AUTHENTICALLY AND POSITIVELY INFLUENCING WOMEN

By Basetsana Makhalemele

“Be Authentic, always."

This is the motto that Boss Babes of South Africa founder and influencer, Kovini Moodley, chose for this impactful organisation and she is surely living up to those words.

Growing up in a little town south of Durban in KZN and as a young change maker had always felt a deep desire to impact and contribute to causes larger than herself.

"We are often called upon to impact the world in a greater, more purposeful manner than we could have ever imagined, especially during extraordinary lifechanging times, " she says.

This is part of the reason that Kovini, a Chartered Accounted by profession, established the women’s empowerment platform Boss Babes of South Africa.

She explains that of the establishment of Boss Babes of SA came after she and those closely to her encountered disempowering experiences by other women. "We are often called upon to impact the world in a greater, more purposeful manner than we could have ever imagined" .

There is immense bravery in speaking out and speaking your truth.

This led to her turning her pain into power and creating a platform for all women to feel included, valued and appreciated.

“There is immense bravery in speaking out and speaking your truth in a way that creates awareness and power. Women, especially women of colour, need to be reminded of their self-worth and not be diminished by the worthless opinions of others,” she says.

Kovini affirms that there is immense bravery in speaking out and speaking your truth in a way that creates awareness and power. “Women, especially women of colour, need to be reminded of their selfworth and not be diminished by the worthless opinions of others,” she states.

Boss Babes of South Africa is the perfect story of turning pain into power and power into inspiration from their already more than 20 000 strong sisterhood, a community support base that is growing daily.

Women of colour face numerous challenges and barriers such as micro-aggressions and tone policing on a daily basis and the time has come to break the stereotypes and dismantle the preconceived notions that support these systems.”

In a world that needs inspiration, Boss Babes of South Africa is the lighthouse that never dims, she asserts.

Who’s a boss babe?

The establishment of Boss Babes of South Africa was a natural progression for her and allows her to inspire whilst breaking barriers and stereotypes that exist in the world. Through the organisation she celebrates powerful, authentic and multifaceted women and embrace diversity, inclusion and the notion that women can excel at anything that they choose to put their minds to.

According to Kovini their community is filled with brilliant minds such as doctors, lawyers, pilots, entrepreneurs, philanthropists and a host of specialists across a host of diverse industries, who are committed and obsessed with empowering and inspiring other women.

Ambassador search

The organisation is now on the lookout for trailblazers, worldchangers and change makers who align with their vision and mission. The term “influence” is measured by the impact that a person is capable of making, not the number of followers that one possesses.

They are looking for genuinely, innately inspirational women to contribute to our positively powerful movement by skill sharing and collaboration initiatives. If you’re passionate about women upliftment and empowerment, be sure to apply by sending them a motivation via Boss Babes of SA’s Instagram account (@bossbabesofsouthafrica) via DM or send an email to connect@bossbabesofsouthafrica.co.za with a profile picture and your contact details to the PR and social media teams.

Be part of the powerfully authentic sisterhood for multifaceted women by registering on www.bossbabesofsouthafrica.co.za

Women of colour face numerous challenges and barriers.