February 2023 Media Advisory

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ISA MEDIA ADVISORY

Interview Opportunity: "Year of the Farmer" Campaign Kicks Off Feb 12

The Illinois Soybean Association (ISA) is proud to be a part of a coalition of Illinois farm associations that are joining together to make 2023 the Year of the Farmer. The statewide campaign kicks off with a televised commercial on February 12 during football’s biggest game, Super Bowl LVII.

ISA, along with the Illinois Farm Bureau, Illinois Corn Growers Association, Illinois Beef Association, Illinois Pork Producers Association, and the Midwest Dairy Association, enlisted the help of Illinois farmers across the state to tell their stories and share the noteworthy fact that

ninety-six percent of Illinois farms are family owned and operated.

The commercial creates awareness of past, current, and future generations of the land and animal stewards responsible for caring for Illinois’ vast and fertile resources. By celebrating and highlighting real Illinois farmers, the coalition hopes to build consumer trust and further bridge the gap from farms to forks.

Check out this behind-the-scenes video featuring families who volunteered to open their gates and share their farms with Illinois.

To learn more about the We are 96 campaign, participating ISA Directors are available to share their story. Contact Rachel or DeAnna today.

Interview Opportunity ISA Spotlight In The News Events
February 2023 The Illinois Soybean Association
Watch Here

ISA Spotlight

Meet Mark Read, District 5 Director

Mark Read, District 5 Director for the Illinois Soybean Association is from Putnam, Illinois where he raises corn and soybeans in Pu

Read serves on the Market Development Committee as the Vice Chairman and is an alternate representative for the U.S. Meat Export Federation and U.S. Soybean Export Council.

He has a Bachelor of Science degree in Agricultural Economics from the University of Illinois.

Read has served on the boards of the Marshall-Putnam Soil and Water District, Putnam County Board of Review, and the HenrySenachwine Unit #5 School District.

Re is br ill and no-till farming until 2020.

He is currently on the farm advisory committee for Congressman Adam Kinzinger and Congressman Darin LaHood, and is also a member of the Marshall-Putnam Farm Bureau and the Illinois Corn Growers.

Learn More About Read's Experience in Egypt

The Illinois Soybean Association February 2023

ISA Announces 2nd Annual 20 Under 40 Program

ISA began accepting applications for the 2nd annual 20 under 40 program.

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ISG Celebrates SAF Tax Credit

ISG celebrated the passage of Sustainable Aviation Fuels Tax Credit.

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ISA Launches Interactive Trade and Exports Map

ISA developed a new resource to show how Illinois soybeans travel to their worldwide destinations.

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ISA Launches Project “Broadband Breakthrough”

ISA hosted the kickoff meeting of project Broadband Breakthrough.

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February 2023

Illinois Named Top Soybean Producing State

ISA announced that Illinois produced the most soybeans in the nation again in 2022.

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Corn Belt Ports Receive Federal Approval

ISA applauded federal port approval, providing Illinois soy products a competitive advantage in the global marketplace.

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Expansion of Government Relations Team

ISA's Government Relations department hired four new team members.

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Employee Promotions and New Hires

ISA announced the employee promotions and new hires in the Human Resources and Finance Departments.

Read More

ISA Newsroom The Illinois Soybean Association
Register Here Super Bowl Sunday 02/12/2023 - Virtual Trade & Exports Live Q&A Session 02/14/2023 - Virtual ISG Soy Latte Day 02/15/2023 - Springfield, IL Better Beans Series 02/23/2023 - Carbondale, IL ISA Sponsored Illini Basketball Game 02/23/2023 - Champaign, IL Commodity Classic 03/9-11/2023 - Orlando, FL The Illinois Soybean Association February 2023 Save the Date ISA Master Calendar More Info
Latest Issue Latest Episode For More Information, Please Contact: MAIN OFFICE - BLOOMINGTON Illinois Soybean Association, 1108 Trinity Lane Bloomington, IL 61704 309.663.7692 ilsoy@ilsoy.org www.ilsoy.org LOMBARD OFFICE Illinois Soybean Association, 100 22nd St Suite 102 Lombard, IL 60148 DeAnna Thomas deanna.thomas@ilsoy.org 309-307-9363 Rachel Peabody rachel.peabody@ilsoy.org 309-307-9382 Latest Stories All Interview Requests

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