infinitie plus
How to stop, avoid business coaching scams
By BCP STAFF
Have you seen ads promising that a training or coaching program will help you build a thriving business or make significant money investing in markets like crypto, forex, or precious metals? Offers like these might sound exciting but could be coaching scams in disguise. Do you know how to spot them? Scammers promote training programs that claim to teach you how to succeed by investing in ecommerce businesses, financial markets, or real estate. They make it sound easy to make money and say, for a fee, they can show you how. But if they promise guaranteed income, large returns for little work,
or say they have a “proven system to make money,” it’s likely a scam. If you or someone you know is trying to start their own business and considering a coaching program, here are some things to keep in mind.
È Be wary of promises that you’ll make quick money. No one can guarantee you’ll make lots of money with little to no risk. Anyone who does is a scammer.
È Do some research. Check with your state attorney general for complaints. If you don’t find any complaints it doesn’t guarantee that a company is honest, but complaints might tip you off to possible problems.
È Read success stories and testimonials with skepticism. Glowing stories of success could be fake or misleading, and positive online reviews may have come from made-up profiles. Have you spotted a business you think is a coaching scam? Tell the FTC at ReportFraud.ftc.gov.
È Take your time and talk to someone you trust. Scammers will pressure you to get involved now or “risk losing out.” Ask questions and get a second opinion about the business offer or coaching program from someone who has your best interests in mind.
GREETINGS
TOP TALK
Hello Everyone!
Our June edition with the kind of energy that reminds us why local stories matter. In this issue of infinitieplus magazine, we spotlight the people, partnerships, and public moments shaping the season.
Our cover story takes readers to a celebrity golf fundraiser that is doing more than drawing attention. It is rallying support for Texas Warriors girls softball team and showing what can happen when visibility meets generosity. It is a story about investment, encouragement, and the power of a community to stand behind its young athletes in a meaningful way.
We also reflect on a major civic milestone with coverage of the Rose City Mayor Don Warren’s final city address that marks both an ending
and a transition. Moments like these invite us to look back on leadership, measure progress, and consider the direction a city chooses for its next chapter.
In addition, we brought you, the readers a story about the upcoming Tyler Cattle Barron’s Ball and the people behind the scenes leading the fighting cancer. Plus, Longview ISD educators of the year.
Together, these stories reflect the heart of this June issue: service, visibility, and the lasting effect of showing up for one another. Thank you for reading infinitieplus magazine.
We hope these pages keep you informed, inspired, and connected to the people and events moving our communities forward.
We look forward to serving you again in July by God’s grace.
Joycelyne Fadojutimi, Ph.D.
The Magazine for Living Life Beyond, Plus One…
Publisher / Editor
Joycelyne Fadojutimi, PhD
Chief Public Relations/Mkt. Officer
Paula Jimenez
Staff Writer
Peace Floris
Contributing Writers
Glenn Miller
Mechele Agbayani Mills
Dr. Michael Guido
Scotts Roberts
Graphic Designer
OUR MISSION
To enrich the local-global community with the “just in time knowledge,” to assure future successes
OUR VISION
To become an information oracle of functional and constructive reports that serves the needs of businesses and communities.
Submission Deadline: The first of every month prior to month of issue. infinitieplus magazine is not responsible for any discrepancies or changes since the publishing of this issue. At the time of publication, to the best of our knowledge, all information was accurate though not guaranteed. The entire contents of infinitieplus magazine is copyrighted 2026. Any reproduction or use in whole or part without written permission is prohibited. infinitieplus magazine reserves the right to edit and make appropriate modifications. The opinions published by contributing writers do not necessarily reflect the views of infinitieplus magazine or its advertisers.
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Kuneho Designs VOLUME 16 | ISSUE 06
In
Issue
If a girl was talented enough to make the team, money should never determine whether she got the opportunity to play. That belief eventually became the foundation of the East Texas Celebrity Open, a fundraising softball tournament that started small and is growing into one of the region’s most anticipated community events.
Mayor Don Warren’s final city address and Yona Fleming who is leading the fight against cancer.
Vernon Perry, NFL. Briana Gasca and Adrian Garcia Michael Medford
TACC President Henry Bell presents a souvenir to Mayor Don Warren at his last State of the City address.
Terry Wilbanks never intended to create a community tradition.
At first, he simply wanted to help a few girls play softball without their families worrying about how they would afford it.
He remembers those early travel ball years clearly, long drives to Dallas, Louisiana, and Oklahoma City, hotel rooms
booked weekend after weekend, gas receipts piling up in the truck, and parents constantly searching for ways to cover expenses just to keep their daughters on the field.
To Terry, something about that never sat right.
He believed one thing wholeheartedly: If a girl was talented enough to make the team, money should never determine whether she got the opportunity to play.
That belief eventually became the foundation of the East Texas Celebrity Open, a fundraising softball tournament that started small and is growing into one of the region’s most anticipated community events.
Originally, Terry envisioned something simple. Maybe a small golf tournament that could raise enough money to help offset travel costs for local softball families. But Terry’s career as a sports marketing booking agent gave him access to athletes and personalities willing to support the cause.
Contd. on Page 8
Terry Wilbanks.
Kellie Wilbanks and daughter Cambrie Wilbanks.
Kenny "The Shark" Giant, NFL.
Story by JOYCELYNE FADOJUTIMI | Photos by MICHAEL CAVAZOS PHOTOGRAPHY
He figured maybe a handful of athletes would show up.
Instead, dozens came.
The event immediately took on a life of its own. What began as a modest fundraiser quickly transformed into a celebration filled with recognizable names, excited sponsors, and a shared purpose that is resonating throughout East Texas. Each year, the tournament continued to grow.
This year’s event featured legendary athletes and celebrity guests including Warren Moon, NFL Hall of Fame Inductee; Fergie Jenkins, MLB Hall of Fame Inductee; Robert Brazile, NFL Hall of Fame inductee; Drew Cody, Golf Long Drive Champion; East Texas own Micah Hoffpauir, MLB; alongside numerous other wellknown athletes who gathered to support the mission at Tempest Golf Course in Gladewater, Texas.
Their presence brought excitement and national attention, but for Terry, the purpose has always remained the same: giving young girls the chance to pursue softball dreams without financial hardship standing in the way.
For him, the mission is deeply personal.
It began with his oldest daughter.
When she first stepped onto a softball field at nine years old, Terry laughs remembering how difficult those early days were. By his own admission, she struggled badly at first.
But she wanted to improve.
So, they committed themselves fully to the process including pitching lessons, endless practices, late evenings at the ballpark, and weekends spent traveling to tournaments.
But wait that is not all.
Terry himself sat through countless lessons, learning the mechanics and strategy of softball right alongside her.
Contd. on Page 10
Dwight "Doc" Gooden, MLB.
Warren Moon, NFL Hall of Fame inductee.
Jose Guzman MLB.
John Rocker, MLB.
Colonel J. Craig Flowers
Ernest Givins, NFL.
Danny Darwin, MLB.
Kim Haines and daughter Piper Haines.
Slowly, she got better. Then she kept improving.
Before long, the little girl who once struggled on the field
Watching that transformation changed Terry completely.
Softball stopped being something his daughter participated in. It became part of
Soon, his younger daughter wanted to play as well. When Terry realized there were not enough local opportunities for girls her age, he stepped in to coach himself. What began as a father supporting his daughters gradually evolved into years of building teams, creating opportunities, and helping young athletes throughout East Texas. That same spirit continues to drive the East Texas Celebrity Open today.
Yes, the event raises money. That remains its central purpose. But over time, it has also become something more meaningful: a gathering place where families, athletes, and supporters come together to celebrate the girls chasing their dreams on the softball field.
For Terry, that sense of community matters just as much as the fundraising totals. And while he admits the tournament may only continue for a few more years before his daughters move on to the next stages of life, its impact is already lasting.
Because somewhere along the way, what started as one father trying to help his daughters play softball became a community-wide mission to ensure that talent, not money determines who gets the chance to play.
Justin Vincent, NFL.
Jeff Frye, MLB.
Jose Canseco, MLB.
Micah Hoffpauir, MLB.
Jose Guzman, MLB.
Mike James, NBA.
Brooke Jacoby, MLB.
Randy Wade
Jose Canseco, MLB.
Jack Lazorko, MLB.
Steve Francis, NBA; Joe Smith, NBA; LenDale White, NFL.
Drew Cody, Golf Long Drive Champion and Ashley Kay
STATE OF THE ROSE CITY
Story by JOYCELYNE FADOJUTIMI | Photos by MICHAEL CAVAZOS PHOTOGRAPHY
The recent State of the City marked an important chapter for the Rose city. Mayor Don Warren stood before the community to deliver his final “State of the City” address, reflecting on his years of service and celebrating the progress Tyler had made under his leadership.
The luncheon began with Tom Perkins, Chairman of the Tyler Area Chamber of Commerce, paying tribute to Mayor Warren’s journey. According to Perkins, after a brief retirement filled with golf, Warren found himself restless, yearning to serve something greater than himself. That call to service led him to public office, where he devoted himself to making Tyler a better place. Perkins highlighted that this event was Warren's last as mayor, a moment filled with pride and gratitude for the legacy he would leave behind.
Before the mayor took the stage, the community's
spirit shined through acknowledgments and recognitions. Sponsors, elected officials, and graduates of the Leadership Tyler program were honored for their roles in shaping the city’s future. The program, in its thirty-ninth class, was celebrated for connecting local leaders and providing them with tools to enhance life in Tyler. It was a reminder of how growth depends on the investment of many hands and hearts.
In addition, a stirring video montage captured
Mayor Don Warren’s final, stirring address about leading with love and kindness, putting people first, and finding joy in hard work.
Tyler’s journey of transformation with revitalized downtown streets, new parks like the Legacy Trails, modernized public libraries, and improved utility services. Furthermore, improvements in public safety were highlighted, from new police training facilities to upgraded fire stations. The community’s resilience shone brightly through investments in infrastructure, storm response, and economic development that created more opportunities for all.
Contd. on Page 14
Cross section of attendees
Sarah Bickerstaff
James Wansley presents awards to LT Class 39.
Taylor Bell Braden Brady
Mayor Don Warren
City Profile City Profile
Mayor Warren’s address was a heartfelt reflection on his six years leading the city. He spoke not of numbers or projects alone, but of the people who make Tyler vibrant — the neighborhoods, families, and friendships that form its backbone. He recalled his role in revitalizing parks, including Bergfeld Park, and the creation of spaces where all children, even those with special needs, can play. "Parks are about connection," Warren shared, “not just concrete.”
He detailed the city’s investment of more than $40 million in road improvements, underground sewer upgrades, and water systems — vital but often unseen work that ensures a healthy future for Tyler. Public safety progress was notable, with new fire stations, top-tier police certifications, and a significant crime reduction. Warren also spoke honestly about social challenges, emphasizing a compassionate, ready approach to safety and outreach.
Looking ahead, Warren described strategic planning efforts like the “Tyler Tomorrow” vision, a comprehensive 20-year roadmap crafted with community input to guide
smart growth. Downtown revitalization, airport enhancements, and reduced traffic wait times illustrated a city moving forward with purpose and pride.
Throughout his speech, Mayor Warren’s leadership philosophy stood clear: leading with love and kindness, putting people first, and finding joy in hard work. He celebrated partnerships between staff, council, and citizens, acknowledging that the city’s success is truly a shared achievement. Though this was his final address, he expressed unwavering optimism, saying, “The best days of the city are not behind us. They’re ahead.”
The luncheon ended with a warm, personal tribute.
Contd. on Page 16
Steve Brunson
Tracey Daniels
Ann Marie Hoover
Jill Johnson
Akiko Lewis
Jordan Loy
Liz Hutson
Grant Ingram
Jessica Domingos Laquesha Ford-Mcquay
Reagan Butts
Nicole Cromeans
Sarah Massey
Henry Bell, president, Tyler Area Chamber of Commerce recalled his initial doubts when Warren ran for council, only to be amazed by his dedication and impact. Presented with a symbolic artwork, Warren was honored for his forward-thinking vision and daily commitment to making Tyler better.
As the community applauded, it was clear that while Mayor Don Warren’s term would end, his influence and spirit would remain woven into the fabric of Tyler for years to come.
GIVING OTHERS A CHOICE
By GUIDO MINISTRIES
Amother gave her son two beautiful apples, but one was larger and shinier than the other. Placing them in his hands, and wishing to teach him about sharing, she instructed him to “Give your little sister her choice.” A short time later, she noticed that he had kept the bigger one for himself. So, she asked, “Why didn’t you give your sister her choice?” “I did,” came the reply. “I gave her the choice of the little one or none at all. And she took the little one.”
There is a lot of selfishness even in the smallest of us. Size
has little to do with whether or not we are self-centered or God-centered. We can convince ourselves that we are being fair or generous while still prioritizing our own gain. Christ sets before us the ultimate example: One who, though equal with God, chose not to cling to privilege but emptied Himself for the sake of others. In His humility, He looked not only to His own interests but willingly took on our need, serving and sacrificing so that we might be lifted up. When we follow His example, true generosity flows from a heart transformed by Christ.
Paul reminds us that “Each of you should look not only to your own interests, but also to the interests of others.”
Prayer: Father, may I be sensitive to others, and share with them out of the abundance You have given me–especially Your salvation. In Jesus’ Name. Amen.
Scripture For Today: Each of you should look not only to your own interests, but also to the interests of others. Philippians 2:1-8
Rachel Parker Michelle Salge
Garrett Northcutt
Mayor Don Warren
Don Warren and Tom Perkins
Susy Smith
Micah Trump
Kimberly Miller
Notable men’s health issues
The notion that men may not take care of themselves as well as women has some truth to it. Global health data highlights a persistent lifespan gender gap, with men dying an average of six years earlier than women, according to the Harvard T.H. Chan School of Public Health. That lower life expectancy is driven by a combination of biological vulnerabilities, risky behavior and a tendency to delay medical care. Men tend to be statistically half as likely as women to visit a doctor for regular checkups. Illness can impact men’s longevity, and certain health conditions are prevalent among men across the globe.
Cardiovascular disease:
Heart disease is the leading cause of death among men worldwide. The World Health
Organization says ischemic heart disease accounts for approximately 13 percent of all global deaths regardless of gender. And the CDC says more than 50 percent of men age 18 and older have high blood pressure, a silent driver of heart attack and stroke.
Cancer: Cancer can affect anyone, but men are especially vulnerable to certain types. The most common cancer for men is prostate cancer . Roughly one in eight men will receive a diagnosis in their lifetime, says Shortlister, a vendor database and platform. Lung cancer is the leading cause of cancer death for men, driven largely by smoking rates that are higher among men than women. Colorectal cance r is another form of the disease that affects a significant number of men.
Mental health:
Revive Research Institute says poor mental health is a silent crisis among men. Men are nearly four times more likely to die by suicide, stemming from societal stigmas that discourage men from seeking mental health support, advises Carthage Area Hospital.
Metabolic issues:
The American Heart Association says men are at a higher risk for type 2 diabetes at lower BMIs than women. If left unmanaged, type 2 diabetes can cause a series of issues that affect cardiovascular and kidney health.
Respiratory conditions:
Chronic obstructive pulmonary disease (COPD) is a major cause of disability in men that is linked to long-term tobacco use. Also, occupational exposure to dust and chemicals can compromise lung health.
BOURBON ALLEY CUTS GRAND OPENING RIBBON
Invites community to a New Orleans style entertainment, premium beverages, downtown vibe and more
Bourbon Alley cuts ribbon.
Bourbon Alley’s grand opening ribbon cutting event in downtown Longview, East Texas, featured introductions, a description of the establishment's offerings, and welcome message from Mayor Kristin Ishihara plus, a presentation of Chamber plaque.
Mayor Ishihara letter on behalf of the City expressed excitement for the ribbon cutting celebration thanking Bourbon Alley for their investment in the community and wishing them much success in making Longview "the very best community to live, work, and play."
Owner, Meredith Rennier introduced her staff and discussed why she is investing in the New Orleans ambience.
Bourbon Alley offerings include:
Ê Live Music: Featured on Friday and Saturday nights to complement the downtown Longview vibe.
Ê Premium alcohols: A selection of premium drinks is available.
Ê Light Bites: The menu includes light bites.
Right after her discourse, she took the scissors; surrounded by family, friends, well-wishers, and Chamber Reach team, she cut the ribbon declaring Bourbon Alley officially open.
Then the bon temps started to roll.
The event concluded deliciously with the Chamber of Commerce Reach Team members sampling some of Bourbon Alley
light scrumptious bites, the famed New Orleans King Cake and washed it down with thirst-quenching assorted beverages, alcoholic and non-alcoholic.
At Bourbon Alley, “Laissez les bons temps rouler.” .
IP STAFF REPORT
Dale Lessenberry, Meredith Rennier and Linda Voyles.
4 Ways To Eat Healthy Even If You Are Always On The Move
Ahealthy diet pays numerous dividends. Such a diet can help people maintain a healthy weight, reduce their risk for various chronic conditions, including some diseases, and boost energy levels. The energy-boosting benefits of a nutritious diet might be especially appealing to busy professionals and provide the extra motivation they need to embrace healthy eating. Busy professionals know it’s not always so easy to eat healthy. An on-the-go lifestyle only adds to that difficulty, but the following are some ways to eat healthy if you’re always on the move.
1. Plan ahead.
Meal planning is an effective way to eat healthy because it reduces the chances that adults will make impulsive dietary decisions without taking nutrition into account. According to Brown University Health, meal planning can save time and money. Planning also helps people avoid dining out too often.
2. Embrace crockpot cooking.
Slow cooking in a crockpot or slow cooker can help on-thego professionals eat healthier because it allows them to prepare meals on weekends and then eat them throughout the week. That’s helpful for busy adults who don’t have time to prepare homemade nutritious meals on weeknights, when work schedules, kids’ extracurricular activities and other obligations tend to take precedence over healthy eating.
also urges diners to forgo traditionally greasy or oily options like cheese-covered enchiladas in favor of healthier alternatives like tacos featuring fish or grilled chicken.
4. Consider meal kits.
The impact of reading on cognitive decline
3. Learn to dine out healthy.
It’s important that busy adults do not paint all restaurant offerings with a broad brush. In fact, many restaurants offer a wide range of nutritious fare. Diners just need to know which options fit that criteria. According to Johns Hopkins Medicine, veggie-based entrees or those with baked, broiled or grilled fish or skinless chicken are nutritious options when dining out. Johns Hopkins
The market monitoring and research firm Statista notes that the meal kit delivery market has been growing rapidly in recent years. Research indicates the domestic market for meal kit delivery services was slightly less than $21 billion in 2022, a figure that forecasters project will rise to around $65 billion by 2030. Such estimates underscore the growing popularity of the services. Though meal kit services vary, many offer the convenience busy professionals are looking for without compromising nutrition. There are a host of ways for on-the-go adults to eat healthy even if they’re pressed for time.
Aging and change go hand in hand. Although some may bemoan the gray hairs that start to arrive or stiffness in the knees that seems to sneak up on a person in middle age, such concerns are not necessarily enough to lose sleep over. However, many people who are 50 or older are nervous about the potential for cognitive issues like dementia as they grow older.
The Alzheimer’s Association estimates that 6.7 million people have Alzheimer’s disease in the United States.
The Alzheimer Society of Canada estimates that there were 733,040 people living with dementia in the country as of January 1, 2024. Alzheimer’s disease and other dementias can rob people of their memories, personalities
and abilities to live satisfying, independent lives. While it may not be impossible to prevent all cognitive issues completely, there is reason to believe that reading could be an ally in cognitive care.
The American Academy of Neurology says that reading stimulates the brain and has been shown to slow down cognitive decline in old age. Reading also may help slow down memory loss.
The powers of reading were noticed more than 10 years ago when a 2013 study from researchers at Emory University measured readers’ MRI scans as they read books. They found the deeper readers went into a story; the more areas of their brains were activated. This activity remained elevated for several days after participants finished their books. The more a person
reads, the stronger complex networks in the brain become.
Additional evidence that reading can help the brain was noted by researchers at the Texas A&M School of Public Health. A 2024 study suggests that older people with mild cognitive impairment who engage in high levels of activities like reading, hobbies and word games have better memory, working memory, attention, and processing speed than those who do not take part in such endeavors. Furthermore, a 2021 study published in Neurology found that high levels of cognitive activity, like reading and writing letters, can delay the onset of Alzheimer’s disease by five years among those age 80 and over.
Reading can keep brains functioning optimally and potentially delay age-related cognitive decline.
IP STAFF REPORT
Special events that call for a night out on the town
Milestone moments tend to be few and far between. The infrequency of such events only underscores how important it is to celebrate them. A night out on the town is customary when commemorating a milestone moment, and the following are a handful of events that warrant some celebration away from home.
Anniversaries
Wedding anniversaries merit some extra effort, and a date night with a spouse that lets someone else handle the
cooking can be just what the doctor ordered for happy couples. Wedding anniversaries are not the only anniversaries worth celebrating. Homeowners can commemorate the anniversary of the day they moved into their home, and businesses can take longtime employees out for a meal when they reach a notable anniversary at the company, such as five, 10, 20, or more years.
Graduations
Graduations run the gamut from preschool commemoration ceremonies to middle school graduations to events honoring
high school or even college students. Graduations are particularly worthy of celebrating out on the town, as each graduation along the way is a steppingstone along a student s academic journey.
Retirement
Retirement parties are celebrations that certainly warrant going the extra mile. Individuals work for decades before calling it a career, and a retirement party at a local restaurant or larger venue is a great way to toast one’s life s work and all that lies ahead.
Professional milestones
Retirement may be the ultimate work-related milestone that merits a special celebration, but other moments that ultimately shape and define a person s career also are worthy of commemoration. Families can hit the town when a recent graduate lands his or her first job in their chosen field, and such celebrations also may be in order after
well-earned promotions, career changes or at times when professionals are recognized for their contributions, such as educators earning Teacher of the Year awards.
Notable life moments
Certain moments unrelated to school or work also merit some special celebrations. The birth of a child, closing on a first home,
recognition of a student and/or student-athlete s accomplishments, and the end of a successful treatment for a disease or illness are just some examples of notable life moments that call for a little something extra.
Milestone moments might not come around very often, but when they do, individuals and families can celebrate them by spending a night out on the town.
Impact Beyond Dollars
This year’s Mission Moment Paddle Raise focused on supporting the American Cancer Society’s Patient Transportation and Lodging Grant Program in Texas, as well as vital lung cancer research.
Donors’ impact since 1946 includes:
• $56 billion in research
• 87 research grants in Texas, totaling $52 million
• Patient transportation and lodging for those facing treatment
• Grants that remove barriers to care and ensure no one faces cancer alone
• 53 Nobel Prize-winning scientists.
• Last year alone, ACS touched 111 million lives through patient support.
• ACS awarded $10,000 to East Texas health systems
• Over 2,000 rides provided to patients from Smith County Indeed, the Cattle Baron’s Ball is a massive undertaking, taking a year to plan, a week to set up, and one day to tear
down. Afterward, Melissa takes a seven-day vacation to recharge before revamping her energy for the following year. Through it all, she is deeply grateful for every donor and sponsor. “I carry the gratitude of families helped by the funds we raise.”
Grow With Us
We invite you to join us! When we team up, we’ll include
your testimony about why you choose to support the event. Your voice can inspire others to join the fight and make an even greater impact.
To learn more about the cause, visit. www.tyler.acscbb.org
For special section page or to secure your advertising space for next year, contact Paula Jimenez at (903) 431-7927 or paula@ easttexasreview.com.
Yona Fleming
Little Texas Band
One Night, Countless Lives
Cowboy hats, shiny belt buckles, bold lipstick, and lively dance moves set the scene as the W.T. Brookshire Conference Center was transformed into a true country western good time! The legendary band, Little Texas, one of the most recognizable and influential groups to emerge from the ’90s country movement, still performing together after thirty-five years, headlined the event.
Among the evening’s most memorable highlights was Alexus “Lexie” Neptune, affectionately known as “Giggles” and this year’s “Lil Wrangler.” Diagnosed at age
three with a rare brain tumor called craniopharyngioma, Lexie has spent fourteen years bravely facing surgeries and hospital visits, always with her signature humor and positivity. Even in the toughest moments, her spirit shines. Her family says she has a way of reminding everyone around her what truly matters: love and the joy of being alive. Remarkably, when you meet Lexie, it’s her laughter, not her medical challenges that you notice first.
Behind the Scenes/FAQs
Why the venue change?
After eight memorable years at the Texas Rose Horse Park,
Melissa explained that while the decision to move wasn’t easy, it allows the Ball to maximize the impact of every dollar raised. The team is excited to continue this new chapter, with next year’s Ball already scheduled at the Conference Center.
How does the Artist get chosen?
It takes months of scouting and collaboration between Melissa and the Ball Chair to find the perfect fit! They look for artists whose guests will love and keep the dance floor full, all while staying mindful of their budget so that their mission remains the top priority.
Tyler Cattle Baron's Ball 2026 Volunteer Committee
YONA FLEMING: LEADS THE FIGHT AGAINST CANCER
Yona Fleming
At the heart of this year’s Tyler Cattle Baron’s Ball (TCBB) is Ball Chair Yona Fleming, whose dedication and story capture the very essence of this beloved tradition. For 38 years, the TCBB has been more than just East Texas’s largest fundraising celebration for the American Cancer Society (ACS); it has served as a powerful symbol of hope, healing, and community love. As you hold this issue, we invite you to look past the boots, rhinestones, and entertainment to discover the deeper significance of this cherished tradition.
For the past twenty-one years, Yona has called Tyler, Texas, home. She is currently an adjunct professor at Tyler Junior College, an Inpatient Coding Manager at Children’s Medical Center, leads as an Ambassador Constituent Team Lead for the ACS, and a graduate of Leadership Tyler Class ‘37. Her greatest admiration comes from her three children, Natalie Fleming, Erica, and Trey Gray, and five beloved grandbabies.
with the sadness of not being able to say goodbye.
While Yona is single, she hopes to marry one day and jokes that she is accepting applications for Mr. Right!
Alongside her roles in the Rose City, her journey with the ACS began years ago, first volunteering on local committees and eventually lobbying Congress as ACT-Lead for Congressional District 01. Her commitment and service grew out of a place of deep personal loss. Squamous cell lung cancer took the lives of her father, Billy Wayne Childs, when she was just 18, and her grandmother soon after. Even after many years, the pain of those losses leaves an indelible mark. “Their absence left a void I carry to this day, and it drives my passion for ensuring other families have the resources and support they need during such difficult times,” she shares.
Minor clarification and smoothing:
At just 48, her father received his diagnosis but kept the seriousness of his illness from Yona, wanting to protect her as she entered adulthood. Tragically, he passed away only two months later, leaving her
Despite her heartache, Yona’s story is one of grit. She first made her mark for the TCBB as a volunteer on the Silent Auction Committee, building relationships and raising vital funds, helping guide the organization to new heights. She was moved to tears when invited to become the 2026 Ball Chair. “I knew Yona’s passion and drive would make a lasting impact here in East Texas,” said Melissa Ivey, Senior Development Manager of Distinguished Events, ACS. “She is a true champion, working tirelessly to ensure no one has to fight this disease alone.”
Leading forward, Yona is striving to raise $632,000, guided by the theme “Mount Up with Wings Like Eagles,” inspired by Isaiah 40:31:
“They that wait upon the Lord shall renew their strength; they shall mount up with wings like eagles; they shall run and not be weary; and they shall walk and not faint.”
For Yona, this isn’t just a scripture, it’s a calling.
Ultimately, she knows this fight is far bigger than anything she can do alone. With immense emotion, she says, “I want to thank every donor, sponsor, and volunteer. You are our hope, and none of this would be possible without your support. God Bless You!”
Contd. on Page 4
Yona Fleming revealing TCBB's 2026 Theme
Story by PAULA JIMENEZ Photos by DONNA CUMMINGS PHOTOGRAPHY
WomenToday
