WE ARE THE
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PROTECT EARTH
OUR CHALLENGE
To ensure our future by protecting Earth’s biosphere and the life-giving services upon which we depend.
WE NEED YOUR HELP: PROTECTING 50% OF EARTH’S LAND & SEAS in time to stabilize the climate emergency, halt mass extinction, and decrease the likelihood of new pandemics. ACTIVATING OVER 100 MILLION PEOPLE to demand new policies and actions at the global and national level. UNITING THE WORLD in defense of life and life-giving nature, and a just and sustainable future. OUR CHALLENGE
HOW TO GET STARTED
HOW YOU’LL HELP ACHIEVE IT
AN OPPORTUNITY OF A LIFETIME
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SPEAK UP!
HOW TO GET STARTED
MOVEMENT BUILDING
In order to change laws, leaders need to have public support
• S ign up to be an ambassador • Check your email • Follow our social media accounts OUR CHALLENGE
HOW TO GET STARTED
POLICY CREATION
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80% of extinction is driven by the legal destruction of habitat
BOOTS ON THE GROUND
These programs halt immediate destruction & loss of wild places
• Share monthly content to help us reach 100 million people • C reate your own content based on our issue calendar
HOW YOU’LL HELP ACHIEVE IT
AN OPPORTUNITY OF A LIFETIME
TOGETHER
THE PATH TO CHANGE
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Social media has the power to mobilize more people than ever, for good and bad. We are using social media to spark the revolution needed to ensure a future for humanity and abundant life on Earth. Committing to share one week of content every month for a year helps us educate millions of people that protecting nature is as necessary as reducing carbon emissions. In fact, we can’t effectively address climate without protecting nature!
Your help is URGENTLY NEEDED. In the last few months of 2021, world leaders will gather to decide how much nature is politically feasible to set aside for the defense of humanity. We need to remind them that the science is clear: we need half of nature to ensure a stable planetary ecology and our own security. United, our voices will be too loud to ignore.
Help us create change. Help us protect our planet. Help us save the future! OUR CHALLENGE
HOW TO GET STARTED
HOW YOU’LL HELP ACHIEVE IT
AN OPPORTUNITY OF A LIFETIME
ATTEND THE IUCN
AN OPPORTUNITY OF A LIFETIME
In July of this year, we will choose 3 of our most dedicated ambassadors to be a part of the team that advocates at the IUCN for the defense of half of Earth’s land and seas. This is a lifetime opportunity to see environmental campaigning like you’ve never seen it before. The more you share and contribute to the #SurvivalRevolution the more likely you are to be selected.
HOW TO BE SELECTED? 1. Share content using #SurvivalRevolution 2. Create new and compelling content 3. Reach as many people as you can!
OUR CHALLENGE
HOW TO GET STARTED
HOW YOU’LL HELP ACHIEVE IT
AN OPPORTUNITY OF A LIFETIME
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SURVIVAL REVOLUTION
ASSETS
We would love for you to create your own content.
This is a movement - and one of the things that will make our voices even louder, is to be seen as united in our mission. These colors and fonts will help us create a united front. But, united doesn’t = same. If you create content, let it be YOUR content. Twist with your own ingredients.
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Fira Sans
GOOGLE FONTS DOWNLOAD >
Black #000000
Red Dark #A33327
Light Red #C7493A
Green #689775
Dark Tan #917164
Light Tan #AD8174
Photography Black & white | Color overlay | Cutout