3 minute read
Hearing From You
Hearing from You
In 2020, we reintroduced this magazine with a fresh look, a new direction, and a “back to our roots” approach to putting farmer stories front and center. Rather than talking about farmers, we set out to talk to farmers. This meaningful shift became the focus for all of our organization’s communications, messaging and outreach, and has resulted in new richness and relevance in every issue of Illinois Field & Bean Magazine.
Our editorial team loves hearing your feedback, confirming which stories are resonating with you, what topics you’d like to read more of, and where we can grow as Illinois Soybean Association’s premier publication. We are storytellers but we’re also good listeners, working diligently to meet farmers where they are with information that helps you feel more knowledgeable, connected to Illinois’ farming community, and competitive in the current soybean market.
As dedicated readers of Illinois Field & Bean, I’m excited to share an opportunity with you that will enable us to stay better connected with our farmer audiences and learn more about what you’re looking for across these pages.
This month, we are conducting an Illinois Field & Bean Reader Survey to glean insights as to the content that is important to you. The information we learn will guide our focus for issues to come and help us to craft our publication in a way that delivers timely, relevant information that impacts your farming operation.
We want to know how often you read our publication, how much time you spend reading it, and what topics interest you most – from biofuels and international markets to production research, legislative issues, and human-interest pieces – let us know where your priorities lie.
Your opinion matters and the feedback you share will empower us with valuable insights and personalized perspectives. By sharing your thoughts with us, we can identify areas for improvement, validate what we’re doing well, and enhance our communication and collaboration. Here at ISA, we value any and all opportunities for growth and development.
As a thank you for sharing your thoughts with us, 25 lucky respondents will receive an ISA-branded hat. Be sure to complete the survey by Friday, July 28. You can take the survey by scanning the QR code on page 25 or by visiting https://qrco.de/ilfb2023
On behalf of our Field & Bean team, thank you for taking the time to respond and for your continued dedication. Your feedback will ensure our priorities are aligned with yours.
