PRIME Readership Survey 2024

READERSHIP SURVEY 2024

PRIME READERSHIP SURVEY 2024

CONTENTS

3

SUBSCRIBER EXPERIENCE AND INTERESTS

4

A highly experienced audience ready to invest in quality products How many years have you been practicing in the field of aesthetic medicine?

5

Your products are already a core part of their practice Which of the following technologies or devices do you currently use in your practice?

Aesthetic and Cosmetic Procedures

6

3

Top choices for leading aesthetic professionals Which of the following technologies or devices do you currently use in your practice?

Botox and Dermal Fillers

7

A thriving market for advanced laser solutions Which of the following technologies or devices do you currently use in your practice?

Lasers

8

Demand for non-invasive devices is on the rise Which of the following technologies or devices do you currently use in your practice?

Radiofrequency

9

Capitalise on the growing demand for anti-ageing skincare Which of the following technologies or devices do you currently use in your practice?

Anti-Aging Skincare Products

10

10

NEW PRODUCT PURCHASES AND INVESTMENTS

11

75% of our readers plan to invest in new products in the next 12 months Are you planning to invest in any new devices or products in the next 12 months?

12

Target professionals who prioritise quality, innovation, and support What factors are most important to you when purchasing new devices or products?

13

Safety, efficacy, and versatility are non-negotiable What features do you most desire in new devices or products?

14

INFLUENCES ON PURCHASING DECISIONS

15

Publications and events shape buying decisions What sources of information influence your purchasing decisions the most?

16

95% of our readers value consistent updates from brands Are you more likely to purchase from a company that provide regular updates on their product development, research and educational content?

14

17

96% of professionals trust brands that provide ongoing insights Are you more likely to trust a company that provides regular insights and updates throughout the year?

PRIME Readership Survey 2024

2

SUBSCRIBER experience and interests

Subscriber experience and interests

A HIGHLY EXPERIENCED AUDIENCE READY TO INVEST IN QUALITY PRODUCTS With over 50% of our readership practicing for more than 10 years in aesthetic medicine, advertisers have a unique opportunity to target highly experienced professionals. These physicians have the knowledge and budgets to invest in cutting-edge products and devices.

How many years have you been practicing in the field of aesthetic medicine?

52%

5-10 years

14%

1-3 years

5%

More than 10 years

19%

3-5 years

10%

Less than 1 year

PRIME Readership Survey 2024

4

Subscriber experience and interests

YOUR PRODUCTS ARE ALREADY A CORE PART OF THEIR PRACTICE Advertisers can reach a dedicated audience actively using and upgrading these technologies.

Which of the following technologies or devices do you currently use in your practice?

Aesthetic and Cosmetic Procedures

78% Microneedling

73% Chemical Peels

66% Platelet-Rich Plasma (PRP) Therapy

47% LED Light Therapy

46% Threads

39% Ultrasound and High-Intensity Focused Ultrasound (HIFU)

37% Microdermabrasion

19% Cryolipolysis

18% Liposuction

10% Hair Transplantation

5% None of the above

PRIME Readership Survey 2024

5

Subscriber experience and interests

TOP CHOICES FOR LEADING AESTHETIC PROFESSIONALS An overwhelming 90% of our readers use botulinum toxin and hyaluronic acid fillers, making them key decisionmakers for these products. Position your brand where the top professionals are making purchasing decisions.

Which of the following technologies or devices do you currently use in your practice?

Botox and Dermal Fillers

90% Hyaluronic Acid Fillers

90% Botulinum Toxin

49% Calcium Hydroxylapatite Fillers

49% Poly-L-Lactic Acid Fillers

6% None of the above

PRIME Readership Survey 2024

6

Subscriber experience and interests

A THRIVING MARKET FOR ADVANCED LASER SOLUTIONS With the majority of our readers using a high-end laser device, now is the time to showcase your laser technology.

Which of the following technologies or devices do you currently use in your practice?

Lasers

41% Nd-YAG

37% CO2 Lasers

24% Q-Switched Lasers

20% Erbium Lasers

20% Alexandrite

16% Picosecond Lasers

15% Pulsed Dye Laser

38% None of the above

PRIME Readership Survey 2024

7

Subscriber experience and interests

DEMAND FOR NON-INVASIVE DEVICES IS ON THE RISE Over 60% of practitioners are incorporating at least one type of radiofrequency treatment into their practice.

Advertise your RF devices to a growing segment of the market looking for non-invasive solutions.

Which of the following technologies or devices do you currently use in your practice?

Radiofrequency

38% Bipolar RF Devices

30% Monopolar RF Devices

49% Multipolar RF Devices

40% None of the above

PRIME Readership Survey 2024

8

Subscriber experience and interests

CAPITALISE ON THE GROWING DEMAND FOR ANTI-AGEING SKINCARE With 90% of aesthetic physicians using anti-ageing skincare products such as antioxidants and peptides, the demand for effective skincare solutions is stronger than ever. Ensure your brand is top of mind.

Which of the following technologies or devices do you currently use in your practice?

Anti-Aging Skincare Products

80% Hyaluronic Acid Serums

78% Antioxidants

74% Retinoids

70% Peptides and Growth Factors

7% None of the above

PRIME Readership Survey 2024

9

NEW PRODUCT purchases and investments

New product purchases and investments

75% OF OUR READERS PLAN TO INVEST IN NEW PRODUCTS IN THE NEXT 12 MONTHS This is your chance to reach professionals who are actively seeking new devices and products.

Advertise to an audience that is ready to make purchasing decisions in the coming months.

Are you planning to invest in any new devices or products in the next 12 months?

YES

76%

NO

24%

PRIME Readership Survey 2024

11

New product purchases and investments

TARGET PROFESSIONALS WHO PRIORITISE QUALITY, INNOVATION, AND SUPPORT Advertisers who focus on innovation and support can build long-term relationships with these influential buyers.

What factors are most important to you when purchasing new devices or products?

69% Patient demand

63% Cost (ROI)

62% Technological advancements 59% Brand reputation

49% Customer support and warranty

36% Recommendations from peers

27% Availability of financing options

4% Other

PRIME Readership Survey 2024

12

New product purchases and investments

SAFETY, EFFICACY, AND VERSATILITY ARE NON-NEGOTIABLE A majority of our readers value greater efficacy and minimal downtime in their devices. Advertise your solutions as the answer to their needs for reliable, safe, and effective treatments.

What features do you most desire in new devices or products?

81% Greater efficacy

64% Minimal downtime for patients

63% Enhanced safety 55% Versatility in treatment options

42% User-friendly interfaces

2% Other

PRIME Readership Survey 2024

13

INFLUENCES on purchasing decisions

Influences on purchasing decisions

PUBLICATIONS AND EVENTS SHAPE BUYING DECISIONS Industry publications like PRIME, alongside conferences, are key influencers in purchasing decisions.

Advertisers can leverage our trusted platform to connect with potential buyers through multiple channels.

What sources of information influence your purchasing decisions the most?

74%

59%

55%

Professional journals and publications

Industry events and conferences

Peer recommendations

18%

17%

1%

Manufacturer websites

Social media

Other

PRIME Readership Survey 2024

15

Influences on purchasing decisions

95% OF OUR READERS VALUE CONSISTENT UPDATES FROM BRANDS Advertisers who provide regular updates on product innovations, research, and education can significantly increase their chances of making sales. Showcase your expertise year-round through our publication.

Are you more likely to purchase from a company that provide regular updates on their product development, research and educational content?

YES

95%

NO

5%

PRIME Readership Survey 2024

16

Influences on purchasing decisions

96% OF PROFESSIONALS TRUST BRANDS THAT PROVIDE ONGOING INSIGHTS Build lasting relationships with aesthetic professionals by maintaining consistent, insightful communication throughout the year. Advertisers who engage regularly can build trust and become industry leaders.

Are you more likely to trust a company that provides regular insights and updates throughout the year?

YES

96%

NO

4%

PRIME Readership Survey 2024

17

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