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2022 Q1 Mechandising Guide

Page 1

2022 Q1

Merchandising Guide


Contents Authorised Repairers Q1 2022 Merchandising Plan

Car Ford Store

Authorised Repairers Q1 2022

Merchandising Plan

Q1 2022 Merchandising Plan Q1 2022 Demonstrator Programme Q1 2022 Model Nomenclature

Commercial Vehicles Q1 2022 Merchandising Plan Q1 2022 Demonstrator Programme

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3

2022 Q1 Merchandising Guide


Point of Sale Service Reception Mandatory Point of Sale

Ref

Supplier Contact

Delivery Method

Xvision A5

FM263FOR5S4Z

ford.uk@hhglobal.com

Dealer Order

PV Accessories Poster Q1 2022

FM266FOR24S4Z

ford.uk@hhglobal.com

Autoshipped end December 2021

ford.uk@hhglobal.com

Autoshipped end December 2021

Car Accessories A5 Brochure 2022

Image

Recommended

FM265FOR23S3Z

Optional Mandatory Point of Sale

Image

Ref

Supplier Contact

Delivery Method

Leaflet holder

FM263FOR4S1Z

ford.uk@hhglobal.com

Dealer Order £15 to non-service communication club members

Xvision A5

FM263FOR5S4Z

ford.uk@hhglobal.com

Dealer Order

Ford-Castrol Magnatec DL

FORD/00045

customerservices1 @castrol.com

Dealer Order

Tyre Safe

mfost104@ford.com

Autoshipped end September

Tyre Safe

mfost104@ford.com

Autoshipped end September Remove “Look who’s talking”


Point of Sale Mandatory Point of Sale

Image

Ref

Car Tyres Easy Reference Guide

Optional Supplier Contact

Delivery Method

mfost104@ford.com

Autoshipped end September Ford Tyre Programme Dealers only

Optional

Screenwash Display Where Screenwash is displayed the following guidelines must be adhered to: 1. O ne per Service Reception desk (or maximum of 3 bottles in Service Reception) 2. Placed on Parts counters (maximum of 3 bottles at any one time) 3. D edicated display area within the accessories cabinet 4. E ither Omnicraft (FINIS code: 2168316 ) or Motorcraft Screenwash (FINIS code: 2006666) can be displayed

Van Tyres & Your Safety

mfost104@ford.com

Autoshipped mid-September

5. Must be priced and prices must be printed (not handwritten)

Authorised Supplier Branded Material Service Invoice Folder: Ford Service Invoice Folder

FM442FOR5S7C

ford.uk@hhglobal.com

Dealer Order

Only Authorised Supplier Branded point of sale items can be displayed. E.g. Only the authorised Xvision leaflet may be displayed. All other Xvision point of sale items are not permitted. Any cabinet must: • appear well stocked • contain priced items (prices must be printed, not handwritten)

Pull Up Banners FordPass Connect

FMP

Download

• be clean and free from dust • must only contain items for sale


Imagery

Authorised Repairers Q1 2022

Permitted Workshop Imagery

Image

Category

Usage

Owner

All Print Media, Dealership & Online/ Ford Motorcraft

Social Media for Europe & EDM.

Ford Motorcraft

OOH limited to Dealer Parking lot and CRM activity only.

All Print Media, Dealership & Online/ Ford Motorcraft

Social Media for Europe & EDM.

Ford Motorcraft

OOH limited to Dealer Parking lot and CRM activity only.

Ford Motorcraft “Soccer”

All Print Media, Dealership & Online/ Social Media for Europe & EDM.

Ford Motorcraft

OOH limited to Dealer Parking lot and CRM activity only.

All Print Media, Dealership & Online/ Ford Service

Social Media for Europe & EDM.

Ford Motorcraft

OOH limited to Dealer Parking lot and CRM activity only.

All Print Media, Dealership & Online/ Ford Service

Social Media for Europe & EDM.

Ford Motorcraft

OOH limited to Dealer Parking lot and CRM activity only.

All Print Media, Dealership & Online/ Ford Service

Social Media for Europe & EDM. OOH limited to Dealer Parking lot and CRM activity only.

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2022 Q1 Merchandising Guide

Ford Motorcraft


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