IP WT MAG DEC 2024

infinitieplus December 2024

VOL. 14 NO. 12 BUSINESS MAGAZINE

UT Tyler School of Medicine Names New Dean

Madison Cook Up and coming Real estate Magnate

Mayor K. Ishihara

Gives First Speech LISD Honors

Dr. Wilcox

CHAD PARKER A no-nonsense lawyer says “Don’t get hurt twice”

FLIP THIS MAGAZINE

Community Connections

Longview Connections bankroll nonprofits

T

Story and photos By JOYCELYNE FADOJUTIMI

is the season for giving.

And Longview Connections (LC), answered the call.

Longview Connections Founder Shawn Ingram without much ado said it best. “We have been blessed and we want to bless nonprofits and encourage them in their work.” The organization doled out approximately $15,000 to different nonprofits.

Education by Design was a recipient of Longview Connections’ generosity.

Catalina Lopez, CEO of Aroma Cleaning and Education

by Design Board Secretary, who is a member of Longview Connections, was instrumental in getting the donation for Education by Design.

She presented the check to Theodore Beard, president of Education by Design Board during LC December meeting.

Education by Design is a nonprofit that tutors, mentors, and coaches under-resourced, under-served, struggling, and failing elementary school students because the ability to read, especially at a young age for these students, is critical.

According to educators and researchers, in third grade, students are learning to read.

In fourth grade students are reading to learn. For this

2

The Magazine for Living Life Beyond, Plus One… Publisher / Editor Joycelyne Fadojutimi, PhD Chief Public Relations/Mkt. Officer Paula Jimenez Staff Writer Peace Floris Contributing Writers Glenn Miller Mechele Agbayani Mills Dr. Michael Guido Scotts Roberts Graphic Designer Kuneho Designs

OUR MISSION

To enrich the local-global community with the “just in time knowledge,” to assure future successes

OUR VISION

L-r: Shawn Ingram, Catalina Lopez, Theodore Beard and Sugey Hernandez-Garcia

reason, third grade marks a major milestone for students’ literacy and is also a predictor of future success.

Beard thanked Longview Connections. “We appreciate your gift,” he said. “We are here to serve students and assist in closing the achievement gap.”

Other recipients on LC largesse include: Operation True North, Martin House CAC, Heartsway Hospice, and Longview Community Ministries.

Longview Connections is a networking group made up of local businesses who build community and assist each other to grow. They meet once a month at Bubba’s 33 on the Loop opposite Longview High School.

Many members arrive

before the meeting to visit and network and continue networking for several hours after the meeting.

In addition, the organization has members who are corporate sponsors.

They go above and beyond in their service to Longview Connections. For example, Tamalocos Mexican restaurant serves a healthy breakfast of fresh yoghourt and fruits while Coffee T serves coffee adding to the breakfast ambiance. It is important to note that there are other corporate sponsors who support the organization in various ways.

They start out with a prayer and a pledge of allegiance after which they follow a scheduled business agenda.

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

To become an information oracle of functional and constructive reports that serves the needs of businesses and communities.

Submission Deadline: The first of every month prior to month of issue. infinitieplus magazine is not responsible for any discrepancies or changes since the publishing of this issue. At the time of publication, to the best of our knowledge, all information was accurate though not guaranteed.

The entire contents of infinitieplus magazine is copyrighted 2024. Any reproduction or use in whole or part without written permission is prohibited. infinitieplus magazine reserves the right to edit and make appropriate modifications. The opinions published by contributing writers do not necessarily reflect the views of infinitieplus magazine or its advertisers.

Longview Regional Medical Center Texas Bank and Trust R&K Distributors Spring Hill State Bank Trina Griffith Real Estate Co. Hon. Gregg County Judge Bill Stoudt Arabella of Longview Rumours Spalon UT Tyler LUC Jackie Clay Robertson Consulting

P. O. Box 12473 Longview, Texas 75602-2473 www.infinitieplusmag.com Phone: 903.918.7706

VOLUME 14 | ISSUE 12

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

3

Table of Contents Inspiration

Table of Contents

A CHRISTMAS MESSAGE

By GLENN MILLER

24 Dr. James Wilcox and Dr. Marla Sheppard

In Every Issue

“God chose the lowly things of this world and the despised things—and the things that are not—to nullify the things that are, so that no one may boast before him.”

W

hat is the message we should send to loved ones at Christmas? Perhaps we should take our cue from the message God was sending to us in sending His son Jesus. That the savior of the world came to us as a helpless baby, born in a stable to parents who were travelers without a place to stay and in dire circum-

4

- 1 Corinthians 1:28-29 NIV

stances speaks volumes.

The message that God appears to be sending in the circumstances of Christ’s humble birth is that God cares about the lowly and that no matter how humble the circumstances, we can live a godly life.

Remember that wise men came to offer gifts to this humble, helpless child. God chose the humble and lowly things of this world to demonstrate his love for all of mankind.

And it’s not as if God has any animosity for the rich or famous; it’s just that the rich and famous shouldn’t think they are somehow more important in the grand scheme of things than the poor unknowns who make up the vast majority of the people who have ever lived.

Perhaps the Christmas message is simply that God cares for all of us, but that there is a special place in his heart for the lowly and downtrodden..

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

24

24

Dr. Wayne Guidry and wife Julie

Melanie Hamilton and Margret Davis

Spotlight

Cover Story Editor's Page Business and Finance Money Matters Education Community Connections Health and Wellness Women Today Women Wellness Inspiration Longview Connections bankroll nonprofits

About the Cover

Chad Parker is a notable personal injury attorney based in Tyler, Texas. Since launching his self-branded trademark "Don't Get Hurt Twice, DGH2" in 2016. Chad's innovative approach has gained him significant visibility. Board-certified in personal injury trial law by the Texas Board of Legal Specialization since 1998, he is recognized for his no-nonsense, direct consultations with clients, which he offers free of charge.

Cover photo by Michael Cavazos Photography. (903) 746-7746

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

5

Cover Story

Chad Parker: A no-nonsense injury lawyer says, “Don’t Get Hurt Twice.”

C

By PAULA JIMENEZ

had Parker is a notable personal injury attorney based in Tyler, Texas.

Since launching his self-branded trademark "Don't Get Hurt Twice, DGH2" in 2016.

Chad's innovative approach has gained him significant visibility. Board-certified in personal

injury trial law by the Texas Board of Legal Specialization since 1998, he is recognized for his no-nonsense, direct consultations with clients, which he offers free of charge.

Beyond his legal practice, Chad cherishes time spent with his wife of seventeen years, Rebecca Parker, and their three children, Jake, Zach, and Kate.

Rebecca also contributes her dedication and passion to the law firm, reinforcing their strong family-oriented ethos.

Chad emphasizes, "The business is more than just a job.

It's our life, and the people that come in here that we help is what it is all about, and that is what we have in common."

Contd. on Page 8

The Gift on Everyone’s List!

Gift a Texas Bank and Trust Holiday Visa® Gift Card this Year!

Pick up today at any TB&T location Additional Visa gift card designs available.

www.texasbankandtrust.com Purchase fee of $3.00. Monthly inactivity fee of $4.95 after 12 consecutive months of inactivity. Lost/stolen replacement card fee of $8.00. Texas Bank and Trust Visa Gift Card is issued

by Pathward, N.A.®, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Card can be used anywhere Visa Debit Cards are accepted. Valid only in U.S. No cash access.

MEMBER FDIC

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

7

Cover Story Family is extremely important to him.

Chad’s deep affection for his parents is truly boundless. He believes he has inherited the best traits from both of them. His mother, Linda Parker, is characterized by her remarkable empathy and compassion. Chad attributes these qualities to her challenging upbringing in poverty, which offered her a unique perspective on life, distinct from those who haven't faced similar struggles or pondered where their next meal might come from. Linda's kind-hearted nature and optimistic outlook illuminate the beauty found in life's simplest pleasures, often overlooked by others.

On the other hand, Chad's father, Jerry Parker, provides a complementary balance to his wife. Jerry's straightforward approach adds a contrasting dynamic to their family life, which led Jerry to become a successful defense attorney. Chad says," I am a work in progress, but I am trying to use the best parts of them."

Chad's journey from collegiate athlete to respected personal injury attorney is a compelling narrative of career reinvention. Initially recruited as a quarterback at SMU, he soon discovered that his true passion lay beyond the football field.

After earning his Doctor of Jurisprudence degree from the University of Texas in Austin, he spent two decades working alongside his father as a de-

8

Cover Story

fense attorney, primarily representing insurance companies.

However, Chad found himself conflicted; while he enjoyed practicing law, he struggled with the ethical implications of defending entities that often disregarded the human impact of their decisions.

Hence, in 2013, a career change propelled Chad toward his lifelong ambition of advocating for plaintiffs. Grateful for the mentorship of personal injury attorney Jeff Batters from Nacogdoches, Texas, Chad sought Jeff's guidance after he departed from defense work.

Jeff welcomed him with open arms, and what started as a collaboration on a few cases blossomed into a fruitful partnership lasting three and a half years.

During this period, Chad developed his trademark phrase, "Don't Get Hurt Twice," which he first showcased in 2016. Chad and his wife, Rebecca, credit Jeff as instrumental in Chad's transition to the plaintiffs' side, a move they believe was pivotal for his career. "Without him, it would have been very difficult for me to get to where I am now.

He gave me a chance, and I gave him 100%," he acknowledges.

Chad Parker

His determination to shift away from the defense sector stemmed from a fundamental desire to support real people facing genuine hardships.

Chad's drive was not without sacrifices. He made a three-

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

day-a-week commute from Nacogdoches to Lufkin for years, underscoring the perseverance required to establish his new practice. He emphasizes the importance of hard work and staying engaged with clients, asserting, "If people didn't come to see me, I wouldn't be in business."

His tenacity of purpose paid off and greatly changed his role for plaintiffs.

A pivotal moment in Chad's defense career occurred during a case involving an injured worker in the oil and gas sector in Center, Texas. Despite winning the case, the man left the courtroom with nothing—an experience that deeply unsettled Chad. The plaintiff and Chad were the only two left walking in the parking lot, and Chad observed the plaintiff limping the entirety of the walk to his vehicle. As he drove home, he reflected on the emotional toll of the victory, realizing to a great extent that personal triumph at the expense of someone's misfortune was not a sustainable or morally acceptable practice for him. Today, embracing his role on the plaintiffs' side has brought Chad profound satisfaction. "Practicing this side of the law has made me the happiest in my life, separate and apart from my wife," he shares, illustrating his dedication to helping others rather than profiting from their pain.

Chad Parker meticulously prepares demands for each of his clients and thoroughly reviews their medical records. He

likens himself to Robin Hood, taking from insurance companies to provide support to those in need, a cause he is deeply passionate about.

For example, his latest victory resulted in a life-altering settlement of $492,000 which significantly transformed a client's life thereby highlighting the firm's commitment to securing financial compensation. But wait, that is not all.

Chad assists his clients with practical matters such as opening bank accounts when necessary. Thus, he finds that the most fulfilling aspect of his work is fostering financial stability for clients during their most challenging times.

Legal cases can span months to several years, leaving clients to navigate substantial life changes, often dealing with physical or mental challenges that impede their ability to work, drive, or support their families. The stress of such situations extends beyond the clients, impacting their families as well.

For this reason, Chad's

firm goes the extra mile by connecting clients with crucial resources, making their lives more manageable and comfortable during these trying times.

He gets emotional when speaking about his parents and grandfather. Chad’s personal experiences, shaped by his mother's struggles with poverty and his grandfather's paralysis, fuel his empathy and understanding for those less fortunate. These influences allow him to forge deeper connections with his clients and their families, driving his commitment to fight for justice on their behalf.

Contd. on Page 10

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

9

Cover Story

Cover Story His tender side knows no bounds.

Chad has noted the surprised expressions on people's faces when he acknowledges them in public or offers to hold the door. He takes pleasure in surprising others with gestures of kindness, especially since many assume he doesn't have that disposition due to his polished appearance. That is far from the truth. To Chad, every individual is deserving of equal respect and care.

His appreciation for people extends beyond public interactions.

For example, stepping into his office reveals a remarkable glass sign above the meeting

Chad Parker

Lifestyle Options and Senior Care Services Independent Living | Longview, Texas

You always heard the retirement years would be relaxing, and we’re here to make sure that Independent Living is a vacation. We take care of the tasks – big and small – so our seniors can enjoy our clubhouse, swimming pools, and fitness center in style.

rooms labeled "Victory Team."

Chad emphasizes that his work is less about legalities and more centered on the people he engages with. Therefore, Chad has a deep-rooted connection with the Tyler community, where he actively gives back and fosters strong relationships. He understands the importance of community support and strives to repay the trust placed in him by residents. Among the organizations he passionately supports is PATH (People Attempting To Help), which recently honored him with the "Trudy Richardson Community Impact Award" for his financial contributions.

Even more, he advocates for others to support PATH through donations or volunteering their time emphasizing its vital role in providing resources for the Tyler com-

munity. In an ambitious initiative, he is personally donating $30,000 to PATH this year and invites other community members—business owners, attorneys, and individuals—to match his contribution. There is more.

This past Thanksgiving, Chad, in partnership with local entities, distributed a thousand turkeys to Tyler residents, with his children volunteering alongside him as a family affair. He recognizes the profound significance of this initiative, understanding that for some families, a forty-dollar turkey could mean the difference between a holiday meal and paying a utility bill. In all this, Chad humbly reflects on his success, attributing it to his gratitude for where he stands today and the opportunities

he's been given.

In addition to advocating for his clients, he also takes a stand against cyber bullying.

His 30-second YouTube video, "It's Never Cool To Be Cruel," promotes the importance of kindness in the digital age.

J. Chad Parker, PLLC boasts numerous accolades, reflecting a solid track record of successfully settling cases outside of court and achieving favorable outcomes when cases proceed to trial.

For aspiring personal injury attorneys, Chad offers this sage advice: pursue a career driven by genuine passion. The law degree equips you with knowledge essential to understanding the intricacies of the world, but cultivating a love for the practice is crucial for long-term satisfaction and success.

Independent Living I Assisted Living | Longview, Texas

Our Assisted Living residents celebrate an independent life with the comforts of personalized care and security. Our individualized plan of services is honed to your personal needs so you can live with autonomy.

Memory Care | Longview, Texas

Rest easy that your loved one is in caring hands in our Memory Care program. Our professional staff undergoes the most current dementia and Alzheimer’s care training, so your loved one receives the knowledgeable, attentive care they need.

Live with the Best

Arabella of Longview stands apart by showcasing the best Longview has to offer in Senior Living. We’ve been awarded the “Best of East Texas” award for Senior Living communities for the last five years for a reason.

We are Nationally Recognized Certified Dementia Practitioners 1155 E Hawkins Pkwy, Longview, TX 75605 | (903) 708-6083. https://www.civitasseniorliving.com/arabella-of-longview

10

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

Chad Parker supports community www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

11

Business and Finance

Business and Finance

State of the City:

Mayor Kristen Ishihara delivers first speech Address chockfull of brags, honors, and celebrations

By JOYCELYNE FADOJUTIMI

K

risten Ishihara started practicing law in Longview in 2006 after graduating from Baylor's college of law and settling in the city with husband Richard and their two children. Her work in the courtroom was just the beginning of her community service as, in 2014, she successfully ran for a seat on the city council as representative for District 4 in 2014. Now, a decade later, she is mayor.

Along the route to city hall, she found time to serve as president of the Junior League of Longview, the Zonta Club of Longview, and the Great County Bar Association. She also eagerly worked as a founding member of the East Texas Alzheimer's Alliance, Longview Falls, the Longview Community Foundation, and the Greater Longview Estate Planning Council. In her first address as the city's chief executive (along with her impressive record of service) she left her listeners clear on her confidence and competence.

"The first thing I'd like to do today is introduce and cele-

12

brate our Longview City Council," she said.

"We have a lot of new members, and a lot of us are getting to know each other."

She expressed her gratitude and admiration for city council members. "I want to remind everyone here that your city council person is sacrificing time with family and job for an unpaid volunteer position in that role to make Longview better," she said. "Evert single one of them is there because his/her heart is in making Longview the very best place to live."

Ishihara then called the role of the council members and the specifics Mayor Kristen Ishihara with Rebecca Berkley of their positions. She started and Shuneda Sterrett out with District 1 City Councilman Derek Conley and noted City Councilwoman Shannon that as assistant superintendent Moore and praised Shannon of the Pine Tree Independent for her hands-on approach to School District, he is an invalu- addressing the needs of local able asset to the area's children. underprivileged children, and She spoke on District 2 of monthly litter cleanups in

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

Front Row: LISD: Embracing the All: Christa Black, Lateefah Pruitt, Dr. Marla Sheppard and Michael Tubb.

Back row: Dr. Wayne Guidry, Francisco Rojas and Dr. Brian Ziemer

her district.

Following that, Mayor Ishihara moved on to her friend, District 3 City Councilman Ray Wade, calling him "the calm in the storm" and crediting him for showing her the ropes early in her career in local politics.

Next, she spoke directly to District 4 City Councilman John Nustad, pointing to how his open mind, honesty, ability to rationalize, recruit engineers/scientists and debate in order to reach the best possible decisions have been vital to local government.

In addition, she lauded District 5 City Councilwoman Michelle Gamboa for her generalized efforts toward city improvement by working hard, making lots of proclamations, attending events and being faithfully available and eager when needed for any assignment. Her accessibility and industry give her a rare de-

gree of usefulness, as Ishihara pointed out.

She finished by honoring District 6 City Councilman Steve Pirtle for how his enduring love of Longview has led him to spend three three-year terms tirelessly supporting the local police and fire departments and the Longview Animal Care Adoption Center. Pirtle always advocates for causes he believes in and works with resolute competence to achieve his aims.

After concluding her introductions of city council members, she summed up their partnership's aims. "We are coming together to do great things for Longview, and I'm so excited about what the future holds for us," she said.

Ishihara then expounded on how Longview today is strong because of its conscientious residents, who are the city's greatest asset.

"I am so proud of the people that live here in Longview," she said.

Gratitude was her next as she thanked her listeners for how, eighteen years ago, they welcomed her and made her feel at home as she put down roots. Her description of how Longview performed in a recent food drive was both enlightening and entertaining.

"Longview collected 13,000 jars [of peanut butter,] and Tyler had just 2500," she said. "They beat us on money, but we beat them in heart, in soul and in just taking care of each other."

Also, she gave a revealing, heartwarming account of how Longview has hosted almost 100 National Nights Out in a quest to introduce residents to each other and thereby improve public safety.

Mayor Ishihara then spoke on a comprehensive local plan that seeks to identify areas and issues that need to be addressed. This initiative has made it clear there is still work to be done on the I-20 corridor and inner-city improvement such as entertainment and the redevelopment of dilapidated buildings and neighborhoods.

Longview's population of 82,000 is projected to grow to 90,000 by 2040, but the labor force group of residents aged 35 to 40 is below the state's median average.

Contd. on Page 14

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

13

Community Business andConnections Finance This leads to many up-andcoming young people leaving Longview to seek career opportunities elsewhere.

"That's certainly been a focus from the city to make sure our young folks have a reason to stay and to invest their family and time here in Longview," she said.

Ishihara's following comments were on how the very first City of Longview Volunteer Fair in which sixty-nine vendors participated informed residents of organizations they can "plug into." She reminded her listeners that this town's people are not afraid to confront and overcome problems, and that every one of the 200

who attended the fair were potential, selfless volunteers hoping to make their city an even better place.

In fact, the next item in the mayor's speech was explaining the value of individual effort. She pointed out that even those not on the city council or other civic groups can be fruitful sources of good ideas and “change the direction, course and progress of Longview."

Ishihara gave an example how Arts Longview came about after a small group of locals visited Waco and toured a similar exhibition there. Arts Longview subsequently gave Longview status as a state-recognized cultural district. "I am

Community Business Connections and Finance so proud of the downtown area the people of Longview have created over the last decade," she said.

Accordingly, she touched on the pending construction of the Sabine River Paddling Trail and how Longview is the major mover in this project. This plan to give increased access to the river has already been approved, and the city is seeking grants to fund this initiative to create a new recreational option to East Texans who love the outdoors. Making the Sabine River into a yet greater point of interest is another step forward in the drive for a better quality of life.

Ishihara moved on to a thor-

Chief Anthony Boone and Karen Grisham

ough description of the Greater Longview Optimal Wellness Glow (GLOW.) She described how Chief Amy Houghton has been working for several years to better the lot of residents who were having to make excessive use of Emergency Medical Services. This project addressed the needs of those requiring transportation, medicine, food, and other essentials. Apart from assisting the elderly, sick and handicapped, GLOW helps first responders by lessening their workload. It also saves taxpayers' money.

It has led to the city receiving $2.3 million in grant funding.

On a different note, she pointed out how the Longview Animal Adoption Care Center has fruitfully spent the past

14

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

L-r: Southside Bank Jenna Nemitz, Mitzi Thompson, Kelley Burton, and Tawana McCarty.

six years. Along with providing shelter to homeless animals, she praised the facility's support of the 501c3 Longview Paws program encouraging pet owners to neuter their furry loved ones and thus decrease the unwanted animal population, which is funded by the SPAY IT FORWARD program thanks to the Honorable Gregg County Judge Bill Stoudt.

Another point of interest was the under-construction Gregg County Parking Facility slated for completion next year.

The lot's 300 well-lit parking spaces will be safe, secure, and profitable in that it will enable people to attend and patronize downtown events and businesses.

The next item in her speech

was the Longview Economic Development Corporation's (LEDCO) service to Longview, calling it "mind-blowing" and mentioning the top three.

AAON with $68 million in capital investment, bringing 500 jobs to Longview. KOMATSU with $104 million in capital investment. And Eastman recently announced their project $1 billion in capital investment and more than 200 jobs.

"This is community-changing business development that is coming to Longview that will not only support the income and tax base, but the workforce so that our census and population will continue to grow," she said. "That's just incredible."

There is more.

Contd. on Page 16

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

15

Community Business andConnections Finance Mayor Ishihara talked about how the University of Texas at Tyler Longview University Center- $40 million expansion nursing program will further enhance the city's already-lofty reputation as a top medical center as well as be yet another aspect of increased educational/employment opportunities that will convince gifted young East Texans to spend their lives and pursue their careers here.

The first selectwoman continued expounding on the city’s economy by outlining how LeTourneau University's Build Good Purpose project is overseeing the construction of $180

million dollars' worth of new facilities in Longview. Ground has already been broken on a new track and field facility so that diversified sports will increase tourism.

"I just love your investment and commitment so much," she said. "Thank you, LeTourneau, for your participation and partnership."

Her emphasis on economics and education continued as she praised the Longview Independent School District (LISD) for its coming, careful use of a $41 million natatorium that will fund the construction of twenty lanes that will be open for use both for the LISD and

Community Business Connections and Finance the community as a whole.

In addition, her upbeat tone peaked as she spoke on the coming of a bigger and better FRESH store that is slated to open in Longview.

She went on to outline the coming opening of a Cargo outlet that will feature an amphitheater, pickleball courts and various entertainment venues.

There will also be Film Alley with a bowling alley, movies, and additional points of interest. Her enthusiasm for the city's proliferating entertainment opportunities was clear and easy to understand as she explained everything.

"There's entertainment com-

Jackie Clay Consulting

“Tailored Solutions for Growing and Sustaining Your Mission.”

Transforming Organizations for Impactful Change

With over two decades of leadership and proven expertise across nonprofit, healthcare, and government sectors, Jackie Clay Consulting empowers organizations with tailored, results-driven strategies. We uniquely blend strategic insight, community engagement, and practical experience to transform challenges into opportunities, helping churches, nonprofits, and startups thrive and achieve lasting impact.

Our Services Strategic Planning Organizational Setting clear paths for Development organizations to achieve their Building resilient, adaptive mission and vision through organizations through actionable, effective strategies. improved communication, teamwork, and capacityGrant Writing building.

Crafting compelling grant proposals and managing the Volunteer Management application process to secure Designing systems to vital funding. recruit, retain, and motivate volunteers aligned with your Board Development mission.

Equipping boards with essential tools and knowledge Nonprofit Startup to govern effectively, Assistance strengthen leadership, and Guiding step-by-step support enhance impact. for nonprofit establishment,

16

from mission creation to securing tax-exempt status.

Training Tailored sessions to empower staff, boards, and volunteers with essential skills and knowledge.

Special Events Planning impactful events to raise awareness, funds, and engagement.

Meeting Facilitation Driving productive, outcomeoriented meetings that foster collaboration and deliver actionable results.

Who We Serve

Specialized consulting for churches, nonprofits, and startups seeking tailored, effective solutions.

Special Offer

Enjoy a FREE one-hour initial consultation to discuss your organization's unique needs and goals!

Contact Us jackie@jackieclayconsulting.com 903-933-2131 www.jackieclayconsulting.com

Scan for More Info!

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

ing," she said. "Be sure and get out there and support it so we get to keep that entertainment."

Ishihara went on to expound on how the overall civic plan is dependent on city residents making sure their wants and needs are clearly presented to investors and developers along with informing them as to what Longview's people will be willing to support.

She gave updates on how the city's 2018 $104 million bond package is being used to bolster the infrastructure in general by improving public safety and parks work and renovating Fire Station #8.

This package is also being

used to fund the beautification of streets and make them more pedestrian-friendly. Ishihara sees this as a prime method of attracting new residents, businesses, and capital by being "more friendly and inviting."

There is even a new police department building, she pointed out. She gave warm credit to the city's first responders.

"Our police and firemen are the best anywhere, and we need to treat them with respect and show them that we love them and appreciate all they sacrifice for us," she said. But that is not all. Mayor Ishihara went on to describe how the $45 million bond local voters approved in

2022 made it possible to pay pensions to retiring firemen that otherwise they would not have received. "This is important for our community, and I think it says a lot about how much we love and respect our first responders," she said.

She also remarked on how Love Longview Day and the Keep Longview Beautiful initiative are vital to insuring the city remains attractive and vibrant. Picking up litter, cleaning roads and renovating homes boosts the quality of life for all residents but is crucial for a decent level of living for seniors.

Contd. on Page 18

BACHELOR’S DEGREES IN NURSING & INDUSTRIAL TECHNOLOGY

Discover YOUR

FUTURE in LONGVIEW uttyler.edu/luc

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

17

Business and Finance

Business and Finance Porch pirate prevention tips:

She reminded her listeners that most of these elderly residents live on fixed income, are physically unable to mow lawns or repair dilapidated structures and cannot afford to hire anyone to do these essential chores.

"In 2024 we've had 357 volunteers serve, ten tons of litter collected, and 480 tires removed," she said. "In 2023 we went down from that to 2024 a whole point, which is pretty great, so good job."

Ensuing, she credited her predecessor, Dr. Andy Mack, for his project to open up Teague Park. This project is just now bearing fruit thanks to a recent $1.3 million grant. She pointed out that support pledges from Gregg County, LEDCO and the Go-Giver funds have financed the opening of Teague Park to Highway 80, beautifying it and making it more accessible.

Along with its Veterans' Memorial, pond and amphitheater it is more of a draw than ever.

Ishihara followed this by praising the city's grants department, which has produced great fundings over the past two years. "The city of Longview has received thirty-eight grants totaling $4.4 million," she said.

"That is really such a good rate of return on your investment."

The first selectwoman complimented Longview Police Chief Boone on how he has beefed up police presence citywide, leading to a greater sense of calm and security. Despite strictly enforcing traffic regula-

18

tions and riding herd on general law infractions, the department has achieved a near-perfect customer satisfaction rating.

She followed this by speaking glowingly about the city's Development Services under Michael Shirley. This department maintains an online permit process that can be submitted for billing. Even those who are not builders can use this resource to check out the availability and status of local property.

Her final positive revelation was how in the last year every one of the City of Longview's 950 employees underwent customer service training to improve their service to residents and taxpayers.

Ishihara then listed the bad news as she described the challenges Longview faces in the new year. She cited budgetary challenges resulting from increased expenses caused by restrictions on revenues from a “general, overall tough budget year."

The new fiscal year started October 1 with a general operating budget of $95 million.

This will be an obstacle to making cost of living adjustments for residents and critical highway maintenance.

"I just want to be upfront and honest with you," she said.

"It's been a hard budget year."

Despite the fiscal difficulties, Ishihara and the city council used savings of $770,000 from the year 2023-2024 to give onetime bonuses to 950 city em-

ployees in an expression of total gratitude for the people who make successful city government possible. She commented that the last city council meeting was the longest in twelve years as the panelists took time to do everything possible as pertaining to issues from economics to animal control.

She revealed how the city council is delving into means of insuring citizen safety, starting with rabies vaccinations, microchips for pets, inhouse pet permits and neutering. Also, she spoke on how the council is debating using Stamper Park Pool for the Learn To Swim program and expanding this project to make it available to all schoolage children along with addition of a Super Slide strictly for recreational purposes.

Finally, Mayor Ishihara wrapped up her state of the city oration by giving credit to all in attendance for being faithful in their support of Longview via their contributions and investments. She then threw out a challenge. ""I bet that each of you has an idea or a vision that you would like to see happen here in Longview," she said. "Maybe something you've been sitting on for a while."

The first selectwoman advised her listeners to share their ideas with the city council so they can "figure out how to make it happen." She finished with a word of gratitude for the opportunity to serve as mayor.

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

Guarding your gifts and goods

By M E C H E L E A G B A Y A N I M I L L S

“Stealing packages is a felony in the state of Texas. Yet, despite the consequences, porch pirates continue to target homes, especially during the holiday season. That’s why proactive measures are your best defense.

'T

is the season for porch pirates. Since this summer, more than 14 million Americans have experienced package theft, and that number is expected to increase dramatically throughout the holiday shopping season. BBB reminds consumers that there are preventive measures which can be taken to prevent porch pirates from getting away with the goods.

Stealing packages is a felony in the state of Texas. Yet, despite the consequences, porch pirates continue to target homes, especially during the holiday season. That’s why proactive measures are your best defense.”

BBB provides the following tips to prevent package thieves from affecting your holiday plans (and the rest of the year).

Don’t leave packages unattended. When possible, do not leave delivered packages unattended for long periods.

If you are expecting a package, try to schedule delivery at a time when you will be home, or ask your neighbors if they mind holding on to packages

delivered if you plan to be away from home.

Ship to the store. Consider shipping your items directly to the retailer’s physical location closest to your home.

As retailers require proof of purchase or identification before releasing packages they have received, this is a sure way to avoid porch pirates.

Use a security camera.

Installing a home security system with cameras or a cameraenabled doorbell is a great way to deter package theft, especially when highly visible. Consider including a sign that specifically states that the residence is under surveillance. Even if a package is stolen from your porch, the video evidence will help law enforcement track down the thieves (but be wary of the risk of internet-connected devices and research before you purchase).

Require a signature. Many delivery companies include the option to require a signature before leaving a package, letting you take physical possession of the item as soon as it is delivered.

While this option works well for those often at home, especially for expensive items, it may create difficulties in receiving packages

if your schedule and the delivery service differ. Be sure to check with the delivery company on their policy for packages that are not signed for; they may return it to the sender after a certain number of attempts.

Consider a package receiving service. Some major retailers, such as Amazon, offer secure package-receiving locations away from your home that you can access with a key or code.

Some independent businesses also specialize in this service, allowing you to designate a different delivery location for your packages and the ability to pick them up on your way home.

For more information If you fear your package being stolen, file a report with your local police department and the delivery company.

Depending on your delivery service, they may offer insurance or other policies to reimburse you for your losses.

Mechele Agbayani Mills is president and CEO of BBB Central East Texas.

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

19

Puzzle

Take this Super Quiz to a Ph.D. Score 1 point for each correct answer on the Freshman Level, 2 points on the Graduate Level and 3 points on the Ph.D. Level.

Subject: HISTORY (e.g., He led expeditions that caused the fall of the Aztec Empire. Answer: Hernan Cortes.)

FRESHMAN LEVEL 1. Which battleship was not raised after being sunk at Pearl Harbor?

Answer________ 2. Adolf Hitler was born a citizen of _____.

Answer________ 3. He was proclaimed “El Libertador.”

Answer________

PH.D. LEVEL 7. Name the first company to issue stock.

Answer________ 8. This captain sailed 4,000 miles in a small boat to reach safety on the island of Timor.

Answer________ 9. His predecessor was Sun Yat-sen.

Answer________

GRADUATE LEVEL 4. Who was the most famous prisoner held at Devil’s Island?

Answer________ 5. When first elected prime minister, whom did Winston Churchill replace?

Answer________ 6. What was the date “... which will live in infamy”?

Answer________

SCORING: 18 points - congratulations, doctor; 15 to 17 points - honors graduate; 10 to 14 points - you’re plenty smart, but no grind; 4 to 9 points - you really should hit the books harder; 1 point to 3 points - enroll in remedial courses immediately; 0 points - who reads the questions to you?

Super Quiz is a registered trademark of K. Fisher Enterprises Ltd. © 2017 Ken Fisher North America Syndicate Inc.

ANSWERS: 1. Arizona. 2. Austria. 3. Simon Bolivar. 4. Captain Alfred Dreyfus. 5. Neville Chamberlain.

6. Dec. 7, 1941. 7. Dutch East India Company. 8. Captain William Bligh. 9. Chiang Kai-shek.

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

21

Grubs Up

Grubs Up

Bake up a sweet holiday

E

ntertaining is a big part of the holiday season.

Calendars are packed this time of year with gatherings with friends, family, and professional colleagues.

Entertaining requires keeping plenty of refreshments on hand to ensure guests maintain their holiday spirit.

Dessert is no stranger to the season, with office break rooms, dining tables and buffet stations brimming with sweet treats to tempt celebrants palates. Everyone should have a go-to dessert to bring along to a holiday party or to offer guests when hosting their own fetes.

Cookies are a standard due to their versatility and portability.

Festive Sour Cream Cookies provide all of the holiday feels and can be customized in color to reflect celebrations of Christmas, Chanukah, Kwanzaa, or New Years.

22

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

Sour Cream Cookies Makes 22 cookies

11/2 cups all-purpose flour, spooned and leveled 1 teaspoon baking powder 1/4 teaspoon salt 1/2 cup (1 stick) unsalted butter, softened 3/4 cup granulated sugar 1 large egg, at room temperature 11/2 teaspoons pure vanilla extract 1/2 cup sour cream, at room temperature

Vanilla Buttercream Frosting 1/2

cup (1 stick) unsalted butter, softened 11/2 cups powdered sugar 1 tablespoon heavy whipping cream or milk 1 teaspoon pure vanilla extract Gel food coloring (optional) 1. To make the cookies: Preheat the oven to 350 F. Line two large baking sheets with parchment paper or silicone baking mats and set aside.

2. In a large mixing bowl, whisk together the flour, baking powder and salt until well combined. Set it aside.

3. In the bowl of a stand mixer fitted with the paddle attachment or in a large mixing bowl using a handheld mixer, beat the butter and granulated sugar together for 1 to 2 minutes, or until well combined.

4. Mix in the egg and vanilla extract until fully combined, making sure to stop and scrape down the sides of the bowl as needed.

5. Mix in the dry ingredients in two additions, alternating with the sour cream. Make sure to mix in each addition until just combined and be careful not to overmix the batter.

6. Using a 11/2-tablespoon cookie scoop, scoop the cookie dough onto the prepared baking sheets, making sure to leave a little room between each one.

7. Bake for 14 to 16 minutes, or until the tops of the cookies are set and spring back when touched lightly. Remove from the oven and allow to cool on the baking sheets for 10 minutes, then carefully transfer the cookies to a wire rack to cool completely.

8. To make the vanilla buttercream frosting: In the bowl of a stand mixer fitted with the whisk attachment or in a large mixing bowl using a handheld mixer, beat the butter for 1 to 2 minutes, or until smooth. Add the powdered sugar, 1Ú2 cup at a time, mixing in each addition until well combined. 9. Add the heavy whipping cream, vanilla extract, and gel food coloring (if using), and continue mixing until fully combined. 10. Once the cookies have cooled completely, spread the frosting on top of the cookies. 11. Store the cookies in an airtight container at room temperature or in the refrigerator for up to 4 days.

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

23

Education

Business and Education Finance

District honors Superintendent Emeritus

By J O Y C E L Y N E F A D O J U T I M I WWW.INFINITIEPLUS.COM

D

r. James Wilcox, Longview ISD superintendent emeritus and his family attended a retirement reception given in his honor after an 18-year stint. It was a come and go affair.

"I think that my eighteen years here have been successful because I always put the children first in our decisions no matter the consequences or who it makes mad.

I always did what was best for the kids in the district," he says. "I always tried to do what was best for my own kids, also. I want to say we are lucky, but we are really blessed. We will still live here in the district."

It has been a long time since 1973. That is when Dr. James Wilcox started his career in education. Now, after a half century of enriching young minds and steering them down the straight and narrow to educational success, his own trek along this path is coming to an end, but not quite so.

"I will stay involved in the school business," he says. "I've been doing it for too long."

His calling started as a classroom teacher, then moved along to other positions as principal, and eventually Longview Independent School District (LISD) superintendent. He prepared for his life's work by pulling down a BBA in general business administration and an M.Ed. in educational administration from Lamar University. In 1987, he earned his

24

UT Tyler announces new School of Medicine Dean

T The Wilcox Family attend Dr. James Wilcox Retirement Reception.

L-r: Dave Wilcox (Son), Jan and Dr. James Wilcox; Dr. Ashley Barker (Daughter) and Chris Barker (Son-in-Law)

Doctor of Education from Texas A&M. His long tenure in education has done nothing to alter his steadfast drive toward the objective of student success. Political considerations are cast aside.

"I think that my eighteen years here have been successful because I always put the children first in our decisions no matter the consequences or who it makes mad. I always did Longview ISD Sup. Dr. Marla Sheppard what was best for the kids in with Ginia and Walter Northcutt the district," he says. "I always tried to do what was best for ed hometown and will be a great my own kids, also. I want to say place to retire. we are lucky, but we are really “I will be around right here in blessed. We will still live here in town. I will do everything that I the district." can to help make the new superHe and his whole family are intendent successful,” he said. delighted by his retirement and “I will be here to help the disare looking forward to it. They trict continue to succeed. I will realize this changing lifestyle af- be available, I love it here, love ter fifty-two years in education the district, love the students, will be an adjustment, but they all and I will do any and everything love Longview. It is their adopt- that I can.”

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

he University of Texas at Tyler announced Dr. Sue Cox has been named the dean of the School of Medicine. Cox has been serving as the school’s interim dean since September.

“Dr. Cox is the right leader to guide the School of Medicine and continue its growing impact on the health of East Texas,” said UT Tyler President Julie V. Philley, MD. “She is a nationally recognized expert in medical education and played a vital role in the launch of the School of Medicine.”

Prior to serving as interim dean, Cox served as School of Medicine planning dean and has continued to guide accreditation, strategy and quality improvement efforts. Cox is known for emphasizing leadership skills, collaboration, innovation, problem-solving and crossdisciplinary teamwork with a focus on value-based healthcare.

“I’m honored to continue my journey with the School of Medicine in this role,” said Cox. “I’m very grateful for all the support I’ve received from the institution and look

Dr. Sue Cox

forward to serving the East Texas community.”

An obstetriciangynecologist by training, Cox has shaped medical education throughout the United States for more than 30 years. Prior to joining UT Tyler, she was executive vice dean of academics and chair of medical education at Dell Medical School at UT Austin. The lead designer of curriculum for Dell Med, she

co-chaired the accreditation steering committee.

In 2019, she received the Association of American Medical Colleges Robert J. Glaser Distinguished Teacher Award, recognizing faculty for distinguished contributions to medical education nationwide.

Cox has received many awards for leadership, distinguished teaching and clinical work, including being listed among the Best Doctors in America.

www.facebook.com/InfinitiePlusmagazine | https://twitter.com/infinitieplus | infinitieplus | December 2024

25

WOMEN WELLNESS

WOMEN WELLNESS

Stress-free holiday travel:

Expert tips for a smooth journey

By MECHELE AGBAYANI MILLS

Despite higher gas prices and airfares, there will be extra levels of congestion on the roads and in the air this holiday season.

So, it’s very important to plan ahead, as it won’t likely be the most wonderful time of the year for traveling.

T

raveling this holiday season? You’re not alone. Many of us will be traveling to visit loved ones this holiday season. In fact, AAA predicts over 57 percent of Americans plan to travel this winter, and 96 percent plan on traveling as much or more than they did last year. So, if you plan to drive or fly, expect traffic, delays, and possibly hot-tempered travelers. Better Business Bureau (BBB) advises consumers to plan ahead when traveling this holiday season.

If you’re planning on traveling this holiday, BBB offers

the following tips to help keep your holiday safe and stress free.

Create a car safety kit.

Holiday driving often includes the threat of dangerous winter weather. Snow and ice lead to accidents, car troubles, long delays and road closures.

You can prepare for bad weather by creating your own safety kit. Basics for the kit include a blanket, flashlight with extra batteries, radio, first aid kit, jumper cables, non-perishable foods like granola bars and nuts, bottled water, an ice scraper and warm gloves.

LET'S GET YOUR HOME

Flights scheduled early in the morning are less likely to be delayed. Later in the day, chances are higher for cancellations and delays.

Look for nonstop flights when possible. Airports will be crowded and missed connections due to delays are always possible.

Travel light to avoid possible overweight baggage fees. Know airline restrictions regarding baggage size and weight before heading to the airport. Consider carry-on bags if possible.

Minimize distractions.

Flying is one of many aspects According to the National of your trip to consider. Here Safety Council, 28 percent of are some other travel-related accidents happen when people resources from BBB: are talking on their cell phone or • Rental cars: make your next car sending text messages. When rental experience a little easier you’re behind the wheel, don’t text • Hotel rooms: learn what to and drive or spend time fumbling keep in mind when booking a with the navigation system. hotel room If you plan on flying this • Travel agents: know what to holiday season, remember: look for in a travel agent and

find one near you During the holiday or any time of year, find ways to travel safely and avoid scams. Remember to report any suspicious activities to BBB Scam Tracker and sign up for Scam Alerts.

Mechele Agbayani Mills is president and CEO of BBB serving Central East Texas.

RumoursWellness.com

HYDRAFACIALS

DECEMBER 2024

DECEMBER 2024

CHEMICAL PEELS

903.663.0061

IV THERAPY

903.736.3754

HORMONE OPTIMIZATION

FACIALS LASH LIFT & BROW LAMINATION

LASER HAIR REMOVAL SKIN TIGHTENING SKIN RESURFACING/IPL/PHOTOFACIAL VEIN TRETMENTS

DON'T WAIT! CALL ME TODAY

6 WOMEN TODAY

Ensure your vehicle is properly maintained.

Breaking down on the side of the road can definitely put a damper on the holiday spirit. If your car is due for a checkup, take it to a trustworthy auto mechanic before making that long haul. At the very least, check the car’s fluid levels, wipers and tire pressure.

Check the condition of your tires, and if you plan on driving through serious winter weather, consider getting snow tires.

WAXING BOTOX FILLERS VITASHOTS WEIGHT MANAGMENT

WOMEN TODAY

7

MONEY TALKS

MONEY TALKS

Scammers are delivering phishing messages this holiday season

By A R I L A Z A R U S

D

uring the holiday season, you might expect to get more deliveries.

Some might even be surprise gifts. Scammers are counting on that when they send fake delivery notifications to you by email and text, hoping you’ll click. Here’s how to spot these scams.

You get an email or text and it says you missed the delivery.

Or it might say your item can’t be delivered because you need to update your street address or zip code. Sometimes these scammers create a sense of urgency by saying if you don’t respond right away, they'll return your package to the sender. The scammers say both of these issues can easily be fixed: just click on a link.

Why do they want you to click that link? It’s a phishing scam. If you click, scammers could get information like your usernames and passwords for your online banking, email, or social media accounts.

Scammers could then use those to steal your identity and open

4 WOMEN TODAY

So, an online scam is NOT what you ordered

By K I R A K R O W N

T

new accounts in your name.

They might also install malware on your computer.

To avoid fake shipping notification scams: •

•

Don’t click on links in messages about an unexpected delivery. If you get a message about an unexpected package delivery that tells you to click on a link for some reason, don’t click.

Contact the shipping company directly to get more information. If you think the message might be legitimate, contact the shipping company using a phone number or website

you know is real. Don’t use the information in the message.

•

Check your order status.

If you think the message could be about something you recently ordered, go to the site where you bought the item and look up the shipping and delivery status there.

No matter the time of year, it always pays to protect your personal information. Check out these resources to help you weed out spam text messages, phishing emails, and unwanted calls.

his time of year, you’re probably buying lots of things online.

Gifts, decorations, food! But what if something you’ve ordered shows up different than advertised? Or damaged?

Or never comes at all? If so, you’re not alone.

Scammers often pose as real companies online — or make up fake companies — to try to get your money or personal information. They may post fake ads for things on social media or other websites, and even use a real company’s logo to try to seem legit. But then they take your money, and don’t send what you ordered.

or get a wrong or damaged item, you can dispute the charge with your credit card company.

• Check out the company.

Before you buy, search online for the company’s name along with words like “scam” or “fraud” to see what issues others might have had.

• Keep records. Keep track of the company’s name and

website, any receipts or bank statements showing what you paid, and when they said they’d ship your item. (Sellers have to ship your order by the time they or their ads say they will — or give you the chance to get your money back.)

• If an online seller hasn’t lived up to its promises, report it to the FTC: ReportFraud.ftc.gov.

Here are some ways to protect yourself when shopping online: • Pay by credit card. If you’re charged twice, billed for something you never got,

Ari Lazarus is Consumer Education Specialist, FTC

DECEMBER 2024

DECEMBER 2024

WOMEN TODAY

5

COVER STORY

COVER STORY

Madison Cook: Up and coming real estate magnate “Working for Trina is not only a big opportunity for me and my real estate career but she’s a woman I admire and look up to. I hope to be just as wonderful as she is in real estate and as a person.”

Madison Cook: Realtor at

L

Trina Griffith and Company Real Estate, LLC

By JOYCELYNE FADOJUTIMI

ongview real estate agent Madison Cook has spent the past half decade happily employed by Trina Griffith and Company Real Estate, LLC. She embodies the old adage that if one does something she loves for a living she will never work a day in her life. Cook looks upon her career as an opportunity rather than a mere job as she works for someone who is both her employer and a dear friend.

And there is good reason for loving her work.

"I love the community we have here at Trina Griffith & Company," Cook says. "There's not one person here I can't turn to when in need of help or simply as a friend. Everyone is so knowledgeable and brilliant

2 WOMEN TODAY

when needing advice or friendship."

Apart from periodic times when the market is slow, there is literally nothing she does not love about her profession, and there are ways to ensure these valleys between peaks are few and far between: • Maintaining total knowledge of and expertise in the real estate field. As a real estate agent, she realizes the critical importance of maintaining in-depth awareness of the local market, specifically trends, pricing and neighborhood specifics.

But that is not all.

• She is careful to stay abreast of regulations, contracts and the latest real estate directions.

Her expertise permits her to provide clients with sound advice and guide them through the intricate process

of buying and selling.

• Effective communication enables her to explain the intricate concepts of real estate in such a way that clients can not only understand but cannot possibly misunderstand.

Being both an excellent communicator and listener guarantees clients' needs and concerns are effectively addressed.

• Having a strong work ethic and dedication to her calling ensures that both agent and client benefit from their interaction. Moreover, it is vital to be proactive, responsive and willing to go the extra mile in the search for the perfect property and to secure the best deal.

Cook has sage words for young ladies who aspire to get into real estate.

"For women looking to enter the real estate business, I'd advise you to leverage your strengths in empathy and communications to build strong client relationships and be committed to continuous learning and networking to stay ahead in this dynamic field," she says.

Still, her career with Trina Griffith & Company is far from being her whole life. Her father is a confectioner, and she long ago picked up his flair for culinary delights, and not just a passion for producing them.

"I'll eat just about anything as long as it tastes good," she says.

Besides real estate, this is her favorite time of year. She loves the holidays and everything about them. From the decorations, succulent food, music, candlelight church services and family traditions, everything about the celebration

“I absolutely love everything about Christmas! Everything from the decorations, fabulous food, the jazzy & jolly music, late night candlelight church services, celebrating Jesus’ birthday, family traditions, and more.”

DECEMBER 2024

Madison Cook: Realtor at Trina Griffith and Company Real Estate, LLC

DECEMBER 2024

of her Lord and Savior Jesus Christ's birth warms her heart and brings back cherished childhood memories.

"Christmas always brings a

warm, fuzzy feeling to my heart," she says. "There's nothing I don't love about Christmas."

Just like this time of year, Madison Cook is a true blessing.

WOMEN TODAY

3

WomenToday December 2024

Madison Cook: Up and coming real estate magnate Scammers delivering Phishing messages

PG. 04

Online scam NOT what you ordered

PG. 05

Expert tips for holiday travels

PG. 06

FLIP THIS MAGAZINE

Live the active, beautiful, abundant life