When Covid-19 hit and affected the print media industry, we quickly pivoted to producing digital magazines. With these magazines, it was all about showcasing the great work we produce on IOL Lifestyle.
The Avo edition was our third issue of the IOL FOOD digital magazine and it was a true celebration of all things avocado. It was a love letter to the green gold the culinary world is obsessed with.From soup and dessert, to it being the most popular ingredient for brunch dishes, avocado has come a long way and foodies all over the world have created some really fascinating dishes using it. We entered the Avo Ambassador 2020 competition because we felt that the mag was a true celebration of all things avo. In the editor’s note of that edition, I charted my journey with avocado, which I used to abhor until I was forced to have some at a music event in 2015. “As I worked on this issue, choosing the recipes and editing the stories that are included in FOOD, I thought about my love/hate relationship with avo.