Max Gawn pairs footy and wine in a new partnership with Pepperjack

Melbourne Captain, Max Gawn announced as the official ambassador for Pepperjack - Australia’s No.1 Game pairs with Australia’s No.1 Shiraz for the second year in-a-row

With the commencement of the 2023 AFL season in March, Pepperjack is thrilled to announce Melbourne Captain, Max Gawn, as the official ambassador for Pepperjack’s partnership with the 2023 Toyota AFL season.

Pepperjack is proudly pairing Australia’s #1 game with Australia’s #1 Shiraz for a second year-in-a-row as the Official Wine of the AFL. With a passion for the wine industry, Melbourne Captain, Max Gawn, said he is looking forward to working with Pepperjack for the 2023 season.

“I’m so excited to be pairing two of my favourite things, footy and wine, thanks to Pepperjack. Bold and honest just like the Dees, it is my guest of choice for any occasion. It’s a well-known crowd favourite and always goes down well with footy, friends or a night in with my family. My favourite varietal would have to be the Barossa Shiraz,” said Gawn.

Aligning with Pepperjack’s commitment to crafting quality wines and an overall philosophy of ‘When Character Counts’, the partnership with Max for the first time as well as Australia’s national game for the second year in a row, provides exciting opportunities to continue to showcase Pepperjack’s portfolio of great wines to AFL fans across the country. Whilst the label leads with its signature Barossa Shiraz, Pepperjack’s portfolio has evolved over the years and now features an array of dynamic wines including a Sparkling, Chardonnay, Sangiovese, Malbec and Rosé – just to name a few.

Treasury Premium Brands’ Director Marketing & Category, Ben Culligan, says it’s an exciting time for Pepperjack – a brand that celebrates bringing people together to enjoy wines known for their quality, character and style.

“As makers of Australia’s leading Shiraz, Pepperjack is excited to launch its partnership with Max, who is a true character of Australia’s national game, as well as continue to be the official wine of a game that brings people together. Max is one of the standout characters of the AFL. His warm and relaxed nature mixed with his honest and courageous leadership abilities encompasses the Pepperjack brand, making him the perfect ambassador.

Pepperjack is also proud to partner with Australia’s national game for the second year in a row, as the official wine of the AFL. Pepperjack is centred around creating quality wine to be enjoyed with others and we are looking forward to sharing this once again with footy fans across the country in the 2023 Toyota AFL season and beyond”, added Culligan.

Building on from last year, the AFL will continue the popular content series ‘Friday Night Knock Offs’ brought to you by Pepperjack. Hosted by former AFL player, Dylan Buckley, the second edition of the series will commence in-line with Round 1, airing 4:30pm every Friday across the AFL’s channels. Buckley will continue to knock off with a new guest of character each week, chatting about footy and life.

“The weekly content series perfectly aligns to Pepperjack whilst also providing footy fans with an engaging series to celebrate the week that was over a glass of wine and anticipate the weekend of footy ahead,” concluded Culligan.