West Palawan Premiere Brand Bible

Brand Identity Guidelines

Contents

The Brand

The Brand

Identity Vertical Application Horizontal Application Incorrect Usage Clear Zones Minimum Size Typography Type Formatting Guidelines Full Color Application Single Color Application

5 6 7 8 9 10 11 13 14 16

Applications

Business Card Letterform Envelope E-mail Signature Emailer Brochure Website Social Media Powerpoint Template Event Invite Banners Vehicle Decal

19 20 21 22 23 24 25 26 27 28 30 31

3

The Brand

The Brand

Identity

The West Palawan Premiere logo is a monogram of the company’s initials.

The abbreviated approach simplifies the brand name into WPP. The vegetation-like shapes of the logo is inspired by the natural beauty of Palawan. It also symbolizes growth and prosperity. The logo’s colors reflect the golden sun, the aquamarine sea, and the verdant land. The palette is also a facsimile of the corporate colors of WPP’s parent company— Premiere Horizon Alliance Corporation.

With an imagery that evokes the paradise that is Palawan, the logo sets the stage for like-minded partners to develop sustainable brands and properties with WPP.

5

The Brand

Vertical Application

Logo Symbol

Brand Name

(A)

(B)

(C)

• The acceptable smallest usage of vertical logo is 3 CM. • If the logo will be displayed smaller than 3 CM, you are to use the horizontal logo but only up until 1.5 CM.

6

The Brand

Horizontal Application

Logo Symbol

(A)

Brand Name

(B)

(C)

• The acceptable smallest usage of vertical logo is 3 CM. • If the logo will be displayed smaller than 3 CM, you are to use the horizontal logo but only up until 1.5 CM.

7

The Brand

Incorrect Usage

Do not apply these transformations within the logo

8

Do not change the proportions of the elements in the logo.

Do not use other typeface for the logo’s brandname.

Do not distort the logo.

Do not place the logo on dark colors with gray text.

The Brand

Clear Zones

H: 30 px H: 21.53 px

W: 31.328 px

9

The Brand

Minimum Size

3 CM 2 CM 1 CM

• The acceptable smallest usage of vertical logo is 3 CM. • If the logo will be displayed smaller than 3 CM, you are to use the horizontal logo but only up until 1.5 CM.

10

The Brand

The Ubuntu typeface family will be used on any WPP materials such as advertisement, collaterals, etc.

Typography

Ubuntu, Bold Header

Ubuntu ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 When using Ubuntu (bold) for headers, 25 pts will be the minimum acceptable font size upon usage.

Ubuntu, Regular Body

Ubuntu ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 When using Ubuntu (regular) for the body and for section heads, 11 pts will be the minimum acceptable font size upon usage.

Ubuntu, Light Subtext

Ubuntu ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 When using Ubuntu (regular) for the subtext, 10 pts will be the minimum acceptable font size upon usage.

11

The Brand

The Elliot Sans typeface family will be used only as an alternative if in case Ubuntu cannot be used.

Typography

Elliot Sans, Bold

Elliot Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 When using Elliot Sans (Regular) as an alternative, 25 pts will be the minimum acceptable font size upon usage.

Elliot Sans, Regular

Elliot Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 When using Elliot Sans (Regular) as an alternative, 11 pts will be the minimum acceptable font size upon usage.

Elliot Sans, Light

Elliot Sans ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1 2 3 4 5 6 7 8 9 10 When using Elliot Sans (Regular) as an alternative, 10 pts will be the minimum acceptable font size upon usage.

12

The Brand

Type Formatting Guidelines

Do not apply too much leading, use 12 pt leading for the 11 pt body font size and 21 leading for the 25 pt header font size.

As for tracking, use 20 pts.

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Do not use multiple weights.

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Do not change font size within the paragraph.

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Didot

The Didot typeface will not be used on any material created by the company, this will only be used for the logo’s brandname.

13

The Brand

Full Color Application

Primary Color Palette

14

CMYK RGB PANTONE HEX

C100 M50 Y25 K10 G103 B141 PANTONE 308C/U #00678e

CMYK RGB PANTONE HEX

C30 M15 Y100 R184 G182 B51 PANTONE 383C/U #bdbd31

CMYK RGB PANTONE HEX

M24 Y100 R251 G188 B21 PANTONE 123C/U #fec30c

CMYK RGB PANTONE HEX

K60 R123 G123 B123 PANTONE 424C/U #787f84

The Brand

Full Color Application

Secondary Color Palette

CMYK RGB PANTONE HEX

K100 RGB0 PANTONE Black C/U #000000

CMYK RGB PANTONE HEX

K60 R123 G123 B123 PANTONE 424C/U #787f84

15

The Brand

Single Color Application

Positive

CMYK RGB PANTONE

16

K100 RGB0 PANTONE Black C/U

CMYK RGB PANTONE

K60 R123 G123 B123 PANTONE 424C/U

CMYK RGB PANTONE

C100 M50 Y25 K10 G103 B141 PANTONE 308C/U

CMYK RGB PANTONE

C30 M15 Y100 R184 G182 B51 PANTONE 383C/U

The Brand

Single Color Application

Reverse

CMYK RGB PANTONE

K100 RGB0 PANTONE Black C/U

CMYK RGB PANTONE

K60 R123 G123 B123 PANTONE 424C/U

CMYK RGB PANTONE

C100 M50 Y25 K10 G103 B141 PANTONE 308C/U

CMYK RGB PANTONE

C30 M15 Y100 R184 G182 B51 PANTONE 383C/U

17

Applications

Applications

Business Card

Front

Back

19

Applications

Letterform

Date of Letter Recipient’s name Recipient’s title Recipient’s company Recipient’s company address Recipient’s Name: People read business letters quickly. Therefore, get to the point in the first paragraph--the first sentence, if possible. In other words, state what you want up front.

Single space your letters and use a serif typeface. Skip a line between paragraphs. Because people read business letters quickly, use shorter sentences and paragraphs than you would in a longer document. Sentences should average fewer than twenty words, and paragraphs should average fewer than seven lines.

Space your letter on the page so that it does not crowd the top. However, if possible, keep your letter to one page. Second pages often are not read. Send copies to anyone whose name you mention in the letter or who would be directly affected by the letter.

Final paragraphs should tell readers what you want them to do or what you will do for them.

Sincerely,

Signature Name

1705 East Tower, Philippine Stock Exchange Center, Exchange Road, Ortigas Center, 1605 Pasig City, Metro Manila, Philippines Phone: +632 632 7714 / 632 7715 www.premierehorizon.com

Template

20

Template with suggested text formatting

Applications

Envelope

Front

Back

21

Applications

22

E-mal Signature

Applications

Emailer

23

Applications

24

Brochure

Applications

Website

25

Applications

26

Social Media

Applications

PowerPoint Template

27

Applications

28

Event Invite

Applications

Company Uniform

29

Applications

30

Banners

Applications

Vehicle Decal

31