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AboutMe

Results-drivendigitalmarketingstrategistwithaproventrackrecord ofdesigningandoptimizinghigh-performingadcampaignsthat deliverexceptionalROI.Expertinharnessingdataanalytics,strategic insights,andcreativesolutionstofuelengagement,boostconversions, andaccelerategrowthacrosswebsites,socialmedia,ande-commerce platforms.Thrivesinfast-pacedenvironments,consistentlydelivering measurableresultsthatelevatebrandvisibilityanddrivebusiness success.

EducationBackground

2019-2023

IndonesianUniversityof Education

BachelorofArtinSociology|

GPA:3.90of4.00

HUBSPOTACADEMY

EmailMarketing

Inbound

Certifications

GOOGLE

GoogleDigitalMarketing&

GoogleAnalytics

Tools & Software

CareerOverview

SEOSpecialist, Paralimi,2024

Developed SEO content strategies, publishing 5 optimized articles weekly, driving a 20% boost in organic traffic, achieving 5 first-page Google rankings, and enhancing performance by 30% with A/B testing and optimization

PaidPerformanceSpecialist, AstraDaihatsu,2024

Executed targeted Meta ads and CRM strategies to drive customer acquisition and retention, achieving an impressive1 09.46 ROAS in three months. Generated 118 leads and secured a car sale worth IDR 187.1M.

PaidPerformanceSpecialist, KatarinaKids,2024

Implemented high-performing Meta Ads and CPAS campaigns on Shopee, generating 422 sales in two months, driving a 209% revenue growth, and achieving an outstanding ROAS of 24.26.

FullStackDigitalMarketer, Flovely,2024

Managed cross-platform ad campaigns on Meta, Google, Shopee, and TikTok.

Achieved a ROAS of 17.19, 31 sales, and IDR 24M revenue, while doubling conversion rates and enhancing performance by 15% using advanced analytics.

IndustryExperience

ContentCreator, HondaImora,2024

Directed the creative content team to develop captivating image and video content for Meta and TikTok, driving exceptional results with a reach of 649,052 and 15,713 clicks through strategic organic and paid campaigns.

EmailMarketingSpecialist, SunMedia,2024

Implemented CRM strategies and automation, designing responsive HTML email templates, boosting email open rates from 15% to 30%, increasing retention by 25%, and achieving a 15% CTR through optimized subject lines and A/B testing.

Flovely, a boutique florist brand in Jabodetabek, set out to revive its presence after a hiatus. Starting from ground zero, we successfully rebuilt its social media footprint, overcoming the challenge of standing out amidst well-established local competitors in the vibrant floral market.

The project’s main objective was to reignite brand awareness, increase local visits, and drive online orders from local audiences within a limited timeframe and budget. This comprehensive digital marketing campaign not only met but exceeded expectations, producing remarkable outcomes in just three months, as demonstrated by the following key metrics:

The steps taken to achieve these outstanding results included:

Crafting a comprehensive digital marketing strategy.

Conducting in-depth market research and analysis. Implementing engaging social media content marketing initiatives. Executing targeted performance marketing campaigns (Meta Ads & Google Ads). Managing and nurturing leads effectively. Optimizing campaign performance and providing detailed reporting.

We designed tailored organic content to align seamlessly with business goals and target audience preferences, utilizing Instagram and TikTok to transform ad-driven interest into meaningful engagement. Below are the key organic performance metrics:

Before After

Impressions Account Reached ER by Reach Follower Growth

285,583 2.94% 69 361,022

Mixed Format

to maximize visibility and expand our reach to a wider audience.

In crafting content, we strategically integrated current trends with the specific challenges relevant to our client’s target audience.

Paid ads are the catalyst for accelerated brand visibility and impact.

With an original goal of 30 sales, Flovely’s digital revival didn’t just meet expectations, it shattered them. Through dynamic campaigns on Meta, Google Ads, TikTok Ads, and Shopee Ads, we combined creativity with precision targeting to not only achieve but surpass our sales target, setting a new benchmark for success in a competitive market.

CPR

CPC (Link Click) CTR (Link Click)

Sales

Critical strategies that contributed to these outstanding achievements were:

Flovely’s success began with strategic A/B testing, identifying the best audience targeting in three days. The targeted ad set achieved a CTR of 0.93%, surpassing the 0.70% local florist benchmark, with a CPC of IDR 3,468, well below the IDR 5,000 average.

With these insights, campaigns were optimized by refining audience segmentation, messaging, and budgets. A customized CRM using Google Sheets ensured seamless lead tracking and follow-up. This marked a 100% increase in the CVR compared to when the campaigns were managed by the client.

The results were outstanding: across four campaigns and 15 ads, CPC dropped to IDR 2,807, CTR rose to 1.16%, a 65.7% improvement over industry standards and 49 sales were secured, exceeding the 30-sale target. ROAS reached an impressive 12.5, showcasing the impact of precision and data-driven strategies.

Tanjung Pinang Dealership

In a market challenged by fierce competition from lower-priced Batam Island dealers and a limited local population, Astra Daihatsu Tanjung Pinang needed a strong digital presence to stand out. Starting from scratch, we developed an engaging social media strategy across Instagram and TikTok, connecting with the local audience and building brand trust. Complementing this with targeted Meta Ads, we ensured maximum reach and engagement.

We surpassed lead generation goals and achieved significant revenue growth, all within a tight three-month timeframe. This campaign not only established a powerful online presence but also positioned Astra Daihatsu Tanjung Pinang as a leading dealership in the region.

The key actions that led to these exceptional results included:

Developing a tailored digital marketing strategy to drive local engagement.

Conducting thorough market research and competitor analysis.

Creating and managing impactful social media contents for Instagram and TikTok.

Executing highly targeted Meta Ads campaigns to boost lead generation.

Effectively managing and nurturing leads to maximize conversion potential.

Continuously optimizing campaign performance and delivering comprehensive performance reports.

Organic social media is the pulse of authentic brand growth.

We created captivating organic content tailored to align seamlessly with business objectives and audience passions. By leveraging the dynamic reach of Instagram and TikTok, we transformed audience interest into lasting engagement. Here are the standout organic performance metrics:

Impressions Account Reached ER by Reach Follower Growth

314,565

212,406 3.71%

Mixed Format to enhance visibility and connect with a broader audience.

We strategically aligned content with current trends and tailored it to address the specific challenges of our client’s target audience.

Driven by the need to accelerate lead generation and align Astra's outreach with its audience's behavior, I crafted and executed targeted paid ad campaigns designed to deliver results. Focusing on Facebook and Instagram, we transformed impressions into tangible actions. With a clear goal of securing 60 high-quality leads, our data-driven approach optimized every aspect of performance to ensure maximum impact. Paid ads are the catalyst for accelerated brand visibility and impact.

CPR

CPC (Link Click) CTR (Link Click)

Leads

Critical strategies that contributed to these outstanding achievements were:

To achieve our ambitious goal, we launched two A/B test campaigns over three days to refine audience targeting. The targeted ad set outperformed the broad audience with a CTR of 0.75%, surpassing the local car dealership benchmark of 0.5%, and a CPC of IDR 2,398, well below the industry average.

Building on these insights, I optimized subsequent campaigns by refining targeting, messaging, and budgets. A CRM system using Google Sheets and HubSpot streamlined lead tracking and enhanced collaboration with the sales team, ensuring effective follow-ups.

The results exceeded expectations. Across eight campaigns and 32 ads, we reduced CPC to IDR 1,414 and achieved a CTR of 0.90%, a 20% improvement over the industry standard. These efforts generated 91 highquality leads, far surpassing the target of 60, and closed a car sale worth IDR 214M, delivering a remarkable ROAS of 106.05, highlighting the success of our data-driven and customer-centric strategy.

In a competitive market dominated by established children's fashion brands, Katarina Kids faced the challenge of launching with limited resources and a tight timeline. Starting from the ground up, we focused on paid performance strategies, leveraging Shopee, Instagram and TikTok ads to connect with parents and showcase the brand's stylish yet practical designs. Each campaign was carefully optimized to drive visibility and boost conversions efficiently.

Within two months, our data-driven approach led to substantial growth in brand awareness, a rapidly expanding customer base, and strong sales for the Summer Beach and Fu Collections. This paid performance campaign not only established Katarina Kids as a fresh contender in the children’s fashion market but also built a strong foundation for sustained success.

The key actions that led to these exceptional results included:

Designing and executing targeted Meta Ads campaigns to drive Instagram profile visits and Shopee store traffic.

Managing TikTok Ads and Boost campaigns to enhance reach and engagement.

Running Shopee CPAS campaigns to align with purchase intent and increase conversions.

Implementing Shopee Product Ads to promote key items and maximize visibility.

Continuously analyzing ad performance data to optimize strategies for better ROI.

Delivering detailed performance reports to track progress and guide decision-making.

Precision-driven ads spark instant visibility and lasting impact.

Driven by the goal of increasing traffic and resonating with audience preferences, I crafted and executed strategic paid advertising campaigns that delivered impactful results. By leveraging Meta Ads, Shopee Ads, and TikTok Ads, we transformed clicks into meaningful actions. With a sharp focus on driving 30 sales, every campaign was meticulously optimized to achieve maximum performance and measurable success.

CPR

CPC (Link Click) CTR (Link Click)

Sales

Critical strategies that contributed to these outstanding achievements were:

We launched campaigns on Meta, Shopee, and TikTok, using data-driven strategies to optimize traffic and conversions. Over two months, we generated 7,655 clicks to the Instagram profile with a 5.64% CTR, outperforming the industry benchmark of 2.5% by more than double. Similarly, we achieved 1,294 clicks to Shopee with an impressive 6.1% CTR, far exceeding the typical e-commerce benchmark of 3%

Building on these insights, we aligned organic and paid strategies across Instagram and TikTok to amplify brand awareness and audience consideration. By activating Shop and Tokopedia as new online platforms, we extended the reach and improved cross-channel performance.

The results were remarkable. Brand recognition soared, and conversions exceeded initial targets. Sales grew by over 3x (225%) in just two months, significantly surpassing expectations and solidifying a strong foundation for continued growth.

EmailMarketing

Work for a digital marketing agency that serves businesses in a variety of industries. I developed marketing emails for multiple clients: a veterinary clinic, a massage therapist, and an automotive repair shop and so on. I’ve written the message bodies, subject lines, and preview text for the following emails:

EmailMarketingCampaign

Feels Like Home, an upscale furniture retailer that does most of its business online. The company is launching a new line of furniture called For All, which is designed to expand their customer base. The For All line features the brand’s high level of craftsmanship, but at a lower price point than their previous offerings. Feels Like Home’s main business goal for the For All line is to grow their total active customer base by 30% within a year of launch.

SMART GOALS

Grow the email subscriber list by 12,000 people by the end of September by partnering with social and paid media specialists and launching an email referral program that offers discounts to existing subscribers.

Increase the monthly email conversion rate by 2% within six months of launch by segmenting the email list for the For All line of products.

To define the goals, I used the information from the meeting notes below:

The For All line will officially launch at the end of June, three months from today.

The email subscriber list is currently about 100,000 people, and we currently add new subscribers at a rate of about 1,000 per month. There is high interest among target audiences, and market research indicates that 2,000 per month is a reasonable target.

Only 35% of current email subscribers have ever made a purchase. Surveys indicate that the other 65% are interested in Feels Like Home’s existing products, but the high price point has been the main obstacle to purchase.

We estimate that a substantial number of new customers will come from our current subscriber list if we segment for the new product line.

The average monthly conversion rate for email subscribers is currently 5%. Bringing that rate up to 7% per month within six months of launch will help us reach our business goal. An increase of this size is in line with industry benchmarks.

Segmenting our email list will help us reach the right subscribers and maximize conversions.

Giving discounts to existing subscribers who refer friends or family members should help grow the email list. Social media and paid media specialists are also working to grow the list.

EmailListing&Segmentation

To ensure our email subscribers receive the most relevant and engaging content, we implement a robust segmentation strategy from the initial sign-up. By allowing new subscribers to customize their experience through a series of targeted questions, we gather valuable data on their key challenges, room interests, and preferences for promotions and in-store events. This enables us to deliver tailored email campaigns, ultimately enhancing user engagement and driving better results. Some of the questions include:

What is your main challenge (aside from cost) when buying furniture?

What room(s) are you most interested in furnishing?

Would you like to receive emails about special promotions?

Would you like to be notified of in-store events?

Segmentation

Small kitchen solutions

Exclusive in-store sales

Email topic

Promotional email with discounts on space-saving furniture solutions for small kitchens

Promotional email with information about exclusive in-store sales

Pet-friendly content

Newsletter with tips for keeping bedroom and living room furniture safe from pets

August 2 - August 31 nd

30 days summary

Takeaway:

Subscriber growth has increased monthly since April, with a notable jump in July (+400), likely due to the "For All" launch publicity; however, we are projected to reach our 12,000 target in October, slightly behind schedule. These results suggest that our goal may have been slightly too ambitious. Overall conversion rates have steadily risen by 0.25% in both July and August post-launch, suggesting we will meet our goal by late January, though optimizing open and click-to-open rates could accelerate this. While our email open rates have consistently met or exceeded the 20% benchmark, our click-to-open rate remains below the industry average, indicating a need to improve engagement within opened emails through strategy like A/B testing on CTAs.

Market Research

While working on the mockup project, I aimed to refine the following skills:

Social Media Analysis Digital Marketing Strategy

Conducted an in-depth exploration of Indonesia’s dynamic live streaming industry, zeroing in on three powerhouse platforms: Vidio, Mola TV, and Vision+. This strategic analysis uncovered their unique market positioning, dissected competitive tactics, and assessed key performance metrics. The findings unveiled actionable insights, paving the way for seizing opportunities and refining strategic decisionmaking.

The approach I utilized to carry out this research project includes:

Competitive Research

Audience Profile

Website Performance

Social Media Performance

Social Media Analysis

Social Media Contents

Ads Contents

Digital Marketing Strategy

Search Engine Optimization

Organic Contents

Paid Ads

Below are five key points outlining my contributions to the digital marketing project: See More

1. Performed in-depth competitive research, comparing website traffic, audience demographics, and marketing channels of these brands, offering strategic insights to improve positioning.

2. Identified and analyzed 120 long-tail SEO keywords with high search potential and low competition, focusing on improving organic reach for these platforms.

3. Created 15 SEO-optimized articles per brand based on keyword research, ensuring they adhered to on-page SEO best practices and achieved top rankings using tools like Yoast SEO. Then designing three Google Search ads with ad strength up to 97.1%.

4. Conducted detailed social media research across Instagram, YouTube, and TikTok, using tools like SocialBlade and RivalIQ to analyze key metrics and strategies for three leading live streaming brands in Indonesia.

5. Developed a comprehensive social media content strategy, including a content pillar and calendar, and designed five mockup social media ads tailored for Instagram, YouTube, and TikTok to enhance engagement and brand visibility.

Throughout the mockup project, I dedicated myself to mastering and enhancing the following essential skills:

Website Performance Audit

SEO On-Page

SEO Off-Page

Technical SEO

Embarked on a transformative audit of websites and mobile applications within Indonesia’s thriving investment and financial services sector, spotlighting two industry leaders: Ajaib and Bibit. This deep-dive analysis unraveled key insights into on-page SEO, off-page SEO, and technical SEO, delivering strategic, actionable recommendations designed to amplify digital presence and drive measurable growth.

The approach I utilized to carry out this research project includes:

Website Performance

Overview

SEO On-Page

SEO Off-Page

Technical SEO

Mobile App

Performance Overview

SEO On-Page (App Store & Play Store)

SEO Off-Page (App Store & Play Store)

Below are five key points outlining my contributions to the digital marketing project:

1. Conducted comprehensive content inventories for two rival blog sites, analyzing 50 recent articles to identify on-page SEO improvements using advanced tools like ScreamingFrog.

2. Built and secured 24 high-quality, unique backlinks for each blog, accompanied by an in-depth analysis of backlink validity and impact.

3. Performed a meticulous technical SEO audit, benchmarking both blogs against industry best practices and diagnosing critical performance gaps for targeted enhancements.

4. Audited and compared mobile app optimization strategies (PSO and ASO) for both brands on the Play Store and App Store, delivering actionable recommendations to boost visibility and engagement.

5. Crafted and published 10 SEOoptimized articles using Yoast SEO to achieve top-tier compliance, driving improved search rankings and visibility for both brands.

While working on the mockup project, I aimed to refine the following skills:

Brand Research & Analysis Campaign Strategy

Content Creation

Social Media Management

Executed an in-depth social media analysis for Exabytes, benchmarking its performance against competitors to identify strategic advantages. Designed a dynamic monthly content campaign, alongside eye-catching ad mockups and influencer briefs, tailored to maximize brand visibility, drive conversions, and elevate engagement across Instagram, YouTube, and TikTok. These efforts aligned seamlessly with Exabytes’ commitment to empowering brands through innovative digital solutions.

The approach I utilized to carry out this research project includes:

Brand Research & Analysis

Branding Analysis

Content Strategy

Competitive Landscape

Social Media & Campaign Strategy

Campaign Background

Campaign Strategy

Campaign Activity Plan

KOL Marketing

Below are five key points outlining my contributions to the digital marketing project:

1. Conducted a comprehensive analysis of Exabytes’ social media strategy, assessing its brand identity, messaging, and content consistency across Instagram, YouTube, and TikTok to ensure alignment with audience expectations.

2. Leveraged Rival IQ to map the social media landscape, benchmarking Exabytes’ performance against major competitors like Jagoan Hosting and Dewaweb, by analyzing key metrics such as engagement and follower growth.

3. Designed and executed a monthly social media campaign, developing 10 captivating content pieces (images and videos) with strategic captions and targeted hashtags to effectively engage the brand’s audience.

4. Created a results-driven social media funnel focused on increasing conversions, designing five ad mockups with varying strategies, including hard selling, soft selling, and direct response tactics to attract and convert new customers.

5. Developed detailed influencer marketing briefs for four KOLs, outlining campaign goals, strategies, and budget estimates to boost brand awareness and drive higher engagement.

Throughout the mockup project, I dedicated myself to mastering and enhancing the following essential skills:

Performance Ads Audit Meta Ads

Google Ads

TikTok Ads

Crafted an all-encompassing performance marketing strategy backed by thorough research and insights from past campaign analysis. In collaboration with my partner, we designed a performance-driven advertising proposal for Garuda Indonesia, focusing on optimizing campaigns for the Twin Date 11.11 & 12.12 sales event to drive exceptional results and maximize conversions.

The approach I utilized to carry out this research project includes:

Brand Research & Analysis

Brand Overview

Target Audience

Competitor Analysis

Performance Ads Audit

Findings and Recommendations

Ads Campaign Strategy

Ads Funnel

Ads Campaign Structure

Ads Budget Plan

Landing Page

Ads Content

Ads Optimization

Below are five key points outlining my contributions to the digital marketing project: See More

1. Conducted a thorough evaluation of Garuda Indonesia’s advertising campaign, applying performance ad assessments and industry best practices to identify opportunities for improvement.

2. Designed a targeted conversion funnel to maximize acquiring new users and driving app downloads, strategically aligned with the Twin Date sales momentum.

3. Implemented robust conversion tracking systems using tools like Meta Pixel and Google Ads to accurately measure key performance events and optimize campaign effectiveness.

4. Developed a detailed media plan with a monthly budget of Rp. 160 million, outlining precise ad targeting, campaign structures, optimization techniques, and bidding strategies to ensure efficient budget utilization.

Measuremant Plan

5. Created a landing page and compelling ad creative Mockups, including Google Search Ads and Social Media Ads, tailored to captivate attention, boost engagement, and drive conversions.

LandingPageCreation

Developed a high-converting WordPress landing page designed as the primary destination for ad traffic. The streamlined, user-focused layout incorporates best practices to ensure a seamless customer journey, enhancing engagement and driving conversions.