Lemon Tree Franchise Brochure

Lemon Tree Development LLC 55 Eagle Rock Ave., Suite 6 East Hanover, NJ 07936

800-345-9156 info@lemontree.com

lemontreefranchise.com

Franchise Opportunity This advertisement is not an offering and can only be made by a franchise disclosure document filed with the department of law of the state of New York. Such filing does not constitute approval by the department of law of the state of New York.

The Lemon Tree Philosophy: Quality. Value. Support. Family.

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As owners of three Lemon Tree (salons)... we have had the privilege of watching our business thrive and grow. Customers appreciate the personal attention and quality service that the Lemon Tree name ensures.

WELCOME TO

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– DENNIS & CHRISTINE K., FRANCHISE OWNERS

LEMON TREE IS A FAMILY HAIRCARE CONCEPT THAT FEATURES QUALITY SERVICES, VALUE PRICING,

Our sights are set on growth, without leaving our roots behind.

AND THE ULTIMATE IN CONVENIENCE. OUR BRAND STRENGTH IS BUILT ON A FOUNDATION OF MORE

Our system has evolved to include dozens of franchise locations — and though we’ve been around a while, we are actually

THAN 50 YEARS OF SALON OPERATIONS, A NETWORK OF FRANCHISE OPERATORS GROWING THEIR

creating new and exciting goals. Our current ownership team came on board with the recent purchase of

BUSINESSES, AND AN OPERATIONAL AND SUPPORT SYSTEM THAT IS DESIGNED TO MEET CUSTOMER

the Lemon Tree brand, and our management team boasts over 150 years of combined industry experience.

AND FRANCHISE OWNER NEEDS AT EVERY STEP.

We have spent the last few years nurturing our concept, coaching our current franchise owners, and refining operations in order to fully branch out with a newly revamped franchise program. With our focus on a viable market niche in the huge and thriving salon industry, we know now is the time to share our concept with more customers — and with entrepreneurs like you.

This is your chance to join an organization that has plenty of strength, history, and brand presence, that is committed to taking a fresh approach to growth. Take advantage of this amazing opportunity and bring a convenient, professional concept to your community. By becoming a Lemon Tree franchise owner, you will be creating a rewarding and satisfying experience, not only for customers and your staff, but for yourself as well! Join us and see how Lemon Tree can become the preferred family hair salon in YOUR local area... and a key to your future.

We appreciate your interest in our franchise program,

Sincerely,

Jonathan Shaw, President

The lemon tree itself is an enduring symbol of cleansing, freshness, and healing, and represents our commitment to providing quality haircare services to our customers; from invigorating shampoo services, to fresh new cuts, color and styles, to customized healthy hair treatments, and more. Lemon Tree has become a name customers can depend on, and has earned us the reputation of being the largest salon franchise on Long Island and one of the

best and oldest salon franchises in the country. Make the Lemon Tree brand name and reputation work for YOU!

WHY Drop In. Stand Out. We aren’t like the other large, national haircare franchise chains. Sure, we offer great services, and have shown our concept can work across multiple locations. We have established, unmatched market penetration and brand recognition in our heritage area throughout Long Island. When you join us, you can capitalize on that strength, while still taking advantage of the fact that there are many desirable franchise territories available. And, with a lower cost of entry than many other salon franchise concepts, we make it easier for you to get started and bring in-demand personal care services to your local market.

Picture yourself as a Lemon Tree franchise owner. Lemon Tree is more than just a standard hair salon; you can provide much more of a family feel for your customers, with convenient hours and walk-ins always welcome.

As a Lemon Tree franchise owner, you and your team can ensure that everyone who walks through your doors is welcomed with a warm, friendly greeting and is served quickly. It’s a business that is inherently embedded in the local community and focused on simply making people happy. Lemon Tree provides a positive experience for the customers of your business, for the people who work in your business, and for you as the business owner.

Everyone feels good with a fresh new look. Lemon Tree offers professional color and haircare services at the value pricing your customers want. With your own Lemon Tree salon, you can take the skills of the best stylists around town and place them all under one roof for your customers’ convenience.

Quality Service, Value & Convenience Never Go Out of Style

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Since our founding in 1964, we have made a commitment to our salons, and we provide affordable, top-quality hair services to customers of all types. With every trim, style, and color service your stylists perform, your Lemon Tree franchise is designed to provide everything your customers need to get the look they desire. And as a franchise owner, you have access to our unmatched business model, so that you can bring a broad range of quality services and name brand products to your local community — as you create the professional and personal future you desire!

Outstanding services you can provide to your community include: • Haircuts for Men, Women & Kids • Styling & Blowouts • Coloring & Highlights • Curling & Texturizing • Smoothing/Straightening & Conditioning Treatments

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I have been to some very fancy-shmancy hair salons over the years (from Manhattan to LA) and not a single one has even come CLOSE to the AMAZING cut/style and color I got [at Lemon Tree]!

– EMILY C.1

As a Lemon Tree owner, you can offer a wide variety of exclusive professional hair products without the high-end costs of other salons. We feature leading brand names your customers will instantly recognize and appreciate. All in all, there are multiple ways to please your customers — and to build your salon’s bottom line!

We use top quality professional products, including Paul Mitchell®

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A Huge and Growing Market •

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The U.S. haircare services industry includes roughly 86,000 establishments, both beauty salons and barber shops. With annual revenues expected to increase over the coming years, it is projected that the haircare services industry will reach an estimated $58.7 billion.2 Steady growth is forecast for the hair salon industry, bolstered by increased per capita disposable and discretionary income, improved consumer confidence, and declining unemployment rates.3 It's estimated that the average woman will spend tens of thousands of dollars on her hair over her lifetime. And, women often make the decisions regarding their family’s personal care providers.

The haircare industry is recession-resilient; people always need to get their hair cut and colored, no matter the state of the economy. And consumers are always seeking the best quality services for the best value.

MONEY MAY NOT GROW ON TREES...

But opportunity does with Lemon Tree!

Meet the needs of families in your local area with Lemon Tree.

Positive trends in the marketplace, combined with a concept with ample market experience, a history of quality and excellence, and the support of an experienced management team, all add up to a remarkable opportunity for you as a Lemon Tree franchise owner. And with today’s growing demand for quality hair services at affordable prices, there has never been a better time to bring more convenient locations and quality, value-driven services to more customers.

Now is your time to take advantage of this opportunity, by joining the Lemon Tree franchise team and opening your own Lemon Tree salon — or salons! — in a market full of potential and growth.

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- SHABANA Z., FRANCHISE OWNER

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Streamlined & Flexible Operations At Lemon Tree, our goal is to provide a variety of high-quality haircare treatments and outstanding service in a fun and friendly environment for all ages at affordable prices — while providing an efficient, flexible business model for our salon owners. As part of the Lemon Tree business model, a standard retail space will be required, with a typical site ranging from 800 – 1,200 square feet, featuring six to eight work stations and two sinks. While our salons are usually located in settings such as strip shopping centers, our

business model is ultimately flexible enough to work in a wide variety of locations and sizes with desirable foot traffic and visibility.

Our concept has been designed and refined to be as streamlined and easy-to-manage as possible. And, of course, we are committed to continually improving our operations and services. Different from other franchise opportunities out there, a salon franchise like Lemon Tree minimizes many of the complexities and costs of inventory, staffing, invoicing, and other typical controls and costs. It’s a straightforward, cash-based business model that allows you to focus on hiring, training, and coaching your staff, and taking care of clients — which means maximized revenue potential and minimized administrative responsibilities for you as the franchise owner.

If you're looking for a solid haircut, a fun new color, and a good price, this is a perfect place.

– STEPHANIE P.4

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I started this journey as a mother of four young children and it was not easy. My schedule needed to be flexible, I had to be close to home and my children’s schools. Working with a family oriented franchise gave me the ability to be available for my children as needed while they were growing up.

A GIF for yo T u.

T F I u.A A fG G y r o o for yIFT ou.

Plus, all franchise owners, no matter their business experience, can benefit from our brand and solid systems, and operate within their own territories, creating a competitive advantage and peace of mind for now and in the future. In fact, many of our franchise owners have grown from one location to several locations over the past few years!

The Lemon Tree brand strength is the direct result of 50 years of hard work and millions of dollars in marketing efforts. When you become the owner of a Lemon Tree franchise, you immediately inherit the benefits of these efforts. With a loyal following and brand recognition, you are joining a well-established family of franchisees.

Lemon Tree is a concept that is designed to be relatively easy to replicate, operate, and manage, by following our systems and through the tools and support we offer. From initial site selection to ongoing operations support, we will be there for you every step of the way to ensure your business is always headed in the right direction.

SUPPORTING YOUR GROWTH

Even without previous experience in the haircare industry, and whether you open one location or several, as a Lemon Tree franchise owner, you will be able to leverage a wealth of information, experience, and support functions, including: • Site Assistance: We understand the importance of finding the right location; we offer our assistance and knowledge in helping to identify the best site for your Lemon Tree salon. As a franchise owner, you will also have access to plans and specifications for our unique salons, including exterior and interior design and layouts, fixtures, furnishings, and signage; we even provide an easy to reference equipment catalog, and the ability to order a complete equipment package at a discount for your salon. We will help you create a consistently comfortable atmosphere for your customers to enjoy, visit after visit, with maximized efficiencies for you and your staff.

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We would like to thank you for all the support the franchise has offered us throughout the years. Over the years we have owned the salon, we have grown and prospered through hard work, great employees, loyal customers, and a strong commitment by the franchise to help us build an outstanding business. Owning the salon has changed our lives in a positive way. There truly is nothing like ‘being your own boss.’ We believe in the Lemon Tree concept so much, we have just opened our second location...Thanks again for all your support!

- CHRIS & KELLY V., FRANCHISE OWNERS

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• Pre- and Post-Opening Training: Training is held at our corporate location and includes classroom instruction, where we will take you step-by-step through the process of opening and operating a Lemon Tree location. In addition, we will provide on-the-job training as your salon opens, with a hands-on approach focused on your specific operations and management structure.

• Confidential Operations Manual: A comprehensive operations manual will be provided to you and your team, with detailed documentation on our exclusive salon operating systems, daily procedures, and other business management functions. From customer service techniques, to complete job descriptions, to reporting and bookkeeping, plus other important business tasks, this manual will serve as your indispensable ongoing reference guide.

• Supplies & Technology Tools: Your business will have access to the most up-to-date technology tools, including our approved POS system and other solutions designed to help with scheduling, customer management, and much more.

You can leverage established alliances and relationships with vendors, simplifying the ordering of supplies your business needs, as well as providing you access to discounted pricing.

• Ongoing Support: Ongoing support functions, including periodic field visits, refresher training, and continuous remote support, are available to you and your staff after your business operations have commenced. In order to consistently keep your business running as efficiently and productively as possible, our team of experts will provide helpful evaluations regarding the performance of your location(s) and your staff. It is our job to help Lemon Tree salons be the best they can be.

• Marketing Guidance: Advice and consultation on marketing, as well as advertising templates, will be at your fingertips, and we will help you with the development and approval of your own local marketing materials. With our system advertising fund and campaigns, we will help you spread the Lemon Tree name throughout your local community and build upon the strong reputation we have acquired over the years. We will also recognize your salon’s location on our frequently visited website, helping you draw in new clients.

GROW YOUR ROOTS! Are you looking for an exciting opportunity that will give you the satisfaction and reward you deserve? Are you looking for a fun business that is compelling, people-driven, and community-focused — and one that will give you the ability to carve out your own professional and personal path to the future?

We feature a variety of franchise program offerings — from single units to multiple-units to conversion options, and from active owner-operators to absentee owners, we have a program to match the needs and goals of a range of franchise ownership profiles. No experience in the haircare industry is necessary; in fact, we prefer business professionals who come from outside the salon business who can bring financial, leadership, and management skills to the table, and run a clear-cut business that we’re confident you will be proud to call your own. With the help of our experienced team and our refined, market-tested business model, you will soon be on your way to a much bigger and brighter future.

Grab a branch and grow with us.

If you have the necessary business and communication skills required to run a recession-resistant, customer-pleasing, and productive business, then this is the time to take the next step. Start by filling out our confidential information request form.

If we feel you are a good match for the Lemon Tree brand and program, we will work with you to provide additional information about our program and what it takes to get started as a franchise owner.

Thank you. We appreciate your interest in the Lemon Tree franchise program. We look forward to hearing from you!

1 http://www.yelp.com/biz/lemon-tree-mamaroneck 2 http://www.sbdcnet.org/small-business-research-reports/beauty-salon-2014 3 http://www.ibisworld.com/industry/hair-salons.html 4 http://www.yelp.com/biz/lemon-tree-mamaroneck

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I’ve learned so much with this franchise. I started here at age 23. Now I can honestly say I always practice what I preach. I treat my employees and customers with the respect they deserve... The experiences and challenges have given me the confidence to take on whatever life has in store for me.

Every day I learn something new. Life is an adventure!

– MARCI K., FRANCHISE OWNER

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