Live Your Dream: Julie Hersh

by Kimberley Kleczka

Modelling takes style, expression and boldness.

Modelling captures a story and an idea through magazines, catalogues, billboards, television, online, international events and fashion shows. It has been around as far back as ancient Greece, where artists would use the human form as expressiveness for their lifelike pieces of artwork. The ever changing fashion world continued to evolve as did modelling. In the 1800’s Charles Frederick Worth, the “father of haute couture,” who influenced Parisian fashion, worked with his wife Marie Venet, she modelled the clothes he designed. House models were described with this type of modelling. Venet was considered to be one of the first fashion models.

Wings of Love by KK scrunchies and headband are fun to wear together.

Today there are many types of modelling, from editorial-high fashion magazines, runway-walking on the catwalk, commercial print promoting a wide range of products through print and commercials to parts modelling with one's arms, feet, legs and hands, just to name a few. There are seven fashion capitals of the world, Paris, New York, Berlin, Milan, London, Shanghai, and Tokyo.

Show the real you through the eye of the camera.

Look for your special magic in every pose. Julie is fashioning the Peace artie as a belt

Models come and participate in these shows from all over the world to showcase designers upcoming trends and looks.

Julie Hersh is sitting at a café on the mainline in Philadelphia, when we chat about her recent experience in France. In the distance you can hear the buzz of the café’s atmosphere as it adds to our conversation. Julie is a young inspirational woman that balances her life as a model, student and entrepreneur. She recently got back from Paris, the city of lights, which is known for its iconic fashion houses like Christian Dior, Hermes, Chanel, Yves Saint Laurent, Louis Vuitton, Lanvin, Christian Louboutin as well as its high-profile models. She was invited to attend the European Model Showcase through Main Line Models & Talent Agency in Philadelphia. Julie had a great experience meeting and networking with European and Asian agents. “I was in a room with over 77 models, they were from all around the world, which was amazing. Each one had a completely different look, and that was very important to see.

Modelling is not about the prettiest girl in the room. It all depends on the seasons, clients or what agents are looking for. You can have an eccentric look, a very typical look, an exotic look, an athletic look and many others. I have learned that each agent is always looking for something unique.”

Julie has always had a passion for fashion, she feels that modelling is an important part of her business. “I wanted to model because I feel good doing it and I love the world of fashion and seeing it through a modeling lens.” She is passionate about keeping on top of her trade by scrolling through magazines, Instagram, and various social media outlets. She loves to watch commercials on TV. “I want to be that person on TV, inspiring others with their style and confidence. That is why we want to buy what they are selling to us. I always thought that side of modelling was interesting.”

How did you get into modelling?

The Leopard lady artie as a wrist accessory

I spoke to a photographer while I was on a trip with my parents, and she told me that I photographed well. I kind of jokingly said to her, well you know I have always wanted to get into modelling, she looked at me and was like, well I work with an agency and I would love to introduce you to them.

Are there any types of modeling you wish to avoid?

Not any in mind, but I plan to stick with my morals and only do what I’m comfortable with.

What is a modelling agency?

A modeling agency has many different clients that they work with. They represent you and help you get work as well as making sure the work you are taking on is credible and safe.

Who is your favorite model?

I love Olivia Culpo. I think she is transparent through her social media and shows more of her life beyond modeling. I think that is important because modeling is just a blip in anyone’s life and it is important to have other interests and hobbies.

As a model, how do you organize your daily schedule?

I maintain a balance between school, fitness, friends, work, and modeling. Throughout the pandemic it has been fairly easy. With a good plan the day prior, I usually stay on track!

How do you prepare for a new photo shoot?

I make sure my nails are done, my hair is clean, and I am a fresh palette for the client to embellish. It is also important to be mentally prepared for the upcoming shoot, as it can be very stressful.

Do you have a favorite photo in your portfolio?

Either my shot from Coco Rocha modeling camp or my newest portfolio shot with Shanyn Fiske. I loved how they created the emotions with the editorial feel.

Do you have a favourite designer?

My favourite designer is probably Daniel Lee, the designer for Bottega Veneta. I appreciate that the brand offers class and simplicity. There is no visible logo, it just takes on a beautiful, chic and understated look.

What sort of clothing do you model?

Whatever I am put in! You can go from a casual comfy look to a grunge style in one day. The wardrobe is mostly provided by the client you are modelling for.

Feel comfortable in your body and set your own trends.

What are your hobbies?

I LOVE to cook!! Creating new recipes is always fun for me. I also love working out and tennis. Spending time with my friends is my favourite thing to do and I also really enjoy anything related to fashion.

Julie, what are you going to be studying at The University of Miami?

Business, more specifically entrepreneurship to continue on with a dream of being in the fashion world.

Tell us what you got up too during Covid-19?

I started a small company via social media called Wrapped Apparel. I sold sweatshirt and sweatpant sets that I bleached to make them tie dye. I donated a portion of the proceeds to local food banks as people were struggling during the pandemic. I sold sets all around the country and marketed my product really well. It was an amazing learning experience and I hope to do something in the future even bigger!

What are your long-term goals?

To use my knowledge of both the fashion industry and business to find a niche in the marketplace and create a product or company that I am passionate about.

Dress to express yourself. Julie is modelling the Zebra Lady artie by Kimberley Kleczka Designs.

Do you have any pointers for other young women that want to get into modelling?

There are so many different avenues of modelling that you can pursue. Try them out and see what works best for you. Don’t give up and remember, everyone is beautiful! |