IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS AUGUST 2023
A Tristan Communications Ltd. Publication
MASTERING THE THREE PʼS OF VIDEO CONTENT MARKETING
Business consultant Patrick McGowan outlines how to master the Three P’s of content marketing in today’s video-first environment. 9
NEW PRODUCT SPOTLIGHTS
We showcase the newest product offerings for 2023 courtesy of the industry’s leading suppliers of imprintable apparel, hard 14 goods, decorating supplies and equipment.
Five Must Haves In Digital Consumer Experiences By Lisa Apolinski
Here’s a not so surprising fact: according to HubSpot, 65 per cent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that stat is not enough, HubSpot also reported that 75 per cent of consumers expect new technologies to be used to create memorable and better experiences. The digital experiences your customers and prospects The bottom line should be crystal have with your company is a growing factor in clear: if companies do not invest in converting them into loyal, repeat clientelle. the digital consumer experience, there is a potential risk of losing customers and valuable market share. So what are the most important elements to the digital consumer experience? While there are many factors to consider, these five must-haves are non-negotiable when aiming to create memorable digital experiences for customers. Digital Experiences, continued on Page 12
Mastering The Three P’s of Video Content Marketing By Patrick McGowan
Video content marketing is about story. The videos you create—live or recorded—must be in service of this story. Your video content marketing (in support of your digital content strategy) includes how you show up on video meetings, the video shorts you post, even the production value of your video e-learning modules. It addresses the question of whether you need to be on TikTok and why this genre of video may not be effective on LinkedIn. Expert advice alone is not enough. Whether your video is a talking head (which most are) or a montage, one trap to avoid is shiny technology syndrome. The issue is not about what camera you use but how human you are on camera. In order to master your video content marketing, you need to focus on the Three P’s: Preparation, Positioning, and Punch. Video Content Marketing, continued on Page 9
fersten.com
Merchandise
SHORT STAFFED? MISSING RESOURCES?
The BEST
Product ONE STOP Solution
Decoration
Branding Merchandise & Decorate 750+ in stock styles
DEEP
INVENTORY
fersten.com AW E S O M E
DECORATION
FP441 FW3628
ON TIME
DELIVERY
#1
Merchandise
INSIDE THIS ISSUE
Volume 30, Issue 4
DECORATED PRODUCT