Mom uses social media to protest negative ad

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She noticed a few people had expressed their dislike for the ad online, but had been ignored by Priceline. “One or two people complaining about it isn’t going to get anywhere,” she recognized. “They’re not going to listen until a bunch of us say something collectively.”

On Wednesday after the Super Bowl, she posted on her blog, ourmomentsdefined.com, about the ad, and asked readers to let Priceline know that the ad was offensive and harmful, and to urge the company to remove it. She also posted an online petition at change.org, which has since gotten more than 2,000 signatures.

And she told her family’s adoption story—how Nasko didn’t match his medical report or paperwork. “Mostly, his adoption file just mentioned he ‘had social delays,’” she blogged, adding later, “We now know he has autism, tourettes, and a sensory processing disorder.”

She described their first meeting with Nasko, how he moved around the room at the orphanage with lightning-fast speed. “On the same day that he bit my husband’s arm, stole my dad’s hat, and almost broke the only pair of glasses I owned, we signed the paperwork to be his parents,” she wrote.

“We could not bear the thought of what might happen to him if he were never adopted.”

Using the hashtag #shouttogether, Newingham’s readers inundated Priceline’s Facebook page with the stories and photos of their own adopted children. They posted on the ad’s YouTube page, giving the commercial a “thumbs down” and asking for its