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April 2023

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IMPRINT CANADA THE MARKETING AND INFORMATION SOURCE FOR IMPRINTABLE PRODUCTS APRIL 2023

A Tristan Communications Ltd. Publication

INSIDE THIS ISSUE FIVE MUST HAVES IN THE DIGITAL CUSTOMER EXPERIENCE

Digital marketing strategist Lisa Apolinski explains the five must haves for your customers’ online experience. 9

NEW PRODUCT SPOTLIGHTS

We showcase the newest product offerings for 2023 courtesy of the industry’s leading suppliers of imprintable apparel, hard goods, decorating supplies and equipment. 14

Volume 30, Issue 2

Leverage Golf to Drive Your Promotional Product Sales ...and master the art of doing business on the golf course By Adriano Aldini, Imprint Canada

It’s no secret that golf and business are joined at the hip; many business professionals and executives enjoy hitting the links and using this time to build rapport and get deals done. That’s because golf is more than just a sport, it’s really a lifestyle. As such, golf-related promotional products can be a great way to help your clients connect with their target audience. As a distributor of promotional Golf transcends business & relationships. Are you leveraging it to your advantage? products and imprintable apparel, there are countless opportunities to leverage golf to sell more products to your customers. From branded golf products to countless sponsorship opportunities, there are many unique ways that golf can help you drive sales to your business. Here are some tips and unique solutions to help you boost your sales and take advanGolf, continued on Page 12 tage of the golfing community.

7 Myths and Mistakes to Avoid When Accelerating Your Business Growth FOLLOW US ON SOCIAL @imprintcanada @imprint_canada Imprint Canada Shows

By Ford Saeks

As a business owner, understanding the importance of growth and building out that trajectory is paramount. Without it, your business may struggle to survive in a competitive marketplace. But with so many different strategies and approaches, it can be difficult to know where to start. Unfortunately, there are also a number of myths and mistakes that can hold you back from achieving the growth you desire. In this article, we’ll discuss seven common myths and mistakes to avoid when working to accelerate your business growth.

Avoid these common myths and mistakes when growing your business.

Breath Life into Your Business

First, let’s consider the metaphor of oxygen. Just as oxygen is essential for the survival of living organisms, growth is essential for the survival of your business. Myths & Mistakes, continued on Page 6

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April 2023 by Tristan Communications - Issuu