Together Travel - Brand Partnerships

B R A N D PA R T N E R S H I P S

why partner with together travel?

Together Travel is a premium brand, synonymous with luxury holidays in the UK. Our brand integrity grows daily with the departure of every happy, satisfied guest.

Furthermore, it is evident in our high levels of repeat custom and superb reviews.

With nearly twenty years of experience, we offer unrivalled knowledge of the sector and an honest passion for the stunning destinations we represent. We strive to deliver high end, sustainable and aspirational products that guests will always remember.

Keen to reach new audiences and grow our beautiful portfolio, we wish to pursue meaningful collaborations and partnerships that complement our own product and ethos.

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With dynamic pricing, innovative marketing campaigns and a personal concierge service, our dedicated team ensures that Together Travel is the number one choice to book a luxury staycation in the UK. We like to think creatively when it comes to working with new partners and throughout this brochure you can find brief insights into some of our most high-profile collaborations and campaigns but for further details you can connect with our in-house team...

... together, our collaboration

starts here...

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together travel customer demographics.

18%

OF TOGETHER TRAVEL GUESTS HAD MULTIPLE BOOKINGS IN 2022

£1,500 AVERAGE HOLIDAY BOOKING VALUE IN 2022

25-55

35% REPEAT GUESTS THE FOLLOWING YEAR

60,000

80% OF TRAFFIC TO THE TOGETHER TRAVEL WEBSITE IN 2022 WERE NEW USERS

5 2 % OF OUR GUESTS AR E MALE

150,000 MAILING LIST SUBSCRIBERS

80% 1M OF WEB TRAFFIC IS ORGANIC

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58% OF OUR AUDIENCE FALL INTO THIS AGE BRACKET

4 8 % OF OUR GUESTS A RE FE M A L E

GUESTS HAVE STAYED AT OUR LOCATIONS BETWEEN 2020-2022

WHERE THE VAST PROPORTION OF OUR AUDIENCE ORIGINATES FROM

77% OF OUR AUDIENCE ARE BASED IN THE UK VS 23% INTERNATIONAL

WEBSITE VISITS IN 2022

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case studies.

babbacombe bay.

CASE STUDY 1: TH E CA RY A R MS HOTEL

OVERVIEW

CHALLENGES

SO LU T IONS

With a mixed portfolio of both traditional and contemporary, sea-facing cottages, Babbacombe Bay, on the Devonshire coastline, is a breathtaking location from every angle with a distinct style that alludes to its nautical and cultural heritage.

• Overcoming low occupancy during peak seasons • Poor visability of available properties • Reworking new strategies on pricing and marketing • Targeting group bookings to fill the larger properties as the hotel has consistently drawn smaller groups and couples

• A ssessed and analysed the effectiveness of the current marketing, pricing and revenue strategy

The cottages sit in the grounds of The Cary Arms Hotel, a renowned 5* boutique hotel that combines comfort and luxury with traditional English charm.

With strong synergies in the product offering, Together Travel partnered with Babbacombe Bay in summer 2022 with shared objectives for this boutique collection. Key steps and areas of focus were identified by Together Travel to establish a successful launch and secure an ongoing partnership.

• E valuated various Yield Management options • I mplemented revenue management and price optimisation strategy.

Look at opportunities to grow AHR and LOS • I dentified customer segments for targeted marketing efforts • A nalysed key data points and implemented relevant booking restrictions • R eviewed and optimized the keyword strategy for better search engine visibility • D eveloped and executed digital campaigns to increase traffic and impression share • U tilised customer preference data to offer the right product at the right time, driving conversion rates • A nchored the cottages to the hotel thus driving ancillary spend to The Carys Arms • S howcased services and amenities of the hotel to aid conversion of bookings

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babbacombe outcomes.

5%

GROWTH IN BOOKING PERFORMANCE IN UNDER 10 MONTHS

400% GROWTH IN BRAND VISABILITY

48% GROWTH IN DOMESTIC TRAVELLERS AND 122% GROWTH IN INTERNATIONAL VISITORS

GROWTH IN REVENUE IN UNDER 10 MONTHS

16%

INCREASE IN AVERAGE ORDER VALUE

+1.3% NIGHTS INCREASE IN THE AVERAGE LENGTH OF STAG (AVLOS)

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7%

13% INCREASE IN CTR IN GOOGLE CAMPAIGNS WITHA STRONG CONVERSION RATE OF 4.2%

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john o’groats.

C AS E ST U DY 2 : LU X URY AT T H E EN D O F T HE ROAD

OVERVIEW

CHALLENGES

Once a derelict hotel, shuttered since the 1990’s, sitting on 30 acres of land filled with opportunity, The John O’Groats Hotel became the cornerstone of Together Travel’s multi-million-pound regeneration of this breathtaking area. Following acquisition, the site was transformed into 23 contemporary lodges, a 15-unit selfcatering apartment building, additional amenities and was fully reopened to the public from 2013.

• I ncreasing holiday bookings across the autumn and winter months to improve seasonality • Encouraging a shift from short stays to long stays • F inding considered marketing strategies for such a unique location • Widening the demographic • Challenging existing perceptions of the location

Aligning such an extraordinarily unique product with the vision to create a sustainable, premium destination, demanded a strategic and creative marketing endeavour to capture the 300,000 footfalls per annum, the increasing North Coast 500 traffic and draw a wider demographic in the UK and abroad.

SO LU T IONS

• Staged launch of the Lodges and Inn Building • Launch marketing activity, both traditional and digital including high profile press visits.

• Target key regions across the UK identified as feeder markets through a close collaboration with Visit Scotland • Sponsored ads • Maximising the relationship with NC500 to gain exposure.

• Local sponsored events • Established a segmented marketing strategy to support the differing feeder markets for both the Inn and the Lodge products.

• Staged release of inventory to capture emerging market sectors including public sector, pet friendly and generational holidays. This has gradually reduced seasonality and balanced the demand between peak and off peak seasons.

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awards.

RICS Award for Architecture Design

RIAS Special Category Award

Scottish Design Award

Accredited with visit Scotland 4

corporate market development.

M E YG E N

john o’groats outcomes.

5%

256%

INCREASE IN NET PROFIT

group bookings.

leisure market.

Direct bookings from bespoke Scottish Tour operators such as McKinley Kidd

65% Domestic market vs.

35% International

INCREASE IN GUEST NUMBERS

niche market.

Hosting the Mey Highland & Cultural Games annually

• Film crew and cast members for Netflix’s ‘The Crown’ • Charities • Endurance Events such as LEJOG • BBC reporting from site • High profile celebrities from film a theatre and athlete

Hosting a welcome lunch for the Invictus/Help for Heroes NC500 Challenge

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INCREASE IN NET REVENUES

+47% SCOTTISH | +35% ENGLISH | +12% WELSH +6% OTHER CUSTOMER GEO DEMOGRAPHIC 25% REPEAT GUESTS BOOKING

OF CUSTOMERS BOOKED AS A SECOND TOGETHER TRAVEL LOCATION

public sector.

7%

39% INCREASE IN ANNUAL OCCUPANCY PERCENTAGE

23% INCREASE IN REVENUE PER USER (LTV) LIFETIME VALUE

70% OF UK VS 30% INTERNATIONAL TRAVVELLERS

37% INCREASE IN AVERAGE DAILY RATE

previous high profile marketing collaborations.

LODGE 10 | YORKSHIRE DALES

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S I T E | C O R N WA L L

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interior design masters.

150x increase in TT Instagram Reach in the 72 hours following the final being aired

HOST OF GRAN D FINA L Experienced in accommodating production crews across our portfolio of locations, Together Travel were approached by the BBC to utilise our thriving site in South Cornwall as the location of their popular interior makeover show, hosted by Alan Carr. Requiring two homes to house each finalist, a plethora of bedrooms for their team and on-site support from our staff, Together Travel were able to ensure that their schedule ran smoothly to produce a captivating and engaging final episode.

Broadcast during peak viewing times and instigating an immediate flood of interest via the Together Travel website, both villas (and the site overall) witnessed a steep rise in bookings for 2021. Following positive acclaim from both audiences, future projects have now been commissioned via the media house, for our additional locations.

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TO G E T H E R T R AV E L CO N T R I B UT ED : • Two, complimentary four-bedroom holiday units to serve as the projects for the finalists to renovate • On-site, corporate accommodation for the production crew • Coverage across all Together Travel platforms

70x increase in TT Facebook Reach in the same period

308% increase in users and page views on the Together Travel website (2000% increase to our Cornish accommodation) subsequent to the episode being released

• Post-makeover updates and branded collateral to be displayed in the homes

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biscuiteers.

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TO G E T H E R T R AV E L CO N T RI B UT E D : • Premium position as an ‘added extra’ in our guest booking journey, exposing the brand to entirety of audience and a prime opportunity to upsell • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience

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orion books

S I T E | A L L LO C AT I O N S

orion books.

COM P ETITION & C A MPA I GN

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TO G E T H E R T R AV E L CO N T R I B UT ED : • Premium position as an ‘added extra’ in our guest booking journey, exposing the brand to entirety of audience and a prime opportunity to upsell • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience

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SITE | YORKSHIRE DALES

sophie allport.

SOCI AL MED IA COMP E TI T I O N, DATA C AP TURE & DI GI TA L CO NT E NT Sharing a sincere passion for sumptuous furnishings and inspired by the beauty of the Great British wilderness, Together Travel were delighted to partner with the interior icons; Sophie Allport. With designs that celebrate the beauty of our resident wildlife, Sophie’s pieces can be found across the length and breadth of the UK, previously partnering with British institutions such as the National Trust and Wimbledon Tennis Club.

To utilise the synergies between our two audiences, a high-value social media competition was launched which lead entrants to a GDPR-compliant entry form on the Sophie Allport central website. Alongside dedicated landing pages and supportive mailers, the campaign was multi-platform and has cemented the relationship between the two brands.

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TO G E T H E R T R AV E L CO N T RI B UT E D : • Premium position as an ‘added extra’ in our guest booking journey, exposing the brand to entirety of audience and a prime opportunity to upsell • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience

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S I T E | A L L LO C AT I O N S

glossybox.

BOOKABLE EX TRA, CO MP E TI T I O N & CA MPA I GN Part of the multi-billion pound empire that is The Hut Group and having established their product as the #1 beauty subscription box in the UK, Glossybox’s chic aesthetic, portability and brand loyal, established demographic provided the ideal partnership for Together Travel.

With 56% of togethertravel.co.uk users falling into the 25-34, female group, there was a distinct opportunity to both improve the quality of services we provide to guests, and offer Glossybox a new, untapped audience to market to.

Keen to maximise the potential from the relationship, a suite of activity was built around the central campaign of adding a bespoke ‘Glossybox’ to our customer booking journey, allowing guests to ‘pre-order’ their holiday pamper treats (having them ready and waiting on site to enjoy during their stay). This new distribution strategy was supplemented with an exclusive 30-day giveaway within the members-only ‘Glossy Lounge’, a solus mailer and social coverage, as well as being highlighted across the full breadth of Together Travel platforms, resulting in increased followers, brand recognition and sales opportunities for both parties.

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TO G E T H E R T R AV E L CO N T R I B UT ED : • Premium position as an ‘added extra’ in our guest booking journey, exposing the brand to entirety of audience and a prime opportunity to upsell • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience

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S I T E | A L L LO C AT I O N S

hickorys smokehouse.

BOOKABLE EX TRA, S O CI A L MED I A CO MP E TI T I O N & PR Experts in self-catering staycations, Together Travel has always strived to keep our fingers on the pulse of the latest gastronomic trends, anticipating our guests requirements and presenting them with hasslefree food and beverage ‘extras’ to enjoy during their stay.

TO G E T HE R T RAVEL CON TRIBUTED: • Premium position as an ‘added extra’ in our guest booking journey, exposing the brand to entire audience and a prime opportunity to upsell • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience • On-site location for photoshoots • Complimentary facility to host influencers at a future point for content marketing

Hickory’s Smokehouse (a leading North-West restaurant chain) developed the increasingly popular ‘Hickorys’ At Home’ product as a result of the national lockdown, mastering the concept and building up a strong following. Hickory’s has now chosen Together Travel as their exclusive holiday home partner, enabling us to sell a bespoke BBQ feast to our audience through our booking platform. This has proven to be incredibly popular with our guests/homeowners and a great revenue stream for their brand. The launch of this functionality has been supplemented with mailer campaigns, brand ‘takeovers’ and social coverage on all platforms, resulting in mutual exposure to new audiences.

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S I T E | A L L LO C AT I O N S

1,522 Increase in followers across all channels

1,551 New entries to Together Travel mailing list

1,295 additional users to togethertravel.co.uk (76% New)

tog24.

SOCI AL MED IA COMP E TI T I O N & EXCLU S I V E U NIFO R M As our Together Travel locations have long been synonymous with outdoor adventure (come rain or shine), we felt there was a niche opportunity to partner with an outdoor clothing brand – specifically one that has been designed to accommodate the Great British weather!

TOG24 are one such long-established clothing provider that have built a well-deserved reputation for exceptional outerwear.

With a natural synergy between both brands, a social media giveaway was devised that ‘bundled’ a luxury Together Travel stay and a £500 voucher from TOG24. With such a high prize value, the engagement and response rate on our social platforms was outstanding, culminating in a leap in followers and reach. This core competition was supplemented by branded pages on both websites, but more importantly led to a more lucrative campaign, where TOG24 has become the official uniform provider of our nationwide teams.

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TO G E T H E R T R AV E L CO N T RI B UT E D : • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience • Contract to supply branded uniform at all of our core locations

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SITE | YORKSHIRE DALES

ivy & duke.

SOCI AL MED IA COMP E TI T I O N Pet-lovers ourselves and ambassadors of pet-friendly accommodation, Together Travel were keen to partner with an established pet-friendly brand that could benefit from our thriving audience and devoted paw parents.

Ivy & Duke operate a luxury pet accessory brand with an affluent customer base, perfectly matched to our core audience. Noting the opportunity for social media engagement (pet-orientated posts have one of the highest rates of interaction), the brands worked together to ‘bundle’ a unique prize to both audiences, resulting in reciprocal increases in following.

TO G E T H E R T R AV E L CO N T RI B UT E D : The Together Travel team were a pleasure to work with, co-ordinating all aspects of the design and content to ensure a perfect blend between both brands and a consistent message across all platforms. It was wonderful to see the excitement from the eventual winner and the many additional subscribers to our database was an added bonus!”

Ivy & Duke

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• Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience

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S I T E | C O R N WA L L

trunki.

SOCI AL MED IA COMP E TI T I O NS & PA RTNE R S HI P Making up a large proportion of the Together Travel demographic, families (and all the versions thereof) have always been an integral focus of our marketing communications and as such we have always sought out partnerships that would prove appealing to them.

The award-winning children’s luggage brand; Trunki, have worked with Together Travel repeatedly, collaborating with us on large-scale competitions that result in data capture for both brands, increased engagement and brand loyalty as the core customers recognise the value in the prizes being offered.

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We have worked with Together Travel on a number of brand collaborations over the course of several years. The collaborations are always extremely well received by our audience with their prize destinations being excellent. Their own audience has always provided an excellent collaborative jump in our awareness and following as well”

TO G E T H E R T R AV E L CO N T RI B UT E D :

Trunki

• Solus mailer to the Together Travel audience

• Luxury holidays worth over £1,000 each to use in an affiliate giveaway • Coverage on the Together Travel website

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SITE | LEWS CASTLE

ishga.

SOCI AL MED IA COMP E TI T I O N, RETAIL & IN FLUEN CE R ACT I V I TY When initially approached by Ishga, the joint goal was to combine product exposure with destination marketing, specifically for our location on the Isle of Lewis. As a luxury skincare brand cultivated from the natural beauty of the Outer Hebrides, the fit was ideal and a wealth of potential activity was devised.

Centred on a collaborative prize ‘bundle’, a multi-platform competition was launched that reaped a large number of new followers for both brands, extensive data capture and mailing list additions, a notable spike in online users and a lasting relationship with a premium British brand.

Aside from the giveaway, there is now the opportunity for retail space for Ishga in our ‘Outfitters Store’ within Lews Castle, alongside influencer marketing with high-profile beauty bloggers.

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TO G E T H E R T R AV E L CO N T R I B UT ED : • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience • Potential retail space for Ishga products on our site • Influencer activity on future collaborative projects

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S I T E | J O H N O ’ G R O AT S

dunnet bay distillers.

SOCI AL MED IA COMP E TI T I O N As part of a wider North Coast 500 initiative, Together Travel was introduced to Dunnet Bay Distillery (the producers of the iconic Rock Rose Gin) in a bid to improve destination marketing for the Caithness region.

Collaborating on an impressive prize bundle, a social media competition was launched that incorporated a luxury stay at our John O’Groats site, with a branded Dunnet Bay gift pack and complimentary tour of their distillery. Due to the unique location of both brands, the competition was a resounding success and was shared by a wealth of credible Scottish brands in a bid to highlight tourism to this location. Over 1,000 new followers were gained by both brands and immediately led to a notable increase in web traffic.

We’ve been delighted to work with Together Travel. They are very professional, and the work is of the highest standard. I would have no hesitation in recommending Together Travel.”

Dunnet Bay Distillers

TO G E T HE R T R AV E L CO NT R IB U T E D : • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience • Bespoke ‘activity’ page on the Together Travel website • Printed Dunnet Bay collateral now available in each of our Scottish lodges

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S I T E | C O R N WA L L

jude’s ice cream.

SOCI AL MED IA COMP E TI T I O N Akin to any other accommodation provider in the domestic market, the peak summer months prove a critical and vitally important period of inventory for Together Travel. As such, we are always looking for likeminded brands that share the same challenges and are keen to partner to bolster their seasonal activity.

Jude’s Ice Cream is a well-established Great British producer, originating from the Southern counties, that also places the same importance on the summer period (synonymous with their frozen treats). Together Travel (formerly Natural Retreats) ran a national promotion with this popular brand, coupling up a luxury Cornish stay with a year’s supply of Ice Cream – resulting in fantastic PR opportunities, new audiences and increased followers for both parties.

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TO G E T H E R T R AV E L CO N T R I B UT ED : • Luxury holidays worth over £1,000 each to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience

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SITE | YORKSHIRE DALES

bloom & wild.

SOCI AL MED IA COMP E TI T I O N Recognising the potential of this creative and market-leading brand, Together Travel were lucky enough to work with Bloom & Wild in their infancy, providing a platform for the business to grow their audience, followership and reach. Bloom & Wild were one of the first to introduce the idea of ‘letterbox floral arrangements’ and have since gone from strength to strength, now orchestrating national campaigns on the small screen and firming their position as the brand of choice when sending floral gifts.

At the time, Together Travel contributed an opulent escape at our site in the Outer Hebrides as a lure for Bloom & Wild to attract a new audience, with reciprocal coverage on our combined platforms.

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TO G E T H E R T R AV E L CO N T R I B UT ED : • Luxury holiday worth over £1,000 to use in an affiliate giveaway • Coverage on the Together Travel website • Solus mailer to the Together Travel audience

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SITE | YORKSHIRE DALES

yeo valley.

NATI ON AL RETAIL CO MP ETI T I O N One of our more unique collaborations, Together Travel worked alongside Yeo Valley to provide unique competitions to their loyal subscribers and customers. Yeo Valley were keen to reward them with an exclusive giveaway that would be marketed via their website and on the packaging of their nationally-stocked products.

Together Travel contributed a luxury holiday to their cause, recognising the similarities between the two brands in their pursuit of natural, environmentally friendly experiences. The competition yielded extensive data capture, growing the mailing list of both parties and still contributes to referral acquisition on the Together Travel website, years on.

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TO G ET H ER T R AV EL C O N T R I BU T ED: • Luxury holiday worth over £1,000 to use in an affiliate giveaway

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SITE | YORKSHIRE DALES

gressingham duck.

B OOK ABL E E XTR A , CO M P E T I T I O N & CAM PAI G N

The first-choice supplier of premium duck and high-quality poultry in the UK, Gressingham was founded in 1971 and this family business has been synonymous with exceptional taste ever since. From humble beginnings on the family farm in Debach, Suffolk, Gressingham has grown over the last fifty years, to become a luxury staple on dining tables up and down the UK. Their product is inspired by a love of the land and its traditions, creating wonderful synergies with Together Travel who have always been a champion of the Great British Countryside.

In partnering with Gressingham, we found great opportunities to target a wider untapped audience with a likeminded desire for homegrown, premium products.

A dual competition was launched across the Together Travel and the Gressingham websites which lead entrants to a GDPR compliant entry form where entrants could win a deluxe Gressingham hamper as well as a four night stay at one of five selected Together Travel locations.

Dedicated landing pages were formed on both websites with supportive mailers and a multi-platform social media campaign to promote both competitions.

TO G ET H ER T R AV EL C O N T R I BU T ED: • Premium position on our ‘Special Offers’ Page which clicked through to a dedicated landing page. A pop-up on the homepage captured all website visitors with a redirection to the competition offer.

• Luxury 4 night stay worth over £1000 • Solus mailers to the Together Travel audience

Increase in followers across all channels

1,551 New entries to Together Travel mailing list

• Coverage on Together Travel Social media platforms Additional users to togethertravel.co.uk

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T R E W H I D D L E V I L L AG E | S O U T H C O R N WA L L

www.togethertravel.co.uk