ALM structure changes for continued success

The core of ALM’s business purpose is to Champion Successful Independents. To service this purpose, ALM strive to build a business which is ‘Famous’ for their Brands, ‘Frictionless’ in the way they do business and ‘Sticky’ in their retail and wholesale offerings. To deliver on this ambition, ALM has made some exciting changes to its structure and people.

ALM has created a new role, General Manager – Customer, which will form part of the Senior Leadership Team reporting to Chris Baddock, with the single-minded ambition to ensure ALM is easy to do business with.

This new role will involve accountability for ALM systems, customer journey, contract customers, customer service, retail support and ALM on-premise National accounts. Congratulations to Brad Williams, current GM QLD, appointed to this role.

As a result of this promotion, Katherine Johnstone, previously General Manager for NSW, will move to Queensland as General Manager, Queensland. With Katherine’s move, ALM are proud to share the promotion Adrian Ricci, to General Manager NSW / ACT, all appointments are effective commencing 1st April 2023.

To create a frictionless and omnichannel approach to execution in market, Josh Gaudry’s role has expanded to include e-commerce and Owned & Exclusive

(O&E) marketing to General Manager Marketing, Digital and Loyalty. This will enable the team to truly execute through the line and create brands they are famous for.

Creating a seamless approach to their Owned and Exclusive business, ALM will look to integrate the O&E team into their respective areas of expertise with marketing moving under Josh and National Merchandise, O&E, moving into John Barakat’s team, Merchandise and Operations.

Included in the recent announcements and to continue ALM’s focus on the network of the future, Rod Pritchard will take up a secondment of General Manager – Network of the Future, ensuring critical projects are delivered to the market and their network of independent retailers and venues.

Chris Baddock, CEO ALM, shared, “We have our purpose of Championing Successful Independents, a strategy I am proud to deliver every day and now we have a people structure to execute this through every touch point and function of our business; wholesale, retail and onpremise. Our people are more connected than ever, from national through to states and our committees with the shopper at the heart of everything we do.”