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Summer 2024
Summer 2024
pedrali.com
art direction: studio FM milano photo: Andrea Garuti set design & styling: Studio Salaris
imperfettolab.com
VARA | 2024 Design Verter Turroni
FEATURES
Summer 2024
22
Color stories
The color breakdown
Interviews
PEOPLE Pallavi Dean
26
Empathetic Design
PEOPLE AB Concept
66
It’s all about being
PEOPLE Storagemilano
166 Space and material
02 YEAR IX
Summer
Publisher
Paolo Bleve | bleve@ifdm.it
Editor-in-Chief
Ruben Modigliani | ruben@ifdm.it
Projects review Palazzo Cordusio Gran Meliá Milan
30
30
Open luxury
Norba Kyiv
38
Delving into the essential
Casa Ulìa Caprarica di Lecce, Italy
WONDER 16 Venini 18 Antoniolupi
42
Vernacular architecture 2.0
48
Arthotel Lasserhaus Brixen, Italy A bridge between the past and future Gearbox Montreal
20 Cassina 60 Minotti 62 Boffi|DePadova 64 Lasvit
54
Pop culture and 90s nostalgia
70
Interno Marche Tolentino, Italy Find your favorite room Ambra Copenhagen
160 Poltrona Frau 162 Poliform 164 Kettal 208 Ethimo 210 Giorgetti
78
Simple design for an easy evening out
84
A96 Arcadia An ode to lightness La Roqqa Porto Ercole, Italy
90
212 Andreu World
Design and genius loci
Link Lab Kortrijk, Belgium
90
170 An office for everyone Palau Fugit Girona, Spain
176 A beguiling history Private apartment Madrid
184 Madrid in a room EHB Shanghai
190 One restaurant, two cultures Livesport Prague
196 The art of fair play The Lana Dubai
202 Bohemian soul in Dubai 4 | IFDM
Deputy Editor
Alessandra Bergamini alessandra@ifdm.it
Senior Editor
Giulia Guzzini | redazione@ifdm.it
Editor-at-Large
Veronica Orsi | orsi@ifdm.it
Collaborators
Laura Barsottini, Manuela Di Mari, Riccardo Fornoni, Francisco Marea, Wilson Polegato, Teo Sandigliano
International Contributors New York | Anna Casotti
Web Department redazione@ifdm.it
Sales & Marketing Director Dario Rossi | dario@ifdm.it
Brand Relations
Matteo De Bartolomeis | matteo@ifdm.it Camilla Guffanti | camilla@ifdm.it Annalisa Invernizzi | annalisa@ifdm.it
Graphic Department
Marco Parisi | grafica@ifdm.it
Translations
Miriam Hurley, Annabel Little
Advertising
Marble/ADV Tel. +39 02 40701449 - info@ifdm.it
Closed by the editorial staff 7th June 2024
Owner and Publisher Marble srl
Head office and Administration
Corso Venezia 8 - 20121 Milano, Italy Tel. +39 02 40701449 - www.ifdm.design
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Elcograf Spa - Verona, Italy All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the copyright owner. A record and picture file is available at Marble.
Summer 2024
Let’s keep in touch!
FEATURES
ifdmdesign
97
Design inspirations
A selection of the most innovative products for the contract sector by international brands
Living in the present 98
DePadova | Elie Saab | Kave Home | Lema | Ligne Roset Living Divani | MDF Italia | Minotti | Poliform | Roche Bobois
Outdoor dimension 104 Atmosphera | Baxter | Cassina | Dedon | Manutti | Molteni&C Poliform | Pratic | Roda | S•CAB
Lighting 110
Contardi | Davide Groppi | Flos | Lasvit | Lodes | Marset Martinelli Luce | Preciosa | Venini | Viabizzuno
116
Bisazza | Expormim | Kriskadecor | MDF Italia | Neolith NEUTRA | Poliform | Sicis | Wall&decò | Zanotta
Interior architecture
Socializing in the kitchen 122 Aran Cucine | Arrital | Boffi | Elica | Gaggenau | L’Ottocento Miele | Officine Gullo | Scavolini | Signature Kitchen Suite
Night shapes 128 Bolzan | Cantori | Cassina | Dolce&Gabbana Casa | Flexform Frette | Lago | Meridiani | Poliform | Poltrona Frau
Surface & Bath 134 Agape | Antoniolupi | Arblu | Ceramiche Refin | Ex.t | Kreoo
170
Margraf | Marmo Arredo | Scavolini | Simas
190
Smart workspace 140 Arper | Blå Station | Caimi | Fantoni | IOC | LaCividina Manerba | Mara | Milani | Pedrali
Wonders at sea 146 Barj Buzzoni | Devon&Devon | Ethimo | Kettal | Nardi | PLH Preciosa | Talenti | Unopiù | Vondom
Complement-object 152
Agresti | Elledue | Geminiano Cozzi | Imperfettolab | Meridiani Quinti | Riflessi | Sahrai | Soldi Design | Venini
Passwords
214 Ideas from Milano Design Week 2024
Short Stories
223 A wide view on major international projects
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EDITORIAL
Summer 2024
RUBEN MODIGLIANI Editor-in-Chief
The sum of its parts
I
n the 1958 movie Auntie Mame, the main character, played by a dazzling Rosalind Russell, every so often dramatically changes the look of her New York apartment in a whirlwind of exuberant styles. The architecture is a mere container and the furnishings mere props for the star. In contrast, in this new publication, which brings the .Wonder Books to four yearly editions, we can feel when the spark is lit between the container (the architecture) and the content (furnishings), because they interpret the same idea of space, functionality, and, in a sense, life’s ritual quality. The relationship between a space and the furnishing we choose to place within it is not random nor only utilitarian – every piece helps define its essence. For each photo shoot, we emphasized this concept by putting a selection of furnishings in the mood of that particular project. We chose to tell the story of Milano Design Week – the design sector’s most important event – with a first-hand report, rich in details and atmospheres, to bring together the season’s most significant trends in a series of moodboards. In the film, Powers of Ten, Charles and Ray Eames suggest that the infinitely small and the infinitely large have much in common. This applies, of course, to architecture and design too. When the design is cohesive, the whole has a much greater value than its individual parts. And, as Ernesto Nathan Rogers put it, the designer’s range goes “from the spoon to the city.” Enjoy!
IFDM | 11
CURATOR’S LETTER
Summer 2024
ALESSANDRA BERGAMINI Deputy Editor
A love triangle
T
his new .Wonder Book Summer is a journey of words and many images, taking us through a design directory of 60 pages (and 110 products), three interviews, and 15 recent interior design projects in hospitality, residences, and workplaces. We move through different scales and aesthetics, exploring everything from the detail of shapes and materials to the full project. On the way, the spotlight is cast on the excellent work of the makers of individual products. We also spotlight the equally complex work of designers on the spaces and their interpretation, the choice of furnishings and their composition in different environments and functional areas, the behavior of people and the use of places, and, significantly, the work that designers pursue together with their clients. As Pallavi Dean puts it in her interview, “As designers, we watch human behavior, and create spaces that support that behavior. We are great listeners, we feel that we can only create a successful design if we are empathetic and hone our listening skills.” The triangle between client, designer, and user is a multifaceted, “loving” relationship that takes clarity, understanding, creativity, and material and emotional satisfaction, as well as a sense of surprise. These elements must be in a virtuous circle to achieve a full, complex project that represents a contextualized, shared idea of beauty. This beauty often manifests itself starting first from the details as so well demonstrated by the visual stories in these .Wonder Books.
IFDM | 13
Summer 2024
WONDER
MILAN DESIGN WEEK | SALONE DEL MOBILE.MILANO | VENINI Gio Ponti was one of the many great designers that Venini has collaborated with over the years. Venini paid tribute to this excellent creative liaison, unveiling its collection of pieces (some released for the first
16 | IFDM
WONDER
© Enrico Costantini
time) that Ponti designed in the late 1940s. One such product is the Donna Campigliesca bottle, made with the “incalmo” technique; three different-colored parts form the body, and a fourth color is the stopper.
IFDM | 17
Summer 2024
WONDER
MILAN DESIGN WEEK | SALONE DEL MOBILE.MILANO | ANTONIOLUPI © Enrico Costantini
Like a sculpture, Mauro Ferrarini’s Cuba bathtub for Antoniolupi is made of straight-lined outer surfaces with soft hollowed shapes and small proportions (L 125 x W 75 x H 70 cm).
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Summer 2024
WONDER
MILAN DESIGN WEEK | FUORISALONE | CASSINA
© Enrico Costantini
Inspired by the Haori jacket, worn over the kimono, the Hayama sideboard, by Patricia Urquiola for Cassina, features bright colors, and varied textures – smooth and ribbed – heightened by glossy lacquer.
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OUTDOOR LIVING
VENICECOLLECTION D E S I G N B Y L U D O V I C A S E R A F I N I + R O B E R T O PA L O M B A
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Summer 2024
COLOR STORIES
Trend
The color breakdown The new ethos is all about modularity, easy disassembly, and repairability to envision, design, and use products with an eye to sustainable longevity. ColorWorksTM has absorbed this mood and translated it into an original, playful, and vibrant color palette Author: Veronica Orsi
C
olor trends for 2025 are guided – at least in part – by design’s ethos since its origins of a balanced union of form and function. This inspiration is based on a global trend that ColorWorks™ has identified and translated into a moodboard with keywords, associated with an emotional sphere and five specific colors. This is the basis for each “Color Story,” of which there are four, forming an authoritative guide to the color forecasts for the coming year, known as ColorForward™ 2025. The ColorWorks™ international team spotlights major emerging trends that may influence the response of future consumers and creates a palette of 20 colors associated with these trends. Next year’s color trends are defined by little saturated hues, with no intense colors, generally neutral but with a few touches of vibrancy. As Roberto Romanin, senior designer of ColorWorks™ says, “This tendency is because we are experiencing a period of instability and insecurity in many parts of the world. Blue recurs along with ‘complex’ greens and standard oranges in keeping with previous trends. Some color families that were dominant in the past, like pure yellows and reds, are completely absent here. Interference colors are omnipresent, reflecting the constant pursuit of balance, heightening the sense of disorientation that has dominated in recent years.” The “Easy Peasy” story is about some of these hues, following the “Carpe Mortem” story described in the last Wonder Book. Along with “Elevens” and “Destination Salvation,” these four trends make up ColorForward™ 2025. “Easy Peasy” puts the focus on products and a new approach to design whose key values are modularity, repairability, and ease of disassembly. 22 | IFDM
Summer 2024
PEOPLE
EMPATHETIC DESIGN Designing for Pallavi Dean means observing human behavior and creating places for work, living, and culture that fit the people and how they use them (and own them) on a physical and emotional level
T
he architect Pallavi Dean is an active, prominent figure in the design community of the United Arab Emirates. With Indian origins, raised in Dubai, she worked for many years in London and founded her studio Pallavi Dean Interiors in Dubai in 2013, renamed Roar in 2018. After over 80 projects completed in the Middle East, in the sectors of hospitality, residences, and workspaces, the studio’s short-term goal is to expand and open new offices in Saudi Arabia first and then in Mumbai so that it can support its clients on the ground. Roar’s design philosophy is rooted in being listeners and forging a relationship of great understanding and empathy with clients, even to the point of working with an in-house psychologist. She explains in this conversation, “At Roar, we are great listeners and work with empathy to understand what our clients want and need before producing design solutions. My design process is intuitive and based on deep empathy. My approach is collaborative and not ego-driven.”
author: Alessandra Bergamini portrait photo: Courtesy of Roar projects photo: Yasser Ibrahim (Jaipur Rugs showroom, Oliver Wyman office), Oculis Project (Th8 Hotel), Chris Goldstraw (Sheraa)
Pallavi Dean
Which project(s) do you consider seminal for the firm? Sheraa, a not-for-profit entrepreneurship center we worked on about 11 years ago. It was within the American University of Sharjah where I got my first degree in architecture from. Designing this incubator and collaboration space for the next generation of entrepreneurs was a real delight and a beautiful full-circle moment for me as a former design student and entrepreneur. Could you explain how your User Experience Design method works? As designers, we watch human behaviour, and create spaces that support that behaviour. This is at the core of what we do. Empathetic design is the underlying philosophy that has constantly driven the firm forward. When we say ‘empathy-based design’, we mean putting the users of the space at the centre of it. For example, we don’t start our design process until our client has had a one-to-one conversation with our in-house psychologist. We feel that we can only create a successful design if we are empathetic and hone our listening skills. I trust that by understanding the people who will use a space, we can create designs that meet their needs holistically. This empathetic lens allows me to design spaces that align with their users on a deeper level, promoting a sense of belonging and well-being. For a recent office space we designed for a global law firm, we held a series of focus groups with the local team to determine what key requirements needed to be met in the new office, both from practical and well-being perspectives. It was a fair process in which everyone’s needs and desires were heard and incorporated into the design. What is your approach to environmental and social sustainability? My approach is collaborative and not ego-driven. When it comes to designing with the environment in mind, I bring this same level of careful thought to specifications and detailing. We also
26 | IFDM
Summer 2024
PEOPLE
Pallavi Dean
IFDM | 27