Imprint Canada - JanFeb 2023

IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS FEBRUARY 2023

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE RETAIL BRAND UPDATE

6

Building Lead Magnets & Sales Funnels What is a Sales Funnel & How To Build A Successful One? Part 2 of 2

HOW TO MOVE CUSTOMERS PAST PRICE

By Adriano Aldini, Imprint Canada

Customer Service guru Jeff Mowatt explains how to move your clients beyond the price and competing on value-add.

9

NEW PRODUCT SPOTLIGHTS

Volume 30, Issue 1

22

We showcase the newest product offerings for 2023 courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment.

21

Did you just miss out on a sale that you think you could have (and should have) closed? Rest assured you are not alone.

Every small business owner has experienced the pain of cold calling, pitching, and demonstrating products only for a prospect to drop out of a sale.

To help boost your conversion rates, you’ll need a strategic sales funnel.

What is a sales funnel?

The six stages of an effective sales funnel

A sales funnel is the journey potential buyers go through when they take an interest in a specific product or service. This journey consists of a funnel of steps that sales teams use to convert prospects into customers (aka prospecting). Every interaction with your customers should follow the strategic framework of your funnel, especially if you want to convert more targeted leads.

Sales Funnels, continued on Page 12

Marketing & Content Trends for 2023 See what trends leading global marketers are adopting for this year

By Christian Brome, Imprint Canada

@imprintcanada @imprint_canada Imprint Canada Shows

There’s a saying that the best way to maintain relevance with your audience is to always stay ahead of them.

HubSpot, the Marketing and CRM developer, recently surveyed more than 1,000 global marketing professionals to determine what marketing trends to expect for 2023.

Here’s what the results of the survey showed:

1. Social media will become a de facto customer service tool

Leveraging social media as a customer service tool is relatively new, but this trend is quickly gaining steam. More than What are the marketing and content trends that a quarter of marketers use direct messages (DM’s) to offer cusglobal brands are implementing for 2023? tomer support, and 15 per cent of marketers plan to try it for the first time in 2023.

It’s no coincidence that this trend is emerging at a time when many social media platforms — namely Instagram and Facebook — are expanding its e-commerce capabilities. For this reason, providing customer service on these 2023 Trends, continued on Page 14

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IMPRINT CANADA

FEBRUARY 2023 new contact called to advise me that the order would not be ready the next day as they had no resources (labour) to even start to process the order.

I tried to politely inform them that I had moved my schedule around in order to be there for the original pick up time, and that calling me the night before was leaving it to the last minute, and was a grave inconvenience to me instead.

A simple courtesy call at least a day prior to let me know that the order would not be ready is considered standard customer service.

Entitled to A Free Pass?

I recently began dealing with the next generation of a local family owned business that I have been a client of for many years.

I placed the same order with them that I do every year, only this time I dealt with a family member of the owner.

A few days after I placed the order, my new contact called to ask me if I had changed my mind on ordering (which was a first to be asked of me given my order history).

In the past, the order has taken approximately one to two business days to fulfill. I reconfirmed my original order and was given a date in which I was scheduled to pick it up.

The night before my order was scheduled to be ready, my

To my surprise, the vendor doubled down on their approach by asking me to consider that they were short on resources and overwhelmed with same day orders; in other words, not only should I ignore that my order wasn’t ready but I should understand as to why I wasn’t given ample notice of the delay.

In essence, I was being told that I should know the nature of their business’ challenges. It was as though they felt they were entitled - not only to the order - but also to a “free pass” on the communication fiasco with a customer.

Cancelling the order is not an option for this product/ vendor. But what this person has either failed to learn or forgotten to apply - will be part of the discussion once my order is in-hand.

Not all things must pass.

THE MARKETING AND INFORMATION SOURCE30, FOR IMPRINTABLE PRODUCTS February 2023 - Volume Issue 1

ONLINE EDITION

www.imprintcanada.com/magazine

NEWS 1

BULDING AN EFFECTIVE SALES FUNNEL CONTʼD PG 12

1

MARKETING TRENDS FOR 2023 CONTʼD PG 8,14

6

RETAIL BRAND UPDATE

9

HOW TO MOVE CUSTOMER PAST PRICE

NEW PRODUCT SPOTLIGHTS 16 24 32

WEARABLES SHOWCASE ADVERTISING SPECIALTY SHOWCASE SUPPLIES & EQUIPMENT SHOWCASE

PUBLISHER

MARKETING COORDINATOR

Tony Muccilli : tony@imprintcanada.com

Steve Silva : feedback@imprintcanada.com

PRODUCTION MANAGEMENT

ADVERTISING SALES

Adriano Aldini : news@imprintcanada.com

CONTRIBUTORS

Tony Muccilli (Toronto) Tel: (905) 856-2600 Fax: (905) 856-2667

Adriano Aldini, Jeff Mowatt, Christian Brome

Imprint Canada is published six times per year

by Tristan Communications Ltd. The contents of this publication may not be reproduced either in part or in whole without the consent of the copyright owner. The views expressed in this publication are not necessarily those of the publisher.

Request for missing issues are not accepted after three months from the date of publication.

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GLOBAL RETAIL NEWS Canada Goose’s wholesale revenue declines 17 per cent, margins increase to 72.2 per cent in Q3 of Fiscal 2023

For FY23, the company expects net sales of $3.57 to $3.67 billion, representing net sales growth of 3-6 per cent compared to FY22.

Canada Goose reported wholesale revenue declined 17.3 per cent year-on-year (YoY) the company said in a press release.

Meanwhile, gross margins grew to 72.2 per cent in the third quarter of fiscal 2023, ended January 1, 2023.

The company reported revenue of US$576.7 million, down 1.6 per cent from the prior year quarter, largely due to timing of wholesale shipments and lower revenue in Mainland China related to COVID-19 disruptions.

Direct-to-consumer (DTC) revenue grew 1.5 per cent while revenue in the US grew 11.3 per cent annually; revenue decreased in Canada and Europe, Middle East, and Africa (EMEA) due to earlier timing for wholesale shipments and lower e-commerce performance, partially offset by increased sales within existing stores. Revenue in Asia Pacific (APAC) region declined due to COVID-19 related disruptions in Mainland China.

For fiscal 2023, Canada Goose expects total revenue of $1.175-1.195 billion compared to previous guidance of $1.2001.300 billion provided in Q2 FY23 earnings release.

For the fourth quarter of fiscal 2023, the company expects total revenue of $251-$271 million.

Skechers’ sales surge 13.5 per cent in Q4

Columbia Sportswear’s Q4 net sales up 4 per cent, hit record US$1.17 billion

Bangladesh’s apparel exports to reach $56 billion by 2026: CAL Research

Columbia Sportswear’s net sales increased by 4 per cent to a record high of US$1,169.6 million in the fourth quarter (Q4) of fiscal 2022 (FY22), compared to Q4 FY21. Operating income decreased 27 per cent to $155.4 million, or 13.3 per cent of net sales, compared to Q4 FY21 operating income of $211.6 million, or 18.7 per cent of net sales.

Net sales in FY22 increased 11 per cent to a record $3.46 billion, compared to FY21.

Bangladesh’s apparel industry is likely to face a contraction in the short term, while a strong rebound is expected next year, leading to exports hitting $56 billion by 2026, growing at a compounded annual rate of 5.3 per cent, predicts CAL Bangladesh, a Sri Lankan capital market financial services company.

A slowdown in major apparel markets will weigh down on the country’s apparel exports in 2023, it noted. Inflation will

6

IMPRINT CANADA | February 2023

Skechers reported a 13.5 per cent year-on-year (YoY) increase in net sales to US$1.88 billion in the fourth quarter (Q4) of fiscal 2022 (FY22), ended December 31, 2022.

The company’s growth was mainly due to 22.3 per cent YoY increase in sales domestically and an 8.7 per cent YoY increase internationally.

Wholesale sales growth of $142.4 million, or 15.7 per cent YoY, was led by increases in Europe, Middle East, and Africa (EMEA) of 31.1 per cent YoY and North, Central, and South America (AMER) of 18.6 per cent YoY. Direct-to-consumer sales growth of $81 million, or 10.8 per cent YoY, was led by increases in AMER of 27 per cent YoY and EMEA of 19.1 per cent YoY. Skechers’ FY22 sales increased 18 per cent YoY reflecting a 20 per cent increase domestically and 16.6 per cent internationally.

For the fiscal 2023, the company expects sales between $7.75 billion and $8.0 billion and diluted earnings per share of between $2.80 and $3.00.

Source: Fibre2Fashion.com

also push wage rates higher and gas shortage will increase production costs squeezing margins, the company noted in a report.

A fall in cotton prices stemming from waning global cotton consumption will, however, likely help ease price pressures, while the high local value addition and currency depreciation will benefit apparel exporters, said the report titled ‘Rags First But Riches to Follow’.

HanesBrands’ net sales reach $1.47 billion in Q4 FY22 HanesBrands has reported net sales of US$1.47 billion, a decline of 16 per cent year on year (YoY), in the fourth quarter (Q4) of fiscal 2022 (FY22).

The company’s Champion brand sales decreased 18 per cent on a reported basis as compared to prior year, with a 21 per cent decline in the US and a 13 per cent decline internationally.

In Q4 FY22, the company’s innerwear business segment’s sales decreased 19 per cent compared to last year. Activewear sales declined 16 per cent compared to last year as continued growth in the collegiate channel for both Champion and Hanes brands was more than offset by declines in other channels due to lower point-of-sale trends and higher activewear inventory levels at retail.

International sales decreased 12 per cent on a reported basis, including the $55 million from unfavourable foreign exchange rates. International sales decreased 2 per cent on a constant currency basis compared to prior year as growth in Asia was offset by declines in Australia, the Americas, Europe, and Canada.

For fiscal 2023, which ends on December 30, 2023, the company currently expects net sales from continuing operations of approximately $6.05 billion to $6.20 billion.

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News {Business Development}

Five Ways to Make Price Less Relevant to Your Customers

By Jeff Mowatt

Depsite inflation being a hot topic virtually everywhere, there are ways to ensure that price becomes a less relevant factor for your clients.

This is an all too common conversation I find myself having with more and more business owners: “My sales people complain that our customers keep pushing back on prices. How do I get my team members to stop selling on price?”

After years of training numerous sales and service teams (whose prices weren’t the lowest), I’ve discovered that you can employ these tips below to help take your clients past the price objections and to make it far less relevant.

don’t provide context. For example, training team members on how to enhance their service and selling skills can sound expensive. That needs to be contrasted to potential revenues generated by that training resulting in gaining or keeping just one repeat customer.

When put that way, training becomes an investment that easily pays for itself. The more you talk about return on investment, the less your actual prices will matter.

Bottom Line: Most managers know they can’t lower prices and reduce profitability, especially in this current inflation-

ary cycle. Instead, they need to think about how to add value and how communicate the benefits they can and do provide.

Could your team members use some refreshers on enhancing value-adds over price?

About the Author: Jeff Mowatt is a customer service strategist, Hall of Fame business speaker, and author of the bestselling book, Becoming a Service Icon in 90 Minutes a Month. To obtain your own copy or to inquire about engaging Jeff for your team, visit www.jeffmowatt.com

1. Know what Your B2B Customers Value

When you’re selling business to business, remember that your customers are not usually spending their own money.

They’re spending their company’s.

Whether you save their company a bit of money or not doesn’t impact them personally. However, customers will happily spend more on suppliers who: a) make them look smarter to their bosses or b) make their jobs easier (or more fun).

Make your b2b customers look like heroes, or simplify their day-to-day business dealings and suddenly your prices won’t need to be the lowest.

2. Replace Order Takers

Order taking has no value. Read that again.

If your clients know exactly what they need and want to buy, then you don’t need a human for the transaction. You need an online shopping cart or a self-serve checkout.

If your team members merely send out price quotes, you’re overpaying them. They can be replaced by an algorithm.

When an internet search reveals thousands of buying options, the service that customers value is that of an Advisor who will A.I.D© customers to make the right choice.

A.I.D. is a memory jogger I created that means: A- Analyze available choices I- Interpret based on the customer’s unique needs, D-Direct the customer to a maximum of three choices.

Massive selection is available on the internet for free, but making the wrong choice can be extremely costly.

Customers will pay premiums for trusted advisors who can prove that they can help them make better buying choices.

3. Tap the Convenience Advantage How does your company compare when it comes to convenience? We all expect neighborhood convenience stores to charge more for household goods than big box stores.

Perhaps customers can secure multiple products or services through you - the one-stop shop - and therefore not have to worry about going through other vendors. That’s a significant benefit (you are making their jobs easier, and helping them make better choices).

It’s not enough though to just provide these conveniences, we also need to draw attention and educate your customers on just how easy and beneficial it will be for them to use you for all their promotional branding and decorating needs.

4. Create added value

In a world that is saturated by choice in every possible area of life, if you don’t create added value in your business, then you have relegated yourself to commodity status and you will be forced to compete on price. And this is precisely what you are trying to avoid.

You’ve likely heard customers don’t buy features, they buy benefits. The problem is far too many sales and service reps inadvertently focus on product and service features.

To get employees to talk more about benefits, encourage them to use two words more often: “So that”. For example, “Our turnaround is X and we deliver, so that we save you a trip and the stress of worrying about delivery.”

Often we don’t need to lower our prices, we just need to add value and highlight those benefits to the customer.

5. Create pricing perspective

Whatever you charge can look like a lot of money if you February 2023 | IMPRINT CANADA

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News {Business Development} Sales Funnels, continued from Page 1

The Stages of the sales funnel

cussed in the previous edition of Imprint Canada.

Stage 1: Awareness

At this stage of the B2B sales funnel, your prospect has entered the top of the funnel and finally made their decision.

If your prospect does sign on the dotted line, congrats, they’re now your customer!

There are generally five to six steps to any sales funnel, but every sales funnel has a top, middle and a bottom.

You can’t make a sale if your prospects don’t know who you are! The awareness stage is where your buyer discovers your company and your sales funnel starts.

This can be achieved through word of mouth, cold calling, cold email templates, your company’s outbound campaigns, a viral piece of content on social media, or a podcast.

Stage 2: Interest

How you respond to a potential customer will set the tone for your relationship going forward. When a prospect is interested in what you’re selling, they’ll fill out a form on your site, give you a call, or send you a message.

The faster you respond to these B2B buyers, the better.

This strategy is called: speed to lead.Meaning your reps need to contact a potential customer within five minutes of them requesting information. Make their user experience a positive one, and you’ll have no problem moving them to the next stage.

Stage 3: Evaluation

That initial call is important not only for the customer but also for your sales reps. They’ll ask a couple of qualifying questions to see if their product will be a good fit for the prospect.

No lead should go past your qualification stage if it doesn’t meet the criteria of your next best client. Once a lead is qualified, they’ll likely do a bit more research to make sure your product or service will help solve their pain points. Then they’ll leave the bottom of the sales funnel and enter the middle of the funnel.

Stage 4: Engagement

You’ll want to do whatever you can to keep your brand at the forefront of your prospects’ minds. Especially while they are in the consideration stage of your purchasing funnel.

One way to do this is through lead magnets which we dis-

Stage 5: Action

Stage 6: Retention

Just because you’ve sealed the deal doesn’t mean the funnel ends. Not only does this type of demand marketing help you bring in more revenue, but it benefits all future funnels by feeding back to stage one with more brand awareness.

Focus on measuring your sales funnel metrics or lead generation Key Performance Indicators throughout to ensure your funnel works from top to bottom.

This way, you can be certain of conversions no matter the types of sales funnels or customer journey.

promote brand awareness. Pay-Per-Click ads, search engine optimization, videos, and blogs are great for engagement.

Prospects considering your product will appreciate case studies, how-to guides, and product explainer videos.

You can also implement a drip email campaign to ensure your buyer gets what they need at the moment they need it while building the relationship. This is best practice for customer sales funnels before pushing a product demo.

Pro tip: Look at what your competitors are doing and then do it better!

Step 4: Engage

How to build an effective sales funnel

Your sales funnel is your opportunity pipeline; think about how you want your prospects to engage at each of the three funnel steps: Top, Middle & Bottom When you create engagement for the middle of the sales funnel, you’ll need to build trust with more of a direct approach.

Don’t just call a prospect for the sake of calling. You’ll want to focus on sharing high-quality content via email or making calls with an educational purpose in mind.

Step 1: Know your audience

Step 5: Encourage action

Determine your ideal customer by creating a list of data points such as time spent on page and the content they interact with on your social accounts. You want to understand what actually influences your ideal customer to buy.

Once you have established what interests your buyers, you can then start mapping out their buyer journeys and creating new buyer personas for future prospects.

You’ll want to find out the things your prospective customers don’t like as well, such as pain points.

One of the most important steps for building a successful conversion sales funnel is to ensure that you include a clear and purposeful call to action at the end.

Pushing for a sale too soon might annoy your buyer while waiting too long could have them choose a competitor.

So time really is of the essence!

But how you present the sale is equally as important. Offer some free added value and include a summary of next steps.

Step 2: Establish goals

Always communicate positively and professionally. Once your prospect converts, you’ll have to retain your relationship with them; you want that to go off to as great a start as possible.

Speaking of retention, always continue your communication: • Check in on how they are doing • See if they need help using your product or service • Send educational content you believe will benefit them If they’re pleased, they will continue to be a happy customer for many years to come.

They may also refer your business to everyone they know, bringing more customers into your pipeline sales funnel.

Follow these steps to start building your successful sales funnel and start turning more prospects into customers!

Good Luck!

It’s helpful to separate your sales funnel into top, middle, and bottom for this step. Then ask yourself: What would you like your prospects to do at each stage?

Do you want to increase traffic to a specific page on your site as your top of funnel goal? Are you looking to increase engagement during middle of the funnel outreach? Do you want to double conversions at the bottom of your funnel Every business will be different.

A sales funnel is the journey Step 3: Create potential buyers go through when Knowing your buyers and establishing your goals will help they take an interest in a specific you narrow down the type of content to share at each stage of the sales funnel. product or service.

Your content strategy should be educational, valuable, and

Step 6: Communicate

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News {Business Development} 2023 Trends, continued from Page 1

platforms will become even more crucial.

It’s also worth noting that consumers want to communicate with brands via DM’s, especially younger consumers.

investing in SEO experts who can help them with everything from search insights reports, to multimedia optimization.

2. Video marketers will keep content short

Consumers are spending more and more time on mobile devices. In fact, more than half of annual online website traffic comes from mobile devices, including tablets.

As younger audiences’ buying power grows, mobile-optimized digital experiences will be even more vital to consider as a business owner who markets to these fast-paced, highly connected generations.

Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies. For

Short-form video has taken over. A whopping 90 per cent of marketers using short-form video will increase or maintain their investment next year, and one in five marketers plan to leverage short-form video for the first time in 2023.

While long-form videos can offer depth and large amounts of information about a product, brand, or services to audiences, both B2C and B2B marketers have learned that getting to the point with short-form videos can actually be much more effective.

Not only does it take less bandwidth to create a short-form video, but this type of format aligns well with the fast-paced attention spans of online audiences in a variety of demographics. This is likely why platforms like TikTok, Reels, and — in previous years — Snapchat have gained quick growth and marketing interest.

4. Mobile optimization will be even more important.

For instance, 50 per cent of Gen Z-ers and 40 per cent of Millennials want companies to take a stance on social issues, specifically racial justice, LGBTQ+ rights, gender inequality, and climate change. When companies advocate for these issues, it has a strong impact on their purchase decisions With all of this in mind, companies have begun to pivot social media strategies to focus more on inclusive initiatives, promotions, and offerings, while highlighting causes or missions they support. Although this might not sell products immediately, showing a sense of social responsibility is still both thoughtful and effective.

3. Leveraging Search Engine Optimization (SEO)

Marketers must ensure that websites and content are as discoverable as possible — especially on Google — which can provide both long-term and short-term traffic returns. And, while SEO is not new, it’s strategies are becoming even more ingrained within modern day marketing strategies.

When it comes to the trend marketers will invest the most money in for 2023, SEO ranks third behind short-form video and influencer marketing. Further, 88 per cent of marketers who have an SEO strategy will increase or maintain their investment in 2023, which is a slight uptick from the year before (84 per cent).

As the interest and need for SEO strategies grow, so do all search optimization opportunities. As Google algorithms have evolved, SEO has become about much more than churning out basic posts that answer simple search queries. Now, brands are

Short-form video has taken over.

While long-form videos can offer depth and large amounts of information, both B2C and B2B marketers have learned that getting to the point with short-form videos can actually be much more effective.

2023 will once again be all about video and creating engaging content generation for niche audiences.

example, 56 per cent of marketers who work with email are focused on delivering mobile email experiences to subscribers.

5. More companies will prioritize social responsibility

A whopping 89 per cent of marketers who create social responsibility content plan to increase or maintain their investment in 2023, which is almost double from the year before The trend is clear: social responsibility, ethics, and transparency matter to the modern consumer.

6. Inbound marketing will remain a best practice for growing brands

In a time of digital transformation, embracing inbound marketing is an incredibly smart move.

Throughout the last two years, the world’s dealt with unprecedented change, and outbound marketing tactics have become even less effective in reaching prospects and leads.

The shift from in-person to hybrid work from home (WFH) business practices have made inbound marketing come to the forefront of effective tactics. continued on Page 30

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WEARABLES

Deluxe Fit Cap AJM is excited to introduce the new “Deluxe Fit”, 6 Panel Constructed Pro-Round shape.

What makes 7M110M fit so luxurious are 3 new combined characteristics: The flexible polyester mesh, elasticized comfort sweatband, and double row soft plastic adjustable back strap all work together giving the wearer the most comfortable fit. All caps come with a foil sticker on the peak and are available in 11 stylish colourways, making decorating any team or company logo an easy match.

For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

Athletic Shorts Canada Sporstwear introduces its Athletic Shorts for Adults & Youth - Style. P04475 & P4475Y. Constructed from 100% polyester carbon peached interlock with wicking, anti-bacterial, and quick dry finishes. These shorts are made with unique cationic yarn and dye for easy printing. These shorts feature an elastic waistband with drawcord, side seam pockets and a tear-away label.

Available in Black, Athletic Grey, Navy, Royal, and Red. For more information, please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

Adult Mid Weight Hoody Milltex Sportswear is showcasing its Adult Mid Weight Promo Hoody. Style #317 is made from a supple 55% Cotton 45% Poly blend with 1x1 rib with spandex, double needle cover stitching, and a double layer fleece hood. Available in a wide range of colours in sizes XS-3XL. Contact Milltex Sportswear at 905-820-1100 or visit www.milltex.ca

Baby Rib Long Sleeve Tee This original classic girl tee remains an essential layering piece. Made from 100% cotton 1x1 baby rib,featuring a crew neckline with a binding finish and long sleeves.

This top has a mid to full length fit and exudes minimal elegance with its refined and tested fit. Made in the USA by workers earning fair wages.

Visit losangelesapparel.net for more information

20 IMPRINT CANADA | February 2023

The Classic Knitted Socks Marcaron is showcasing its best-selling type of socks. Great for any occasion, from formal to casual, SKU:OS625SOKC are crew size socks made from a 82% Cotton / 15% polyamide / 3% spandex blend. Knitted up to 6 colours.

Contact Macaron at info@promomacaron.ca or tel: 514-721-5221, or visit their new website dedicated to custom socks: socksmacaron.ca

Fruit Of The Loom Sofspun Hoodie Not your ordinary fleece -it's Fruit Of The Loom's softest ever - Sofspun™ is made with stylish construction details and a contemporary colour palette that appeals to multiple generations. The lighter-weight fabric makes it ideal for layering, while contrasted trim detailing gives it an extra touch of style without the extra cost.

For more information, please contact the FOTL team at canadacustomerservice@fotlinc.com

Performance Polo The subtle touch of contrast colour makes this performance polo stand out in the crowd. The Bristol (Men’s FW7953 / Women’s FW7957) is the perfect golf attire go-to; equipped with FERST-DRY™, anti-snag and anti-bacterial features. Offered in 5 different colours in sizes XS-4XL (Men) and XS-3XL (Women). Suitable for a wide variety of decoration techniques.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

Ribbed Tri-Blend Snap Back Cap DML Creation is showcasing style i8526, the Ribbed Tri-Blend Snap Back Cap. This low profile structured cap features a shapeable pre-curved visor and is constructed from a poly/nylon/spandex blend fabric with moisture wicking properties. Other features include the 110 Technology® sweatband and an adjustable plastic snap back closure.

For more details, please visit www.dmlcreation.com

A524 HOODED FULL-ZIP WINDBREAKER

PROUDLY DISTRIBUTED BY TORONTO | VANCOUVER | CALGARY

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WEARABLES

NuBlend® Unisex Varsity Colour-Block Hooded Sweatshirt Make a bold statement with NuBlend® Fleece.

Available in a versatile array of 51 colours and 17 styles. The retro varsity colour-block hoodie 97CR is pill-resistant fleece made with sustainably sourced, USA-grown cotton. This unique athletic-inspired style is the perfect blank canvas for your imagination.

For more information, please contact the FOTL team at canadacustomerservice@fotlinc.com

Variegated Knit Cap Look and feel fabulous in the Granby (FP270). This 6-section cap is made from 100% variegated knit and features matching premium cotton twill under the peak, as well as a 4-panel pro stitch. Suitable for several decoration techniques, this cap is offered in Black, Grey, Red and Royal.

One size fits most.

Contact Fersten Worldwide (800) 565-7462 or visit www.fersten.com

The Sport Knitted Socks Marcaron is showcasing its Sport Knitted socks, the perfect mix of cotton and cotton terry that provide comfort thorough training or just only when you want to wear them for that trendy look. SKU: OS625SOSS are crew size, can be knitted up to 6 colours and are constructed from a 80% Cotton / 12% polyester / 4% Elastic / 4% Spandex blend.

Please visit Macaron at info@promomacaron.ca or tel: 514-721-5221. Macaron has a new dedicated Custom sock website: socksmacaron.ca

Perforated Performance Cap DML Creation is showcasing style i8503, the Perforated Performance Cap. This mid-profile structured on-field cap features a shapeable flat round visor and is constructed from a poly/sport blend fabric with perforated sides & back. This cap offers UV protection & moisture wicking properties and the athletic performance sweatband has Flexfit ® sizing. Available in XS, S/M, L/XL For more details, please visit www.dmlcreation.com

Hi-Vis Polyester Full Zip Hoodie Canada Sportswear is offering its Hi-Vis Polyester Full Zip Hoodie which meets CSA standards.

Style L01380 is made from 100% polyester one side brushed fleece with anti-pill, wicking, anti-bacterial and abrasion resistant finishes. Features include a detachable hood with snaps and adjustable drawcord, a kangaroo pocket with concealed pocket, 4” contrast hi-vis tape with 2” reflective tape on front and back body and sleeves. Available in Black, Navy, Hi Vis Orange and Hi Vis Yellow.

Please contact Canada Sportswear, Tel: 416-740-8020 or visit www.canadasportswear.com

Duck Canvas / Pro-Round AJM is excited to expand its Duck Canvas lineup with a Constructed Pro-Round shape. 8D017M is a six panel cap with a polyester mesh back featuring deluxe buckram laminated front panels with Pro-stitch, a slightly-curved peak with 8 rows of stitching, and sports a plastic adjustable back strap. Available in 2 colourways: a solid “duck canvas black/black” and the ever so popular two-tone, “duck canvas brown/brown.”

Both come with a foil sticker on the peak.

For more information please contact AJM International at 1-800-361-6256 or visit www.ajmintl.com

22 IMPRINT CANADA | February 2023

Each month Trendex North America publishes a monthly newsletter: Canadian Apparel Insights The following charts are taken from the December 2022 issue of the newsletter.

To order your subscription publication, please email info@trendexna.com Canadian Apparel Manufacturing Sales

In June 2022 apparel manufacturing was up 19.1% and then the “bottom fell out”.

Canadian apparel exports decreased by 15.6% in November after increasing by 8.6% the previous month.

Canadian retailers demand for foreign made apparel continued to remain strong during the first eleven months of 2022 as they increased in dollar terms by 36.9%. The increase was in large part due to China (+32.9%), Vietnam (+56.7%), Bangladesh (+45.0%), India (+56.5%), Italy (+29.2%) and Indonesia (+47.6%). Imports from the U.S. increased (+16.9%).

Through the first eleven months of 2022 Canada’s apparel exports increased by only 3.2% while those to the United States, which alone accounted for 74% of exports increased 4.6%. The Covid related lockdown in parts of China was reflected in the 22.9% Year-To-Date decrease in exports to China.

Countries that recorded large increases in their imports of Canadian apparel included the Netherlands (+25.4%), and Poland (+616.7%). In addition to China, exports to Germany (-30.4%), Hong Kong (-10.0%) and Japan (-15.8%) declined year to date.

Beginning in July, monthly apparel manufacturing sales began to consistently decrease at double digit rates.

In November 2022 Canadian apparel manufacturing declined 28.7%, marking the fourth consecutive month that Canadian apparel manufacturing decreased by more than 20%.

Year-to-date through November 2022, Canadian apparel manufacturing sales were up only 1.1%.

Trendex has added a new monthly metric based on Mastercard’s Canadian Spending Pulse. The time series measures in-store and online retail sales except for automotive sales, across all forms of payment. The company’s latest report revealed that total retail sales increased 3.8% during November 2022. The increase came on top of increases of 9.1% and 12.3% during the previous two months. During November retail apparel sales increased 3.2%. The increase was less than those in October (7.7%) and September (34.3%). Compared to the comparable months of 2019, retail apparel sales during 2022 decreased 6.6% in November after increasing 3.9% and 20.4% from October and September. The report pointed to a continual slowdown in retail apparel sales during the fourth quarter of 2022.

January/February 2023 |

IMPRINT CANADA 23

RIEDEL Wine Friendly Collection DezineCorp is proud to present the Wine Friendly Collection from RIEDEL, designed for beginners or casual wine drinkers who do not want to forego the high quality that people have come to expect from the RIEDEL brand of crystal drinkware. Along with the Decanter (style G9502CL), there also available red wine (G9522CL), white wine & champagne glasses (G9523CL) . Consider the casual elegance of the RIEDEL Wine Friendly Collection for your next event.

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Rose Gold Accent Pen ADG Promo Products is showcasing their Ultima™ Rose Gold Accent Gel Pen. Item #WC49626 is a Metal pen with rose gold trim accent that features exclusive Softex™ luster finish that provides a comfortable grip. Your choice of Black or Blue Gel-Glide™ ink that is mess free and smudge proof, the matching colour touchscreen stylus on the end of the pen works on your smartphone or tablet. The Ultima™ Rose Gold Accent Stylus Gel-Glide Pen will allow your laser engraved logo to shine.

For details please visit www.adgpromo.ca or contact 1-866-418-7407

Jumbo Laminated Kraft Tote

Vila Recycled 15” Computer Backpack

Debco is showcasing its Jumbo Laminated Kraft Tote.

Item # TO9533 features dimensions of 12” W x 17” H x 7” D and is constructed from Laminated Non-Woven Kraft Paper Laminated. The sturdy black non-woven trim and handles ensures durability and continued multiple uses.

Made from RPET, the Vila Recycled 15” Computer Backpack (item# SM-5954) is both stylish and eco-friendly. This computer backpack features a sleeve that can hold up to a 15” laptop in the zippered main compartment. Keep small accessories in the zippered front pocket.

Carry using either the adjustable, padded shoulder straps or the top grab handle. Through a partnership with 1% For The Planet, one per cent of sales of all EcoSmart ® products are donated to environmental nonprofits.

For more information, please visit www.debcosolutions.com

Silicone Cell Phone Strap

Stone Paper Buttons & Badges

The durable elastic silicone strap securely fits all major cell phone brands and models with a phone case. Decorate with a one colour pad print or debossed logo on your choice of 10 popular colours. Easy to assemble and clean.

Please inquire about custom colours available.

Jay-Line’s Stone Paper is an innovative new alternative to pulp and pure synthetic paper, made using 80-85% recycled stone.

These button and badges includes standard pin back and 4 colour process imprint. Includes a custom shape up to the listed dimensions. Other sizes available, please call for quote.

For more information, visit www.martinivispak.com

For details visit www.jay-line.com

For more information, visit pcna.com

BRINGING IMAGES TO LIFE™

$545.00

$7,995.00

$1,995.00 $1,295.00

$295.00

1-800-565-5686

FOR FULL RANGE OF HEAT PRESSES, VISIT WWW.JOTOIMAGINGSUPPLIES.CA February 2023 | IMPRINT CANADA 25

STYLE # 300

ADULT UNISEX LIGHT WEIGHT PREMIUM TEE

STYLE # 900

STYLE # 100

ADULT UNISEX HEAVY WEIGHT PROMO TEE

STYLE # 500

ADULT UNISEX LIGHT WEIGHT DELUXE TEE

YOUTH UNISEX MID WEIGHT CLASSIC TEE

3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

Double Wall French Press

Rideau Glass Bottle

Step up your coffee game with the new Double Wall French Press (style M0020SS) from DezineCorp Inc. The M0020SS features a double wall build with a durable stainless liner. The ergonomic handle and knob on lid make for easy and comfortable use. Great for both loose leaf teas as well as coffee; the three part screen leaves very few grounds behind. Consider the Double Wall French Press for your next promotional event or project.

Debco is showcasing its Rideau Glass Bottle with a matte finish Aluminum non-removable sleeve. Item WB9710 holds up to 20 oz. and is made from borosilicate glass. This item is designed for cold beverages only and features an indented lid for doming option along with a wide mouth opening. BPA-free and FDA compliant, this Glass Bottle also features an Ugly Beautiful Box: No lamination, no full colour ink, no bleach or dye. The box might be ugly, but it has beautiful purpose: one small win for the planet!

For more information, please contact DezineCorp at (866) 625-7820 or visit www.dezinecorp.com

Please visit www.debcosolutions.com

Eco-Friendly Notebooks with Custom Tip-In

Faye 20 oz. Vacuum Tumbler The Bullet Faye 20oz Vacuum Tumbler with Stainless Steel Straw features double-wall stainless steel construction with vacuum insulation. Use Item SM-6946 to keep your favourite beverages hot for five hours or cold for 15 hours. It comes with a food-grade stainless steel straw that has a comfortable removable silicone tip for safe sipping. The Faye also includes a spill-proof press-on lid, which features a slide closure. Reusable and dishwasher-safe, the included straw is an eco-friendly, environmentally responsible, and sustainable alternative to disposable plastic straws.

Kustom Promos has an extensive collection of eco-friendly notebooks, perfect for your discerning clients. Available in a wide selection of sizes and styles, Kustom Promos is now offering a free tip-in page with any eco-friendly notebooks.

For more information, please visit www.kustompromos.com or contact anthony@ kustompromos.com

For more information, visit pcna.com

Unique Round Wood Coasters

Stainless Steel Insulated Thermos Magnus Pen is showcasing its 750 ML Stainless Steel Double Wall Insulated Thermos. The inner of the thermos is made of #304 stainless steel. The thickness is 0.40 mm.

The shell is made of #201 stainless steel. Thermos is rust proof against regular liquids only.

Jay-Line’s custom printed 17 mil birch veneer is completely biodegradable and 100% sustainable. These wooden coasters are a great way to promote a product, advertise a business, or simply get your name out there. Show your customers how much they mean to you by giving them something with the warm, natural feel of custom printed birch veneer! Comes with a full colour imprint. Laser etching available.

For more information, please visit www.magnuspen.com

For details visit www.jay-line.com

™

BRINGING IMAGES TO LIFE™

iLumipiX SUBLIMATION

HD PHOTO PANELS

iLumipiX™ aluminum sublimation photos are designed to showcase superior fine art and high definition photo prints. iLumipiX™ are specifically designed for high definition sublimation.

AVAILABLE SIZES

1-800-565-5686

From 4” x 6” up to 48” x 48”

WWW.JOTOIMAGINGSUPPLIES.CA February 2023 | IMPRINT CANADA 27

NEW TECHNOLOGY SMART TENSION SYSTEM Smart Tension System automatically adjusts thread tension by analyzing the stitch type and machine speed.

Produce consistently high-quality embroidery with STS and reduce lost productivity in manual adjustment of thread tensions.

SLIM CYLINDER ARM Redesign of the cylinder arm improves the quality of embroidering on products.

Reduction of the cylinder arm circumference to 170mm.

Reducing working space between the needle plate and cap frame.

SMART ACTION PRESSER FOOT

PICKER ON / OFF

Smart Action Presser Foot (SAP) adjusts the height of the presser foot automatically by way of an independent presser foot motor.

We offer Picker on/off both two versions. You can get below meaningful result when selecting Picker Off version.

Regardless of the thickness of the fabric, the best quality embroidery can be completed easily with SAP.

Do not need to replace picker when it’s bent or snapped.

Adjust the minimum height of the presser foot by setting preferences on the operation panel

Easy to change bobbin and bobbin case.

SWF CANADA INC.

300 Trowers Road, Unit 13 Woodbridge, ON, L4L 6A1

Please call 416-889-3598

STYLE # 767

ADULT UNISEX HEAVY WEIGHT MARLED PULLOVER HOODY

STYLE # 750

STYLE # 717

ADULT UNISEX MID WEIGHT CLASSIC HOODY

STYLE # 903

ADULT UNISEX MID WEIGHT DELUXE ZIPPER JACKET

ADULT UNISEX MID WEIGHT CREWNECK SWEATSHIRT

3535 Laird Road, Unit 13 Mississauga, Ontario L5L5Y7 TO ORDER : Email : orders@milltex.ca | Call : 905-820-1100 | Website : www.milltex.ca ADDRESS :

News {Business Development} 2023 Trends, continued from Page 14

For example, there’s been a significant rise in virtual events due to COVID-19 forcing marketers to get creative to catch the attention of customers.

Inbound marketing can be a valuable asset to create brand awareness and build trust digitally through refocusing strategy to drive customers to seek out your content.

The process of inbound marketing requires you to produce quality, valuable content tailored towards your target audience and buyer personas and their needs.

less intimidating to incorporate into your marketing efforts.

You don’t have to hire a production team or marketing agency; all you need is a smartphone, such as an iPhone, and affordable editing software.

Most marketers will focus on three to five social media platforms

Content & Social Media Marketing Trends

At least 47 per cent of buyers view three to five pieces of content prior to engaging with a sales rep, and the majority of them expect brands to create content to gain their interest.

That’s why brands all around the world have only grown their investments in content marketing.

Video will remain the top marketing content format

In the past, video creation and marketing strategies were limited due to costly resources and production. Today, it’s much more accessible. With a lower-cost barrier, video has become

Marketers leverage four social media platforms: Facebook is the most used platform, used by 64% of marketers, followed

by Instagram (58%), YouTube (57%), Twitter (43%), and TikTok (42%).

pects an incredibly deep and exclusive look into how people or brands benefit from a product, service, or strategy. While some businesses place them publicly on their web pages to persuade a potential buyer as quickly as possible, others might gate them as free PDFs that require a lead conversion to be downloaded.

The best way to maintain relevance with your audience is to always stay ahead of them

Blogging isn’t going anywhere

Blogging has been a commonly used marketing strategy since brands started building their own websites. But, the age of this tactic shouldn’t be a sign that it’s out-of-date. In fact, blogging has been used for so long simply because it works. So much so, one in three marketers leverage their own blog or website.

On top of that, research suggested that most consumers read blogs multiple times per week and have purchased something from a brand after reading the company’s blog.

Aside from providing consumer engagement and potentially conversion, blogs also provide a major key benefit to your website or online pages: search discoverability.

Ultimately, sites with robust blogs have more search potential and can implement SEO strategies much easier than sites that don’t.

Case studies will continue to drive leads and brand credibility.

Especially in B2B sales, longer-form case studies offer pros-

On average, marketers leverage four social media platforms in their roles. Facebook is the most used social media platform, used by 64 per cent of marketers, followed by Instagram (58 per cent), YouTube (57 per cent), Twitter (43 per cent), and TikTok (42 per cent).

Managing three to five platforms is realistic. This range allows brands of all sizes to expand their reach to different audiences while also giving social media marketers a realistic list of platforms to master without stretching their bandwidth during the work week.

Here are a few questions that can help you determine how many platforms you should really be on: • How many social media marketers are on your team?

• Which social media platforms have audiences that best align with your targets?

• How much time will it take to master a strategy on each of the platforms you’re targeting?

• Are there any platforms that won’t benefit your overall marketing strategy right now?

• Are there any platforms you can easily repurpose engaging content between? (such as TikTok and YouTube Shorts) By asking yourself some of the questions above, you can determine how much time your social team and brand will need to build an effective and engaging strategy on each platform, and prioritize which platforms you should really focus on.

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30 IMPRINT CANADA | February 2023

macaron@macaron.ca promomacaron.ca

PC Promotional & Safety Products is a woman-owned Canadian company that specializes in the distribution of PIP Canada/Dynamic Safety Products for private labeling.

In addition to offering the largest assortment of PPE products, we also have over 30 years of business knowledge in the promo industries.

Our promotional line offers ideal solutions for safety awareness, seasonal gifts, fundraising, employee appreciation and business exposure.

Our extensive collection of PPE items, combined with our Promo products and extensive experience makes us a leader in your promotional and safety needs.

Protective Eyewear Stretch Shirts

Hardhats

Lanyards

Safety Footwear & Socks

Stretch Overalls, Cargo Pants & Fleece Lined Work Jeans Bump Caps

Bomber & Winter Jackets

w: PCpromosafety.ca e: pcaiola@pcpromosafety.ca t: 438-496-0326 6377 Rue Renoir, Montreal-Nord, QC, H1G 2P6

Highly Textured And Dimensional Emblems

Premium DTF Bundle RB Digital helps you boost your DTF printing potential with the new addition to its Prestige Printer line - the Prestige A3+ R DTF Printer. Print on 13 inch DTF film rolls or 13 x 9 sheets, and speed up your DTF pipeline for efficiency, ease-of-use, and optimal results. After you print your design, the Seismo A13 DTF Powder Applicator & Dryer takes over by evenly spreading, then melting the exact amount of adhesive material directly onto your design saving time, effort and cost. Three resources you need to conserve to run a profitable business.

Also, with a handy vacuum absorption platform and infrared heat drying, you are assured a smooth result every time.

Visit www.rbdigital.ca for more information

Secure Your Patches & Crests With Crest Pro Adhesive Patches and crests are a staple product in embroidery shops, and if you're an embroiderer looking to make heat press or iron-on crests, Transparent Crest Pro Adhesive is ideal. Simply heat press one side of the Adhesive to the back of your crest, peel off the backing paper, and your crest is ready to apply to the garment. Each roll of Crest Pro is 30cm wide, and comes in 10 yard and 100 yard rolls.

More information is available at www.embroiderysystems.com, or call 1-888-805-8631

Bobbins, Adhesive Sprays & Embroidery Supplies A&E Canada is proud to offers some of the most trusted brands in the embroidery industry. A&E Canada is showcasing its collection of Bataboff Bobbins, Odif Sprays & Kai Scissors.

Visit www.amefird.ca or contact 514-352-4800/ 1-800361-0787 for more information.

32 IMPRINT CANADA | February 2023

Emblemtek's PVC Emblems can be used on a variety of sportswear, workwear or other textile items. These emblems can be created in various thicknesses, with fine details and small text that cannot be achieved with embroidered emblems. Emblemtek's custom products are produced with leading-edge materials as product quality and performance levels are continuously measured.

Find out more: https:// emblemtek.com/products/pvc-emblems/

12 New Metallic Embroidery Thread Colours Marathon Threads Canada just received 12 new colours of Marathon Metallic Embroidery Threads. Metallic embroidery threads add 'pop' to your embroidery. All 37 metallic colours are available in 1,000 meter mini-king cones and a selection of colours are available in 4,000 meter & 5,000 meter king cones. Marathon metallic embroidery threads are not stiff and run smoothly.

For more information, visit www.MarathonThreads.ca

Matsui Brite DC Neo Pigment Starter Kit The Matsui Brite DC Neo Pigment Starter Kit from RB Digital has everything you need to start water-based screen printing. You will be able to create thousands of colour shades by mixing with Matsui bases. Matsui inks print through very high mesh counts for minimum ink usage. If you want to be able to achieve an extremely soft hand feel that PVC inks simply can not achieve give Matsui water-based a try.

Visit www.rbdigital.ca for more information

SINCE

www.canadasportswear.com CREW NECK TEE Men’s S05610

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