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WRITE THE BOOK
Even when you put a company history section on your website, there’s never going to be room for the whole story. You’ll also find that the information published about you online is never entirely accurate from your own point of view. And if you’re not sufficiently well-known you can’t even get yourself a Wikipedia entry. Tell your story yourself.
The idea If you feel that your brand’s story is interesting enough, you got tales to tell, secrets to share and wisdom to impart, write the book on paper or as a file customers can download. Chefs and restaurants produce recipe books that introduce their brand identity to kitchens worldwide. Entrepreneurs write their autobiographies and even failed companies write up their tales of while, which we can read with a sense of schadenfreude, while hoping to learn from their mistakes.
In practice
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Can you write? Do you have the time? Lots of business books ghostwritten by professional authors or journalists, appointed by publishers or engaged by PR departments to do the job.
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Print or e-book? If you want this as a gift to present to your customers, or if your market is older than you probably want to
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