Rating Returns FEATURE
Nithya Mahadevan (M.S. CDSO ’18) provides technical services to her clients to help them maximize Google advertisement return on investment as the head of data science for Google Americas. “We become trusted advisers to these clients to help them truly achieve their overall media objectives,” she says. Mahadevan and her team of 15 data scientists help the clients maximize return on their ad-buying dollars by building machine learning and statistical models. These models produce insights that are shared with clients, helping them to see the opportunities to maximize the return on their advertising spends. Image generated: ChatGPT
12