Essential SEO Trends You Need To Know

Essential SEO Trends You Need To Know Search Engine Optimisation (SEO) is one of the most effective ways to attract visitors to your website. When SEO is done properly, it can offer excellent long-term results. To improve your ranking in SERPs (Search Engine Results Pages) you need to pay close attention to traffic, social shares, backlinks, online reputation, and much more.

SEO is constantly evolving with new algorithms regularly being introduced. Google does around six hundred updates per year. Staying on top of these updates is essential to ensure that you stay that step ahead of the competition with a reduced risk of your site taking knock-in results. Regular monitoring of your site and SEO success can help you identify areas that need work, as a result, most companies choose to hire an SEO partner to assist them, enabling them to focus on the daily operations of their business, while their SEO works for them twenty-four hours a day.

Voice searches are increasing in popularity with more people using their voice search on mobile devices when searching for products or services. Amazon's Alexa, Apple's Siri, and Google Assistant all use voice search technology, as a result, it is important to focus on voice searches. As you know you speak differently to how you type, therefore you want to focus on longer-tailed keywords. Keywords should be longer and natural sounding, taking away any abbreviations, which would be used when typing.

A mobile-friendly website is a necessity these days and a site that isn't mobile friendly will take a knock in search results. The first mobile indexing algorithm was introduced by Google in 2019, which focuses on mobile version websites. More than seventy percent of users on the internet are expected to use a mobile device by 2025. Mobile sites are user-friendly for those using a small touch screen.

If you have heard of SEO, then you have heard of the Google EAT principle. Eat stands for expertise, authoritativeness, and trustworthiness, which are factors used to identify if a webpage has high quality and useful content. It is imperative as part of your SEO campaign to only upload high-quality, useful, and interesting content that is relevant to your industry. You need to always ensure the content adds value to your user. Always keep the EAT principle in mind when creating

content by backing up claims with facts and stats.

Interestingly, the longer the content, the more traffic and more shares it seems to get. Three hundred word blogs are not cutting it anymore, long reads are around three thousand words and it results in three times more website traffic and around four times more shares. Longer form content also enjoys more than three times the number of backlinks when compared to articles under one thousand words.

Featured snippets are increasing in demand and were rolled out by Google back in 2017. they are the small box at the top of search results. Being able to get your featured snippet displayed is a fantastic way to get to the first page of SERPs. Featured snippets are usually questions and answers, how-to guides, or bullet points There are also expected to be improvements in predictive searches, which do not need a user inquiry and will be run by Google's AI-driven tools. The content tool will identify user behavior over a while, learning their behaviours. Using this information, Google can identify accurate content that will interest the user. There is nothing you have to do here, if your pages are being indexed by Google, then you will be included as long as your content is high quality and offer excellent value to readers.

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