Twist Issue 3

issue THREE Oct 2011

New product showcase 3 new ranges

see page 5

Last round Twist Design Challenge

Submit your work Be in to win see page 7

Round 2 winning entry revealed

see 3page 3 see page

From fleece to floor Part 2: Wool to Yarn see page 10

www.cavbrem.com.au

No- one- ever- regretted- buying- quality Congratulations to Cienna Group and developer Peter Hing, our round 2 winner in the Twist Design Competition with the Lucca apartment development in Neutral Bay.

They understand exactly what buyers want and know the value of quality design paired with quality interiors.

It was no surprise that Lucca was sold out in short order.

What Cienna has created is not just new homes, but a whole new precinct that is changing the face of the neighbourhood and attracting new foot traffic, new business and even council investment into the area.

You can read all about Lucca on the following pages.

Cienna Group is an experienced developer which has focused on a specific market segment and created a number of smart-looking, medium density developments in inner Sydney over the past 15 years.

On page 9 you can see the other entries that were highly commended, including the Sebel Pier One in Sydney which uses our Jaipur striated cut pile range and the stunning Realm Park Apartments in Barton, ACT.

In this issue we preview three new ranges – two new cut piles with a great colour line-up plus an interesting loop pile that has great potential for both residential and light commercial environments. As always, these ranges use 100% sustainable New Zealand wool.

On page 10 we continue the second part in our series: From Fleece to Floor, explaining just how the scoured wool gets made into yarn. Thanks again for your interest and support. We hope you’ll find some more inspiration here in this third issue of Twist magazine and we look forward to receiving your entries for the very last round of the Twist Design Challenge.

There’s now plenty of time to get your project submission in for the last round of the Twist Design Challenge with submissions closing at 4pm on Friday 27 January. Upload pics and a brief project summary to www.cavbrem.com.au. See page 7 for more details of prizes and how to enter.

100% made in New Zealand

1

2

Lucca Apartments, Grosvenor Street, Neutral Bay NSW Developer – Cienna Group Architect – Marchese International Interior – RLD

In recognition of the positive impact of the development, the local council is now planning to upgrade lighting and other amenities in the area.

As a hands-on developer with a track record in developing medium-density apartments in the inner suburbs over 15 years, Cienna has a lot of experience and an intrinsic understanding of the market.

In developing Lucca, Cienna has created two very distinct apartment offerings – one higher end look for the 40+ market who were predominantly owner-occupiers, and a hipper look for the younger professional market.

Despite the two demographics, the approach to the project has always been to capture the buyers on their very first visit.

Peter, what was the impression you wanted the overall interior to create for prospective buyers?

Our product is aimed at a very specific target and is about having the wow factor from the exterior to the interior. Everything is designed to create a sense of urgency for the buyer to

twist design competition

make a decision to commit and create a desire to live in that apartment. We take them on a journey, starting with the brand

Cienna Group Peter Hing of Sydney property investment and development company, Cienna Group, has completely rejuvenated a Neutral Bay neighbourhood with the Lucca apartments and ground floor restaurant and bar complex.

The 49 apartments sit above six new restaurant/bars which have all attracted top-names and brought new life to the formerly quiet area. The Pony Lounge & Dining has Damien Head as chef, while cocktail king Grant Collins reigns supreme at the White Hart cocktail bar and restaurant. Sydney’s best baker is resident at the Central Baking Depot and iconic Melbourne restauranteur Maru Marucci has his Eno Pizzeria and Ribs ‘n rump offshoot Ribs ‘n Burgers on the ground floor. Ex-rugby great George Gregan is also planning to open a bar.

3

identity, right from the first glimpse of the building through to the inside of the lift, the hallways and the apartments themselves.

“The look we have aimed to create is all about elegance, luxuriousness, sophistication and comfort.”

Why did you choose the carpet, instead of leaving this to your interior designer?

Ridgeway loop pile was selected for the young professional market – the colour, durability and look fitted in perfectly with the ‘young + hip’ interior design of the apartments, and the market that we were targeting which was both owneroccupiers and tenants.

We used the commercial grade Crackle loop pile for the common corridors. It’s very durable, easily maintained and fits in well with both the Onde and Ridgeway ranges. It’s still looking great with all the traffic.

You seem to be a fan of using wool carpet? Why, when there are plenty of synthetic options for carpeting too?

Wool is a softer and natural fibre, durable and resilient. It’s a renewable resource and biodegradable, and that is important to our buyers and very important from a marketing point of view.

Our interior designers certainly were the ones who chose the

“Wool carpet actually adds value and makes a statement that’s all about quality.”

carpet colours and confirmed whether our choice of range

100% wool just sounds different and indicates to buyers that

was appropriate for the areas we intended.

they are buying something they can trust.

What carpets were used and where?

You also seem very loyal to Cavalier Bremworth with a large

Onde, which is a combination cut and loop pile, was selected

number of your projects having used CB carpet?

for the 23 apartments designed for the 40s plus age group. We

Yes, I am a big fan of Cavalier Bremworth. We are very loyal

liked the look and feel and it had an interesting pattern. It was

to people that are reliable, who delivers results. The product

the latest product at the time we chose the carpet, and felt

range is large, we get excellent service, price competitive and

comfortable and luxurious. We made the right choice as all the

an excellent brand name in the market place. And it’s New

buyers loved it.

Zealand wool! What more can I say.......?

We always work closely with our designers but we consider carpet as a primary material in the apartment interior. It is the key finish that ties the interior together and needs to work with all the hard surfaces such as kitchen surrounds, flooring etc.

4

new products

Pennines This affordable hard twist cut pile is a great entry level, extra heavy duty carpet with a wide range of colours that will suit most interiors. A smart looking choice for areas with moderate foot traffic. Graded residential extra heavy duty plus stairs, contract light duty plus stairs.

Made from 100% sustainable New Zealand wool. A total of 9 colours in the range.

Overtones

Overtones is a smart looking, chunky loop pile using thick and thin yarns to create a random striated effect throughout the carpet. This will be a popular choice for busy households and for hospitality uses with its obvious soil hiding properties and superb durability. The colour palette is predominantly neutral earthy tones, picking up on the current move towards natural, rough-hewn textures and colours. Graded residential extra heavy duty plus stairs, and contract medium duty plus stairs.

Made from 100% sustainable New Zealand wool. 8 colours in the range.

Castilla This smart-looking, heavyweight cut pile has excellent durability and comfort. It creates a real sense of luxury with its rich texture and supreme softness underfoot.

A popular choice with interior designers for both residential and commercial environments, it has an extensive colour palette that can work back with any style of dĂŠcor.

Graded residential extra heavy dauty plus stairs, and contract heavy duty plus stairs. Made from 100% New Zealand wool. 10 colours in the range.

5

6

case study

WIN the twist design challenge Now accepting entries for the last round

Win bragging rights, an Apple iPad and the chance of a cocktail party for 50 guests + more cool stuff Gracewood Independent Living Display Home, Designer Jenny Gilmore, Gilmore Interior Design Sydney’s Gracewood Community is designed to

in the foyer and through into the kitchen and

provide seniors with accommodation and care that

marketing suite.”

is tailored to their specific requirements Jenny Gilmore of Gilmore Interior Design was asked to create interior schemes for the 271 independent living units. The general interior scheme has been recreated in an existing building on site as the marketing suite and display home to help potential residents visualise the apartment interior.

As Jenny explains, the brief for the display home was

We’d love you to brag. No seriously. We really want you to show off and what’s more we’ll reward you with the chance to win the Grand Prize of a cocktail party for 50 colleagues/friends/family. Plus you’ll have the chance to be profiled in Twist which is delivered to Design Quarterly subscribers, receive a very cool leather and wool carpet bag designed by Roanne Jacobsen of Saben and an 64GB iPad with 3G and Wi-Fi.

“Cavalier Bremworth carpet was selected for its quality, style and durability.

The carpets used include Troika and Dashes II which are both thick wool, loop pile carpet and help to create a homely environment while being easy to maintain with the constant flow of people viewing the display home.”

to create an environment that is welcoming and

The natural tones complement the main paint colours

colourful with a contemporary feel. “I used neutral

and furniture. The carpet provides a neutral base for

tones throughout for the carpet and paint colours,

the brighter colours used throughout the decorative

but selected a warm sunshine yellow feature colour

finishes.

Only one chance left to win – ENTER NOW! Be in to win this fantastic design challenge. As a winner, you could get: • Your project showcased in the next edition of Twist which comes out with Design Quarterly magazine.

You’ll be interviewed and a professional photographer will take shots of the project.

• The very handy 64GB Apple iPad with 3G and Wi-Fi for your practice (or yourself).

• A great looking Saben satchel made of leather and the new Galet chunky loop pile carpet from the Bremworth Collection.

• A one-in-three chance to win the Grand Prize of a fully catered cocktail party for 50 – this will go to the overall winner of the Twist design challenge.

Submit your entry for the next Twist magazine by 4pm Friday 27 January to www.cavbrem.com.au How to enter: Upload images together with a brief summary of your project to www.cavbrem.com.au.

We recommend you cover off your client brief, the inspiration for your design solution and why you chose the style and colour of Cavalier Bremworth carpet used in the project.

Note: Competition open to all registered Australian architects and interior designers.

See terms and conditions on www.cavbrem.com.au 7

8

TWIST entries

round two highly commended

from fleece to floor Part Two Wool into Yarn

Realm Park Apartments, Barton, ACT

In part one, we talked about how the raw wool is treated through our wool scour. The next step is to turn this clean wool into dyed yarn suitable for tufting into carpet. Cavalier Bremworth has two spinning and dyeing mills – one in Wanganui and one in Napier (handily opposite our wool scour).

Designer: Holly Middleton, Colin Stewart Architects Carpets: Velluto, Ridgeway and Pique II There are two different routes the wool can take – the majority of it is ‘stock dyed’ in bulk before being made into yarn. On occasion, undyed yarn is made and then ‘hank-dyed’.

The dyeing technicians have thousands of colours to choose from and during the product development process, it is common for a number of combinations to be tested before settling on the right shades and tones, especially where carpets have distinctive and contrasting colours. Just a few shades too light or dark can upset the overall look of a carpet so it is an extremely skilled process.

Blended yarn before carding

A lot of carpets, even seemingly plain-looking ones, have more than one colour in them – most often two or three colours but it can be as much as six.

The yarn used for each colour in a carpet range follows a strict colour recipe to ensure the right proportion of colours are dyed in bulk and then blended together as a giant ‘soup’ before being spun into yarn.

At the point of dyeing, an insect resistent treatment is applied to ensure the carpet meets strict standards to deter against insect and moth infestation for a minimum of five years.

Blending is done by putting together the dyed colours in exactly the right ratio into an opening machine. As the name suggests, it opens the fibre before mixing it together in a giant blending bin.

Beginning of the carding process

Once the wool has been dyed and blended, it is then ‘carded’ – basically stretched out and combed over rotating brush rollers that mix the dyed components together further.

Sebel Pier One Hotel, Sydney Designer: Simone Kelly, Hecker Guthrie Carpet: Jaipur striated cut pile

At this point, the tangled web of coloured fibres is split up into individual strands which are then spun into yarn. Yarns that are 2 or 3-ply have the ends twisted together and go through a further process where the yarn is washed and dried again. Where the yarn is destined to be used in a cut-pile carpet, the twist is chemically set – pretty much the equivalent of getting a hair perm to hold the curl in.

The finished yarn is wound onto cones which hold around 4-5 kg of yarn each, and then sent to the tufting plant in Auckland to be made into carpet.

Output of the Carding Machine

100% New Zealand sustainable wool

Spinning Frame

9

10 10

The guitar is a vintage Ibanez “Artist” semi-hollow body. Bought on a whim from a Santa Monica store in 1991, it has been played in various flats, pubs and clubs. These days it’s only played at home. But just as loudly. Fortunately, the carpet is Elysium – a pure wool shag pile from Cavalier Bremworth’s designer Bremworth Collection. Elysium is soft and luxurious, with particularly useful sound absorbing qualities.

See the full Bremworth Collection range at www.cavbrem.com.au or phone 1800 251 172 for store locations.

Look at you, all grown up.

Luxury New Zealand wool carpet