Google shopping ads with google merchant center sem

4/6/2016

Google shopping ads with Google Merchant Center | SEM

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Google Shopping Sell your products on Google. Connect with shoppers on desktop, mobile and tablet devices.

Show shoppers what you’ve got.

You can promote you online store and it's products through

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Google shopping ads with Google Merchant Center | SEM

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Turn online browsing into online buying.

With Google Shopping campaigns, you reach the shoppers who matter most — the ones searching for what you sell.

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Your clients can easily engage with the rich content that Google Shopping ads offer. More importantly they are searching for the products that you sell.

The Bene⸸ㄷts Google shopping ads More product focused, Google Shopping provides more product speci⸸ㄷc performance information. By providing your

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Google shopping ads with Google Merchant Center | SEM

complete product inventory directly in AdWords, you can structure your campaigns by product groups and categories to give you greater control over your bidding strategies.

More advanced reporting capabilities, Google Shopping Campaigns now offer you the ability to view your performance data by product or product attribute. Since performance metrics are associated with the item and not the product group, you can ⸸ㄷlter and segment data by your product attributes. This includes Google product category, product type, brand, condition, item id and custom labels.

Access to competitive metrics, New to Google Shopping is the ability to gain valuable insights into your competitive landscape. You now have access to the estimated average CTR and Max CPC for other advertisers with similar products.

Although the performance data is anonymous it gives you an accurate benchmark on what your competitors are doing and enables you to make more strategic decisions.

Dynamic ReMarketing Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.

Dynamic remarketing takes this a step further, letting you show previous visitors ads that contain products and services that they viewed on your site. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your site to complete what they started.

More reasons to use

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Google shopping ads with Google Merchant Center | SEM

More reasons to use dynamic remarketing Ads that scale with your products or services: Pair your feed of products or services with dynamic ads, scaling your ads to cover your entire inventory.

Simple, yet powerful feeds: Create a basic .csv, .tsv, .xls or .xlsx feed.

The AdWords product recommendation engine will pull products and services from your feed, determining the best mix of products for each ad based on popularity and what the visitor viewed on your site.

High-performance layouts: AdWords predicts which dynamic ad layout is likely to perform best for the person, placement and platform where the ad will show.

Real-time bid optimisation: With enhanced CPC and conversion optimiser, AdWords calculates the optimal bid for each impression.

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Google shopping ads with Google Merchant Center | SEM

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