Survival Revolution 50x30 Ambassador Kit

NATURENEEDSHALF.ORG/SURVIVAL-REVOLUTION

AMBASSADOR KIT DEFEND LIFE. SAVE NATURE. SURVIVE.

OUR PURPOSE OUR PURPOSE

The Nature Needs Half Network (natureneedshalf.org) formed in 2009 to ensure humanity has a future by protecting half of Earth’s land and seas.

Nature, after all, is our best defense. Setting aside enough nature is the fastest, most efficient action we can take to address the twin threats of climate change and extinction.

2020 OBJECTIVES THE TASK HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU The Survival Revolution: 50x30 (natureneedshalf.org/survival-revolution) is an international campaign to build enthusiasm for protecting half of Earth’s land and seas. 2020 is the year to act!

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OUR PURPOSE Our network is diverse, present-minded, and future-oriented. As individuals, our contributions include: OUR PURPOSE 2020 OBJECTIVES THE TASK HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

And we eagerly invite YOU to join our cause!

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LIFE MATTERS, &

WE STILL HAVE TIME TO SAVE IT

For the first time in tens of millions of years, the very foundation of life – OUR PURPOSE 2020 OBJECTIVES

wilderness – is unraveling. Human activity has brought us to the precipice of planetary collapse. Fortunately, human actions can help restore order to the biosphere, saving the majority of life on Earth, including millions of people.

THE TASK HOW WE WILL DO IT

We must act to protect at least half the planet by 2030.

TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

WE HAVE AN OPPORTUNITY TO DO SO IN 2020.

YOUR HELP IS NEEDED NOW. 3

OUR OBJECTIVES OUR PURPOSE 2020 OBJECTIVES THE TASK HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

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OUR OBJECTIVES 1 OUR PURPOSE

Global Action

2020 OBJECTIVES THE TASK HOW WE WILL DO IT TOOLS TO HELP

NATURE THANKS YOU

Unprecedented problems require unprecedented solutions. And the project to save Earth’s biosphere through coordinated, global action is as unprecedented as they come.

Fortunately, new technologies and communication platforms make global outreach easier than ever. And you can help!

2 Global Agreements

A HISTORIC OPPORTUNITY TO INFLUENCE LEADERS In 2020, the United Nations meets to set new targets for the protection of biodiversity. A scientific consensus concludes that both the climate and extinction crises are interrelated, and the fastest way to address both is to protect Earth’s remaining wild places.

ABOVE & BEYOND ADDITIONAL INFO

SOLVING THE PROBLEM AT SCALE

5 Global Powers

ALL HANDS ON DECK No one country can go this alone. Ongoing efforts in Europe and North America will continue. Meanwhile, the conversation must expand. More than ever the world needs leaders, especially in the BRICS (Brazil, Russia, India, China, & South Africa) to direct action in their countries. 3 out of 7 people come from the BRICS. These countries are also in the top 10 most wild and biodiverse regions left on Earth.

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THE TASK OUR PURPOSE 2020 OBJECTIVES THE TASK

HOW WE WILL ACHIEVE IT Experts recognize the necessity of protecting half the planet to save life on Earth, but public awareness still lags behind. Each percentage point of public support moves us closer to a stable future for life on Earth.

HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND

As a powerful influencer, you can help . . .

CHANGE STARTS WITH YOU

ADDITIONAL INFO NATURE THANKS YOU

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OUR PURPOSE 2020 OBJECTIVES THE TASK

HOW WE WILL DO IT STEP 1: INFLUENCERS

Change begins with trusted ambassadors, like you, who share transformative solutions with their communities, building public awareness and creating demand for a wild

HOW WE WILL DO IT TOOLS TO HELP

and healthy planet.

As an influencer, you commit to sharing Survival

ABOVE & BEYOND

Revolution content, as well as your own, to help:

ADDITIONAL INFO

INSPIRE & EMPOWER PEOPLE

NATURE THANKS YOU

SHARE VISION DIRECT CHANGE

TO BECOME AN AMBASSADOR, EMAIL JACKIEB@NATURENEEDSHALF.ORG TO JOIN! 7

HOW WE WILL DO IT STEP 2: CONTENT SUPPORT OUR PURPOSE 2020 OBJECTIVES THE TASK HOW WE WILL DO IT

Knowing what to share and when can be daunting. The Nature Needs Half Survival Revolution 50x30 campaign will make it easy for you by providing a month to month content calendar and timely calls-to-action. Your commitment? Sharing one full week of content every month throughout 2020.

TOOLS TO HELP

Just 36 posts total.

ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

TO BECOME AN AMBASSADOR, EMAIL JACKIEB@NATURENEEDSHALF.ORG TO JOIN! 8

HOW WE WILL DO IT STEP 3: IF YOU CARE ABOUT . . .

OUR PURPOSE 2020 OBJECTIVES THE TASK

Extinction is a threat to people. Biodiversity directly impacts human poverty, public health, gender equality, resilience to natural disasters, and political stability. To shed light on these important connections, each month in 2020 will have a theme to better illuminate wild nature’s essential role in human well-being.

HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

2020

January SURVIVAL

May MENTAL HEALTH

September NAT’L ANIMAL

February YOUR COUNTRY

June NEIGHBORHOOD

October NEXT STEPS

March YOUR THIRST

July LIVELIHOODS

April DINNER TONIGHT

August ADVENTURES 9

TOOLS TO HELP We’re here to make it easy for you to advocate for our living planet OUR PURPOSE 2020 OBJECTIVES

with these simple tools.

1. NETWORK & RECOGNITION Join an international community of influencers like you, be recognized for your

THE TASK HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

participation on our website, and earn a chance to be featured in our Survival Revolution Ambassador of the Month blog.

2. PLANNING & CALENDAR Receive exclusive content a month in advance by email. If you are joining in 2020, you will find past content at natureneedshalf.org/ambassador starting in January 2020.

3. NATIVE & CURATED CONTENT In our message calendar, we will provide content designed and curated to have the biggest impact. You are welcome to create, contribute, and suggest content as well!

Send your suggestions to Jackieb@natureneedshalf.org

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TOOLS TO HELP If you would like to create your own content, here are additional tools OUR PURPOSE

to help.

2020 OBJECTIVES

NARRATIVE ELEMENTS

#HASHTAGS

THE TASK

1. Wild nature is the source of life and human

Cross-pollinating is the key to expanding

well-being

awareness. Feel free to add #hashtags that

HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

resonate with your audience.

2. Extinction threatens people – it’s devastating to humans, exacerbating poverty, disease

#NatureNeedsHalf,

spread, gender inequality, and political

#NNH

instability

#SurvivalRevolution50x30 #GlobalDealforNature

3. The most efficient solution for addressing

#ActOnClimate

climate (& a host of other problems harming

#50x30

people) is to protect nature.

#SixthMassExtinction #COP15 (biodiversity COP)

4. 2020 is a historic opportunity because of the UN meeting in October.

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ABOVE & BEYOND If you are as excited about this campaign as we are, here are additional OUR PURPOSE 2020 OBJECTIVES THE TASK HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

ways you can lend your support to the protection of our wild Earth!

BECOME A CONTENT CREATOR Make your own content (video, photographs, infographics, or Instagram stories) and share it with us using the narrative guidelines on the previous page. Selected content will be shared on our platforms. Let us know what you have made through social media or by contacting jackieb@natureneedshalf.org.

SUGGEST CONTENT AND/OR INFLUENCERS Help us maximize public awareness in this important year. Suggest influencers and/or content, and together we can expand our impact. Email your suggestions to jackieb@natureneedshalf.org.

PARTICIPATE IN WILD11 – MARCH, 2020 | JAIPUR, INDIA WILD11 (the 11th World Wilderness Congress) is the premier community and leadership organizing event for this issue in 2020. It is open to the public. Join us! And help build momentum for wilderness. Discover more at wild11.org.

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ADDITIONAL INFO Below you will find just some of the scientific research concluding with the need OUR PURPOSE 2020 OBJECTIVES

for protecting half of Earth’s land and seas to end the extinction & climate crises.

PROTECTING 50% IS STILL POSSIBLE BIOSCIENCE, APRIL 2017

THE TASK HOW WE WILL DO IT

IT IS THE BEST SOLUTION FOR THE CLIMATE CRISIS SCIENCEADVANCES, APRIL 2019

TOOLS TO HELP ABOVE & BEYOND

IT SOLVES OTHER PROBLEMS TOO! THE LANCET, JULY 2019

ADDITIONAL INFO NATURE THANKS YOU

WE CAN DO IT WITH A GLOBAL SHIFT TO HEALTHY DIETS THE LANCET, JANUARY 2019

JUST LOOK AT WHAT OUR FORESTS ALREADY DO INTACT (INTERNATIONAL ACTION FOR PRIMARY FORESTS), 2017

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OUR WILD PLANET THANKS YOU!

OUR PURPOSE

IMPLEMENTING PARTNERS

2020 OBJECTIVES THE TASK HOW WE WILL DO IT TOOLS TO HELP ABOVE & BEYOND ADDITIONAL INFO NATURE THANKS YOU

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