What's The First Step Towards Achieving Goals? Setting Them.

Goal setting is the first step toward helping you realize your personal goals as well as well as your agency growth targets, because if you don’t know where you want to go, it’s going to be tough to get anywhere.

Set aside time every day and write your daily goals and to check in on your longer-term goals. Then, you can evaluate your progress at the 90-day mark, the six-month mark, and beyond. Growth in your business will be hindered without clear goals. Holding yourself and your employees accountable is a recipe for success.

Invest in your staff. To grow your business, you must invest in your greatest asset which is your employees. Your employees are the lifeblood of your business. Initial training and ongoing training are critical. Encourage and reward your staff for to participate in continuing education courses. They will be better at what they do and will gain more confidence in their job. Dynamics of Selling and carrier producer schools provide excellent training for the producers in your agency.

Create a winning environment. Having a team that is well trained along with an established compensation plan will create a more positive environment that will breed success. Ask yourself what will keep your employees motivated and have an action plan. Your employees are more likely to succeed if they have defined goals that are in writing and monitored on a regular basis.

Maximize talents. Every person in your agency has a defined role. It is critical to establishing clear job descriptions for each member of your team. Although there may be some overlap with some of your staff, your agency will run more efficiently if everyone understands their specific roles. It is important to have a plan should one of your employees be out of the office especially if an employee will be out for an extended period of time.

Establish a marketing game plan. Some business may fall into your lap, but top performing agencies and agencies that have aggressive growth goals must decide what marketing plans work best for their business. When it comes to marketing strategies, one size does not fit all. Do your homework and research to determine what will work best for your particular agency. You may have to test drive some marketing plans, so don’t make a quick decision to invest in something that is not best suited for your business and where you will not see a return on your investment of time and money.