#FashionAndHealth

How a fashion show spotlighted women’s

BY PREETI JABBAL

It was a marriage of talent with textiles at Alka Chopra’s fashion-with-purpose event, held recently at the Grand Ballroom of Manningham Hotel. Re-energising her brand the Melbourne designer invited Australia-based German-Canadian artist Claudia Rubinstein to join her in presenting a covetable collection.

The focus was not just on what covers the female shape, the high tea and fashion show afternoon dwelt considerably into breast cancer awareness and its impact on those affected.

Professional medical experts specialising in women imaging, presented information on breast cancer, signs and symptoms, early detection, risk factors, inherited genes and cure.

Dr. Monica Pahuja, Principal Radiologist at Direct Radiology and head of women’s imaging (Breast and Gynaecology) at Monash Health, and Dr Kirti Mehta Radiologist and doctor at St. Vincent’s Hospital presented the session, encouraging those present to talk to their doctors about breast health.

10% of all sales at the event were pledged to the Think Pink Foundation, the living centre that provides professional care and support to people affected by this invasive disease.

The overall message was uplifting, thanks to Alka and Claudia’s passion for art and colours, and together they were able to combine the many vivid strands into a coherent and striking collection.

Going back to the fabric mills in India for inspiration, Alka’s eye for textiles reflected in the choice of material used for the rounds that showcased her ethnic, bridal and Indo-west fusion wear.

A diverse group of women from various cultural backgrounds and ages took to the catwalk in a conscious move implemented to celebrate the multicultural inclusivity in the fashion scene.

“As a fashion brand I feel I have a responsibility to promote the diversity that represents the faces of contemporary Melbourne and ensure that women’s health is a major focus along with the latest trends,” said Alka who lost a close friend that succumbed to this disease recently.

Basking in the applause from the packed audience, the models got to strut their stuff with style. The sold-out event had audience engaged pre and post show with photographs, high tea and the opportunity to purchase clothes and jewellery. MC Poonam Aggarwal, radiating confidence and charm, ensured that the agenda flew as smoothly as possible.

Among the gorgeous models was Sangeetha