Mrs Kakkad’s Cadaburry

NIMA MENON delves into the history of the world’s earliest confectionary producer, and why it justly deserves public accolades

As I reached out to the top of the supermarket shelf for my regular Cadbury’s chocolate fix, a crazy thought cropped up in my mind. Will I continue to feel the same when it is launched in its new avatar under a different banner? Of course I will. How can I ever outgrow something that has been a part of my happy days for more than 3 decades? The news had hit me like a splash of ice cold water - the news that Kraft Foods were bidding to buy Cadbury. So many questions had raced through my mind then - what’s to become of me and all those chocolate lovers out there? Hmm… Cadbury chocolates… that purple cover… that glass and half full… that piece of heaven slowly melting in my mouth … hmm……

Every time I see Cadburys on supermarket shelves, my mind races back to that scene in the movie Main Hoon Na, where Mrs Kakkad (Bindu has been exceptional in that role) tells her student that she would give him Cadburys if he passed his Hindi exam: “Main tujhe Cadaburry dhoonge, woh bhi milaky.” And immediately my lips curve into a smile

Since time immemorial, Cadburys have been synonymous with chocolates. During my childhood days, I don’t remember asking for chocolates, it was always Cadbury and I don’t think at that point I knew any better. Cadbury was never seen as a brand name; like Casio meant keyboards, Cadbury meant chocolate. And my sweetloving tastebuds haven’t felt any difference in the taste from then to now. Yes, today we have lot more flavours to choose from, like Rocky Road (my absolute favourite), Roast Almond, Caramello, etc.

For the fifth year in a row, Cadbury has been voted the most trusted brand by Australians in a poll conducted by Reader’s Digest. According to RD, “The most important thing to a customer, it seems, is a brand being true to its promise. …….Some brands consistently retain our confidence and trust by fulfilling their promises. But having consumers’ trust means meeting expectations, without fail.” It is hard to reach the top, but it is harder to stay there. The purple cover with its one and half glasses of milk has become a trustworthy symbol and there are no second thoughts when a consumer reaches out to pick up a Cadbury’s chocolate. So many different brands of chocolates have come and stayed, but none was able to overthrow

Cadbury from its pride of place at the top of the ladder. Cadbury has been around in Australia for 86 years and generation after generation of Australians has enjoyed every bite, and each bite has proved its worth.

The story of Cadbury is a pretty amazing one, of dedication and enthused with the will to be the best and be different. Back in 1824, John Cadbury opened a grocery shop on Bull Street in Birmingham. He started experimenting with cocoa and drinking chocolate and as this started getting popular, he hired a small factory and there began the great chocolate saga that continues successfully even today. Though chocolate came to England in 1650, it was a drink for the royals and the wealthy. It is believed that King Charles II’s court enjoyed this aromatic drink a great deal. The Cadburys made the delicacy more affordable. The thriving business passed down the family line and each one of them kept the standard going. It got bigger and more variety came in, but at no point in time was there a compromise with quality or taste. The first Cadbury box was designed by Richard Cadbury and the first Easter eggs were introduced in 1875. While the purple cover hit the shelves in 1920, the timeless glass and a half full symbol adorned the cover in 1928 and the very popular Cadbury Roses came in 1938.

Over the years, Cadburys have not just made and sold chocolates. The group has been actively involved in community service. John Cadbury hoped that the people would consider the drinking chocolate he offered as a better alternative to alcohol that was destroying lives. Since 1878, factory workers have been provided with better living conditions. Cottages were built even for pensioners who had worked at Cadbury. The Cadbury Foundation that was formed in 1935 gave grants for projects involving education and employment. During WW II, urns of hot chocolate were sent out during air raids. Cadbury has helped raise funds for Save the Children and have built wells in Ghana. Cadbury helps fund raising activities in schools. The chocolate frogs of different flavours have always been popular with kids. have turned out to be cancers. So it is advisable that any unusual changes such as breast pain, swelling, skin irritation, dimpling, nipple pain, nipple discharge, a lump in the armpit, nipple turning inwards, redness, scaling and thickening of the breast skin be promptly investigated.

As long as people continue to enjoy chocolate, Cadbury will continue to be around. I cannot think of walking into a shopping mall and not seeing Cadbury chocolates there. This is a brand that has earned the people’s trust with their commitment to quality. This is a brand that believes in giving back to the community a part of what it has earned from the community. This is a brand that helps lift people’s moods. You need a chocolate fix, can’t think of anything better than a Cadbury. The Cadbury song “Wouldn’t it be nice” is another feature that is so easy to relate with. It would be nice if the world was all chocolate, all sweet and crunchy, all nutty and marshmallowy, with a soft centre and a crispy covering. Yuuummm! Even Mrs. Kakkad knew that!

Causes of changes in the breast

Even if someone displays one or more of these symptoms, it doesn’t mean they definitely have breast cancer because most lumps do turn out to be benign. The reason could be that a vast majority of breast changes are hormonal, caused by glands that make a woman’s breast feel different at various times during the menstrual cycle. Cancer-like symptoms are also apparent in the presence of a cyst in the breast. This is a sac filled with fluid and is more common in women aged 35-50 and in those taking hormone replacement therapy. Cysts do not normally change into cancer, but in rare cases they can have a cancer growing inside them or near them. Ultrasound is considered to be the best way of distinguishing a lump from a cyst. Another cause of changes in the breast, especially in younger women, is fibroadenoma which is a firm, fibrous lump and rarely changes into breast cancer, but if it becomes painful it is usually removed under general anaesthesia.

Types of breast cancer

Breast cancer begins in the ducts of the breast. If the breast cancer is invasive it means that the cancer cells can spread outside the ducts and into the surrounding tissues. Invasive cancer cells sometimes spread outside the breast area to other parts of the body. They do this by travelling through blood vessels or veins. Another type of breast cancer is the pre invasive cancer. This is the name given to abnormal or cancerous cells that inhabit the milk ducts. While Paget’s disease is a rare type of breast cancer that begins in the milk ducts and spreads to the skin of the nipple.

Different stages of breast cancer

If the cancerous cells are contained in the armpit and breast region it is considered to be in the early stages, but if it has progressed to surrounding areas such as the chest, muscles, bones and skin but has not advanced further on in the body, it is regarded as locally advanced breast cancer. In contrast, if the cancer cells have spread from the breast to other areas of the body like the lungs or bones, it is called metastatic breast cancer.

Who is high risk?

Women who have had two or more family members diagnosed with breast cancer before they turned 50, especially if they are close relatives like their sister, mother or daughter are considered to be at high risk. Those who have been previously diagnosed with invasive or pre invasive breast cancer or who have a mutation in genes, are at a higher risk of getting breast cancer. However it is important to remember that just because a close relative had breast cancer, it does not mean that you will have it too. Most women who have breast cancer have no family history.

At A Glance

l All lumps are not suspicious only those that are painless, irregular and slowly enlarging l Pain and tenderness in the breast could be caused by hormonal changes in the menstrual cycle, pregnancy, stress or HRT. l The pill is safe to take, but prolonged, uninterrupted exposure could increase the risk of breast cancer. l Early detection means more options available and better chances of survival. l Wearing a bra at all times does not increase the chances of breast cancer.Statistics l Breast cancer is the most common cancer amongst Australian women l Currently 36 women are diagnosed with breast cancer every day. l One in eight women will be diagnosed with breast cancer in Australia by the age of 85. l Australia’s death rate from breast cancer is lower than New Zealand, Canada, United Kingdom and United States of America. l The average age of first diagnosis is 60. l The risk of breast cancer increases with age. l About 24 percent of new breast cancer cases diagnosed in 2002 were in women younger than 50 years. l There were 2,707 female deaths from breast cancer in 2005. l A woman’s risk of dying from breast cancer before the age of 85 has been declining from 1 in 29 in 1983 to 1 in 35 in 2005.

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