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PROJECT
DV 2001 VISUAL COMMUNICATION I
12 AUGUST / LESSON 1
2019-2020
“QUANTUM VOCABULARY PART I GRAPHIC FORM OF SUB-ATOMIC” PROJECT BRIEF
Come up with keywords (Order/Chaos, Time/Eternity, Light/Darkness). Develop a visual graphic form that would approximate the concept you have chosen. Consider these references: •
Cultural archetypes*, primordial images, symbols, collective unconsciousness, myths, stories, nature (tree, seawater, waves) folk - art allegories.
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Semiotics : combine metaphors, simile, allegory, paradox, contrast, juxtaposition do not represent total reality but are bringing the notions closer to us, transposing, and transforming reality.
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Graphic marks, motifs, symbols, signs and icons. Using gestalt
Suggested duration 4 -5 weeks
ASSESSMENT Weekly Progress: 45% • Ability to formulate idea • Ability to research • Ability to explore • Participate actively in class discussion and critiques. Final Outcome: 45% • Ability to apply the principles of design • Ability to apply research
SUGGESTIONS Material as Form: Consider various techniques: drawing or mark-making using unconventional tools such as collage, scanning: from 2d to 3d, regurgitation, deconstruction, reconstruction to create form that will resonate with your concept. Homage: Research art movements and artists resources**. For example, Picasso and cubism. He worked a lot with probabilities/uncertainties. He worked as a scientist with cubistic work as he realized he could develop a language that offers possibilities to express reality. A new visual language which shows in simultaneous perspective profiles. Refinement: Appropriation, Personification, Modification. Shape Abstraction, Humor Memes
PLAN OF ACTION
• Evidence of process • Craftsmanship and technical proficiency Presentation: 10% • Level of readiness
Week 1 and 2: Research + Ideation ( Mood/Idea Board and Sketching) Week 3: Building Assets + Refining + Digitizing Week 4/5: Final Submission
• Organization of presentation • Ability to present, discuss, and evaluate
DELIVERABLES Final output dimensions: A4 format (210 by 297 millimeters) Include evidence of progress from original to stylized to final graphic.
REFERENCE * Cultural Archetypes: https://en.m.wikipedia.org/wiki/Jungian_archetypes **Some artists reference: Reference artists and art movements that would fit your theme. Bruno Murani: Design as Art, Bizarre object, OpArt (Impossible objects, M.C.Escher) Illusions, Neo-Fauvism Outsider art, Psychedelic art, Futurism, Suprematism (Vladimir Tatlin, El Lissitzky), Abstract art (Pollock, Ed Moses, Sol LeWitt, Cai Guo-Qiang, Hilma af Klint, Emma Kunz, Agnes Martin, Andy Warhol’s Shadows, Oxidations ) Cubism (Pablo Picasso, Georges Braque, Paul Klee, Kazimir Malevich, Marcel Duchamp), Surrealism, Minimalism, Yayoi Kusama and many others. *** Pinterest for reference: QT concepts for stylization, figures of speech, graphic form and logo: https://www.pinterest.com/inaconradi/graphicform-vc-1/
2019-20
DURATION
Identify one concept from Quantum Vocabulary that you want to translate into Graphic Form (Superposition, Entanglement, to Be or Not to Be, Particle, Cause and Effect, Double-slit experiment, Wave and Particle duality, QT paradox, Teleportation, Quantum Consciousness, and many more). What is the artist’s approach?
DV 2001 VISUAL COMMUNICATION I
The scientific fundamental of quantum physics was built in the early 20th century. The theory explains how light and matter behave at very small, sub-atomic scale, beyond atoms and electrons). Objects can be in different states at the same time (superposition) and can be connected without physical interaction (entanglement). This resulted already in transistor and laser technologies, which impacted our daily life with computers, mobile phones and the internet. QT will be applied in healthcare, aerospace, banking, self-driving cars. Mathematics is the language to perfectly express the “quantum reality” and to guide the science discourse. But, how can we visually represent and communicate fragile, unexplainable non - logical counter-intuitive of quantum universe to everyone? Art has alternative visual language, and ways to visually represent, and approximate complex ideas. Only artists could develop alternative styles: for example, metaphors, innovative interactions, signs, icons, and stories to visually communicate and make the complex science of invisible easier to understand.
AIM