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International Journal for Research in Applied Science & Engineering Technology (IJRASET)

ISSN: 2321-9653; IC Value: 45.98; SJ Impact Factor: 7.538

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Volume 11 Issue II Feb 2023- Available at www.ijraset.com

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[1] Best Insurance Company In Surat | Top Surat Insurance Company (shreejiinsure.com)

[2] A Brief Overview of the Insurance Sector (investopedia.com)

[3] Insurance Industry in India - Insurance Sector Market Analysis (investindia.gov.in)

[4] https://www.ibef.org/industry/insurance-sector-india

[5] SNEHA, D. (2020). Factors Affecting CustomersInvestment towards LifeInsurance Policies–A Study Journal Homepage 7(1)

[6] Chauhan, N., & Khan, K. (2020). A Study on Perception of Investors Investing in Life Insurance Corporation. Sustainable Humanosphere, 16(2), 352371

[7] Daxini, S., & Parab, R. (2017). A Study on Perceptions of Investors towards Investment on Life Insurance Policies.Podar Prabodhan,

[8] Venkaiah, A. (2016). Customers Perception towards Private Life Insurance Companies' Policies with Reference to Vijayawada City, Ap. Research Journal of Social Science and Management, 6(6)

[9] Ezhilarasi, A., & Kumar, G. V. (2016). AStudy onCustomer PerceptiontowardstheOnlineInsuranceProductsinChennai City. SUMEDHA Journal of Management, 5(1), 81-89.

[10] Chaudhary, S. (2016). Consumer PerceptionRegardingLifeInsurancePolicies: A Factor Analytical Approach. Pacific Business Review International, 9(6), 5261.

[11] Nisamudheen, T. (2013). A comparative study of customer perception about insurance company with special reference to LIC and HDFC Standard Life Policies. South Asian Journal of Marketing & Management Research, 3(7), 32-44.

[12] Upadhyaya, D., & Badlani, M. (2011). Service quality perception and customer satisfaction in life insurance companies in India. In International conference on technology and business management (Vol. 3, No. 4, pp. 182-191)

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