo

• SPE Offshore Europe

• ENEX NEW ENERGY

• Sustainability Summit

• E-World Energy & Water

• Vision Expo

• Expodronica Air Show

• Wind Europe Annual Event


Pg 6

PRINT REACH

4 PRINT ISSUES PER YEAR

Avera ge per p readershi rinted p issue: The readership of 142,000 per issue will be boosted by an additional 14,000 copies distributed at trade fairs and conferences throughout 2027 – this averages out at a print run of 85,000 printed copies of each edition.

142,0

00

Avera count ge page per is sue:

51 Aver of adv age numbe r ertisi n per is g pages sue:

8

37-1

SPRING

37-2

SUMMER

37-3

AUTUMN

37-4

WINTER

READERSHIP BY JOB CORPORATE MANAGEMENT

16.89%

SALES & BUSINESS DEVELOPMENT

16.23%

TECHNICAL MANAGEMENT

12.17%

PURCHASING

15.16%

MANUFACTURING

14.05%

ENGINEERING

7.25%

RESEARCH & DEVELOPMENT

6.58%

PRODUCT DESIGN & DEVELOPMENT

4.98%

QUALITY ASSURANCE

3.87%

SUSTAINABILITY

4.45%

CONSULTING

2.25%


Pg 7

PRINT ADVERTISING OPTIONS

COVER POSITIONS INSIDE FRONT COVER

€5200

OUTSIDE BACK COVER

€5400

SPECIAL PACKAGES Front cover sponsorship package

Belly band per 1000 magazines

DOUB LE PAGE

€5200

INSIDE BACK COVER

€7,995

Please send files at actual size or larger than you require us to use and ensure that all fonts and image files are included with your artwork

DOUBLE A4 PAGE:

FULL PAGE

1 issue

2-3 issues

4-5 issues

426mm (w) x 303mm (h)

€6900

€5900

€5500

This includes a 3mm bleed with a 30mm centre page gutter width

FULL A4 PAGE:

€500

1 issue

2-3 issues

4-5 issues

€4500

€3800

€3500

HALF A4 PAGE - 1/2 : Bespoke packages available on request

1/2 1/2

Landsc

SPECIFICATION REQUIREMENTS We accept the following file types: • Photoshop files (saved at 300dpi)

ape

1/4

• Illustrator files (saved as .eps)

1 issue

2-3 issues

4-5 issues

€3000

€2500

€2300

QUARTER PAGE - 1/4 : 1 issue

2-3 issues

4-5 issues

€2100

€1700

€1600

PORTRAIT/VERTICAL: 216mm (w) x 303mm (h) This includes a 3mm bleed

PORTRAIT/VERTICAL: 88.5mm (w) x 257mm (h) LANDSCAPE/HORIZONTAL: 183mm (w) x 126mm (h)

PORTRAIT/VERTICAL: 183mm (w) x 60mm (h) LANDSCAPE/HORIZONTAL: 88.5mm (w) x 126mm (h)

EIGHTH PAGE - 1/8 :

• High resolution pdf files We accept the following image formats: / psd / eps / tiff / jpeg / jpg / png /| (saved at 300dpi)

LANDSCAPE/HORIZONTAL:

1/4

1/8

1 issue

2-3 issues

4-5 issues

€1600

€1300

€1200

LANDSCAPE/HORIZONTAL: 88.5mm (w) x 60mm (h)

*Price is per advert


Pg 8

HOMEPAGE STATS OF 2026 TRAFFIC PROFILE

United States (& rest of world)

5%

11%

4%

4%

5%

16%

7%

6%

5%

To uniqu tal e visi

428, 5

tors:

87

Page vie per y ws ear:

3, 517

, 654

AUSTRIA

3%

BELGIUM

4%

CZECH REPUBLIC

3%

DENMARK

3%

FINLAND

4%

FRANCE

6%

GERMANY

16%

HUNGARY

6%

IRELAND

1%

ITALY

8%

NETHERLANDS

5%

NORWAY

5%

POLAND

7%

SLOVAKIA

1%

SPAIN

5%

SWEDEN

5%

SWITZERLAND

2%

UNITED KINGDOM

5%

UNITED STATES (& REST OF WORLD)

11%

26%

User Hardware Mobile:

72%

58%

Tablet: Desktop:

42%

User Returning: New:

VISITOR STATS MONTHLY VISITORS

57154

RETURNING VISITORS

24307

NEW MONTHLY VISITORS

33690

REFERRAL AND TRAFFIC ORGANIC SEARCHES

51%

SOCIAL MEDIA

17%

DIRECT

24%

REFERRAL

8%


Pg 9

ONLINE MAGAZINE STATS

Thanks to ad-management and ad-serving technology, We can tell advertisers exactly how many readers clicked on ad links. Advertisers are also not limited to plain text links but can now use and get reporting back from interactive links. Our Digital magazines offer an enhanced brand advertising experience because they place the reader in a highly designed editorial context which drives reader engagement and purchase intent. We can then use special tracking software that uncovers actionable insights into how audiences engage with editorial and advertising content, which allows advertisers to tailor future campaigns for maximum results.

AVERAGE CLICK THROUGH RATE ON ADVERTISEMENTS: DOUBLE PAGE

0.68 %

FULL PAGE

0.72 %

HALF PAGE

0.52 %

QUARTER

0.38 %

EIGHTH

0.34 %

FRONT

1.67 %

BACK

1.45 %

BI-MONTHLY READERS

96114

AVERAGE NUMBER OF PAGES VIEWED

24.6

AVERAGE SESSION DURATION

12 min 02 sec

AVERAGE ADVERTISEMENT IMPRESSIONS PER ISSUE

109335

OUR DIGITAL MAGAZINE OFFERS TREMENDOUS BENEFITS

UNMATCHED BY OTHER MEDIA CHANNELS •

Reach Readers beyond Regional Boundaries

•

Faster Publishing and Distribution

•

Content Flexibility

•

Better Understanding of Readers


Pg 10

WEB ADVERTISING OPTIONS

MONTHLY AVERAGE IMPRESSIONS / CTRS:

Impressions:

Average CTR:

96 048

2.3%

LEADERBOARD TOP:

102 476

2.0%

LEADERBOARD MID:

92 301

2.2%

LEADERBOARD LOW:

88 037

1.7%

MPU LARGE:

72 608

1.5%

MPU SMALL:

91 774

1.9%

LEADERBOARD PRESS RELEASE:

39 465

2.6%

LEADERBOARD ABOVE MASTHEAD:

PRICES PER MONTH:

1-3 months

4-6 months

7-12 months

LEADERBOARD ABOVE MASTHEAD:

€1800

€1500

€1300

LEADERBOARD TOP:

€1500

€1300

€1100

LEADERBOARD MID:

€1200

€1100

€1000

LEADERBOARD LOW:

€1000

€900

€800

MPU LARGE:

€1100

€1000

€900

MPU SMALL:

€995

€895

€795

€1500

€1300

€1100

LEADERBOARD PRESS RELEASE:

LEADERBOARD ABOVE MASTHEAD

LEADERBOARD TOP

Desktop:

970px (w) x 90px (h)

Tablet:

728px (w) x 90px (h)

Mobile:

300px (w) x 50px (h)

MPU SIZES: LEADERBOARD MID #1

MPU Large:

300px (w) x 450px (h)

MPU Small:

300px (w) x 250px (h)

PRESS RELEASE LEADERBOARD SIZES:

MPU LARGE

Desktop:

600px (w) x 90px (h)

Mobile:

300px (w) x 50px (h)

MPU SMALL LEADERBOARD MID #2

SPECIFICATION REQUIREMENTS

PRESS RELEASE AD

We accept the following file types for website content:

/ jpg / jpeg / png / gif / html / Rich Media

LEADERBOARD SIZES:

LEADERBOARD LOW


Pg 11

WEBSITE TAKEOVER & POP UPS

TAKEOVERS

SITE TAKEOVER

The website takeover is the most efficient way to optimise our website and reach your target market. The margins around the side and top of the website can be utilised to form a giant advertisement that’s across the entire site. With this huge space also being clickable it yields the highest click through rate resulting in the best ROI.

PRICES:

1 WEEK:

2 WEEKS:

3 WEEKS:

4 WEEKS:

WEEKLY PRICES:

€1995

€3400

€4800

€5600

SITE WEBSITE TAKEOVER SIZE: Desktop:

1050px (w) x 1680px (h)

Cl Throu ick gh Ra

tes

6.4%

Wee Impre kly ssion

28 15

TAKE OVER

s:

3

SITE

POP UP ADVERT

TAKE OVER

POPUPS Part of the website takeover includes a pop up form that appears on all landing pages across the website. The pop up form is a great way to help you connect with the people who visit our website. Whether you’re hosting a webinar, want to attract visitors to your exhibition or want to generate leads for you sales team we can assure you this is the way to go about it.

PRICE: PRICE PER WEEK:

€3000

Limited to 4 weeks per year per client

POP UP SIZE: Desktop:

428px (w) x 566px (h)

SPECIFICATION REQUIREMENTS

We accept the following file types for website content:

/ jpg / jpeg / png / gif / html / Rich Media


Pg 12

IN THE LIMELIGHT WEBSITE / SOCIAL MEDIA / NEWSLETTER

The ‘In The Limelight package’ is designed specifically to help you to promote your product launches, exhibition attendance or any major news you want to promote and encompasses our three key digital channels - our Website, Newsletter and core Social Media pages. Maximise impressions and guarantee substantial audience participation for your announcement.

•

Share of voice across industryeurope.com homepage for one month 25% - Includes placement in Industry Europes “Featured News” section on our homepage.

•

Share of voice across all industryeurope.com web pages for one month.

•

Your announcement placed as the headline in our weekly newsletter which is sent to our 48000+ subscribers.

•

LinkedIn coverage.

Price

€1995

PLEASE PROVIDE: We accept the following file types: • Approximately 400 - 600 words • 1 - 4 high resolution images

We accept the following formats: psd / eps / tiff / jpeg / jpg / png (saved at 300dpi)

All materials provided will be passed to our content team for approval prior to publication.


Pg 13

CONTENT & PRESS RELEASE PACKAGES

CONTENT •

2-3 page article (includes interviews and as much editorial assistance as you need) in any issue

•

High priority placement of up to 5 press releases or white papers on homepage and relevant industry sector pages

•

Placement of the article inside spotlight/featured news on homepage and 2 particular microsites

•

Social media support of article or press releases

Price

€2500

•

Multiple 2-3 page article (includes interviews and as much editorial assistance as you need) in any issue

•

High priority placement of up to 5 press releases or white papers on homepage and relevant industry sector pages

Price

€2000 per article

PRESS RELEASE

PACKAGES •

Guaranteed high priority placement of a single press release online and printed magazine

Price •

€445

Guaranteed high priority placement of up to 10 press release online and printed magazine

Price

€295 per release


Pg 14

NEWSLETTER

AUSTRIA

4%

BELGIUM

4%

CZECH REPUBLIC

3%

DENMARK

4%

FINLAND

4%

FRANCE

WEEKLY NEWSLETTER STATISTICS 2025 AVERAGE OPEN RATES

29.4%

AVERAGE CLICK THROUGH RATE

6.2%

7%

LEADERBOARD TOP CTOR

19%

GERMANY

12%

LEADERBOARD MID CTOR

14%

HUNGARY

6%

IRELAND

1%

LEADERBOARD LOW CTOR

11%

ITALY

8%

MAIN STORY CTOR

28%

NETHERLANDS

5%

NORWAY

4%

POLAND

6%

SLOVAKIA

1%

SPAIN

3%

SWEDEN

6%

SWITZERLAND

5%

UNITED KINGDOM

8%

UNITED STATES (& REST OF WORLD)

9%

NEWSLETTER REACH BY LOCATION United States (& rest of world)

9%

55759

12%

8%

3%

Leaderboard banner in betweennews stories

Price

€795 per newsletter

• Gold Sponsorship Leaderboard banner above or below Masthead

Price

€1095 per newsletter

• Platinum Sponsorship 6%

7%

:

• Silver Sponsorship -

4%

Bigger Logo or Leaderboard on Newsletter and "In association with Grundfos" at the top of the Newsletter and in the subject line and text of the email

4%

8%

Tot Subsc al ribers

NEWSLETTER ADVERTISING OPTIONS:

6% 3%

• Video -

Price

€1495 per newsletter

Price

€2585 per newsletter

NEWSLETTER COPY GUIDELINES: • 1200 pixels x 235 pixels

Advertising copy to be sent in:

jpg / png / gif


Pg 15

E-BLASTS /

We have a powerful market intelligence service that gives us the ability to send an HTML email describing your company’s products, services, latest news etc. to highly targeted decision-making individuals, using our comprehensive European Buyer and Supplier database of over 40,000 companies. All mailouts include a detailed report of total opens, unique opens, clicks, click maps and when the email was last opened.

MAILOUTS

E-BLAST STATS: Avera open ge rate:

30.2%

CTR:

5.8%

EMAIL COSTS: SENT TO 1 - 5000 CONTACTS

€2000

SENT TO 5001 - 10,000 CONTACTS

€3000

SENT TO 10,001 - 20,000 CONTACTS

€4000

SENT TO 20,001 - 30,000 CONTACTS

€5000

SENT TO 30,001 - 40,000 CONTACTS

€6000


Pg 16

VIDEO

In 2019 Industry Europe started hosting video on our home page for some of our key clients. After seeing the positive results, we decided to roll it out as a full service for everyone. This allows you to talk to our audience about your successes.

CONTENT

Some of the most-watched video footage includes video interviews held at exhibition stands, which enabled companies to promote their exhibition highlights. This feature, in practice, prolongs a company’s exhibition attendance and keeps it working long after the exhibition doors have closed.

Price per Week

€500

The price for one week includes the video to be hosted in a prime position on the homepage and to be posted across our social media. Your video will also be promoted within our new multimedia section where it will remain indefinitely, you have the option to also link the video to your press release or website.

VIDEO STATS: Impre

ssion

1204

8

s:

CTR:

3.4%

30 Se cond V iews s :

3 Sec ond V iews :

681

4163


Pg 17

CONTACTS DIRECTOR OF SALES & BUSINESS DEVELOPMENT Katarzyna Pozoga Email: kp@industryeurope.net

ACCOUNTS Lucy Bell Email: accounts@industryeurope.net

EDITORIAL OFFICE

ART & DESIGN

Roger Sullivan

Leon Esterhuizen

Email: editor@industryeurope.net

Email: studio@industryeurope.net

Industry Europe 110 Boundary Rd, Norwich NR6 5JE, United Kingdom All rights reserved by Max Media Global Ltd

Email: kp@industryeurope.net Web: www.industryeurope.com LinkedIn: www.linkedin.com/company/industry-europe


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