2 minute read
The Closing Table with Josh Wilson
THE CLOSING TABLE
Buy Boring. Get Rich.
By Josh Wilson
Everybody wants the sexy business.
They want the brand. The podcast. The office with exposed brick and neon signs.
But let me let you in on the real game:
Boring pays better.
The wealthiest guys I know don’t sell skincare.
They own septic companies. Or 30-year-old HVAC shops. Or school transportation routes no one’s ever heard of.
Their logos suck. Their websites are trash. But the money clears every Friday.
If you’re brand new to this, here’s what you’re really looking for:
The Buy-Boring Checklist:
• 7+ years old.: It survived recessions, COVID, and the owner’s laziness.
• Recurring customers.: Monthly routes. Ongoing services. Contracts. Not one-time sales.
• Tired owner.: They’re not broke. They’re just done. And that’s when deals happen.
• Simple operations.: Fewer moving parts = fewer surprises.
• Has (or needs) a manager.: So you’re not stuck turning wrenches or answering phones.
You don’t need to “follow your passion.”
You need to follow cash flow
Buy something boring. Run it like a machine.
Then take your time, money, and freedom and go be passionate somewhere else.
I don’t care if it’s dumpsters, dispatch, or dog poop removal.
If it cash flows and doesn’t need you every day - it’s a win.
Buy boring. Get rich. Repeat.
FB: @realjwilson
Insta: @therealjwilson
