Yorkshire Dales - Marketing Archive

YORKSHIRE DALES

Perched between two spectacular National Parks, the luxury lodges in the Yorkshire Dales benefit from the very best of breathtaking British countryside. Sweeping dales, thundering rivers and miles of glorious greenery, there are a wealth of attributes to pick from when Marketing this incredible region.

The Together Travel team have been busy collating our monthly Marketing highlights, providing an inspiring stream of content to all stakeholders, but most importantly keeping homeowners up to date with how we’re positioning the site, increasing brand awareness and promoting your property far and wide.

october 2 0 2 0

collaborations

TO G 2 4 H O M E PA G E

TOG24 COMPETITION Focusing on increasing brand awareness, the growth of our mailing list and social following during this unprecedented period, Together Travel have committed to hosting a ‘social giveaway’ with like-minded brands each month, for the remainder of 2020.

Having carefully selected luxury outdoor brand; TOG24 for October, Together Travel were able to showcase the Yorkshire Dales lodges to a completely new audience (one with higher levels of disposable income and a burgeoning interest in the great outdoors), resulting in a wealth of new data...

1 , 5 2 2 I N C R E A S E I N F O L LO W E R S ACROSS ALL CHANNELS

1 , 5 5 1 N E W E N T R I E S TO T TC M A I L I N G L I S T

1 , 2 9 5 R E F E R R A L U S E R S TO T TC .C O. U K ( 7 6 % N E W )

TO G E T H E R T R AV E L W E B S I T E

S U I T E O F I N S TA G R A M S TO R I E S F O R B OT H B R A N D S

TO G E T H E R T R AV E L I N S TA G R A M S TO R I E S O C TO B E R 2 0 2 0 | C O L L A B O R AT I O N S

TO G 2 4 FA C E B O O K PA G E

WEBSITE POP UP O C TO B E R 2 0 2 0 | C O L L A B O R AT I O N S

web development IMPROVING CONVERSION Mindful of the fast-paced nature of web functionality within the domestic travel industry, Together Travel continues to steam ahead with improvements to our online customer booking journey. In October, the focus on incremental CRO (conversion rate optimisation) changes has resulted in improvements to our ‘availability search results’ pages, the format of our availability calendar and other subtle design changes, all intended to drive up the conversion for our most popular location within the wider Together Travel collection.

drone footage GAINING NEW PERSPECTIVE With increased opportunities from media houses, affiliate competitions and other forms of exposure, Together Travel were keen to refresh the footage we have of the Yorkshire Dales.

New Icons have been added to tiles

OCTOBER 2020 | WEB DEVELOPMENT

New full-width availability calendar

The resulting edit highlights the incredible natural setting of the lodges, giving never before seen viewpoints of the site. This clip has been seeded throughout the Together Travel website and other key platforms.

O C TO B E R 2 0 2 0 | D RO N E F O OTA G E

offers 2 0 % O F F A U T U M N A R R I VA L S Keen to focus attention on arrivals outside of the popular half-term period, Together Travel launched our ‘20% off Autumn Arrivals’ offer on all new arrivals prior to the end of October.

This promotion has been pushed via all social channels, targeted mailers and paid campaigns, to direct revenue into this period.

on-site activity S U P E R H E R O P U M P K I N PA R T Y To encourage guest loyalty and increase our social media engagement, we have decided to tweak our annual ‘pumpkin party’ on site, by running with a ‘Superhero’ theme for the little ones to enjoy.

Each site will be provided with branded Together Travel ‘superhero’ masks to dress the pumpkins with, then encouraged to share snaps of their creations online, with the chance to win a short break for their efforts.

OCTOBER 2020 | OFFERS

OCTOBER 2020 | ON-SITE ACTIVITY

01625 416 430 info@togethertravel.co.uk togethertravel.co.uk