Get Your Name Out There By You Getting Out There

If you really want to drive traffic and growth for your storefront, get out from behind the counter and go out to where your customers are using your products – at local gyms, their workplaces, their community events, their local hang outs. If you’ve got a body composition analyzer, you can use it as a bridge to get you connected with business owners in your local area. Here’s how.

From one of your customers, find out if you can get introduced to the person who runs a local meetup event or venue. When you meet with a person like this, you can propose a mutual cross-promotion arrangement where both of you can improve the image of your respective businesses. It might include participation within one anothers community, on their social media channels, and helping them access your network in the least invasive and timely moments. It might go something like this.

You bring your body composition analyzer to another location on a set day. The owner can advertise your arrival to their members prior to your coming on thatset day. What you’re there to do is test as many people as possible for a fee. Create a profit-sharing plan with the gym owner at whatever arrangement works best for the both of you.

Another arrangement could be that you bring samples of your products and promotional material for your shop that you can hand out when you give the body composition tests. Don’t sell your products at the gym unless that’s been agreed to by the gym owner.

Why This Benefits The Other Owner: Your partner owner gets to use a body composition tool and provide it to his members at absolutely no charge. In fact, all he has to do is say yes, and he makes money.

On top of all that, now it’s the gym owner that’s providing excellent customer service because of a service you provide. Your partner gets to build rapport with his customers, ensuring that he retains his members continue paying their memberships, building his reputation in the community. All of that costs him nothing, and what remains is more money for him and a new, profitable partnership with you.

Why This Benefits The Gym Members: The members get to have their body composition analyzed and interpreted. If you decide to give away free samples, then they’re getting free stuff too.

Why This Benefits You: You get to expose your services to a whole new group of potential customers, and you get to do it when they are most receptive to hearing about health supplements. You get your name out in the community, and you can get people interested in coming to your store to buy your products. You’ll be driving traffic to your storefront.

You also get to benefit from what can be a valuable and profitable partnership with a local gym owner. Because your businesses complement each other, there are many creative ways you can cross-promote your two businesses to the benefit of both.

One advantage of this strategy is that it is scalable. You can build more partnerships with more local business owners. For example, if you work to build relationships with 4 gym owners and do body composition testing once a month at each location, now you’ve got a place to test people and promote your business outside of your store once a week.