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MEDIA KIT 2011 – 2012 1

Indesign Media Kit 2011 – 2012

Covering 200+ pages every quarter of the best Australasian and international interior and architectural projects, products and people, Indesign is essential reading for design professionals, commercial interior specifiers and discerning consumers. INDESIGNLIVE.COM


MEDIA KIT 2011 – 2012 2

FROM THE EDITOR Indesign is now over ten years old – enough time to mature into the strongest magazine of its kind in the southern hemisphere. But then it’s pretty unique, a kind of one-stop shop covering architecture, interior design, product design and all the people who produce it. We have stuck to our core mission, though, which is to offer comprehensive coverage and analysis of commercial interiors and hospitality design. Indesign was the first magazine to do this and remains the only magazine to do it in depth. In fact, over the last two years we have ramped up our coverage to reveal both the end result and the process which leads to it. By doing this we have been able to make Indesign an even more invaluable resource to everyone in the business, from specifiers and designers to business people looking for new directions in the workplace. The secret of success for Indesign has been its ability to constantly renew itself – in its look and contents, but also in its scope, because we now dedicate space to New Zealand and South-East Asia, as well as regular examples of best practice from other parts of the world. Despite the gfc, the magazine has continued to register steady growth in sales, especially in New Zealand and Singapore. And I am proud to say it is now one of the most highly regarded magazines of its kind in the world. PAUL MCGILLICK Editorial Director, Indesign Publishing

INDESIGNLIVE.COM


MEDIA KIT 2011 – 2012 3

WELCOME TO INDESIGN MAGAZINE At once comprehensive and expansive, Indesign is a quarterly survey of the best commercial, hospitality, retail, residential and public architectural projects from Australasia and around the world. It also throws the spotlight on the leading and most innovative designers, new products, the latest trade fairs and the issues currently driving the design debate. Maintaining the highest production values and offering expert analysis, Indesign also provides comprehensive listings of products featured in the magazine, together with their suppliers and contact details.

OUR EDITORIAL STRUCTURE EVOLVE Products, news and projects in brief PORTFOLIO Interiors and architecture in review COMMENT Simone LeAmon stirs the design debate ART At the interface of art and design PULSE Designers in profile ZONE Debating issues and ideas INDESIGN LUMINARY Trailblazers of Australasian design SUSTAIN Topics, products, projects PS One last thing

INDESIGNLIVE.COM

WHO READS INDESIGN? Indesign’s readers are interior designers, architects, design professionals, interior specifiers and discerning consumers looking for a single, comprehensive quarterly survey to keep them up-to-date with the latest interiors, architecture and products in Australasia and from elsewhere in the world.


MEDIA KIT 2011 – 2012 4

WHO ADVERTISES IN INDESIGN?

A UNIQUE FOCUS FOR ADVERTISERS

Our advertisers are the leading suppliers of the finest commercial, hospitality, retail and residential products, from design classics to contemporary innovation. Their high quality products are designed by the world’s leading designers to meet the standard of the projects typically reviewed in the magazine.

Indesign Magazine is Australasia’s leading resource for the design community. Its in-depth, detailed analysis and dissection of the best in interior design and architecture projects makes it the ideal venue to position your brands and reach specifiers. Indesign provides the advertiser with custom designed product advertorial. This is presented in a wellresearched graphic formula that contains the correct balance of pictorial and text content to ensure maximum exposure to a targeted readership. Key display advertising positions are available. Advertisers in Indesign magazine are able to gain extensive support through DQ magazine as well as online support via indesignlive.com.

INDESIGNLIVE.COM


MEDIA KIT 2011 – 2012 5

DISTRIBUTION Indesign magazine and its subscribers can be found all over the world

BREAKDOWN BY REGION AUSTRALIA: 10,059 NEW ZEALAND:

760

SINGAPORE: 1123 MALAYSIA, INDONESIA, THAILAND, PHILIPPINES:

781

HK, CHINA, JAPAN, STH KOREA, TAIWAN:

419

UNITED STATES, CANADA, STH AMERICA:

1650

EUROPE, MIDDLE EAST, AFRICA, OTHER:

608

BREAKDOWN BY CHANNEL DIRECT MAIL, SUBSCRIPTIONS:

6935

TRADE SHOWS, SPONSORSHIPS, LAUNCHES: 900 QANTAS AIRLINE LOUNGES: NEWSSTANDS, BOOKSHOPS: INDESIGNLIVE.COM

361 7204


MEDIA KIT 2011 – 2012 6

PRODUCTION SCHEDULE 2011 – 2012 SUBMISSION DEADLINES

IDM 45

IDM 46

IDM 47

IDM 48

Booking Deadline

14 February 2011

28 April 2011

27 July 2011

04 November 2011 06 February 2012

Working Ad Material

23 February 2011

09 May 2011

08 August 2011

14 November 2011

13 February 2012

Finished Ad Material

04 March 2011

18 May 2011

15 August 2011

23 November 2011

24 February 2012

DIGITAL COLOUR CORRECT PROOF

IDM 49

ARTWORK UPDATE

Double page

250

Resize, adjustment, detail changes, etc.

80/hr

Single page

150

Incorrect material supplied after finished material deadline

60

Half page horizontal / vertical

100

Burn to CD

40

Colour Correct proof required for all supplied artwork as a visual guide for the colour and content required. Indesign Publishing cannot be held responsible if the printed result contains colour variations, if you choose not to supply a digital proof. All colours should be indicated as process colour percentages (CMYK). Do not indicate PMS colours.

PRODUCTION CHARGES Double page design

850

Single page design

650

Half page horizontal design

400

Half page vertical design

40

*All production charges exclude GST and are quoted in AUD$

INDESIGNLIVE.COM

SCANNING A3

100

A4

70

A5

50


MEDIA KIT 2011 – 2012 7

ADVERTISING RATES

crop marks

DOUBLE PAGE

RATE PER ISSUE

307mm

w474mm x h307mm* bleed

Horizontal w237mm x h153.5mm* Vertical w118.5mm x h307mm* crop marks

307mm

3 issues

4 issues

8910

8520

7930

7720

5730

5450

5180

4920

HALF PAGE

474mm

bleed

237mm

crop marks 153.5mm

2 issues

SINGLE PAGE w237mm x h307mm*

bleed

237mm

crop marks

bleed

307mm

1 issue

118.5mm

INDESIGNLIVE.COM

H V

3620 3982

H V

3450 3795

H V

3310 3641

H V

3140 3454


MEDIA KIT 2011 – 2012 8

CONTACT US MARIE JAKUBOWICZ 0431 226 077 (61 2) 9368 0150 marie@indesign.com.au Level 1, 50 Marshall St Surry Hills, NSW 2010 (61 2) 9368 0150, (61 2) 9368 0289 (fax)

“ The secret of succeses for Indesign has been its ability to constantly renew itself” PAUL MCGILLICK, EDITOR

INDESIGNLIVE.COM


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