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May 16, 2017
Easy Ways to Analyse Your SEO Competitors Competitors always keep you on your toes. Watching what your competitors do can teach you about your business to gain success. Here are a few steps to follow: Find your competitors You can’t beat your competitors, unless you don’t know them. That is why, it is essential to know your competitors. To identify your closest competitors, you need to conduct a search (Google search) about your target keywords and make a list of the websites (from SERP). Visit Your Competitors’ websites The very next step is to visit your competitor’s websites and study them thoroughly. Study certain important elements like: Website design Content quality Static or dynamic URLs, etc.
Analyse Keywords
Keywords are vital for SEO success. This is why, carry out keyword research. By the way keyword density also plays an important role in ranking. (Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. Source – Wikipedia.) Tips: Use Keyword Density Cloud tool. Never forget to check the location of keywords (headings, metatags, image tags, etc.) Check both short and long-tail keywords as well as their usage.
Check Competitiors’ Backlinks Backlinks are the lifeblood of SEO. Hence, examine backlinks of your competitors. For that, you need to look: The total number of backlinks, Origin of backlinks as well as anchor text, etc.
In this way, you might get some backlink ideas. Tools to check backlinks: Majestic Moz Monitorbacklinks Ahrefs (provide you with updated data about the link profile.) Semrush Linkody (Also helps you to pinpoint and disavow spammy links.) cognitiveSEO
Other Essential SEO Factors Keywords and backlinks are vital; however, you also need to check your competitors’ Page Ranks/authenticity/credibility. You should also look at: The number of indexed pages The total number of web pages.
Presence on Social Media Today, you cannot perform without social media. Social media drives a lot of traffic and improves the overall credibility of a website. Check social bookmarking sites and top social sites to analyse the posts/activities of your competitors. PPC Today, many businesses rely on PPC to drive traffic. They often mix PPC with SEO techniques in order to gain the optimum benefits. So, identify your competitor’s PPC strategies and try to integrate them in your existing marketing plan. In this way, you can analyse your competitors, gain strategic insights and transform your marketing plan. Filed under: Search Engine Optimization (SEO), Site audit
May 14, 2017
Common UX Mistakes to Avoid According to Wikipedia, user experience design (UX, UXD, UED or XD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. User experience design includes elements of interaction design, information architecture, user research, and other disciplines, and is concerned with all facets of the overall experience delivered to users. UX design plays an essential role in web designing. Here are a few mistakes to avoid: Focusing on Background Image Instead of Content Focusing on background image is a popular trend these days. Some marketers use attractive background image that overshadows the content as it captures the immediate attention of people, as a result, visitors do not read the content.
Tips: Never use too attractive background image. Clearly state your title and description. Highlight specific content. Use powerful CTAs. Strike the right balance between content and visual elements.
Too many form fields Too many fields in a form not only repel users, but also waste their precious time. Hence, limit the form fields. Tip: Too many fields can kill your site’s conversion rate, hence eliminate unnecessary fields.
Information overload According to study, 55% website visitors spend less than 15 seconds on a web page. So, you must keep your text precise and use effective data presentation techniques. Tips: Use images along with the text. (According to a research, 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster than text.) Stay away from jargons. Use bullet points. Never write dense paragraphs. Use video clippings and infographics.
Placing too many elements on a single page Another common mistake people make is integrating too many elements (image, videos, text, sliders, forms, reviews, etc.) into a single page. Hence, for better results, provide some breathing space, never write too much and strike the right balance. Tips: Rely on A/B testing. Give white space to your page.
Keep your information short and sweet.
Slow page load speed If a web page takes more time to load, it may lead to an increase in bounce rate. (According to a study, 47% of people expect a web page to load in 2 seconds or less.) According to a study, one second delay in page load time equals 11% less page views, 16% decrease in customer satisfaction, and 7% less conversions. So, always focus on improving the page speed of your website. Tips: Optimize your images and reduce redirects Do not use too many plugins Enable compression (set up your server to enable compression) Try to reduces the bandwidth of your pages Evaluate your site’s speed at regular intervals Use innovative techniques to improve the speed and performance of your site Streamline the number of elements on your web page. Use PageSpeed Insights Chrome Extension. Crop your images to the correct size. Minimize HTTP Requests
Improving UX is a continuous process and cannot be achieved in one single stroke. Hence, try to avoid the above mentioned mistakes to gradually improve the performance of your website. Filed under: Site audit
November 28, 2016
10 Important Factors to Measure and Analyze in a Website In this era of cut throat competition online businesses need tools and techniques to analyse and measure their success rate. This way they can improve their performance. By analyzing and measuring their performance they can adjust their strategies to get back on track. Google analytics and other monitoring tools can unlock the true potential of an online business. Here are a few important things to measure and analyze in SEO:
1. Website’s Traffic – Access Google Analytics to measure and analyze your traffic sources. You should compare weekly and monthly progress of your campaign to understand the impact of your SEO activities. Google Analytics is the most reliable tool to study various elements that need to be focused to improve SEO activities. 2. Engagement – Access “Roadmap” to perform competitive analysis as well as gap analysis. This tool is helpful to understand the rate of engagement, bounce rate, historic and trending data of top performing websites. 3. Conversion rate – An online business completely depends on its conversion rate; so always keep your eyes on lead generation as well as organic traffic. (How to Make A Website Professional and Productive?) 4. Landing pages – It is important to identify which landing pages are driving traffic for your website. This will help you to optimize other pages also. So, use Google Analytics to study the impact of your landing pages. 5. Search visibility – Always check search visibility to understand your website’s organic performance. You can use “Searchmetrics” to monitor it. 6. Website’s ranking speed – Use “SEMrush” to check your website’s ranking speed. It shows everything in graphical form for better understanding. It is a powerful and versatile competitive intelligence suite for online marketing. 7. Rankings and keywords – Monitor your rankings and keywords with the help of Search Analytics in Google Webmaster Tool. This section shows you a detailed list of keywords and total number of clicks they have achieved. 8. Backlinks – Use majestic SEO because it is a powerful tool to check your backlinks and other backlink building opportunities. 9. Keyword’s performance – Use Ahrefs because this is an effective tool to check your website’s backlinks, organic traffic, keyword’s performance, content marketing efforts and much more. 10. Technical issues – You should address all technical issues of the website to make it competitive and free from errors. (Tip – Try to reduce 302 redirects and remove duplicate content.) Consider these important elements to measure; analyze and improve your SEO efforts.
Filed under: Site audit
November 24, 2016
Why Technical Audit is Important in SEO?
Technical audit is all about making a website technically strong and flawless. It focuses on the architecture of a website and its overall functionality. It is a difficult and time consuming task; however, if done carefully it can easily make a website productive, compelling and competitive. If you want to carry out an in-depth SEO audit of your website, you need to use some of the most effective tools and resources. These tools will help you to make your website clean and appealing. Some of the smart tools required for an SEO audit are: Google Analytics Google Search Console Google’s mobile friendly check Ahrefs Screaming Frog Copyscape Pingdom DNS Check GTmetrix Siteliner Majestic SEO Redirect checker Google’s website speed tool Title Tag Pixel Width Checker Fact: You should never compromise on technical aspects of your website. SEO audit is essential for the long-term success of a website. The basic reason for SEO audit is to comply with the dynamics of algorithms. Minor technical adjustments can improve a website’s speed, usability and visibility. Technical audit focuses on some of the most critical aspects of a website, which often remain unaddressed. A thorough examination of a website reveals different hidden elements such as server errors, total number of indexed and non-indexed pages, CTR, conversion and bounce rate, organic traffic, visitors, website speed, robots.txt file, sitemap functionality and much more. Specific reasons why you need to perform an SEO audit: Algorithm updates Webmaster’s guidelines Too many 404 Errors redirect chains Keyword cannibalization Confusing site structure Manual penalty inflicted Internal redirects and duplicate pages on different URLs Structured data errors, sitemap errors and many blocked resources. Business owners stuff keywords in their website, however, if a website is not technically sound, it will never produce results. Therefore, proper attention should be given to the technical side of a website too. At the basic level a technical audit should include:
URL and server errors, which limit a site’s performance Creation and implementation of XML sitemap and robots.txt files Duplicity between domain and main page Removal of Internal duplicate pages Internal and external duplicate content Canonicalisation Website architecture including missing, duplicate and optimal title tags and meta descriptions Site’s speed AMP pages Duplicity Due to Case Sensitive URLs 302-temporary redirected URLs Pagination issues, etc. In fact, for better output, you should manually check each URL of your website, redirections, navigation structure as well as the length of each URL. Make the changes according to the server type (Apache or IIS) because every server has its own set of rules and guidelines. Above all, it is important to follow webmaster’s guidelines and keep algorithmic changes in mind while performing an audit; otherwise it may cost a lot. Important tips: Register your website with Google Webmaster Tool. Add a Google Analytics code to your website. Submit XML Sitemap to Google Webmaster Tool. Closely monitor site’s traffic and sources. Make sure the site has a Google Business listing. Resolve all crawl errors. Technical audit is not a one time job; it must be performed at regular intervals. A technical audit can easily make a website search engine friendly. So, adopt technical audit to embrace success… Filed under: Search Engine Optimization (SEO), Site audit
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