Indoff
From the President
First Half Excellence
As we close out the first half of 2026, I want to take a moment to reflect on the performance, resilience, and growth demonstrated across our organization. Q2 was a quarter of momentum and adjustment. We finished the quarter with $47.6M in billed sales which is a 3% increase year-over-year (YOY) and tracking 3% above our budget.
While April and May showed strong revenue performance with growth contributing to our solid footing, June presented us with more distinct challenges. We missed our billings targets by $2.5M. Much of this was due to a budget that was calibrated perhaps a bit too aggressively for the shorter month of June. Despite these fluctuations, our YTD billed sales stand at $87.2M. We are maintaining a healthy backlog of orders and are looking at the opportunities in our 2H pipeline to finish the year strong.
Corporate Excellence & Partner Grace
Running a company as dynamic as Indoff requires an extraordinary effort from our team at the home office. I want to specifically thank our Corporate Staff for their tireless work during this quarter. We are working diligently to recruit talent in key areas at the Corporate Office to continue to drive proper support and growth.
Equally, I want to extend my deepest appreciation to our Indoff Partners. Navigating the geopolitical and macroeconomic pressures we’ve faced this quarter, from freight costs to tariff volatility, has been no small feat. Thank you for your continued grace and professionalism as we navigate these headwinds together.
1.
Champions Circle 2027: Clearwater Beach
We are thrilled to announce that 26 Indoff Partners have already qualified for the 2027 Indoff Champions Circle trip to Clearwater Beach, Florida, scheduled for May 2–5, 2027.
For those still working toward their qualification, there is plenty of time to secure your spot. As a reminder, the requirements for the 2027 trip are:
• Option 1: Secured (booked) sales for 2026 in excess of $1.2 million OR $240,000 in billed gross profits.
• Option 2: Minimum booked sales for 2026 in excess of $500,000 AND 10% growth over your 2025 booked sales.
If you are unsure of your progress, please visit the business overview dashboard to track your numbers in realtime.
We have a strong 2nd half ahead of us. Let’s keep pushing, supporting one another, and driving the growth that defines Indoff.
Rob Jackson Andy McCullough
Rick Otis
Saasha Waber
Nancy Elliott
Todd Jurecko
Thomas Akerman
Victor Fay
Marketing
Summer Solutions: Refresh Your Customers’ Workspaces with Shop.indoff.com!
SMichael Dormagen Marketing Director
ummer is here, and with the rising temperatures comes a new set of challenges for your customers. From sweltering warehouses needing heavy-duty cooling to corporate offices looking to refresh their layouts, business owners are looking for practical ways to keep their teams safe, comfortable, and productive.
When you guide your customers to Shop.indoff.com, you are connecting them to premium solutions backed by Global Industrial’s robust supply chain including high-quality Exclusive Brands.
Plus, remember to utilize our “Summer Sales Packet” which includes pre-written emails that have links already included to many of the hot products this season. Each email also comes with an interactable flyer that’ll direct your customers to the exact product listing on shop.indoff.com, as well as social media posts you can use in your own efforts.
Below are just some of the top trending summer solutions available on Shop.indoff.com that you should pitch to your customers today:
High-Velocity Cooling & HVAC Solutions
Offices and warehouses face major heat challenges, making this the single best door-opener for new sales right now:
• Large-Diameter Portable Cooling Fans: Perfect for massive airflow across warehouse floors.
• Industrial Pedestal & Wall-Mount Fans: Heavy-duty, space-saving designs that plug right in for instant relief.
• Commercial Portable Air Conditioners: Air-cooled spot coolers with easy-to-read digital panels, perfect for workspaces where central cooling isn’t an option.
Outdoor Breakroom & Café Furniture
There’s currently a large sale on the shop to help your customers upgrade their outdoor spaces with stylish, durable, and weather-resistant furniture that stands up to Mother Nature:
• Perforated and Slatted Steel Receptacles: Clean, modern outdoor trash and recycling cans that resist vandalism and fading.
• Outdoor Tables and Seating: Provide a safe, comfortable destination for lunch, quick breaks, or casual outdoor team meetings.
Smart Material Handling & Storage Upgrades
Summer is often a peak inventory and reorganization season.
• Open & Closed Steel Shelving: Durable 18- and 20-gauge steel units ideal for factories, stockrooms, or offices needing extra space.
• Boltless Widespan Shelving: Dependable racks that snap together securely without tools or hardware, allowing full access from all sides.
• Plastic & Galvanized Steel Pallets: Recyclable, weather-resistant, and perfect for industrial storage or heavy-duty transport.
Your customers look to you as a trusted professional with years of experience who can help them find just about anything they need to run their business. Use the heat to hit your sales goals!
Next Steps to Boost Your Sales:
• Send a Quick Email: Reach out to your contacts using the “Summer Sales Packets” that we have created which include pre-written emails with links to these products below to remind them that you can solve their summer heat and storage headaches.
• Utilize Your Resources: If a customer asks a highly technical question about a warehouse layout or cooling capacity, don’t sweat it. Reach out to the Global Industrial support team to get the product training and details you need to close the deal.
• Share Your Shop.indoff.com Link: Make sure every customer knows they can order these in-stock items directly from your personalized storefront for fast 24-hour shipping!
Recruiting
Q1 & Q2 Success
The Recruiting Department is excited to announce a successful Q1 and Q2 Recruiting period. This outstanding group of 14 new Partners collectively generated $1.1 million in sales during their first six months, demonstrating both the quality of our recruits and the strength of the Indoff Partner Program.
If you are thinking about retirement, consider becoming a mentor. Indoff continues to attract experienced sales professionals and business owners who are able to quickly leverage the company’s vendor relationships, marketing resources, and support systems to build successful businesses.
Mentor Program Highlights:
Indoff offers a unique program designed to support Partners as they approach retirement. For Partners who have a family member or friend they wish to train and eventually transition their account base to, our Mentor Program helps facilitate a smooth transfer process.
1. Compensation Support: Indoff pays 75% of the new hire’s commission rate during the first year and 50% commission rate thereafter. The Partner and mentee will be responsible for determining and documenting any commission splits in Confluence.
2. Commitment Expectations: This program is most successful when the Partner has a strong interest in developing their mentee and can dedicate the time and effort necessary to ensure a smooth transition.
To learn more, email angela.suntrup@indoff.com, or reach out directly to our recruiters:
Recruiter
Recruiter ella.graber@indoff.com chris.shaw@indoff.com
Many of our strongest hires come through Partner referrals. If you know someone who would make an excellent Indoff Partner, please connect with the Recruiting Department. Indoff offers a $1,000 referral bonus for qualified referrals.
Angela Suntrup Vice President of Recruiting
Ella Graber
Chris Shaw
Partner Support
Corporate Programs You Should Be Using
ACourtney Brazell Vice President, Partner Support & Programs
s a Sales Partner, you have access to a variety of corporate programs designed to help you grow your business and win more opportunities. Whether you’re looking to increase sales, save time, or enhance the customer experience, the following resources are here to support your success.
E-commerce - shop.indoff.com
Our e-commerce site continues to gain traction, and we’re seeing more customers embrace the convenience of ordering online. Not only does it make things easier for them, but it can also create consistent repeat business and streamline the ordering process for you. Together, we’re redefining convenience and shaping the future of our business. We believe shop. indoff.com can help propel you to the next level with your customers and in your career with Indoff.
We’ve integrated user setup for your customers directly into Confluence. If you haven’t attended one of our user setup training sessions, this is a great time to jump in. Reach out to Partner Support at partnersupport@indoff.com to schedule a training session today!
Promo for Everyone
Promo for Everyone is a valuable resource for Partners to increase their earnings with a 40% commission. The process is designed to be effortless for Partners. Simply connect Margaret Wiggemansen with your clients who have promotional or branding needs. Margaret will then handle everything, from sourcing apparel and hard goods to providing quotes with virtuals, placing orders in Confluence under the Partner’s name, emailing proofs for approval, and tracking shipments. She also cultivates lasting client relationships, ensuring ongoing orders and commissions while working with the customer’s budget. Margaret is available to assist you in growing your orders and maximizing your income - margaret@indoff.com
Strategic Accounts
In 2025, Indoff launched the Strategic Sales team. The team’s mission is to help Partners grow through GPO (Group Purchasing Organization) opportunities — a powerful entry point into the SLED market (State, Local, Education).
Current GPO relationships include: Equalis, TIPS, Allied States Region 18 & 19, and Good Buy. This team generated $1.1M in new business in 2025, laying the foundation for a $5M+ goal in 2026. Partners are encouraged to engage with their regional Equalis representatives and view GPOs not as low-margin bid work, but as relationship-driven, repeatable business opportunities. To learn more about Equalis and how you can join their efforts with the various GPOs, please contact Tom Vanhoozer at tom.vanhoozer@indoff.com.
Business Overview Dashboard
Released in January of this year, the new business overview dashboard helps you track your sales progress throughout the year. In the upper left-hand corner of Confluence, you’ll see a default sales goal that is based on your actual results from 2025. Did you have some setbacks in 2025? If so, maybe increase that target to reflect your full year of planned activities. Do you have any plans for 2026 that will positively or negatively impact this? Adjust that goal to something that challenges you, excites you, and pushes you forward.
The Sales Dashboard is not meant to micromanage your business, but rather to provide a quick snapshot of your progress towards your set goal. It offers valuable insights into your sales pipeline, including open orders and quotes, helping you stay ahead of potential issues. Additionally, you can easily identify your leader accounts and track decliners, allowing you to focus your efforts where they are needed most.
Partner Support Team
The goal of this team is to answer all Sales Partner questions and resolve your problems quickly and efficiently so that you can get back to business. Our team is your first line of support for issues related to order entry, computer systems, and training. We are available 7:30 am to 7 pm Monday through Thursday and 7:30 am to 6 pm on Fridays.
If you have a question about any of the above programs or need order assistance, reach out to Partner Support at partnersupport@indoff.com or via phone at 866-587-4648.
Human Resources
Hello Indoff
I’m excited to introduce myself and officially say hello! I joined Indoff as the Human Resources Manager on April 6, 2026, and I’m grateful to be part of such a talented and welcoming team. While I’m new to Indoff, I’ve been working in Human Resources since 2003. Over the past two decades, I’ve had the opportunity to support employees and leaders through many different experiences, but one thing has remained constant—I truly enjoy helping people succeed.
For me, Human Resources has always been about people. Every employee brings unique talents, experiences, and goals to the workplace, and I believe that when people feel supported, encouraged, and equipped with the right resources, everyone benefits. Whether it’s answering questions, navigating challenges, celebrating accomplishments, or helping someone grow professionally, I strive to be a trusted resource and partner.
One of the reasons I was excited to join Indoff is its entrepreneurial spirit and genuine commitment to its people. It’s clear that our success is built on the relationships we develop with our customers and with one another. I’m excited to contribute to that culture by listening, supporting our employees, and helping create an environment where everyone feels valued and respected.
Our sales Partners are the heart of Indoff. You build lasting customer relationships, represent our company every day, and drive our continued success. Whether you work from the home office or out in the field, I want you to know that HR is here to support you. My goal is to be a resource you feel comfortable reaching out to—not only when challenges arise but also when you have questions, ideas, or simply need guidance.
Throughout my career, I’ve learned that communication, trust, and respect are the foundation of a positive workplace. I believe every conversation is an opportunity to build stronger relationships, and every employee deserves to feel heard. My commitment is to listen, provide thoughtful guidance, and work alongside you to help you succeed.
Outside of work, I enjoy spending time with my two daughters and our Australian Shepherd, Jack, who always keeps life entertaining. Photography has been a longtime passion of mine, and I’ve been fortunate to receive a few local photography awards—mostly from the days when my daughters happily agreed to be my models! I also enjoy volunteering in my community, it’s a rewarding way to give back, meet incredible people, and make a positive difference where we live.
As I continue settling into my role, I’m looking forward to meeting more of you, learning about your experiences, and understanding what makes Indoff such a special place to work. Every conversation helps me better understand how HR can support our employees and contribute to our shared success.
Thank you for the warm welcome you’ve already extended to me. I sincerely appreciate the kindness and encouragement I’ve received during my first few months, and I’m excited about the future we’re building together.
Please don’t hesitate to reach out if you have a question, need assistance, or simply want to introduce yourself. I look forward to getting to know each of you and partnering with you as we continue to make Indoff a great place to work.
Thank you, and I wish you continued success in the months ahead!
Heather Rice HR
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