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Cellarbrations wins Roy Morgan ‘Best of the Best’ award

Cellarbrations has become the first liquor store to win the Roy Morgan Customer Satisfaction Best of the Best Award, breaking a four-year streak of car manufacturers taking out the top spot.

Photo courtesy @Drinks Digest

The Roy Morgan Customer Satisfaction Awards are calculated by survey results, where respondents name companies they deal with in various categories across more than 30 industries and rate their satisfaction. Throughout the year, Roy Morgan names monthly winners in each category, with the annual awards going to the company with the most wins.

Part of ALM’s network of Independent Brands Australia (IBA) banners, Cellarbrations was named the top liquor store for eight straight months in 2021, going on to win the annual Liquor Store of the Year category. Having an average customer satisfaction of 96.6 per cent across the whole year, it came out on top of every category winner to achieve Best of the Best status. Michele Levine, CEO of Roy Morgan, said the performance of Cellarbrations is incredible, showing the value of the industry right now to beat out a range of other powerful industries and global companies. “Cellarbrations notched up eight straight monthly victories during 2021 and is the first Liquor Store to take out the prestigious Roy Morgan ‘Best of the Best’ Award,” Levine said.

“Liquor stores were considered essential services during the COVID-19 pandemic and Australians forced to spend extended periods at home were able to frequent the stores to keep supplies of their favourite drop topped up. Rival store First Choice Liquor finished a close second to Isuzu Ute in last year’s ‘Best of the Best Award’ during the first year of the pandemic. Speaking of the award, Metcash’s ALM CEO, Chris Baddock, said: “As the saying goes, success has many friends. This is spot on in this case with so much commitment from our independent retailers, our supplier partners and the entire team at IBA ALM who all are dedicated to championing successful independents. “Cellarbrations is a wonderful example of the local independent retailer servicing their local community with the right range and service, while using the national retailer services and scale provided by Independent Brands Australia (IBA).” Congratulations to IBA ALM support teams and the Cellarbrations bannered independent stores for this industry recognition, reinforcing ‘that when independent businesses come together powerful things happen!’

Photo courtesy @Drinks Digest