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October 4, 2017
Productive Social Media Management Tool for Marketers According to a study, around forty-eight percent of the businesses lack a robust social media marketing strategy, which is a big mistake. Hence, if you are marketer and want to take your business to the next level of excellence, you should use social media marketing. Here are a few social media marketing tools: Buffer It is a valuable and useful application that is designed to track engagement, schedule posts, and measure the performance of posts. It helps in: Shortening links. Assigning tasks to team members. Scheduling posts. Handling multiple profiles and accounts. Planning social media posts.
Measuring the overall effectiveness.
Sprout Social If you want to efficiently handle all your social media profiles such as Facebook, Twitter, Instagram, LinkedIn, Google+, etc., use Sprout Social. It helps in: Integration with other marketing applications. Assigning customer tickets to team members. Listening to customer queries, and monitoring of everything (social activity).
HootSuite It is one of the most productive social media management tools that enable you to manage multiple social media accounts as well as profiles from a single dashboard. It helps in: Creating, scheduling, and sending posts and messages to all the accounts. Assigning and monitoring tasks to your teams. Engaging and collaborating with customers. Tracking, monitoring, and analyzing your social media marketing. Improving social media reach with more than 80 different applications.
IFTTT It is a distinctive social management tool that helps you every step. It works with all the powerful social networks including Facebook, Twitter, Instagram, etc. It helps to: Create applets to create new experiences. Schedule posts or tweets. Manage work flow.
Audiense Audiense is designed to deliver complete consumer insight as well as engagement capabilities. It helps companies to grow their customers by finding, understanding and connecting with individuals. It helps to:
Explore key influencers. Find the best ever time to post on social media site – Twitter. Improve user engagement. Monitor competitor’s Twitter accounts. Increase followers, reach, and engagement Create and schedule ads.
TweetDeck It is a simple-to-use browser that lets you monitor your Twitter accounts. It helps you to manage multiple accounts and work smoothly with team members. Benefits: Monitor Twitter account and feeds in real-time. Schedule tweets. Handle and manage personal and business accounts. Activate alerts and notifications. Share accounts with your team.
AgoraPulse If you are social marketing enthusiast, you should use AgoraPulse. It is more than a social scheduling tool. Basically, it is comprehensive CRM software that works smoothly with Facebook, Twitter, etc. Tips: Use filters to moderate content as well as posts. Create, schedule, and publish simultaneously. Monitor mentions and use keywords to find opportunities on social networks. Collaborate and work together.
So, use the above mentioned <strong> social media marketing tools </strong> to improve productivity. Filed under: Social Media
September 20, 2017
Smart and Robust Social Sales Tools According to a research, only 15% of sales people are using social media to contact potential customers. Hence, it comes as no surprise that there is a strong need for social media awareness amongst sales people. They need to understand the fundamentals and advantages of using social media to improve sales. Here are a few effective and smart social sales tools: Colabo It is a well-known sales platform. Its intelligent features allow salespeople to scale social interactions in the lead generation process. Benefits: Helps sales teams to research and track accounts effectively Automatically syncs, updates and sorts the information Helps sales teams to directly engage with leads
InsideView It is a social sales and sales intelligence platform that allows salespeople to track a company’s news and social activity through a Facebook-style newsfeed. Benefits: Helps to build and import targeted lists Provides great sales opportunity Enriches your marketing leads Helps in planning and monitoring Provides email alerts
PeopleLinx It is social selling web-based software. It helps salespeople to connect with buyers on social media to drive deals. It also allows them to respond to posts on social media. Benefits: Improves relationship and ROI tracking Improves personal branding Enables accurate tracking of social selling Detailed analytical features Easy-to-navigate platform
Nimble It is insightful contact management and social relationship software. It is designed to help sales professionals to build better relationships across all social channels. Benefits: Helps to discover, listen and engage with individuals Improves lead generation opportunities Helps to identify valuable prospects Assignment, calendar and event scheduler Improves business growth
Hootsuite It is effective and productive social media management and scheduling software. Benefits: Helps to track campaign results Helps in automatic content scheduling Updates multiple networks Fine-tunes your team Gathers intelligence Builds social analytics reports
Socedo It makes social selling efficient by automating the overall process of lead generation with the help of social media. Benefits: Helps you to reach your target prospects Helps you to identify in-market prospects Engages new prospects through multiple channels Improves CRM Assists to achieve business objectives
So, whether you want to reach your target prospects or to dramatically escalate your sales, use the above mentioned tools. Filed under: Social Media
June 21, 2017
Use Instagram to Promote Your Business Instagram is a powerful mobile, desktop and internet-based photo-sharing application that allows users to share pictures as well as videos. They can add hashtags to their posts to extend their reach. Instagram has its own benefits and it has something for everyone. Interesting facts about Instagram: Instagram users are divided equally with 50% iPhone owners and 50% Android owners. Throwback Thursday is a widely used trend on Instagram where users post pictures from the past with the hashtag #TBT. Initially a purely photo-sharing service, Instagram incorporated video sharing in June 2013. Instagram has more than 600 million monthly active users.
Instagram users generate 3.5 billion likes per day.
Here are a few tactics to promote your business on Instagram: Be active Whether you are on Instagram or any other social media channel, the thumb rule remains, be active and involved in every activity or event. Tips: Follow other people and brands. Publish interesting content. Encourage users’ engagement. Try to create a dense network of relationships. Initiate discussion, post creative images and promote events.
Promote branded theme If you want to make your brand effective, stick to one branded theme only. It will help users to recognise and follow your brand. Tips: Use logos wherever possible. Specific themes can make your work smarter, faster and better. Use same colour themes throughout the social media channels.
Incorporate buzzing topics in your posts To gain immediate attention of users, incorporate buzzing/trending topics in your posts. Tips: Identify new trends. Keep an eye on the trending topics/news and discussions on social media.
Use a Hashtag Contest Instagram Hashtag contests are one of the easiest ways to attract new followers. Tips: Provide incentives.
Use a third-party contest builder for better results. Encourage friends/fans/followers to vote. Publish clear instructions. Announce prizes in advance.
Create high quality video High-quality videos help to reflect professionalism and impress community. So, use advanced video creation tools to create video. Tips: Short videos drive more engagement. Ask for feedbacks and comments. Create a meaningful story line.
Specific Hashtags One of the major mistakes that marketers make is that they never promote brand or website specific hashtags. Hence, use brand or website specific hashtags. Tips: Identify brand or website specific hashtags. Use location-based hashtags. Study your competitors and understand their hashtags usage strategy.
Quality images If you are promoting products or services, use high-quality images. Tips: Share Behind-the-Scene images. Share images that exhibit the culture of your company. Use quotes. Embody and project the right image of your business. Promote images according to your target market.
Include Call-to-actions For better yields, use call-to-actions; in fact, you should include it in your social media marketing strategy. Tips: Add specific call-to-action as well as bit.ly link within your business profile/bio section. Provide links of your product pages.
So, use the above mentioned tips to promote your business, create a significant impact as well as encourage audience’s involvement. Filed under: Social Media
June 17, 2017
Instagram Marketing Software for Marketers Instagram allows people to exchange information and share their ideas in a friendly environment. However, there is a common misconception amongst marketers that managing an Instagram account needs extensive time, money and team efforts. But, the reality is, with the help of Instagram marketing software, one can efficiently manage their account. Following are the Instagram marketing software: Buffer This handy and robust sharing and scheduling tool allows you to plan your Instagram posts in advance. Features: Detailed Social Analytics Add up to 100 posts and tweets Multiple Social Networks
Custom scheduling
Enlight This marketing software/application helps you to adjust images, dynamic gradients, and much more. Features: Text add-ons Photo adjustment Crops, flips, rotates, and straightens crooked photos Special effects
Afterlight It is a famous application amongst both Android and iOS users. It has a wide variety of filters and image editing tools. Features: Easy-to-use features Dozens of filters, textures and frames Powerful and snappy tools Cropping & Transforming Tools Vertical and horizontal flipping tools
Sprout Social The beauty of this social media management tool is that it helps you to monitor, engage, measure and improve your social media presence with a single click. Features: Social Media Dashboard Analyzes link performance View Twitter follower demographics and contact details Get engagement & search customers by location
Over This tool helps you to put text on images.
Features: Exclusive Fonts & Artwork Sizes, rotates, fades, and copies artwork
Crowdfire This is an amazing Instagram marketing software application that helps you to find and post the most interesting content for your community. Benefits: Posts content across all social media accounts Monitors multiple social media accounts around the clock Helps you to find and connect with the right audience Schedules a week of social media posts
Like2Buy Instagram allows one live link per profile; so, you can put Like2Buy link in that spot to make your products worth shopping. Benefits: Directs followers to a web page showcasing products. Curates images for followers. Helps to increase sales efficiency. Helps to drive traffic and revenue from Instagram. Helps followers to read stories and shop your Instagram feed.
Are you ready to exploit the power and popularity of Instagram? Filed under: Social Media
May 29, 2017
Know How To Use Social Media Social media is an integral part of any business’s success story. In fact, in today’s digital environment, businesses cannot afford to ignore social media. According to some studies, social media is an efficient lead generation tool: 74% of online adults use social networking sites. Social media may account for as much as 57% of your sales funnel. 81% of consumers research online before making big purchases.
Here is a beginner’s social media guide: Do Your Homework Social media is all about connecting with the right audiences. To do that, you have to understand your existing as well as potential customers. You need to distinguish your customers on the basis of their age, gender, interests, location, profession, etc. Perform Market Research If you are starting with no knowledge of social media, the best way is to do a little market research and see where your target audience stand. You can also see your competitor’s profiles as well as marketing tactics to build your own. Get Started Once you’ve identified your target audiences, it is the right time to reach them. Choose one or two platforms to start with rather than pouring your energy in all platforms. One of the best ways to ensure consistency is to incorporate social media into your routine. Listening and Sharing Social media includes listening to your audiences and sharing vital information with them in real time. Social listening is a great way to monitor what people are saying about your brand.
Also, quickly respond to comments/feedback and try to turn negative comments into positive. Embrace Social Advertising Social media sites offer a great number of effective and productive advertising solutions to help businesses. These solutions are helpful to improve: Sales Website traffic Brand exposure Audience engagement
What to share? It is one of the most important questions businesses ask. The simplest way to deliver value is to share: Blog Posts Infographics Photos Humorous Posts Quick Tips Behind the Scenes Photos Questions Fill-in-the-Blanks Polls Promotional Material Short Videos
Besides sharing your own content, include others’ relevant resources as well for the maximum benefit. Popular platforms to use Twitter Facebook Pinterest Google+
LinkedIn Instagram
A general rule of thumb is stay consistent on these powerful sites in order to reap benefits. Bonus tips: Always start by identifying your targeted audiences. Incorporate social sharing buttons on your web pages and posts. Include a call to action (CTA) at the end of blog posts. Display social icons in header or sidebar. Establish your brand’s voice. Share relevant information only.
So, Use these social media marketing strategies to gain an edge. Filed under: Social Media
May 27, 2017
Improve Your Facebook Reach for Visibility You might have heard about Facebook marketing; but, have you ever heard about Facebook Reach? Let’s find out… According to Social media examiner, Facebook reach is the number of unique people who saw your content. In other words, it is a measurement of your brand’s audience. It affects every other metric you can track: engagement, likes, comments, clicks and negative feedback. There are different kinds of reach: Post Page
Organic Viral and paid
Now the question arises, how to improve the overall Facebook Reach for your business? The answer is simple – Create informative content Always write informative content. When you have relevant/original/inspiring content on your site, it is easier to have something to share with your audiences. Embed Your Posts If you want to extend the reach of your Facebook post, embed your post on your blog. This will make your post viral. It will eventually allow your audiences to interact with your Facebook content irrespective of the social media they are using. Encourage Likes & Shares One of the important key to success is to catch the eyeballs of users. And for that encourage your fans/followers/audiences to like and share your posts on their networks. However, you need to create amazing content. If your content is good, people will share it automatically across the network, which will improve your overall reach. Ask Your Fans to Receive Notifications One of the easiest ways to reach your audiences is to ask them to receive notification about any sort of update. All you need to do is to drive them to the click notifications so that they can click it. Encourage Comments Commenting is one of the best ways to attract the attention of customers. Try to start commenting on each post to initiate a conversation. Mix Up Your Content In order to make your content more interactive and impressive add images. According to certain studies, images can increase the overall click-through rate. Curate Content Always share worthy and great content in order to attract more and more customers. For the best results, share: Articles Images Videos
Create a Facebook fan page Create a Facebook fan page to establish relationships with your fans. Bonus tips: Rely on content curation techniques. Use the best content curation tools. Find an interesting article and post it to grab the attention of readers. Track and measure your ROI. Always promote the right content to reach more people. Take advantage of Facebook’s Audience Optimisation. Make use of Facebook analytics. Use Facebook management tools. Always stay active on your Page by replying to comments. Understand the basic concept of EdgeRank.
So, use the above given tactics to improve the overall Facebook Reach. Filed under: Facebook, Social Media
May 25, 2017
Useful Tools For Social Media Analytics If you want to track your social media audiences, improve current social media marketing efforts for attracting users, use free social media analytics tools. These tools are ideal for:
tracking social media performance, monitoring competitors, discovering trending topics, and providing helpful suggestions.
Here is a list of useful tools for social media analytics: Pinterest Analytics Use Pinterest’s analytics to know how your social media marketing is performing. You can study and monitor data by impressions, repins, clicks, all-time stats, and much more. In fact, use it at regular intervals to analyse statistics about follow, connect, and engage. Facebook Insights If you want to get the most out of Facebook, use its insights, which provides comprehensive information about your Facebook page’s overall performance, such as: Demographic data of your audiences People’s behaviour and responses
Twitter Analytics It has been designed to provide detailed statistics on your Twitter activity. It helps to improve your social marketing and content marketing strategy. Use it to monitor: Impressions Visits Mentions Followers Retweets, follows, and replies.
Instagram Insights If you are using Instagram, it is very important to understand which type of content and topics you should choose to share. Instagram Insights help you to know the trend as well as the exact information. Use it to know whether you are going in the right direction or not. Google+ Insights You must be aware of the fact that business page insights are divided into 3 sections: Visibility
Posts Audiences
Use Google+ Insights to see the total number of views and actions of users. Hootsuite Hootsuite provides you with a clear view of your key Facebook and Twitter activity. It provides real-time report so that you can measure the performance of your social media profiles. Also use it to track response to posts. Social Mention Social Mention is a great analysis platform that allows you to track and measure what people are saying about any topic in real-time. It also monitors more than 100 social media properties, including Twitter, Facebook, YouTube, Digg, etc. Audiense Audiense is yet another powerful social media intelligence platform that allows you to view consumer insights and engagement rate. It helps you to understand your Twitter followers, explore followers’ interests, geographic location, languages, etc. LikeAlyzer This tool helps you to analyse and measure the effectiveness of your Facebook pages. This tool provides detailed performance results and analysis, and helps you to improve your page performance. “Marrying digital and marketing analytics with consumer research from surveys gives marketers
deeper insights and opens up the number of hypotheses a company can test.” —Suzanne Mumford, Head of Marketing, Google Analytics 360 Suite So, use these social media analytics tools to grow your brand value and growth prospects. Filed under: Social Media
May 22, 2017
Investing in Social Media Marketing Social media is all over the place. It has successfully captured the interest of all businesses across the world. However, as a small business owner, you should ask yourself a question, whether you have the right plans, tools, resources, time and money to invest in it before starting a social media campaign. There are numerous social media sites out there and new ones are emerging every week. However there are some major players that are quite impressive to start with. Facebook Originally designed as a communication platform for college students; this platform has captured the global interest with its extensive services and capabilities. This social media platform allows both individuals as well as businesses to create their profiles and communicate with people. It allows users to upload photos, quotes, videos, infographics and other updates. Twitter This is one of the most powerful microblogging platforms designed to help users to post their messages and grow their network. With its own limitations of 140 characters but still it has immense power to influence people. Today, worldwide business owners use it to spread awareness, announce the launch of their products and services, etc. YouTube YouTube has become the 3rd most popular website in the world. You can use it to share videos. Many businesses use it wisely to create buzz in the community and highlight their unique offerings. You can engage visitors with the comment section. StumbleUpon StumbleUpon is one of the best social bookmarking websites. It is helpful in improving your brand’s identity. You can use it to promote your website, blog post, video or infographic. All you need to do is to set up your site’s profile, specify your interests, follow people of similar interest and start sharing your content. LinkedIn LinkedIn is specifically designed for professionals as a networking tool. However, as a small business owner, you can use it to create awesome business profiles and extend your network. This platform has over 35 million registered users and has become a great tool for companies to harness business opportunities. Delicious Delicious is a prominent social bookmarking web service for storing, sharing and discovering web bookmarks. As a business owner, you should use it to drive traffic to your websites or blogs and