D2CX C9 Handbook

PROGRAM

HANDBOOK COHORT 9

Master 10x Growth In 12 Weeks 12 weeks live & hybrid program

Cohort 9 Starts on 11th of July, 2026

Impact Created By D2CX Vishakha Surana Theatre Project 60L → 90L MRR;

60% Organic revenue

Ritika Gupta Sanskritam 75L → 1.5Cr Revenue

CVR 0.5% → 1.5%

Aman Patial K9 Vitality 5L → 3.2 Cr Revenue -

Bootstrapped & Profitable

Chanaya Gupta Lazo Store 20L → 1cr MRR; 5x Growth

Ashish Jawa Personal Touch Skincare 4 L to 3 Cr Revenue -

Bootstrapped & Profitable

Ankit Pandey Cunei 60L → 3.5 Yearly Revenue,

ROAS 4.5+, Shipping Globally

APPLY NOW

Shubham Jain Noor Skincare ₹35L → ₹60L Revenue,

ROAS 4+

Impact Created By D2CX ttps riglm il mGu GGkGuw kGtliw Zoviane Pets

Nishma Singhal

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Trisha Reddy

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Sumant Agarwal

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ttps imm Lazo Store

Chanaya Gupta

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Sarika Panchhi

Fellowship Outcomes

40+ expert-led

1:1 mentorship from top

sessions

D2C founders

Learn proven strategies across growth,

Get personalised advice directly

brand, marketing & ops from D2C

from India’s top-performing D2C

specialists.

leaders.

Personalized

Founder-only

growth strategy

investor network

Leave with a tailored roadmap designed

Connect with 250+ founders and investors

around your brand’s unique goals.

inside a closed D2C community.

S

Learning That Fits

Your Schedule.

Core Sessions

Working Sessions / Reviews

Weekly, Live Sessions Taken By Instructors And Session Experts

Weekly Assignments, Reviews and Feedback Sessions

Saturday

Tuesday

11:00 AM - 2:00 PM (IST)

Sunday

Assignment Briefing

8:00 PM - 9:00 PM (IST)

Thursday

11:00 AM - 2:00 PM (IST)

Working Sessions

8:00 PM - 10:00 PM (IST)

APPLY NOW

D2CX Experts & Mentors Jatan Bawa

NIKHIL DODA

Umair MohammEd

Mohit Goyal

VEDANG PATEL

Ashutosh Valani

Deep Bajaj

Siddhant Keshawani

Anurag Kedia

AKASH AGARWAL

Krishna Gupta

Chandra Bhanu

D2CX Experts & Mentors SUMIT JASORIA

srishti Tanwani

Shashank Sinha

TARUN SHARMA

Ashwarya Garg

SHIVANI SONI

Harshit ViJ

Anup Jain

ISHAAN KHOSLA

DEEPAK AGGARWAL

PRAKHER MATHUR

MOHIT SAADANI

D2CX Experts & Mentors Dushyant Gandotra

Harsh Somaiya

NIKITA KHANNA

Paras Batra

Anuj Nevatia

Suyash Saraf

Priyanka Gill

VIDUR KATARIA

Rinka Banerjee

Pankaj Vermani

Umang Maheshwari

Keshav Agarwal

D2CX Experts & Mentors Hriday Agarwal

Avnish Anand

Swati Bhargava

Ankit Dikshit

Ankit Singhal

Sanil Sachar

Aarti Gill

RAJAT TULI

Malika Datt Sadani

Vanshika Mehta

Harsh Modi

Bhuvanesh Shastri

Week 1 P mO F mw k rogra

ra

e

, P du M

rientation

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ct

,

d NPD

oats an

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Program Orientation: Understand the D2CX program's "why," structure,

Rajat Tuli

core values, and expectations to maximize participation benefits.

Ustraa

Product Moats: Learn what a product moat is, why it is critical for D2C

brands, and the strategies (differentiation, innovation) to build and

Deepak Aggarwal Auric

maintain sustainable competitive advantages.

Tarun Sharma mCaffine

NPD Frameworks: Gain insight into established New Product

Development (NPD) frameworks, tailor them for D2C brands, and

Malika Datt Sadani

understand the step-by-step process from concept to commercialisation.

Decode strategies for expanding product lines

(vertical/horizontal), determining optimal launch timing, and applying

TAM, SAM, SOM concepts for resource allocation.

Strategic Expansion:

The Moms Co

Shivani Soni Beyoung

Siddhant Keshavani

A h v PMF Utilize first principles thinking to address consumer pain

points, assess market dynamics, and use metrics like adoption/retention

rates to gauge Product-Market Fit (PMF). c

ie

e

:

+30%

+50%

+28%

reduction in

improvement in

better product

launch timeline

PMF S

uccess

iteration loop

Libas

Week 2

Crafting Brand Identity and Building a Cult Brand

Brand DNA & Guidelines: Define core branding elements (design, communication), understand brand guidelines' significance for

Umang Maheshwari

consistency (visual/verbal), and practice brand identity refinement.

Schbang

Building a Brand Moat: Learn the fundamentals of brand marketing, measure its impact using KPIs, and identify suitable channels to amplify visibility and resonate with target audiences.

Prakher Mathur Conscious Chemist

Creating a Cult Brand: Master methods for establishing trust,

Vedang Patel

articulating the brand promise, and achieving holistic positioning

Souled Store

covering pricing, packaging, design, and communication.

Visual and Verbal Branding: Delve into visual branding basics (logo, typography, imagery) and explore verbal techniques (messaging, tone, storytelling) for creating a distinctive brand identity.

AI for Brand Strategy: Utilize AI tools to expedite user research for NPD, craft brand strategy and communication, and decode core business models in the category.

+48%

+36%

better alignment

improvement in ROAS,

with Core ICP

improved creative communication

Avnish Anand CaratLane

Week 3 Website UI/UX and Conversion Rate Optimisation (CRO) Website Setup & Automation: Select website platforms, customize themes/plugins, set up backend infrastructure (Shopify/WooCommerce), and implement automation for Email/WhatsApp/SMS. Payments & Checkout Optimization: Configure seamless payment processes and optimize checkout experiences (e.g., one-page checkout) for improved conversion rates.

CRO Fundamentals: Decode Conversion Rate Optimisation (CRO), learn strategies to significantly improve conversion rates (e.g., 0.5% to 1.5%), and benchmark performance.

Optimizing the D2C Funnel: Identify top CRO levers, effectively track efforts,

S

Ashutosh Kesharvani FarziEngineer

Bhuvanesh Shashtri

The Landing Page Company

understand D2C funnel mechanics, and pinpoint specific optimization gaps.

AI for Visuals and SEO: Learn to create product shoots using AI tools (like

Galaxy9) and leverage tools like ChatGPT to maximize SEO efficiency and content optimization.

3

3

+6 %

+ 4%

+15%

improvement in website conversion

reduction in RTO

growth in prepaid users

Week 4 Social Media, SEO, and Influencer Marketing S D2C Social Media Marketing: Develop strategies for compelling storytelling, identifying target audiences, and creating high-quality, engaging content to maximize reach and engagement.

Ashwarya Garg

SEO for Organic Surge: Understand SEO fundamentals (on-page/offpage), optimize website content/structure for better ranking, and enhance authority through off-site strategies.

Sumit Jasoria

Influencer Marketing: Determine suitability for influencer marketing, find

the right partners, establish fair pricing, and build playbooks for successful multi-channel campaigns.

Community Building: Strategies for fostering a loyal community through

active engagement, utilizing user-generated content, and using analytics to optimize strategies.

Instagram Strategy: Explore foundational principles for crafting an

Instagram content strategy for scale, including audience targeting, content formats, and production process optimization.

HYPD

NEWME

Nikita Khanna

Moxie Beauty

Chanaya Gupta

Lazo

Ritika Gupta Sanskritam

Harsimaran

Phot.Ai

+62%

+18%

growth in brand followers on instagram

improvement in organic traffic

Aneesh Rayancha Phot.Ai

Week 5 Performance Marketing (Google & Meta Ecosystem)

Marketing Funnel Optimization: Master optimizing funnel stages for conversions and decode core performance metrics (CTR, CVR, ROAS) that

Krishna Gupta

drive success.

BeyondAds

Mastering the Google Ecosystem: Understand Google's role in

Chandra Bhanu

visibility, set up Search Console/Ads Manager/SEM Rush, and monitor

BeyondAds

performance using Google Analytics.

Advanced Google Ad Strategies: Gain insights into Google Shopping, Search, and Performance Max ad types, and implement best practices for high-performing, tailored strategies.

Guide to the Meta Ecosystem: Master Meta basics (Business Manager, ad accounts, pixels), explore advanced features, and implement best practices for high-performing creatives.

AI-Driven Social Marketing: Utilize AI tools to develop compelling stories and high-quality content, and use analytics to measure effectiveness and optimize strategies for better results.

+38%

+53%

+58%

Improvement in CAC

Growth in Click through rate

Revenue Growth

Week 6 Customer Loyalty, LTV, and Retention Frameworks

Customer Data and LTV: Understand methods for collecting customer data, scaling efforts, and calculating Customer Lifetime Value (CLV) using cohort analysis.

Vanshikaa Oberoi

User Segmentation & Transition: Segment users (Power, Core, Casual) based on CLV and implement strategies to transition lowertier users to maximize customer returns.

Ankit Dikshit

Automated Retention Journeys: Orchestrate automated user journeys (post-purchase, cart abandonment, restock alerts) across Email, WhatsApp, and SMS channels.

Churn Analysis and Win-Backs: Analyze churn techniques, implement effective win-back campaigns, and continually refine multi-channel retention frameworks.

Short Video Content Strategy: Understand the mindset, strategies, tools,

and frameworks for creating and editing effective short video content across various types (brand, product, testimonial).

+18% growth in LTV

+22%

Growth in 12 Month retention

Fingerprint Labs

Meduit

Umair Mohammed Nitro Commerce

Week 7 Supply Chain, Logistics & Operations

Optimizing Delivery Experience: Enhance delivery speed and reliability through logistics optimization, WMS/automation/LMD, and transportation improvements.

Operational Efficiency & KPIs: Track essential KPIs (fulfilment rate, ontime delivery) to gauge operational efficiency and ensure transparent communication with customers.

Last-Mile Delivery (LMD) Optimization: Select reliable LMD partners, optimize packaging to minimize costs, and implement strategies for communication and delivery issue resolution.

Manufacturing & R&D Setup: Understand the end-to-end manufacturing process (ideation to QC), and learn how to set up R&D capabilities (budget, talent, technology).

Sourcing and Vendor Negotiation: Learn tips for sourcing raw materials, managing supply chain risks, and effectively negotiating with suppliers/ vendors for favorable terms.

+23%

reduction in RTO

+12%

improvement in COGS

Paras Batra

Shiprocket

Ankit Singhal

Shadowfax

Uday Singh Zoff Foods

Srishti Tanwani

Indo Era

Anuj Nevatia

Baba Bucci

Week 8

Marketplace Scaling (Ecommerce and Quick Commerce Growth Playbooks)

Navigating the Amazon Ecosystem: Understand the platform, listing procedures, tools for product research, and strategies to build brand awareness and visibility on Amazon.

Amazon Advertising & Logistics: Optimize product listings/sponsored

Harshit Vijj Freecultr

Suyash Saraf

ads, utilize advanced advertising (DSP), and implement efficient warehousing solutions (WH, MFN, Seller Flex).

Dot & Key

Scaling on Nykaa & Myntra: Deep dive into seller portals, optimize product

Krishna Gupta

listings for visibility, and utilize platform marketing tools and promotional

BeyondAds

campaigns.

Renu Bisht Decoding Flipkart Marketplace: Leverage Flipkart's advantages, use

Commercify360 advertising features, build attractive offers (discounts/bundles), and earn the Flipkart Assured badge.

Quick Commerce Strategy: Understand the role and impact of

Q-commerce (instant gratification), leverage innovative marketing tactics, and optimize inventory/fulfilment processes for scaling.

+29%

+7%

growth in

improvement in

Marketplace

Marketplace CM2

Revenue

Week 9 Offline Channel Strategy & Team Management Scaling Offline Channels: Identify efficient strategies for scaling through distribution networks, optimizing logistics, and tapping into unconventional niche markets (airlines, army canteens).

Business Modeling Essentials: Understand what business modeling entails, why it is crucial for success, and identify and articulate its critical components.

HR Documentation & Compliance: Learn the role of documentation for clarity and consistency in HR practices, craft policies aligned with legal requirements, and utilize software to streamline processes.

Sustainable Profitability: Learn strategies for diversifying revenue streams, effectively managing costs, and iterating on the business model to build a sustainable D2C brand.

Team Building & Structure: Understand stages of team growth, design organizational structures, define key roles/expectations, and determine necessary budgetary needs for departments.

+31%

+22%

growth in offline

growth in offline

Revenue

Margins

S

Shashank Sinha

Drool

S a a ik ur

j M

Legacy G

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ro

r r

wth Pa tne s

Nikhil Doda Lahori Zeera

Week 10 Finance, Fundraising, and Personal Branding S

D2C Finance Fundamentals: Master D2C Business Finance, including MIS for decision-making (P&L, forecasting), budgeting techniques, and

Keshav Agarwal Daylight Capital

navigating GST/taxes.

Margin and Cost Optimization: Optimize product margins (CM1, CM2, CM3), understand fixed/variable cost impact, and master D2C

Swati Bhargava

s k ro

Ca h a

EBITDA/category analysis for efficient growth.

Sanil Sachar Personal Branding: Understand personal branding's influence on business/investor relations, identify strengths/values, and build a strong,

Huddle Ventures

authentic online and offline presence.

nup Jain

A Term Sheet Mastery: Learn the importance and key components of term sheets (commercial/governance), understand investor negotiation lens, and decode cap tables and funding options.

Fundraising Strategy: Perfect the fundraising strategy, identifying key indicators for funding readiness, crafting a targeted investor list, and preparing for the due diligence process.

+15%

+45%

growth in margin due to cost reduction

improvement in Product P&L tracking

Blue Green Ventures

A 2-DAY IN PERSON EXPERIENCE

The #1 D2C Founder Community

https:// imeo.com/ 000679663/4 60224248 Aman Patial

https://www.linkedin.com/feed/update/ urn:li:activity:7296052636309458944/

K9 Vitality

https://www.linkedin.com/posts/ yashnaar_newbeinnins-entrepreneurshipwellnessourney-activity-73466202895872000-Mub6? utm_source=share&utm_medium=member_desktop&rcm= AoAA36wiManS2el66Pwbs

https:// imeo.com/ 000679663/4 60224248 Foresta Organics, https://www.linkedin.com/posts/alishachouhan_d2cxentrepreneurs-womeninbusinessactivity-7255900446064590849-M6Ku/? utm_source=share&utm_medium=member_desktop

Kirti Gajjali

https:// imeo.com/03 00533/ e6be4e Cerene

https://www.linkedin.com/eed/update/ urn:li:activity:729935229385042049/

Sneha Adhimurthy

https:// imeo.com/03 00533/ e6be4e Daivik Moringa Devika Bajaj

https://www.linkedin.com/eed/update/ urn:li:activity:729582854402595200/

https:// imeo.com/00 075752/778a82 d39 Sereko Malvika Jain

Exclusive D2CX Perks Get exclusive access to Inc42Plus, Startup Deals, Inc42 Events and a lifelong community along with the D2CX Fellowship Program

D2CX Deals $ 350,000

Cloud services by Google

$ 5,661

Centralize marketing and sales tools to increase your growth

$ 300,000

Amazon's cloud services platform

$ 1000

Easily store and organize your data

D2C Summit + Other Inc42 Events

D2C Summit

By Inc42

$ 12,000

Organise teamwork and increase productivity.

$ 636

A no-code solution for workflow automation

Inc42+ Membership- 1 year

T

Shark Tank

Brands In D2CX Aayushi Agarwal Aoba

“After five years of building Erotissch, I thought I had a clear roadmap for scaling.

But the D2CX program opened up new ways of thinking about growth — from sharper market insights to smarter financial planning. It felt like hitting refresh on my founder’s mindset.”

Nishma Singhal Zoivane Pets

“The biggest highlight of D2CX for me wasn’t just pitching to investors — it was meeting other founders who were doing incredible things. From brilliant websites to seamless backend operations, every conversation opened my eyes to new ways of growing my own brand.”

Aashish Jawa

Personal Touch Skincare

“D2CX pushed me to go beyond surfacelevel tactics and truly understand my metrics, my consumer journey, and my distribution strategy. It helped me think more strategically about scaling and brand building — something I didn’t realize I was missing.”

Prateek Kedia Wiselife

“The sessions on UGC at D2CX were a turning point for me. They gave me practical frameworks to build authentic content that actually resonates with our customers — not just theory but steps I could implement right away.”

350+ Brands That

Scaled With Us

OUR D2CX BRANDS

OUR D2CX BRANDS

OUR D2CX BRANDS

OUR D2CX BRANDS

OUR D2CX BRANDS

Application Process

& Program Fee Step 1

Step 2

Submit Application

Application Review

Complete your free application to get

started. We follow an application process to

carefully curate our fellow community.

After a review by the D2CX curation team, shortlisted candidates will be invited for an interview call to understand their ambitions and fit for the program.

Step 3

Enrolment Fee If you are selected, you will have to pay the

remaining fee to secure a spot in the

D2CX cohort.

COHORT 9

CONTACT US Connect with our team for free