Portfolio 2017 min

imaduddin abdurrahman product design portfolio

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5 table of content

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table of content 2 design philosophy 3 curriculum vitae 4 kalanata wooden watch 5 te sa te 11 matoa mori 15 godong tea packaging 18 matoa tomia 21

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material interaction idea value

design philosphy

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name born

: Imaduddin Abdurrahman : 12th of August 1992

address

: jl. cisitu lama no.78B/160B Dago Bandung

curriculum vitae

mobile : (62) 85755034830 email : dudin.rahman@gmail.com website : www.behance,net/dudinrahman blog : thelimitresister.wordpress.com education : 2004-2010 Islamic Teacher Training Collage 2010-2011 Islamic Philosophy, Darussalam University 2011-2016 Product Design, Bandung Institute of Technology work experince : june-august 2014

february 2016-

august 2017

Studiohiji junior product designer Matoa Indonesia product designer

awards : Zuchex Indonesia Award 2014 Most Unique Tableware Product

Asia Student Package Design Competition 2014 - Asia Award - Honorable Award

Indonesia Fashion & Craft Award 2016

Best Design

skills : - rhinoceros - keyshot - sketchbook pro - photoshop - illustrator - indesign

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kalanata submission for Indonesia Fashion & Craft Awards 2016 Bali Creative Industry Center Ministry of Industry of Republic Indonesia Best Design Brief: to design a contemporary fashion/craft product which elevate the indonesian craftmanship value through innovation

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objective elevating the cultural legacy of traditional craftmanship, by designing a new contemporary product which combine the value of innovation, inventiveness and commerciality

inspiration

wayang, as one of the most popular indonesia cultural legacy, has a rich traditional craftmanship value. as the process of making its performance equipment, such as the leathe puppet, could only be mastered through a long period of time. and along with the decreasing interest to watch the wayang performance, this could be a threat for this rich cultural craftmanship.

the utilization of available natural resources with a careful consideration to create an economic commodity is the key strategy to build a sustainable economic growth. by strengthening the competitive value of local entrepreneur to be able to compete in the broader market.

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design concept cultural legacy x natural resources =

competitive commercialized product with uniqueness as it added value

X

tatah sungging technique the technique used in the making of leather puppet (wayang). which consist of tatah (pahat/carving) and sungging (mewarnai/coloring)

matoa indonesia the company which produces a simple designed wooden watches. using 90 percent of local resources in its production

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design based on the previous analysis, i then designed a wooden watch which incorporate tatah sungging technique, very well mastered by the leather puppet craftsmen. in the hope to successfully produce a timepiece that both unique and can compete well in the watch market

kalanata (sanskrit)

kala : waktu/time nata: tatah/carving

12 00

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watch parts bodi jam kayu eboni kulit kerbau kaca kristal dial menit dial jam mesin jam, Miyota 9015

6. dudukan jam 7. bagian penutup dalam, kayu eboni 8. crown/kenop jam 9. strap kulit kerbau 10. bagain tutup luar, kayu eboni 11. skrup

specification : diameter 38 mm width 11,5 mm strap width 20 mm

exploded view

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4a 3 2 1 11

12 1 2

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25

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30 35

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prototype based on the previous analysis, i then designed a wooden watch which incorporate tatah sungging technique, very well mastered by the leather puppet craftsmen. in the hope to successfully produce a timepiece that both unique and can compete well in the watch market

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te sa te 3rd product design studio assignment collaboration with : Kandura Studio Zuchex Indonesia Award 2014 Most Unique Tableware Product Brief: to help small local industry develop either their market or product. by analyzing the strength and threat of the current company business condition

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objective to help small local industry develop either their market or product. by analyzing the strength and threat of the current company business condition

insight

as the ceramic making studio, Kandura distinct itself by emphasizing on the manual process of ceramic making. resulting in the less effective production process, and the high price for its final product. while resembling their studio design philosophy, which is to explore the unpredictability of ceramic. as a material.

the rich Indonesian cuisine, in fact wasn’t really supported by the development of the tableware product to ease the way of its serving. this does give the opportunity to develop one. especially if we look at the young Indonesian ceramic users aspiration, as the targeted market of Kandura, which is to have a ceramic product that could be used for another type of food serving.

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design concept sate serving problem x picuk form =

sate serving problem a sliced meat that is put on a bamboo stick that is roasted with charcoal, sate is primarily served with a peanut sauce. but the fact that its bamboo stick is often covered with its sauced, even on the end part for the users to hold it, can cause some inconvenience when eating it.

X

new ceramic product that could serve another type of food serving

pincuk form pincuk is traditional food container which is traditionally made from banana leaf. a simple yet effective structure of pincuk enables it to serve both wet and dry food at the same time. such as pecel, with its sauce at picture above.

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prototype based on the intention to prevent the bamboo sticks of sate from getting covered in sate sauce, i then developed a new form of tableware ceramic product, inspired from the shape of pincuk.

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matoa mori commercialized design works for : Matoa Indonesia

Brief: to design a new wooden watch model for woman

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objective to design a new wooden watch model for woman

insight

design

based on the anthoropometric mesurement, woman tend to have a smaller hand than men. so the design must emphasize on providing the right size and proportion of the watch for the comfortability of its target users.

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final product the final design emphasis on the elegancy of a simple form. and to resemble the silhouette of a bracelet to give a more feminime look.

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godong tea packaging submission for : Asia Student Package Design Competition (ASPaC) 2014 Asia Award Honorable Award Brief: to design a new package design that could serve as a “pioneer� to initiate the social change in society.

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objective to design a new package design that could serve as a “pioneer” to initiate the social change in society.

inspiration

defining what pioneer means

the case of tea production process

i began by exploring the problem in the field of packaging design. and i realize about how packaging is sometimes too much about the presentation of the product. that we sometimes forget about other aspect and process in the making of the product itself. in which not happen in the “present”, but surely happened in the “past”, that isn’t presented in the packaging itself.

the tea product had to go throuch a long process. but tea packaging in general doesn’t really try to communicate about this aspect. and with growing consumer concerns about the health and safety of food product, i think it is important to try to make the packaging design, more about communicating the product creation process. instead of just presenting its final product.

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design prototype from the case of a tea, i decided to try to make a tea packaging that communicate the process of tea production. from the image board, i realize that tea leaf picking was one of the most recognized tea production process. so i tried to mimick this gesture in design of tea packaging.

image board

design

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matoa tomia commercialized design works for : Matoa Indonesia

Brief: to design a new wooden watch model which feature the slow watch movement, a 24 hour dial.

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objective to design a new wooden watch model which feature the slow watch movement, a 24 hour dial.

image board

design

as the product main feature is the slow 24 hour dials, the design is taking inspiration from the turtle. as it is famously known as one of the slowest animal on earth.

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final product the final design derives its overall form from turtle shell as its inspiration. and the icon of sun and moon is put to help indicate the time of the day.

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