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Media Kit 2011 Habitus at a glance


MEDIA KIT 2011

We are all fascinated by the way other people live. Why did they build their house that way? What attracted them to those furnishings? And what was the inspiration for the garden and landscaping? In fact, part of our fascination is the search for new ideas, which might work for us in our own home. From this point of view, the more exotic, the more fascinating. Habitus takes you into an extraordinary mix of homes, and into the lives of the people who designed them and the people who live in them. It is a magazine about the design decisions people make which represent their way of life, and a unique expression of personality, culture and values in a particular physical environment. Habitus believes that through exploring the spaces that people live in, we can gain an intimate insight into them and the way they live. I think Habitus is special in all sorts of ways. But it is absolutely unique because of its cross-cultural focus – discovering inspiring personalities, products, ideas and homes within Australia, New Zealand, South and South-East Asia. This makes it a window to one of the most creative regions in the world. And it gives our readers the opportunity to celebrate a diversity of architectural approaches and design influences across cultures. Happily, our regional aspiration has been endorsed by a wonderful reader response. From Sydney to Bangkok, Auckland to Singapore and beyond, Habitus has been taken up as the magazine for people who are passionate about living in design. Paul McGillick, Editor


MEDIA KIT 2011

WHAT IS

HABITUS?

Once the specialised knowledge of architects and designers, quality design is now entering the consciousness of the wider population. Welcome the Design Hunter – design is their passion, Habitus their inspiration.

Habitus –

a unique advertising

the reader

environment

Design Hunters create their own possibilities. They love the ongoing adventure of discovering design, and consciously use it to express their personality and values. They are educated, informed, assured individuals – regardless of age, gender or occupation. They are not interested in what other people tell them is the ‘latest’ or ‘best’. Instead, they make their own connections and have a unique economy of value, which combines both quality and meaning. They are free-thinkers, savvy self-specifiers, positive collaborators, valued opinion leaders and loyal friends. Their eyes and ears, hearts and minds, are wide open.

Habitus is indispensable for Design Hunters and their individual ways of life. The design decisions that they make – from the architecture and interiors to the landscaping, artworks, technology, even the clothes they wear and cars they drive – express a deeply felt, deeply personal way of living. Design Hunters relate personally with design at all levels and are responsible for driving design awareness in the mass market.


MEDIA KIT 2011

EDITORIAL SECTIONS Habitus crosses the Region to celebrate inspiring products, living environments, and the inspired minds of individuals, whether their forte is architecture, art, interior, landscape, furniture, textile, fashion or graphic design, or something else in the creative realm. Regular features include:

On Location – place is an integral part of an individual’s psyche; here we visit a creative in their studio and they show us their favourite places around their locality Alchemist – someone that crosses the boundaries from one expression of creativity to another Partnership – exploring the dynamics of creative partnerships

Products

Design News – the latest products for living (including outdoor), work, play, and for babies and children Re-shoot – each issue, a look at contemporary versions of an everyday item In Camera – focus on a particular product type or particular area for living, in the format of a unique, styled shoot

People

Close-Up – intimate profile of leading architects, designers and their work Inspired – an insight into the inspirations and influences of a creative mind

Slow Dissolve – people and projects that give added value to the home through landscaping, ornamentation and art Collector – those that pursue a lifelong passion for a particular kind of object or piece of furniture Creation – focusing on the pure creative process of a designer

Projects

Scenario – explores the home, where the drama of daily life is acted out within a carefully constructed environment Jump Cut – comparing and contrasting living typologies across the Region or different projects by the one designer/ architect

Home Movie – high profile homeowners share the story of their house and Habitus drops in on a unique way of life Cross-Fade – breathing new life into old spaces with conversions, extensions, renovations and creative makeovers Director’s Cut – we explore the homes that designers and architects design for themselves

Sign-Off

Snapshot – a glimpse into a far-off place somewhere around the world, where sights, smells and textures offer diverse inspiration Montage – an ideas-based essay drawing out themes and issues of design, architecture and creativity, through a review of recent books.

“ I have just sat down to a veritable feast for the senses...” Simon Devitt, photographer


MEDIA KIT 2011

2010/2011 schedule

#12

Booking Deadline

#13

#15

#16

#17

07 Mar 2011 06 Jun 2011 29 Aug 2011

21 Nov 2011

05 Mar 2012

04 Jun 2012

Working Ad Material

14 Mar 2011 14 Jun 2011 05 Sept 2011

30 Nov 2011

12 Mar 2012

11 Jun 2012

Finished Ad Material

21 Mar 2011

12 Sept 2011

12 Dec 2011

09 Mar 2012

18 Jun 2012

Magazine on Sale

22 Jun 2011 21 Sep 2011 07 Dec 2011

28 Mar 2012

20 Jun 2012

19 Sep 2012

20 Jun 2011

#14

HABITUS EDITORIAL SUBMISSIONS We encourage the submission of diverse material for editorial consideration. If you have interesting and inspiring content from the Region, please send a selection of low res images and a brief description of the product/personality/story to: habitus@indesign.com.au


MEDIA KIT 2011

DISTRIBUTION

Total circulation: 30,000 Readership: 90,000 Breakdown by region: Australia: 19,058 New Zealand: 1,048 Singapore: 2,200 Malaysia, Indonesia, Thailand, Philippines 988 HK, China, Japan, Korea, Taiwan 1,094 US / CAN / South America: 3,453 UK / Europe: 1,105 Middle East / Africa: 154 Other: 900

Breakdown by distribution channel: Direct mail (A&D industry): 5,872 Subs/pre sales: 2,728 Airlines (Qantas, Singapore Air, Emirates): 957 Hotels (Medusa Hotel Sydney, Eight Hotel Group, Art Series Hotels Melbourne, Limes Hotel Brisbane, The Ivy Hotel Sydney): 617 Promotions / launches: 2,000 Newsstands / bookshops: 17,826

fold

ISSUE 02 2009

ISSUE 01 OCTOBER – DECEMBER 2008

fold

ISSUE 03 APRIL – JUNE 2009

iSSUE 05 OCtOBEr – dECEmBEr 2009

ISSUE 04 JULY – SEPTEMBER 2009

Albi modular lounge by Norman + Quaine CDN $16.95 GBP 8.50 SGD $10.95

BATHROOM SOLUTIONS DESIGNERS UP CLOSE WIN A KOHLER BATHROOM

NCH LAU ISSUE

GLENN MURCUTT’S MAGIC THE LATEST KITCHENS CONTEMPORARY BEACH HOUSES NEW ZEALAND INSPIRATIONS KEVIN LOW IN DETAIL MALAY CULTURAL EXCHANGE THAI DESIGNER ON SHOW ROSITA MISSONI ON DESIGN TOURING BERLIN

CITY LIVING DESIGNERS AT HOME

Configure to suit your space

CDN $16.95 GBP 8.50 SGD $10.95

Informal, comfortable and accommodating

AUD $12.95 NZ $16.00 USD $15.00

CDN $16.50 EUR 8.50 SGD $10.95

Select from a wide range of fabrics to make it your own

THE BEST NEW SIDEBOARDS POOLE’S DESIGN FOR TRACEY MOFFATT MOD

AUD $12.95 NZ $13.95 USD $15.95

Every piece has a story

LIVING IN SINGAPORE GOLLINGS: BEYOND THE LENS NZ’S MARSHALL COOK

Cdn $16.95 gbp 8.50 sgd $10.95

The besT in ouTdoor furniTure ClEvEr COnvErSiOnS in nZ AT home: ArT, design And AnimAl righTs A CHEf’S gUidE tO viEtnAm furniTure design in singApore KUAlA lUmpUr’S nEw ArCHitECtUrE new sydney houses dESign lUminAriES in

OBJECTS FURNISHING THE LIVING ROOM ART AND ARCHITECTURE IN THAILAND SCOPING AUSTRALIA’S JOHN WARDLE RE-DISCOVERING MIES

THESEUS CHAN – GRAPHIC DESIGN REBEL NEW DINING FURNITURE SOUTH Pass it on. AMERICA – DESTINATION URUGUAY CONTEMPORARY AUSTRALIAN HOMES

Aud $12.95 nZ $13.95 usd $15.95

CDN $16.95 GBP 8.50 SGD $10.95

GOING GREEN IN SINGAPORE LAURENS TAN’S BEIJING LATEST DESIGN

ISSUE 04 2009

WHERE TO PUT THE FAMILY ERNESTO BEDMAR ASIAN MASTER THE BEST AUSTRALASIAN DESIGN ALEX POPOV X 2 CREATIVE PARTNERSHIPS EXOTIC

AUD $12.95 NZ $13.95 USD $15.95

VAN DER ROHE ALEX PERRY’S NEW DIRECTION AUCKLAND HARBOURSIDE

AUStrAliA melbourne illusTrATor TAKes on nyC pAriS – dESignEr’S inSpirAtiOn

1st

clockwise from top: Norman+Quaine Albi modular lounge, Pearson and Lloyd Turtle chair by Walter Knoll, Nelson side table by Herman Miller. For product enquiries please call 1300 132 154.

AUD $12.95 NZ $13.95 USD $15.95

Cover&Spine AU.indd 1 HAB04_LivingISSUE04 Edge.indd 1

Cover ISSUE03 Au.indd 1

Birthda issue y

COLOUR & LIGHT A HOUSE RE-CRAFTED

ALL IN THE FAMILY fold 26/3/09 10:01:10 AM

16/1/09 2:49:04 PM

innOvAtivE

BEACH HOUSES

DESIGNS FOR LIVING

04 fold

21/4/09 6:42:06 PM

Cover ISSUE05 AU.indd 1

24/7/09 2:57:47 PM


MEDIA KIT 2011

THE DESIGN HUNT

HABITUSLIVING.COM

CONTINUES...

EDITORIAL SECTIONS

HABITUSLIVING.COM Extending the scope of the magazine, habitusliving.com explores every facet of living in design. Taking the successful editorial model of the print publication to a global audience, it is the first online community for Design Hunters. Seeing the internet as another rich and diverse source of inspiration and information, this audience is interested in the cultural and regional histories behind the aesthetics of design. They respond to the intellectual – meanings and connections – just as much as they appreciate physical form and functionality. Habitusliving.com celebrates design in all its forms and environments, making it accessible to Design Hunters everywhere.

Content is regularly updated, so feel free to send your editorial submissions at any time to editor@habitusliving.com

LIVE – dwellings, developments, creative precincts and environments that express personality DESIRE – furniture, finishes, lighting, fixed & fitted, technology and accessories, and the stories behind them PLAY – places to eat, drink, relax and explore including restaurants, bars/clubs, galleries and museums TRAVEL – cities, accommodation and experiences to enjoy throughout the Region MOVE – transport modes from the sensible to the stylish, from the latest in luxury cars, classic designs and boating to bicycles and footwear CONNECT – ideas, conversations and contacts within the creative community DIARY – design launches, exhibitions, sales and fairs WIN – products and experiences offered to readers regularly


MEDIA KIT 2011

HABITUS ADVERTISING RATES

CONTACT US

Dbl page spread

1 ISSUE

2 ISSUES

3 ISSUES

4 ISSUES

Cost / issue Excl GST

$9,570.00 $9,370.00 $8,890.00 $8,590.00

PUBLISHER

Raj Nandan raj@indesign.com.au ADVERTISING ENQUIRIES

Full page

1 ISSUE

Cost / issue Excl GST

$6,540.00 $6,150.00 $5,790.00 $4,999.00

2 ISSUES

3 ISSUES

4 ISSUES

Marie Jakubowicz (61 2) 9368 0150 (61) 431 226 077 marie@indesign.com.au EDITORIAL ENQUIRIES

Paul McGillick habitus@indesign.com.au HALF page

1 ISSUE

2 ISSUES

3 ISSUES

4 ISSUES

Cost / issue Excl GST

$3,950.00

$3,620.00

$3,435.00

$ 3,295.00

QUARTER page

1 ISSUE

2 ISSUES

3 ISSUES

4 ISSUES

Cost / issue Excl GST

$3,100.00 $2,822.00 $2,645.00 $2,450.00


MEDIA KIT 2011

READER TESTIMONIALS “...Really like the ‘constellation of attitudes’ approach, especially the focus on stories behind design...” stefanie flaubert KORBAN/FLAUBERT Studio/Showroom Alexandria NSW

“It is certainly a beautiful magazine right down to the paper stock. It expresses a strong landscape context, which makes me want to get it out of the office and down to the beach house to read.” John Wardle, Director John Wardle Architects Melbourne VIC

“Bought my first copy of Habitus this week and I think it looks great – it seems to have a good depth and diversity of content unlike some design magazines in which you can read the content in about 10 minutes.”

“What a superb magazine... A very intelligent and wellcrafted addition to the Creative Conversation. What separates Habitus from other Australian design publications is the quality of the content and the elegance of the presentation. It is a pleasure to be able to actually read the text and fully appreciate the insights of writers and commentators.” Richard Henderson, Director R-Co Branding and Identity Melbourne, VIC

“The size, the paper quality and the contents... it is very appealing to designers and architects. Seeing some of the South-East Asian projects being featured made it more interesting and creates a great connection.”

“I was looking forward to receiving my first copy of Habitus, and it definitely didn’t let me down. I found it creative, informative and stylish, plus I love the paper it is printed on. This will be the first of many issues on my bookshelf.” Ursula Hufnagl, Director CHIC MANAGEMENT Woollahra, NSW

“The Habitus paper is so soft – it gives the publication an intellectual air. It’s very engaging – I’m going to read every slither/page of it!” Tracey Moffatt Artist Queensland and New York

Shaun Shahzainy Shahrome Director/Architect SOHO Design Partnership Singapore & Kuala Lumpar

Stephen Minnett, Practice Director Futurespace Sydney NSW

“The mixture of the Architecture+Design presented within Habitus provides a real representation of who we are as people in this part of the world.” Ed Peryman Habitus reader Sumner, NZ

“A great cross between architecture mags (too cold) and home lifestyle mags (mostly same old same old!)” Danielle Dunsmore Journalist, PR, Stylist Chevron, Queensland

“...literate and sophisticated. It brings global attention to an area of the world for which it is long overdue.” – jeremy Habitus reader, California


Habitus media kit_2011_LR