The Power of Google and SEO Recently Google changed algorithms which allows them to choose which titles show up in SERPs (Search Engine Results Page's), which has caused a stir in the SEO (Search Engine Optimisation) community and with business owners around the world.
PPC (Pay Per Click) advertising has been dealing with this for some time, with Google doing an automation overreach, which is out of their control on what data is working and what is not. Which has resulted in experts adapting as needed, ensuring they remain updated with the latest algorithms and trends. Google has decided that those handling SEO campaigns have not been using page titles as they should be used with title tags being long and overstuffed with keywords, with creators hoping that this will increase their ranking. At the same time, some pages have not been optimized in any way, such as calling a contact page, simply "Contact Us." The focus is to change the titles to be readable and accessible. Most content comes from the writers, via proof-readers to business owners before it is approved to go live online. This process can take a few days to weeks, sometimes a month or more, only to have the Google algorithms decide it's going to do what it wants. Most people focus on Google only as a search engine, forgetting about the other top search engines used around the world. The approach is to focus on customer's goals, rather than the company's SEO goals. This can help to improve searchers' experiences, ensuring that the titles used are optimized to attract the right visitors to the site. Google has collected data from thousands, if not more, of searches to develop their algorithm, ensuring that anyone using their search engine finds what they want when they type in their search query. This is a large chain for SEO experts working on thousands of customer web pages regularly, the