Essential Factors to Consider When Hiring an SEO Partner SEO (Search Engine Optimisation) has become the most essential form of internet marketing today. Brand visibility and reputation are determined by the SEO campaign in place. An in-house SEO team is expensive, but outsourcing an SEO partner can be a cost-effective way to ensure your company gets the brand visibility, website traffic, and conversion rates it deserves.
Hiring an SEO partner is the same as hiring any other of your service providers, you just need to know what to look for to ensure that they are the right match for your business. You need to know you will get a return on your investment. The first step is to see if the SEO company offers free site analysis, this can help you see what is wrong with your site and why it is not doing well in SERPs (Search Engine Results Pages). You will also need a good competitor analysis, to see what they are doing that gets them a better position. This can help you identify where you are right now and then track your progress every month to see how your money is working for you. Once the analysis is completed on your site, you will want to ask the SEO company for a strategy, which should be discussed with you in detail. They should be completely transparent on ranking expectations and time frames. Ensure that they only use white hat and ethical techniques which will reduce the risk of your website being harmed in SERPs. Take the time to discuss the Search Engine Guidelines with the company. They should follow the requirements of the search engines to ensure you achieve the best results. You want to ensure that they use the search engine guidelines for webmasters before you have over your website to them. They should be completely updated on the latest algorithms, taking into account that Google does updates up to six hundred times per annum. For your website to be optimised, it may need a lot of changes, such as design, navigation, links, and content. You need to ensure the SEO partner you choose has the experience to handle these changes. You need to be kept updated on any changes being made, keeping you in the loop and complete control of your business website at all times, so you can build trust. Content has remained king in the SEO industry for years and it remains in a high position, it is