Issuu

Why ?

What it takes

Website Experience Ashutosh Kesharvani Founder

LARGEST D2C BRANDS TRUST US ALREADY We are an expert of D2C space across different industries such as Personal Care, Health & Nutrition, Fashion, F&B

Let’s Start

UI/UX

HOME PAGE

V/S

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HOME PAGE

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Only 30 to 40% of customers scroll from the first fold of the home page

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80% of the clicks are recorded on the hamburger menu

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Having an open search bar can promote more searches which would provide more insights into user behaviour

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Only CTA is clickable Whole banner should connect to the same link

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No Captcha & cookies

Template Social Proof/USP

B D

HOME PAGE: DISCOVERABILITY

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HOME PAGE : PRODUCT CARD

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Must have ATC/Wishlist

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Always show decision-making points like: Name, Benefits, Review, Slised price, ATC

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✓

Show Variants if possible

Product Grid Templates

HOME PAGE : SUMMARY

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linoperros increased 20% sales by improving discoverability

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Plix improve customer session time to 35% with improving discoverability

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Suspire Improved bounce rate by 25%

Case Study

Journey from 1 order a week to 100 Orders a week https://inhautecouture.com/

PDP PAGE

PDP PAGE (Landing Page)

PDP PAGE

V/S

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✓

PDP PAGE ●

Implement column reading

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Sticky ATC [Always put Notify me]

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Infographics

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Use GIFs, emoticons in pictures

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It would be better if you could show Google reviews

PDP PAGE: SUMMARY

Before

After

Bonus - SHOP THE LOOK

SHOP THE LOOK

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Improved overall AOV by 22%

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Improved Repeat Purchase by 18%

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Improved CR by 9%

✳ CASE STUDIES ✳

Before & After, Across Industries A sample of website transformations we've delivered — full before/after breakdown in each linked PDF.

Creste

View PDF ↗

Kapiva — 2

View PDF ↗

Kapiva — 1

View PDF ↗

MPD — 1

View PDF ↗

BOX-UP — 1

View PDF ↗

MPD — 2

View PDF ↗

PLP/COLLECTION PAGE

PLP PAGE

PLP/COLLECTION PAGE & Product Grid

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PLP/COLLECTION PAGE

PLP/COLLECTION PAGE ●

Must have ATC/Wishlist

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Show Varientsion if possible

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Let customer shortlist product

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Help him by showing some upfront discounts

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Give them an option to move around different collection pages by providing relevant choices sample image attached

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Adding reviews can help

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Can put some trending or new tags here

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Filter makes this page better for customers to shop

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Target: Shortlist by adding into Wishlist or to move on the product page or other collection

CART PAGE PAGE

CART VIEW

V/S

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Cart Template

30%

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Header

30%

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Product & Details

30%

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Upsell/Cross sell

10%

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Trust badges

Main super promotion

Button saving strip etc.

CART VIEW: IMP COMPONENT

KPI Improvement ●

Improve AOV significantly

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Improve CR significantly

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Cart to Checkout improvement by double at least

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Escalate Decision making

CART VIEW: IMP COMPONENT

Aim of this Page ●

To move customer on checkout page

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Dynamically upsell them (image attached)

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Help them in decision making by showing prompt discount breakup

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Show similar products or recently viewed products

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Adding sticky Proceed to pay button with strike price

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Show list of offers or promotions

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Show wallet/cashback/loyalty points as well (image attached)

✳ CASE STUDIES ✳

Before & After, Across Industries A sample of website transformations we've delivered — full before/after breakdown in each linked PDF.

Creste

View PDF ↗

Kapiva — 2

View PDF ↗

Kapiva — 1

View PDF ↗

MPD — 1

View PDF ↗

BOX-UP — 1

View PDF ↗

MPD — 2

View PDF ↗

Let’s Do Some AI

How to create 3D Scrollable Page

1.Arrange Starting and Ending frames

2. Give it to GPT

Build a single self-contained HTML page: a scroll-driven image-sequence hero (like an Apple product page), followed by a product-info section.

I have uploaded a video. Extract the video into individual image frames at exactly 20 FPS.

Requirements

Premium product commercial. The product begins fully assembled, then separates into a precise exploded view. Components lift apart along a single vertical axis in sequence, starting with the outer shell, then the internal parts, each moving smoothly with a slight ease-in and ease-out, and settling at evenly spaced distances. Every part keeps its exact shape, size, color, and proportions throughout. No morphing, no new parts, no distortion. Logo and text stay sharp and legible. Camera: slow, steady push-in with a subtle 15-degree orbit, ending on a clean frontal view of the fully exploded product. Lighting: dark studio, soft key light, strong cool rim lights outlining every edge, crisp specular highlights on metal and glossy surfaces. Seamless dark gradient background. Subtle motion blur only during the fastest part of the movement. Cinematic, technical, high-contrast.

3. Give it to claude

Frame extraction ○ Extract frames at exactly 20 frames per second. ○ Preserve the video's original aspect ratio and framing. ○ Do not crop, rotate, stretch, or otherwise alter the composition. ○ Keep every frame in the correct chronological order. ○ Use sequential filenames: frame_0000.jpg, frame_0001.jpg, frame_0002.jpg, etc. Image quality enhancement ○ Improve the image quality slightly before saving the frames. ○ Use subtle, conservative enhancement only: improve sharpness, clarity, fine detail, and compression quality where possible. ○ If upscaling is appropriate, use a high-quality upscale method. ○ Do not over-sharpen, over-smooth, denoise aggressively, hallucinate details, change textures, alter colors, or modify the appearance of the product/model/background. ○ The enhanced frame must remain visually faithful to the original video. ○ Do not change the design, shape, proportions, colors, lighting, or details of the subject. ○ When in doubt, prioritize fidelity to the original over enhancement. Output quality ○ Save the frames as high-quality JPG images suitable for use in a website/HTML frame-by-frame animation. ○ Maintain consistent dimensions across all frames. ○ Avoid unnecessary recompression. Final deliverables ○ Provide all extracted frames in a single ZIP file. ○ Include a manifest.json containing: ■ source video filename ■ FPS used ■ number of frames ■ frame dimensions ■ frame filename pattern ■ duration, if available ○ Also provide a direct link to the ZIP file.

Important

The final result should be equivalent to taking the original video and turning it into a 20 FPS image sequence, with only a small, safe improvement in image quality. Do not creatively modify the frames.

Do not ask me unnecessary questions. Process the uploaded video and provide the completed frame sequence.

INPUTS I'M GIVING YOU - A zip of video frames (JPG, portrait 9:16, usually 720x1280). Extract it, count the frames, and detect the naming pattern yourself. It may be 0-indexed or 1-indexed, with different padding or a subfolder. A manifest.json may be present. Look at the first, middle and last frames so you understand the story. - Product details (fill these in): - Product name: [e.g. SPEEDMASTER DARK SIDE OF THE MOON 44.25MM] - Model no: [...] - Brand: [...] - Price: [₹...] - Short description (truncated with "…"): [...] - Full description (2-3 paragraphs): [...] - Specifications: [key/value list. Use only facts from the description, don't invent any.] - Hero captions: start caption "[...]" / subline "[...]", end caption "[...]" / subline "[...]" - Accent colour: [e.g. #8a1f11] PART 1: SCROLL HERO - Draw frames on a full-viewport <canvas>. Use "cover" fit (crop to fill, no letterbox bars). The whole page background is pure black (#000), so it feels like one fullscreen mobile video. - Preload all frames before showing the page. Show a loader with a % counter on a black background. - Scroll-lock (scroll-jack) behaviour: - Structure: a .story box of 100vh reserves the space. Its child stage flips between position:absolute and position:fixed. - The stage locks the moment the section's top edge crosses the viewport top, from either direction. Snap the scroll position with scrollBy so it lines up exactly. Also lock on load if the section is already at the top. - While locked, capture wheel, touch and keyboard input (preventDefault). The page does not scroll natively. - Sensitivity: one normal scroll covers the sequence at about VIRTUAL_LENGTH = 5200 px of wheel delta, with each event clamped to MAX_STEP = 70. - Hard speed cap: the sequence must NEVER finish faster than about 3.2 s (MIN_DURATION_MS = 3200), however hard or fast the user flicks. Enforce this by time (dt/MIN_DURATION per input, with dt capped at ~120 ms), not just per-event clamping. - Smoothing: the displayed progress trails the real progress with easing (EASE ≈ 0.12) for a soft, buttery feel. - Keys: ArrowDown, PageDown and Space advance; ArrowUp and PageUp go back. - Release: when progress hits 1 (or 0) and the user keeps scrolling, release the lock so normal page scroll continues with no visual jump. - Re-lock: scrolling back up from below re-locks at the end and plays the sequence in reverse. - Thin progress bar at the top in the accent colour. Two captions (start and end), light text on dark with a soft text-shadow, fading in only near the start and the end. A small "Scroll ↓" hint that fades out. - Expose the tunables (EASE, VIRTUAL_LENGTH, MAX_STEP, MIN_DURATION_MS) as constants at the top of the script with short comments. PART 2: PRODUCT SECTION (light/white theme, right after the hero) Match the layout of a luxury e-commerce product page: - Large bold uppercase title with a circular outline wishlist (heart) button on the right. The heart toggles filled. - "Model No:" in grey, "Brand: **X**", a big bold price with a thin divider under it. - The short grey description ending in "…". - A row: "⇄ Add to compare | ⤴ Share" with small inline SVG icons. - Two pill buttons side by side: REQUEST AN OFFER (solid black) and ADD TO CART (light grey, disabled look). - A centred, underlined "Schedule an appointment" link. - Below a light-grey separator: tabs "Product Description" (active, black underline) and "Specifications". Clicking switches the panel. The description tab shows the full paragraphs. The specifications tab shows a clean two-column table. - Mobile-first, max-width ~640px, centred. It must look right at phone width. - Buttons are visual only, no backend. TECH RULES - One HTML file plus a frames/ folder (copy the frames there with their original names). Use vanilla JS and no libraries. - Add a passive scroll listener only where needed. Use { passive:false } for wheel and touchmove, since they call preventDefault. - No leftover debug code. VERIFY BEFORE DELIVERING (use the browser preview) 1. Serve it over a local http server (not file://), then load it and screenshot the first frame. 2. Fire a simulated hard flick (many wheel events, ~8 ms apart) and confirm the progress is capped by time, not finished instantly. 3. Drive it to the end, confirm the lock releases, and confirm that normal scroll then reaches the product section. 4. Scroll back up and confirm it re-locks at the end. 5. Click the Specifications tab and the heart button. Check the console for errors. Tip: requestAnimationFrame pauses when the preview pane is hidden, so read progress after bringing it forward. Synthetic dispatched wheel events don't scroll the page natively, so use real scroll actions to test release. Then send me the HTML file and remind me that it needs the frames/ folder beside it.

Hack Myntra Hack Myntra for you discoverability on collection page and home page

Hack Myntra

You are a senior ecommerce CRO and merchandising specialist. I will give you ONE input: my website URL. Tell me exactly which filters and sorting options I should apply on my collection pages. INPUT My website: [PASTE URL] STEP 1: READ MY SITE Read my homepage and 2-3 collection pages and product pages. Note the brands, product types, price range, variations (size, colour, shade, flavour, scent, pack size), attributes in the product descriptions, discounts, and review counts. Do not audit my site or list what's wrong. Use it only to understand my catalogue. STEP 2: DETECT THE INDUSTRY Classify my site into ONE: Fashion & Apparel / Beauty & Personal Care / Food & Beverages / Health & Nutrition / Gifting & Home Decor. State it in one line, then continue without asking me anything. STEP 3: CHECK THE BENCHMARK COLLECTION PAGES Check how the leading marketplace listing pages in my industry handle filters and sorting. Start with Myntra (a category listing page such as myntra.com/men-tshirts or the closest category to my products). If Myntra blocks access, use web search and then these alternatives instead: - Fashion & Apparel: Myntra, Ajio, Flipkart Fashion - Beauty & Personal Care: Nykaa, Myntra Beauty, Amazon India Beauty - Food & Beverages: BigBasket, Blinkit, Amazon India Grocery - Health & Nutrition: HealthKart, Amazon India Health, Tata 1mg - Gifting & Home Decor: Pepperfry, Urban Ladder, IGP, Amazon India Home Pick the 1-2 most relevant benchmarks. Note every filter group and every sort option they use. If a page can't be read, say so in one line and tell me the filters came from general knowledge. Never invent what you did not see. STEP 4: BUILD MY RECOMMENDATION Select only the filters and sorts that fit MY catalogue. Do not copy a marketplace's full list. Rules: - Use my real product types, brands, ingredients, scents, sizes, price range and discount range. - Build price buckets from my actual price range. - Every filter must have at least two values. - Filter wording must have no medical or unverifiable claims. - Keep only what a shopper of my catalogue size will actually use. OUTPUT (keep it crisp, in this exact format, with no long paragraphs) 1. One line: detected industry and the benchmark pages checked. 2. **Filters table:** columns # | Filter | Values. Put them in priority order, 8-12 filters. 3. **Sorting options:** a numbered list of 5-7, with the default marked. 4. **Show only relevant filters per page:** one line per main collection type (for example "Face packs: Ingredient, Skin type, Concern"). 5. **Must-do basics:** 5-6 short bullets (counts next to values, active filter chips with "Clear all", sticky Sort | Filter bar on mobile, hide single-value filters, filters kept in the URL, and the platform setup needed to power them, for example Shopify metafields or tags for custom filters). 6. **Data to prepare:** a short list of the product attributes I must fill in on every product so the filters work. Do not ask me questions. Make sensible assumptions, state them in one line, and give the output.

You are a senior ecommerce web designer and SEO/AEO specialist. I will give you ONE input: my website URL. You figure out everything else and design the homepage. INPUT My website: [PASTE URL]

Prompt to design Home Screen

STEP 0: DETECT THE INDUSTRY Read my website (homepage, a few product pages, About page if available). Then classify it into ONE of these industries: 1. Fashion & Apparel 2. Beauty & Personal Care 3. Food & Beverages 4. Health & Nutrition 5. Gifting & Home Decor Also detect: brand name, products, price range, currency and market (default to India / INR if unclear), target audience, tone of voice, logo, colour palette, fonts and imagery style. If the site fits two industries, choose the primary one and borrow at most 2 sections from the secondary one. If it fits none, choose the closest and say so. State your result in ONE line (for example: "Detected: Beauty & Personal Care, India, D2C, young women, playful tone"), then continue without asking me anything. STEP 1: BRAND RULES - Keep my brand identity (colours, font feel, tone, logo style). If my site has none, propose a fitting palette and a pairing of two Google Fonts. - Do NOT audit my current site or list what's wrong with it. Go straight to the design. STEP 2: HOMEPAGE SECTIONS Design the universal sections, then add the industry-specific sections for the detected industry. Order them in a way that suits that industry. Drop any section that doesn't fit my catalogue size. UNIVERSAL SECTIONS - Announcement bar (shipping offer, code, bundle offer) - Header and navigation (logo, menu, search, cart, sticky on scroll) - Hero (one H1, supporting line, primary CTA, strong visual) - Trust strip (4-5 short proof points with icons) - Bestsellers or featured products (image, price, rating, add to cart) - Bundle, kit or combo offer (with the saving shown) - How it works or how to choose (3 simple steps) - Customer content and social proof (reviews, UGC, press only if real) - Brand story (motive, vision, promise) with a one-sentence "What is [Brand]?" definition - Payment, delivery and returns strip - FAQ (8-10 questions, accordion with answers in the HTML) - Newsletter signup - Footer (brand blurb, Shop / Learn / Support / Legal columns, company details, social links, payment icons) INDUSTRY-SPECIFIC SECTIONS (use only the detected industry's set) Fashion & Apparel - Shop by category and gender - New arrivals / seasonal edit - Shop the look (lookbook) - Size guide or fit finder - Fabric, fit and care highlights - Easy returns / exchange strip - "Styled by you" customer photos - Sustainability or craftsmanship note (only if true) Beauty & Personal Care - Shop by concern (skin, hair, body) - Skin/hair type picker or quiz entry - Shop by hero ingredient - Routine builder or kit (cleanser, serum, moisturiser style steps) - Dermatologist-tested, certifications and "free from" strip (only with real data) - Before/after or results section (real data only) - Patch-test and how-to-use guidance - Reviews filterable by skin or hair type Food & Beverages - Shop by taste, meal or occasion - Ingredients and sourcing story - Nutrition highlights (protein, fibre, no added sugar, only if true) - Sampler or variety pack - Subscribe and save - Recipes or serving ideas - Freshness, shelf life and FSSAI/quality badges - Delivery coverage and pincode check Health & Nutrition - Shop by goal (weight, energy, immunity, hair, skin, performance) - Ingredient transparency and "what's inside" section - Third-party lab-tested / certification strip (only with real data) - How to take it (general usage guidance) - Free diet plan, consultation or expert guidance (only if offered) - Subscription and starter packs - Compliance disclaimer: "Not a substitute for medical advice." No disease, cure or treatment claims anywhere. Gifting & Home Decor - Shop by occasion (birthday, wedding, festival, housewarming, anniversary) - Shop by recipient and budget (under ₹499, ₹999, ₹1999) - Shop by room (living, bedroom, kitchen, dining, outdoor) - Gift finder - Personalisation / customisation highlight - Gift wrap and message card add-on - Corporate and bulk gifting enquiry - Delivery-by-date and pincode check - "Shop the room" lookbook - Materials and care highlights STEP 3: DESIGN REQUIREMENTS - Mobile-first and fully responsive (check 375px, 768px, 1280px). - Clear visual hierarchy, generous whitespace, a consistent spacing scale, 1-2 fonts only, accessible contrast (WCAG AA). - One primary CTA style used consistently, with hover and focus states. - Subtle motion only (announcement marquee, soft scroll reveal, accordions). - Fast and lightweight: no unnecessary libraries, lazy-load below-the-fold media. - Use clearly labelled image placeholders (for example "Hero image: product flat-lay, 4:5"). Don't use remote images that may not load, unless they come from my own site and I've confirmed them. - Build components so they're easy to rebuild on Shopify or WordPress. - Match the visual style to the industry (for example airy and editorial for fashion, clean and glowing for beauty, warm and appetising for food, trustworthy and clear for health, curated and giftable for decor). STEP 4: SEO AND AEO BUILT INTO THE PAGE - Semantic HTML: header, nav, main, section, footer. One H1 only (in the hero) with the primary keyword. H2 for each section, H3 inside. - Write a title tag and meta description for my brand in the head. - Descriptive alt text on every image and aria-labels on icon-only buttons. - Descriptive internal link text (no "click here") linking to product, collection, bundle, blog and policy pages.

You are a senior ecommerce product-page designer, CRO specialist and SEO/AEO expert. I will give you ONE input: a product page URL. You figure out everything else and design the product page. INPUT Product link: [PASTE PRODUCT URL]

Prompt to design Product Page

STEP 0: RESEARCH AND DETECTION Read the product page and, if needed, the brand's homepage. Detect and state in ONE line (then continue without asking me anything): - Brand name, product name, price, currency and market (default India / INR if unclear) - Industry, classified as ONE of: Fashion & Apparel / Beauty & Personal Care / Food & Beverages / Health & Nutrition / Gifting & Home Decor - Variations that exist (size, colour, shade, flavour, scent, pack size, material, quantity, or none), with any price difference per variation - Key USPs, ingredients or materials, specs, claims, existing reviews and ratings, and any offers - Brand identity: logo style, colour palette, fonts, tone of voice, imagery style Keep my brand identity. If it has none, propose a palette and a pairing of two Google Fonts. Do NOT audit the existing page or list what's wrong with it. Go straight to the design. STEP 1: PRODUCT PAGE SECTIONS (top to bottom) A. ABOVE THE FOLD (the buy box area) 1. Slim announcement bar (shipping offer, code) 2. Header (logo, search, cart) and breadcrumb (Home > Collection > Product) 3. Image gallery: main image plus thumbnails on desktop, swipeable carousel with dots on mobile, zoom or lightbox, video slot, and a "real use" image. Show a discount badge only if real. 4. Product title (H1), star rating with review count (anchor-linked to reviews), one-line benefit statement 5. Price block: selling price, MRP struck through, savings in % and ₹, "Inclusive of all taxes" 6. Variation selector, designed to suit the product type: - Size: buttons plus a "Size guide" link that opens a modal; show out-of-stock sizes as struck-through, not hidden - Colour or shade: round swatches with the name shown on selection - Flavour, scent or pack size: selectable cards or pills with per-unit price and a "Best value" tag on the best pack - Quantity stepper - Update price, image, stock status and SKU instantly when a variation changes. Show a clear inline message if nothing is selected yet. 7. Delivery and urgency block (see Step 2) 8. Primary CTA group: "Add to Cart" (primary) and "Buy Now" (secondary), full-width on mobile 9. Offers: 2-3 collapsible offer lines (bank offer, coupon, prepaid discount) 10. Trust icon row (see Step 3) 11. Key USP strip: 3-4 short bullets with icons B. BELOW THE FOLD 12. Product description: a short, scannable overview with the key benefits, then expandable accordions (Details, Ingredients/Materials, How to use/Care, Shipping & Returns). Keep all text in the HTML, not loaded on click. 13. "Why you'll love it" / benefits section: 3-4 visual blocks (icon, image or comparison) 14. Industry-specific section (see Step 4) 15. Bundle or "Frequently bought together" with a combined price and one Add All button 16. Reviews: rating summary with distribution bars, filters (with photos, rating, and the industry-relevant filter), customer photos, and a "Verified buyer" tag 17. FAQ: 6-8 product-specific questions in an accordion 18. Related and "Complete the look/routine/set" product carousel 19. Recently viewed 20. Footer (the brand's standard columns, policies, payment icons) STEP 2: URGENCY AND DELIVERY (CRO) — tasteful, not overwhelming - Delivery cutoff strip: "Order within 1 hr 40 min for fastest delivery by [day, date]". Use a live countdown driven by a real daily dispatch cutoff time. Include a pincode checker with estimated delivery date. Show "Free delivery on prepaid orders" if true. - Low-stock cue: "Only 10 left" or "Only 15 left in this size/pack", shown ONLY when the live inventory is under a threshold (for example 20). It must update per variation. If inventory is higher, show nothing. - Timer: use only for a real, time-bound item (delivery cutoff, or a sale that truly ends). Never reset it for each visitor. - Social proof nudge: a small "[X] bought in the last 24 hours" or "Bestseller" tag, shown only when backed by real data. - Limit visible urgency to a MAXIMUM of two cues at once in the buy box (delivery cutoff plus low stock). No pop-ups, flashing or red-alert overload. Use one accent colour, a calm weight and small type. - For anything that depends on live data, add a visible placeholder marked "ADD REAL DATA" (the inventory count, the cutoff time, sales numbers). STEP 3: TRUST AND REASSURANCE (obvious must-haves) Show as a compact icon row and repeat in an accordion lower down: - Fast delivery (with the estimated date) - Cash on Delivery available (and prepaid discount if any) - 7-day easy replacement / return (state the real policy) - Secure payment (UPI, cards, wallets, EMI/pay later if offered) - Authentic / quality-assured / brand-certified (only what's true) - Free shipping threshold (if any) - Customer support (WhatsApp, email, hours) Use real policy data. Where unknown, insert "ADD REAL DATA" placeholders. STEP 4: INDUSTRY-SPECIFIC SECTIONS (use only the detected industry) - Fashion & Apparel: size guide and fit finder, model details ("Model is 5'8" wearing M"), fabric and care, "complete the look", styled-by-you photos, easy exchange strip - Beauty & Personal Care: key ingredients with benefits, suitable for (skin/hair type), how to use (steps), routine builder ("pair with"), patch-test note, before/after only if real, certifications and "free from" strip only if real, reviews filtered by skin/hair type - Food & Beverages: taste and flavour profile, ingredients and nutrition table, allergen note, serving ideas or recipes, shelf life and storage, FSSAI/quality info, subscribe-and-save, sampler pack - Health & Nutrition: what's inside and per-serving values, how to take it, who it's for, lab-test or certification strip only if real, subscription and starter packs, free guidance if offered, disclaimer "Not a substitute for medical advice." No disease or treatment claims. - Gifting & Home Decor: dimensions and "in your space" scale visual, materials and care, personalisation options (text/name input with live preview if applicable), gift wrap and message card add-on, delivery-by-date, bulk and corporate enquiry STEP 5: STICKY BEHAVIOUR (important) - MOBILE: a sticky bottom bar that appears after the main CTA scrolls out of view, showing the product thumbnail, name, selected variation, price and a full-width "Add to Cart" button. If no variation is selected, the button opens the variation selector in a bottom sheet. Include a small rating chip (★ 4.7 · 1.2k) linking to the reviews. Add safe-area padding so it doesn't clash with phone UI. Keep it slim (max about 64px). - Above the sticky bar, a thin strip: "Order within 1 hr 40 min for fastest delivery" (the live countdown), shown only while the cutoff is real. - DESKTOP: the buy box stays sticky beside the gallery while scrolling. Add a slim sticky top bar (product name, price, rating, Add to Cart) once the buy box scrolls away. - A sticky in-page tab menu (Overview, Details, Reviews, FAQ) that highlights the current section. - Cart feedback: a mini-cart drawer slides in after Add to Cart (not a full page reload), with free-shipping progress and an upsell line. STEP 6: DESIGN REQUIREMENTS - Mobile-first and fully responsive (check 375px, 768px, 1280px). Touch targets at least 44px. No horizontal scroll. - Clear hierarchy: the price, variations and CTA must be the most prominent elements. Generous whitespace, a consistent spacing scale, 1-2 fonts, WCAG AA contrast. - One primary CTA style used consistently, with hover, focus, loading and disabled states. - Design all states: variation selected / not selected, out of stock (with "Notify me"), low stock, pincode serviceable / not serviceable, loading. - Subtle motion only (gallery swipe, accordion, drawer slide-in). The page must not feel crowded: group trust, urgency and offers into compact, visually quiet blocks. - Fast and lightweight: lazy-load below-the-fold media, no unnecessary libraries. - Use clearly labelled image placeholders (for example "Product image 1: front view, 1:1") unless the images come from the product's own page and load reliably. - Build components so they're easy to rebuild on Shopify or WordPress. - Match the visual style to the industry (editorial for fashion, clean and glowing for beauty, warm and appetising for food, trustworthy and clear for health, curated and giftable for decor). STEP 7: SEO AND AEO - Semantic HTML (header, nav, main, section, footer). One H1 only (the product title). H2 for each section, H3 inside. - Title tag (under 60 characters) and meta description (under 155 characters) for this product, with its primary keyword and alternate names. - Descriptive alt text on all images, aria-labels on icon-only buttons. - Descriptive internal links (collection, related products, policies, blog). - FAQ answers begin with one direct sentence, then one line of detail. All answer text is crawlable HTML. - JSON-LD schema: Product (name, image, description, brand, SKU, offers with price, currency, availability), AggregateRating and Review only if real, BreadcrumbList, FAQPage, and VideoObject if there is a video. - Short, factual sentences in the USP strip, key benefits and the "what is it" line so AI answer engines can quote them. Add a one-sentence definition near the top: "[Product] is a [what it is] for [who/what use]." STEP 8: COPY - Write ready-to-use copy for every block in the brand's tone: title, benefit line, USPs, offers, accordions, FAQ, CTA labels, microcopy (errors, empty states). - No medical, performance or unverified claims. Never invent reviews, ratings, stock levels, sales counts, certifications, delivery times or policies. Use a visible placeholder marked "ADD REAL DATA" for any of these. OUTPUT 1. The detected-product line (brand, product, industry, variations). 2. One complete, self-contained, responsive product page design with every section above, including the mobile sticky bar, the variation behaviour and the urgency strip. 3. A short list (max 8 bullets): fonts and colours used, target keywords used, and every "ADD REAL DATA" placeholder to fill in. Do not ask me questions. Make sensible assumptions, state them in one line, and design the page. I'll refine in later rounds.

SEO Checkpoint

KNOW YOUR WEBSITE

At absolute zero additional cost $

KNOW YOUR WEBSITE Do next once website up & running

Check User Behaviour Tools Available

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Hotjar Microsoft Clearity VWO

HEAT MAP ANALYSIS

VISUAL USER BEHAVIOUR

CHECK WEBSITE FUNNEL

Prompt for Performance metrics Daily (5–10 min check, Shopify Analytics is enough for most of this) ●

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Revenue and order count — vs. yesterday and vs. same day last week (day-of-week comparison matters more than day-over-day for D2C) Conversion rate (sessions → orders) Average Order Value (AOV) Sessions/traffic — and where the spike or dip came from if it's unusual Ad spend & ROAS/blended ROAS (if you're running Meta/Google ads — pull from ad platforms, not just GA) Cart abandonment rate — a sudden jump usually means a checkout/payment bug Stock-outs on your top 10 SKUs — nothing kills daily revenue like a bestseller going out of stock unnoticed Refund/return/cancellation requests Any site-speed or uptime alerts, and pending customer support tickets

Weekly (30–45 min, deeper review — GA4 + Shopify + ad platforms + email/SMS tool) ● ● ●

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Revenue trend WoW and 4-week rolling trend (smooths out daily noise) New vs. returning customer split, and repeat purchase rate Channel-wise performance: organic search, paid, email/SMS, social, direct, referral — CAC by channel from GA4 attribution + ad spend Blended CAC vs. AOV/margin — are you acquiring profitably Funnel drop-off: PDP view → add-to-cart → checkout start → purchase (GA4 funnel exploration or Shopify's own funnel) Top and bottom performing products/collections — SKUs to push or fix Email/SMS performance: list growth, open/click rates, revenue attributed Discount code usage and margin impact — are discounts cannibalizing full-price sales Customer LTV trend (especially for subscription/repeat categories) Inventory turnover and reorder points for fast-movers NPS/reviews or any recurring complaint themes from support

MOST IMPORTANT EVENTS

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

Session Start Page View View Item list View Item Add to cart Cart Page Visible View Cart View Promotion Checkout Payment First Visit

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56% OF CUSTOMERS DROPPING AT PRODUCT VIEW ONLY 18% DOING ATC

MONITOR - CONVERSION/CAC/AOV/TRAFFIC

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What is ideal CAC ?

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How to bring down CAC ?

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Are these Matrix dependent ?

Rapid Scale - Traffic[Increase]

CAC[Increase]

AOV[Might Intact]

Increase AOV - CAC[Might Decrease]

Conversion[Decrease]

Conversion [Decrease]

Increase Conversion - AOV[Suffers]

CAC [Suffers]

PAGE SPEED IDEAL PAGE SPEED: Mobile - 40 to 50 ● Desktop - 60 to 70 ●

PAGE SPEED

IDEAL PAGE SPEED: ●

Mobile - 40 to 50

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Desktop - 60 to 70

A/B TEST

A/B TEST How A/B Test Works ?

General principle is build hypothesis based on data and then test changes and then either prove your hypothesis or reject it - repeat this process for everything

How A/B Test Works ?

A/B TEST

Discounted price more prominent 7.41% uplift in purchase

48 % uplift in checkout

A/B TEST

Remove buy it now Cont.. 4.95% uplift in purchase

34.5% increase in Add to cart

BEYOND BASICS

Target Retention Compounding is the only business

Here’s something most D2C brands won’t be able to tell you, because most of them don’t know it.

The repeat rate. You might know ad spend, ROAS, conversion rate, daily revenue. When ask how many customers came back for a second order, and how quickly, and you get a shrug, or a guess.

Build Your retention system

Product Recommendation Quiz Build You AI Agents for shopify

Product Recommendation Quiz

QUIZ

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30% customer acquiqsition

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2.5X AOV

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Weight Loss Plan/Quiz

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Anti Aging Plan/Quiz

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Skin Glow Plan/Quiz

Lower CAC, May Acquire customer by awareness

Customer needs personalisation and brands are finding out new ways to sell

QUIZ https://www.plixlifequiz.com/page/quiz-weight-loss

BYOB - BUILD YOUR OWN BOX

BYOB - BUILD YOUR OWN BOX ●

Have added this Gift boxing on 10+ D2C websites

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This works every time and AOV is double than rest of the flow

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Conversion is 2X from this page

Scaling Hyperlocal D2C

Scaling a Hyperlocal Business from ₹40K to ₹5.2L Per Day in just one year

Thank You Connect With Me On ashutosh@farziengineer.com +91-7838-171-569

Done But Not Finished.

MAMAEARTH SUCCESSFUL STORY WITH FARZIENGINEER Mamaearth is one of the finest names in the e-commerce industry whose pivotal focus is on beauty and baby-care products. Considering its foundation takes us back to the year 2016 and we see that they have had a roller coaster expedition since then.

We hired Farzi engineers when we were struggling to scale at Mamaearth because the website was not able to handle the traffic. Ashutosh & Gaurav first came in as consultants and stabilised our previous website so that we could run business smoothly on the older stack. Within 3 months, they launched a new website which can handle 10x the traffic of the previous one and with a lot more features. Soon after optimization, we were able to increase our conversion rates and hence our CAC started going down. Running a business has become much smoother and more efficient. I would like to recommend Farzi engineers to grow D2C brands and look forward to working with them in future projects. Keep up the good work. 10% Conversion Rate

13% Bounce Rate

20x Engagement Time

4.9 Play Store Rate

120K + Downloads

Serving entire tech at < 2% of cost PLIXLIFE USING FARZI ENGINEER TO IMPROVE CAC & REPEAT PURCHASE

Plixlife was in the expansion stage of its online journey of D2C e-commerce website. They were looking to work in improving CAC, AOV, Repeat Sales. Here are the interventions that FarziEngineer did to maximise their revenue. 1.

Created the entire cashback journey to acquire new customer and increase repeat purchase

Activated referral bot & Membership program to improve Repeat Purchases & Customer requisition

Implemented data capture first approach to increase top line

10% Sale Increment

13% conversion rate improved

20x ROI

Case Study

Let's Look Back The moments worth revisiting 1. 2. 3. 4. 5.

Slides 44–45 Slide 51 Slide 69 Slide 75 Slides 86–88